The document discusses consumer buying behavior and the five steps in the consumer decision making process: 1) problem recognition, 2) information search, 3) alternatives evaluation, 4) purchase decision, and 5) post-purchase evaluation. It then provides a real-life example of someone buying a new smartphone to illustrate these five steps, from recognizing their current phone is outdated to evaluating different smartphone options and brands to making a purchase decision and then assessing if the new phone meets their needs.

1. Consumer Behavior
Submitted to Sir Muneeb
Talha Javid
21-NTU-TMM-KC-047

2. -Decision Making Process of Consumer Buying
Behavior
What is the consumer decision making process? The
consumer decision-making process involves five basic steps.
This is the process by which consumers evaluate making a
purchasing decision. The 5 steps are problem recognition,
information search, alternatives evaluation, purchase decision
and post-purchase evaluation.

4. - Real life Example :
Certainly! Here's a real-life example of the decision-making process in
buying behavior:
Let's consider the scenario of buying a new smartphone:
• Problem Recognition: The individual realizes that their current smartphone is outdated, slow, and
doesn't have the latest features. They feel the need for a new smartphone with better performance and
advanced capabilities.
• Information Search: The individual starts gathering information about various smartphone brands,
models, and features. They may consult friends, family, and online reviews, visit websites, read product
descriptions, compare prices, and explore different options available in the market.
• Alternative Evaluation: After gathering information, the individual evaluates different alternatives
based on their preferences and needs. They may consider factors such as brand reputation,
specifications, camera quality, battery life, price, and user reviews to shortlist a few potential options.

5. Real Life Example
• Purchase Decision: The individual selects a specific smartphone model based on their
evaluation. Factors influencing the purchase decision may include price, available discounts,
promotional offers, warranty, and availability. They may also consider the store's reputation or
online shopping platforms for making the purchase.
• Purchase: The individual completes the purchase either by visiting a physical store or making
an online transaction. They may use various payment methods like cash, credit/debit card, or
mobile wallets to complete the transaction.
• Post-Purchase Evaluation: After purchasing the smartphone, the individual evaluates their
decision based on their experience. They assess whether the smartphone meets their
expectations, performs well, and fulfills their needs. If they are satisfied, they may develop
brand loyalty and become repeat customers. However, if they are dissatisfied, they may seek
refunds, replacements, or leave negative feedback.

6. THANK YOU !