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CONSUMER PRIVACY
ONLINE
SAM PETTO | JMC 8416
A BRIEF HISTORY
 Defined legal protection for consumer privacy since the Fair Credit
Reporting Act (1970).
 U.S. Supreme Court first explored informational privacy in a digital
context in Whalen v. Roe (1977).
 From 1998-2012, the Federal Trade Commission made reports to
Congress regarding consumers’ privacy online.
 Today, informational privacy is largely a contractual matter.
STATUTE LAW
 Senate Resolution 34 (2017) allows
ISPs to sell internet browsing history,
app usage.
 FTC, FCC signaling move to ‘harms-
based’ approach.
 Strongest new protection coming
from state laws, such as California’s
Online Privacy Protection Act (2013).
RECENT CASE LAW
 Spokeo, Inc. v. Robins (2016)
 Sorrel v. IMS Health, Inc. (2011)
 "The implications of Sorrel - that commercial speech potentially can be
considered nothing more than a protected viewpoint, rather than part of a
contractual offering between seller and buyer - along with the holding that
the government may not burden the expression of such viewpoints when
non-commercial speakers are not similarly burdened, appear to be
potentially expansive" (Kerr, 2017, p. 156).
 Citizens United v. Federal Election Commission (2010)
LAW REVIEW ANALYSIS
 Common themes: a need for more clarity
and consumer protection.
 The types of data that can be collected
and methods by which it can be used
should be limited.
 Examples: health apps, dynamic pricing
 Support for modified U.S. version of
European Union’s right to be forgotten.
CONCLUSION
 Despite public support for increased protection, federal action not
likely in the near future.
 Most significant advances will come on the state level.
 Impact of international policies and laws remains to be seen.

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Consumer Privacy Online | JMC 8416

  • 2. A BRIEF HISTORY  Defined legal protection for consumer privacy since the Fair Credit Reporting Act (1970).  U.S. Supreme Court first explored informational privacy in a digital context in Whalen v. Roe (1977).  From 1998-2012, the Federal Trade Commission made reports to Congress regarding consumers’ privacy online.  Today, informational privacy is largely a contractual matter.
  • 3. STATUTE LAW  Senate Resolution 34 (2017) allows ISPs to sell internet browsing history, app usage.  FTC, FCC signaling move to ‘harms- based’ approach.  Strongest new protection coming from state laws, such as California’s Online Privacy Protection Act (2013).
  • 4. RECENT CASE LAW  Spokeo, Inc. v. Robins (2016)  Sorrel v. IMS Health, Inc. (2011)  "The implications of Sorrel - that commercial speech potentially can be considered nothing more than a protected viewpoint, rather than part of a contractual offering between seller and buyer - along with the holding that the government may not burden the expression of such viewpoints when non-commercial speakers are not similarly burdened, appear to be potentially expansive" (Kerr, 2017, p. 156).  Citizens United v. Federal Election Commission (2010)
  • 5. LAW REVIEW ANALYSIS  Common themes: a need for more clarity and consumer protection.  The types of data that can be collected and methods by which it can be used should be limited.  Examples: health apps, dynamic pricing  Support for modified U.S. version of European Union’s right to be forgotten.
  • 6. CONCLUSION  Despite public support for increased protection, federal action not likely in the near future.  Most significant advances will come on the state level.  Impact of international policies and laws remains to be seen.