The document outlines a 5-stage model of buyer behavior: 1) Need recognition occurs when a consumer recognizes an internal or external problem or need. 2) Information search happens as the consumer gathers information about options. 3) Evaluation of alternatives is how the consumer processes information to choose between brands. 4) Purchase decision involves sub-decisions about specific attributes. 5) Post-purchase behavior depends on whether expectations were met or exceeded, influencing satisfaction.