2. THE GLOBE FRAMEWORK FOR
ASSESSING CULTURE
2
• Abbreviation of Globe
Global Leadership and Organizational
Behavior Effectiveness.
Globe is research program extended
Hofstede’s work by investigating cross-
cultural leadership behavior to help the
manager.
3. 3
Using data from 825
organization’s in 62
countries, the GLOBE team
identified nine dimensions
on which national cultures
differ.
4. ACCORDING TO GLOBE RESEARCH
THERE IS THE NINE DIMENSIONS
4
Power distance
Uncertainty avoidance
Assertiveness
Human orientation
Future orientation
Institutional collectivism
Gender difference
In-group collectivism
Performance orientation
5. POWER DISTANCE
5
The degree to which members of
a society expect power to be
unequally shared.
High p.d Low p.d
Russia Denmark
Spain south Africa
6. HIGH POWER DISTANCE SOCIETIES HAVE
CHARACTERISTICS SUCH AS...
6
Society is differentiated into
classes.
Power seen as providing social
order.
Resources available to only a few.
7. LOW POWER DISTANCE SOCIETIES HAVE
CHARACTERISTICS SUCH AS...
7
Society has a large middle class.
Power linked to corruption and
coercion
Resources are available to almost
all.
8. UNCERTAINTY AVOIDANCE
8
Society’s support on social norms
and procedures to alleviate the impulsive of
future unfavorable events.
High U.A Low U.A
Austria Russia
Denmark Hungary
9. HIGH UNCERTAINTY AVOIDANCE SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
9
Use formality in interactions with
others.
Are orderly and keep meticulous
records.
Take moderate, carefully calculated
risks.
10. LOW UNCERTAINTY AVOIDANCE SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
10
Use informality in interactions with
others.
Are less orderly and keep fewer
records.
Are less calculating when taking
risks.
11. ASSERTIVENESS
11
The extent to which a society
encourages people to be tough and
competitive vs modest and kind.
High Assertiveness Low Assertiveness
Spain Sweden
U.S.A New Zealand
12. HIGH ASSERTIVENESS SOCIETIES HAVE
CHARACTERISTICS SUCH AS...
12
Value competition, success, and
progress.
Communicate directly and clearly.
Try to have control over the
environment.
13. LOW ASSERTIVENESS SOCIETIES HAVE
CHARACTERISTICS SUCH AS...
13
Value cooperation and warm
relationships.
Communicate indirectly; try to "save
face.“
Try to be in harmony with the
environment.
14. FUTURE ORIENTATION
14
The extent to which a society
encourages and rewards future oriented
behaviors such as planning, investing in
the future etc.
High F.O Low F.O
Denmark Germany
Canada Argentina
15. HIGH FUTURE ORIENTATION SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
15
Propensity to save now for the future.
Emphasize working for long-term
success.
Organizations tend to be flexible and
adaptive.
16. LOW FUTURE ORIENTATION SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
16
Propensity to spend now, rather
than save.
Prefer gratification as soon as
possible.
Organizations tend to be
inflexible
17. HUMANE ORIENTATION
17
The degree to which a society
encourages and rewards individuals for
being fair, generous, caring and kind to
others.
High H.O Low H.O
Egypt Germany
Malaysia France
18. HIGH HUMANE ORIENTATION SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
18
The interests of others are
important.
Members of society are responsible
for promoting the well-being of
others.
Child labor is limited by public
supports.
19. LOW HUMANE ORIENTATION SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
19
One's own self-interest is important.
The state provides social and
economic support for individuals' well-
being.
Child labor is an issue of low
importance.
20. PERFORMANCE ORIENTATION
20
The degree to which a society
encourages and rewards group members
for performance improvement and
excellence.
High P.F Low P.F
U.S.A Russia
Taiwan Argentina
21. HIGH PERFORMANCE ORIENTATION SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
21
Value training and development.
Value competitiveness and
materialism.
View formal feedback as
necessary for performance
improvement.
22. LOW PERFORMANCE ORIENTATION SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
22
Value societal and family
relationships.
Value harmony with the environment.
View formal feedback as judgmental
and discomfiting.
23. IN-GROUP COLLECTIVISM
23
The extent to which members of a
society take pride in membership in small groups
such as their family and circle of close friends and
the organizations in which they are employed.
High IG.C Low IG.C
Egypt Denmark
china Sweden
24. HIGH IN-GROUP COLLECTIVISM SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
24
Duties and obligations are important
determinants of social behavior.
A strong distinction is made between
in-groups and out-groups.
People emphasize relatedness with
groups
26. HIGH GENDER DIFFERENCE SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
26
More women in positions of
authority.
Less occupational sex
segregation.
Similar levels of educational
attainment for males and females.
27. LOW GENDER DIFFERENCE SOCIETIES HAVE
CHARACTERISTICS SUCH AS...
27
Fewer women in positions of
authority.
More occupational sex segregation.
A lower level of female educational
attainment, compared to that of
males.
28. INDIVIDUALISM COLLECTIVISM
28
The degree to which
individuals are encouraged by societal
institutions to be integrated into groups within
organizations and society.
High I.C Low I.C
Germany Denmark
Hungary Japan
29. HIGH INDIVIDUALISM COLLECTIVISM SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
29
Members assume that they are highly
interdependent with the organization.
Group loyalty is encouraged, even if this
undermines the pursuit of individual goals.
The society's economic system tends to
maximize the interests of collectives.
30. LOW INDIVIDUALISM COLLECTIVISM SOCIETIES
HAVE CHARACTERISTICS SUCH AS...
30
Members assume that they are largely
independent of the organization.
Pursuit of individual goals is encouraged,
even at the expense of group loyalty.
The society's economic system tends to
maximize the interests of individuals.