"Strategic Management Theory & Cases: An Integrated Approach" es un libro que aborda la teoría y casos prácticos en el campo de la gestión estratégica. Escrito con un enfoque integrado, el libro explora los fundamentos teóricos de la gestión estratégica y los combina con casos prácticos para ofrecer una comprensión holística de cómo las organizaciones pueden desarrollar y ejecutar estrategias efectivas.
La obra se sumerge en temas clave de la gestión estratégica, como el análisis del entorno, la formulación de estrategias, la implementación y el control. Los lectores pueden esperar encontrar modelos y marcos conceptuales que les ayudarán a comprender los desafíos y oportunidades en el ámbito empresarial, así como estudios de casos que ilustran la aplicación práctica de estos conceptos.
Con un enfoque integrador, el libro busca proporcionar a los lectores las herramientas necesarias para enfrentar los desafíos estratégicos en entornos empresariales dinámicos. Ya sea que se trate de estudiantes, profesionales o académicos interesados en la gestión estratégica, este libro ofrece una perspectiva completa y aplicada para abordar los aspectos clave de este campo.
Marketing involves identifying and satisfying customer needs through products and services. It includes activities like advertising, selling, and delivering goods and services. A market allows buyers and sellers to interact and exchange goods or services. Marketing aims to promote and deliver 10 types of entities to consumers and businesses: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. There are also different types of demand like negative, no, latent, declining, irregular, full, overfull, and unwholesome demand. Market segmentation, targeting, and positioning help organizations focus their marketing efforts. The marketing mix and extended marketing mix are tools used to determine a product or brand's offering.
This document is a project report submitted by Janvhi Sahni to fulfill the requirements for a BBA degree. The report examines the consumer perception and buying behavior of products from Apple Art Press Pvt. Ltd. It includes an acknowledgement, certificate, executive summary, and table of contents. The objectives are to analyze customer satisfaction, determine Apple Art's market share, identify strengths and weaknesses, and understand customer expectations. The literature review covers topics like consumer perception, purchase behavior, brand preference, and factors influencing choices.
This document provides an overview of social and societal marketing. It defines social marketing as applying commercial marketing techniques to promote social goals and influence behaviors that benefit society. The key differences between social and commercial marketing are that social marketing aims to benefit consumers and society rather than the marketer. Societal marketing considers consumers' wants, the company's needs, and long-term societal interests. It emphasizes marketing products and campaigns that support consumer health, environmental sustainability, and local communities. Both social and societal marketing apply the "4 Ps" of marketing - product, price, place, promotion - to achieve behavioral changes or social goals. However, social marketing's primary goal is social gain while societal marketing balances social and profit motives.
This document provides an overview of key marketing concepts for designers to understand. It discusses theories like the marketing mix, market segmentation, and consumer buying behavior. It also covers topics such as marketing strategies, brand management, use of technologies, and services marketing. The purpose is for designers to appreciate how marketing works and how they can collaborate effectively with marketing professionals to create products and communications that serve customer needs.
Social marketing aims to benefit society rather than marketers by influencing behaviors like health and social lifestyles. It applies marketing concepts to social issues. Key elements include understanding target audiences, the "marketing mix" of product, price, place and promotion, and additional factors like publics, partnerships, policy, and funding sources. Some social issues in marketing are exploiting social paradigms, surrogate ads, predatory pricing, false ads, post-purchase dissonance, intrusive promotions, copyright violations, and political and internet marketing ethics.
Consumer behavior is driving changes in the media industry that are forcing media organizations to adapt. To stay relevant, organizations need to focus on content, targeting their audiences more precisely, and understanding how consumers use different distribution channels like social media, video, and mobile. Media companies can gain these consumer insights through research and analytics provided by firms like Epinion, which uses both qualitative and quantitative methods to segment audiences, test new products and concepts, track performance, and analyze competitors.
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The document discusses key concepts in marketing such as market orientations, approaches to marketing, pricing strategies, advertising, and media. It explains the production concept, product concept, selling concept, marketing concept, and societal concept as different market orientations that guide a company's planning approach. Various pricing strategies are also outlined, including demand pricing, competitive pricing, cost-plus pricing, penetration pricing, and price skimming. Advertising is defined as techniques used to promote products, services, or causes to the public. Media refers to communication channels like newspapers, television, radio, and the internet used to disseminate information.
"Strategic Management Theory & Cases: An Integrated Approach" es un libro que aborda la teoría y casos prácticos en el campo de la gestión estratégica. Escrito con un enfoque integrado, el libro explora los fundamentos teóricos de la gestión estratégica y los combina con casos prácticos para ofrecer una comprensión holística de cómo las organizaciones pueden desarrollar y ejecutar estrategias efectivas.
La obra se sumerge en temas clave de la gestión estratégica, como el análisis del entorno, la formulación de estrategias, la implementación y el control. Los lectores pueden esperar encontrar modelos y marcos conceptuales que les ayudarán a comprender los desafíos y oportunidades en el ámbito empresarial, así como estudios de casos que ilustran la aplicación práctica de estos conceptos.
Con un enfoque integrador, el libro busca proporcionar a los lectores las herramientas necesarias para enfrentar los desafíos estratégicos en entornos empresariales dinámicos. Ya sea que se trate de estudiantes, profesionales o académicos interesados en la gestión estratégica, este libro ofrece una perspectiva completa y aplicada para abordar los aspectos clave de este campo.
Marketing involves identifying and satisfying customer needs through products and services. It includes activities like advertising, selling, and delivering goods and services. A market allows buyers and sellers to interact and exchange goods or services. Marketing aims to promote and deliver 10 types of entities to consumers and businesses: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. There are also different types of demand like negative, no, latent, declining, irregular, full, overfull, and unwholesome demand. Market segmentation, targeting, and positioning help organizations focus their marketing efforts. The marketing mix and extended marketing mix are tools used to determine a product or brand's offering.
This document is a project report submitted by Janvhi Sahni to fulfill the requirements for a BBA degree. The report examines the consumer perception and buying behavior of products from Apple Art Press Pvt. Ltd. It includes an acknowledgement, certificate, executive summary, and table of contents. The objectives are to analyze customer satisfaction, determine Apple Art's market share, identify strengths and weaknesses, and understand customer expectations. The literature review covers topics like consumer perception, purchase behavior, brand preference, and factors influencing choices.
This document provides an overview of social and societal marketing. It defines social marketing as applying commercial marketing techniques to promote social goals and influence behaviors that benefit society. The key differences between social and commercial marketing are that social marketing aims to benefit consumers and society rather than the marketer. Societal marketing considers consumers' wants, the company's needs, and long-term societal interests. It emphasizes marketing products and campaigns that support consumer health, environmental sustainability, and local communities. Both social and societal marketing apply the "4 Ps" of marketing - product, price, place, promotion - to achieve behavioral changes or social goals. However, social marketing's primary goal is social gain while societal marketing balances social and profit motives.
This document provides an overview of key marketing concepts for designers to understand. It discusses theories like the marketing mix, market segmentation, and consumer buying behavior. It also covers topics such as marketing strategies, brand management, use of technologies, and services marketing. The purpose is for designers to appreciate how marketing works and how they can collaborate effectively with marketing professionals to create products and communications that serve customer needs.
Social marketing aims to benefit society rather than marketers by influencing behaviors like health and social lifestyles. It applies marketing concepts to social issues. Key elements include understanding target audiences, the "marketing mix" of product, price, place and promotion, and additional factors like publics, partnerships, policy, and funding sources. Some social issues in marketing are exploiting social paradigms, surrogate ads, predatory pricing, false ads, post-purchase dissonance, intrusive promotions, copyright violations, and political and internet marketing ethics.
Consumer behavior is driving changes in the media industry that are forcing media organizations to adapt. To stay relevant, organizations need to focus on content, targeting their audiences more precisely, and understanding how consumers use different distribution channels like social media, video, and mobile. Media companies can gain these consumer insights through research and analytics provided by firms like Epinion, which uses both qualitative and quantitative methods to segment audiences, test new products and concepts, track performance, and analyze competitors.
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...hariharan n
The document discusses key concepts in marketing such as market orientations, approaches to marketing, pricing strategies, advertising, and media. It explains the production concept, product concept, selling concept, marketing concept, and societal concept as different market orientations that guide a company's planning approach. Various pricing strategies are also outlined, including demand pricing, competitive pricing, cost-plus pricing, penetration pricing, and price skimming. Advertising is defined as techniques used to promote products, services, or causes to the public. Media refers to communication channels like newspapers, television, radio, and the internet used to disseminate information.
1) Target audiences must be carefully defined and segmented based on demographic, geographic, psychographic, and behavioral factors to ensure advertising is reaching the intended consumers.
2) Developing a target audience profile involves understanding objective customer characteristics as well as subjective attributes like attitudes, values, and personality.
3) Selecting the right target audience is essential for developing effective advertising strategies aligned with customer decision-making processes and maximizing campaign outcomes.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
This document provides an overview of marketing concepts and orientations. It discusses the production, product, selling, and marketing concepts. The production concept focuses on efficient production and wide distribution. The product concept emphasizes product quality and performance. The selling concept uses aggressive promotion to push products onto customers. The marketing concept emerged in the 1950s and emphasizes satisfying customer needs through coordinated activities. It makes customer satisfaction the primary organizational focus.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
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Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Running Head BUSINESS PROPOSAL 1Business Propo.docxsusanschei
Running Head: BUSINESS PROPOSAL
1
Business Proposal
Name
Institution
Business Proposal
Small Business Start Up – Idea Proposal
A business plan primarily is statement, which is formal that details the various sets of the business goals and objectives, the fundamental aspects that are attainable as well as the roadmap on attaining these noble goals. Thus, a business plan mainly defines the business, it identifies the business goals and it serves as the business’s resume. It assists in the allocation of the resources effectively. It handles any unforeseen complications and it acts as a roadmap by right decisions on the business’s operations can be derived from. It is worth noting that a proper business plan has various timeframes. The opportunity type I chosen for this particular assignment is the C-type, which involves coming up with a unique innovation in an already existing product market (McKeever, 2012).
The idea-proposal is to come up with new unique soft drinks that will have new design, as well as aggressive advertising will have to be done in order to penetrate the market. This business plan is strongly informed by the feasibility that had initially been conducted and it clearly outlines on the utilization of the focus strategy for the business since this business will only target a restricted market segment. This idea-proposal mainly targets a niche market, which is the middle-class because this target market tends to be classy and have a unique taste of life. Therefore, this idea-proposal will ensure to come up with unique soft drinks that will have a new design that eventually shall be attractive to this class of people. Since this class is very choosy in what they buy, the soft drinks that will be developed shall ensure to meet their special tastes as well as establish a strong marketing strategy in order to penetrate this target market (Finch, 2013).
However, the soft drinks will not easily develop into powerful brands immediately but through proper marketing strategies as well as advertisement will enable the soft drink brands to be popular immediately. One of the marketing strategies to be used by this idea-proposal involves coming up with a special attractive bottle that is different from any other drink in the market. When a person is holding a drink, there is a unique way that the hands holds the bottle and from the market research conducted, it showed that this factor has not being considered and the bottle lining of the bottles currently in the market are smooth. Thus, this idea-proposal will ensure that the new soft drinks are packaged in attractive bottles, which consider how the hand holds the bottle and it will have a rough lining to ensure the bottle cannot slip from the hand and fall due to the grip proved by the new bottles. The new soft drinks will have exotic tastes with different flavours in order to provide variety that is specifically for the middle-class people and the new soft drinks will be d ...
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Marketing involves understanding customer needs and promoting products to meet those needs. The key elements of marketing include public relations, sales promotion, advertising, pricing, distribution, and profit. Public relations differs from advertising in that it involves unpaid media coverage rather than paid placements. Sales promotion provides short-term boosts to sales through discounts or incentives. Advertising communicates product information through various media to attract customers. Pricing must be set efficiently to maximize profits while fitting market realities. Distribution involves how products reach customers through business-to-business or business-to-customer channels like wholesalers or retailers. The overall goal is to generate profit by meeting customer needs.
Sales promotions are an important element of marketing for fast moving consumer goods (FMCG) companies. This document discusses the role and effectiveness of sales promotions in the FMCG sector. It finds that price discounts and buy-one-get-one-free offers are very effective at attracting consumers. Television is the best media for promoting FMCG products due to its wide reach. Consumer preferences, like desiring more quantity at lower prices, influence the types of sales promotions that are successful. The conclusions are that sales promotions increase short-term sales and trial rates, and FMCG companies should consistently change their promotional strategies and offers over time.
1. Marketing involves identifying customer needs and wants, developing products to meet those needs, and promoting and distributing products through appropriate channels.
2. The traditional marketing mix includes the 4 Ps - product, price, place, and promotion. More recently, an extended marketing mix of 7 Ps adds people, physical evidence, and process.
3. Marketing aims to satisfy customer needs profitably through research and effective strategies for each element of the marketing mix.
Consumer Behaviour: Lifestyle, Personality and Values.PoetCruz1
This document presents a detailed exploration of the personality, lifestyle and values in reference to consumer behaviour. It offers an indepth understanding of these concepts as related to scholaristic material.
The document provides an overview of marketing concepts and terms. It defines marketing as a societal process through which individuals obtain goods and services to satisfy needs and wants. It discusses different marketing concepts that emerged over time including the production, product, selling, and societal marketing concepts. It also defines key marketing terms like market, marketing management, and marketing environment. The document aims to introduce foundational marketing concepts.
MBM 6109 Revision Qns and Answers.docx Guiding quaestions and answersahimbisibwelamed
The document discusses industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations, while consumer marketing targets individuals for personal use.
It then highlights some key similarities and differences between industrial and consumer marketing. Industrial marketing focuses on building long-term relationships and solving complex business needs through customized solutions and rational decision making. Consumer marketing relies more on emotions and impulsive purchases through mass advertising appeals.
The document also provides an example response to an interview question comparing industrial and consumer marketers. It evaluates the statement that "a marketer is a marketer" and outlines how the contexts differ significantly.
The document provides information on industrial and consumer marketing. It begins by defining industrial marketing as marketing products and services to commercial organizations. It discusses the four types of exchanges in industrial marketing: product, information, financial, and social.
It then defines consumer marketing as marketing to individuals for personal use. Consumer markets are divided into food, beverages, transportation, and retail.
The document compares and contrasts industrial and consumer marketing. Key differences include industrial marketing focusing on building long-term relationships while consumer marketing leverages emotions. Industrial products are also discussed and classified into materials/parts, capital items, and supplies/services.
Brief notes are provided on material requirement planning, niche marketing, and buying centers in industrial
This document discusses the use of research in marketing communication planning. It describes different types of strategic research including market research, consumer research, brand communication research, and IMC research. Both qualitative and quantitative research methods are covered in detail, including surveys, in-depth interviews, focus groups, observation, and experimental research. The document also explains how various types of research like market information, consumer insight research, brand information, and media research are used in developing advertising and communication plans.
The pre-approach phase in the sales process allows sales executives to collect and evaluate information about prospects before directly communicating with them. This helps the salesperson understand the prospect's needs and views in advance. At this stage, the seller seeks information about the prospect's company, business needs, decision makers, and buyers. The seller also decides on the best contact method and plans an overall sales strategy. Collecting rich data from various sources during pre-approach guarantees the salesperson has proper understanding to identify the right time to approach the prospect and make the sales process more efficient.
Marketers are increasingly embracing social media and integrating it into their overall marketing strategies. A survey of over 500 executives found their top concern is maintaining high audience engagement on social media. Most marketers use Facebook, Twitter, and YouTube and are looking to expand to other networks like Instagram and Vine. While content shares and follower counts are the most common metrics, marketers want to better tie social media efforts to ROI and sales metrics. Larger companies are more likely to use technology and systems to help manage complex social media strategies across multiple networks and digital campaigns.
Social marketing is the adaptation of commercial marketing techniques to promote social good and influence behaviors. It involves understanding target audiences, identifying desired behaviors to influence, and using a variety of tools and marketing strategies to encourage behaviors that benefit individuals and society. Social marketing follows a systematic process of research, planning, design, execution, and evaluation. It has been used successfully in public health campaigns and to address issues like drug abuse and organ donation. A key aspect is understanding things from the target audience's perspective and identifying benefits that outweigh costs or barriers to the desired behavior.
Assignment 2 FederalismThe system of federalism was instituted wi.docxbobbywlane695641
Assignment 2: Federalism
The system of federalism was instituted with the writing and authorization of the Constitution in 1787. In dividing power between states and the national government, federalism has undergone challenges to the placement of power. Should power reside primarily in national or in state government? The Civil War was the most dramatic challenge to the placement of power. Southern states argued, under the leadership of John C. Calhoun, that states’ power superseded national power, while northern states, under the leadership of President Abraham Lincoln, stressed the need for union under the leadership and direction of the national government.
In the more than two hundred years since the Constitution’s adoption, there have been many changes to the meaning of federalism, with power shifting between state and national governments. In the twentieth century, the shifts of power became largely associated with the national government’s ability to provide increased funding sources. With more funding available, the national government has expanded its impact on all areas of state governments. This increased power has had many advocates and many detractors, each with strong justifications.
Research federalism using your textbook, the online library resources, and the Internet. Write a paper on federalism. Structure your paper as follows:
Define federalism.
Explain three advantages of federalism.
Explain three disadvantages of federalism.
Identify and describe at least two ways in which American federalism has changed since the ratification of the Constitution.
Discuss one advantage or disadvantage of federalism most relevant to you.
Describe the relationship between contemporary politics and trends in the size and power of the federal government.
Write a 2–3-page paper in Word format. Apply APA standards for writing style to your work.
.
Assignment 2 FederalismThe system of federalism was instituted .docxbobbywlane695641
Assignment 2: Federalism
The system of federalism was instituted with the writing and authorization of the Constitution in 1787. In dividing power between states and the national government, federalism has undergone challenges to the placement of power. Should power reside primarily in national or in state government? The Civil War was the most dramatic challenge to the placement of power. Southern states argued, under the leadership of John C. Calhoun, that states’ power superseded national power, while northern states, under the leadership of President Abraham Lincoln, stressed the need for union under the leadership and direction of the national government.
In the more than two hundred years since the Constitution’s adoption, there have been many changes to the meaning of federalism, with power shifting between state and national governments. In the twentieth century, the shifts of power became largely associated with the national government’s ability to provide increased funding sources. With more funding available, the national government has expanded its impact on all areas of state governments. This increased power has had many advocates and many detractors, each with strong justifications.
Research federalism using your textbook, the Argosy University online library resources, and the Internet. Write a paper on federalism. Structure your paper as follows:
Define federalism.
Explain three advantages of federalism.
Explain three disadvantages of federalism.
Identify and describe at least two ways in which American federalism has changed since the ratification of the Constitution.
Discuss one advantage or disadvantage of federalism most relevant to you.
Describe the relationship between contemporary politics and trends in the size and power of the federal government.
Write a 2–3-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.
By
Wednesday, July 30, 2014
, deliver your assignment to the
M2: Assignment 2 Dropbox
.
Assignment 2 Grading Criteria
Maximum Points
Significant advantages and disadvantages of federalism are identified and explained.
20
Significant changes in American federalism are identified and explained.
16
Impact of federalism to your life is identified and discussed objectively.
12
Impact of size and power of the federal government of contemporary politics is accurately identified and explained.
20
Statements are supported by reasons and research information.
12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
100
.
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Running Head BUSINESS PROPOSAL 1Business Propo.docxsusanschei
Running Head: BUSINESS PROPOSAL
1
Business Proposal
Name
Institution
Business Proposal
Small Business Start Up – Idea Proposal
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The document compares and contrasts industrial and consumer marketing. Key differences include industrial marketing focusing on building long-term relationships while consumer marketing leverages emotions. Industrial products are also discussed and classified into materials/parts, capital items, and supplies/services.
Brief notes are provided on material requirement planning, niche marketing, and buying centers in industrial
This document discusses the use of research in marketing communication planning. It describes different types of strategic research including market research, consumer research, brand communication research, and IMC research. Both qualitative and quantitative research methods are covered in detail, including surveys, in-depth interviews, focus groups, observation, and experimental research. The document also explains how various types of research like market information, consumer insight research, brand information, and media research are used in developing advertising and communication plans.
The pre-approach phase in the sales process allows sales executives to collect and evaluate information about prospects before directly communicating with them. This helps the salesperson understand the prospect's needs and views in advance. At this stage, the seller seeks information about the prospect's company, business needs, decision makers, and buyers. The seller also decides on the best contact method and plans an overall sales strategy. Collecting rich data from various sources during pre-approach guarantees the salesperson has proper understanding to identify the right time to approach the prospect and make the sales process more efficient.
Marketers are increasingly embracing social media and integrating it into their overall marketing strategies. A survey of over 500 executives found their top concern is maintaining high audience engagement on social media. Most marketers use Facebook, Twitter, and YouTube and are looking to expand to other networks like Instagram and Vine. While content shares and follower counts are the most common metrics, marketers want to better tie social media efforts to ROI and sales metrics. Larger companies are more likely to use technology and systems to help manage complex social media strategies across multiple networks and digital campaigns.
Social marketing is the adaptation of commercial marketing techniques to promote social good and influence behaviors. It involves understanding target audiences, identifying desired behaviors to influence, and using a variety of tools and marketing strategies to encourage behaviors that benefit individuals and society. Social marketing follows a systematic process of research, planning, design, execution, and evaluation. It has been used successfully in public health campaigns and to address issues like drug abuse and organ donation. A key aspect is understanding things from the target audience's perspective and identifying benefits that outweigh costs or barriers to the desired behavior.
Similar to Consumer Behavior Buying, Having, and BeingTwelfth EditionC.docx (20)
Assignment 2 FederalismThe system of federalism was instituted wi.docxbobbywlane695641
Assignment 2: Federalism
The system of federalism was instituted with the writing and authorization of the Constitution in 1787. In dividing power between states and the national government, federalism has undergone challenges to the placement of power. Should power reside primarily in national or in state government? The Civil War was the most dramatic challenge to the placement of power. Southern states argued, under the leadership of John C. Calhoun, that states’ power superseded national power, while northern states, under the leadership of President Abraham Lincoln, stressed the need for union under the leadership and direction of the national government.
In the more than two hundred years since the Constitution’s adoption, there have been many changes to the meaning of federalism, with power shifting between state and national governments. In the twentieth century, the shifts of power became largely associated with the national government’s ability to provide increased funding sources. With more funding available, the national government has expanded its impact on all areas of state governments. This increased power has had many advocates and many detractors, each with strong justifications.
Research federalism using your textbook, the online library resources, and the Internet. Write a paper on federalism. Structure your paper as follows:
Define federalism.
Explain three advantages of federalism.
Explain three disadvantages of federalism.
Identify and describe at least two ways in which American federalism has changed since the ratification of the Constitution.
Discuss one advantage or disadvantage of federalism most relevant to you.
Describe the relationship between contemporary politics and trends in the size and power of the federal government.
Write a 2–3-page paper in Word format. Apply APA standards for writing style to your work.
.
Assignment 2 FederalismThe system of federalism was instituted .docxbobbywlane695641
Assignment 2: Federalism
The system of federalism was instituted with the writing and authorization of the Constitution in 1787. In dividing power between states and the national government, federalism has undergone challenges to the placement of power. Should power reside primarily in national or in state government? The Civil War was the most dramatic challenge to the placement of power. Southern states argued, under the leadership of John C. Calhoun, that states’ power superseded national power, while northern states, under the leadership of President Abraham Lincoln, stressed the need for union under the leadership and direction of the national government.
In the more than two hundred years since the Constitution’s adoption, there have been many changes to the meaning of federalism, with power shifting between state and national governments. In the twentieth century, the shifts of power became largely associated with the national government’s ability to provide increased funding sources. With more funding available, the national government has expanded its impact on all areas of state governments. This increased power has had many advocates and many detractors, each with strong justifications.
Research federalism using your textbook, the Argosy University online library resources, and the Internet. Write a paper on federalism. Structure your paper as follows:
Define federalism.
Explain three advantages of federalism.
Explain three disadvantages of federalism.
Identify and describe at least two ways in which American federalism has changed since the ratification of the Constitution.
Discuss one advantage or disadvantage of federalism most relevant to you.
Describe the relationship between contemporary politics and trends in the size and power of the federal government.
Write a 2–3-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.
By
Wednesday, July 30, 2014
, deliver your assignment to the
M2: Assignment 2 Dropbox
.
Assignment 2 Grading Criteria
Maximum Points
Significant advantages and disadvantages of federalism are identified and explained.
20
Significant changes in American federalism are identified and explained.
16
Impact of federalism to your life is identified and discussed objectively.
12
Impact of size and power of the federal government of contemporary politics is accurately identified and explained.
20
Statements are supported by reasons and research information.
12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
100
.
Assignment 2 Evidence Based Practice at Good Seed Drop-InAcco.docxbobbywlane695641
Assignment 2: Evidence Based Practice at Good Seed Drop-In
According to the Council on Social Work Education, Competency 4: Engage In Practice-informed Research and Research-informed Practice:
Social workers understand quantitative and qualitative research methods and their respective roles in advancing a science of social work and in evaluating their practice. Social workers know the principles of logic, scientific inquiry, and culturally informed and ethical approaches to building knowledge. Social workers understand that evidence that informs practice derives from multi-disciplinary sources and multiple ways of knowing.
They also understand the processes for translating research findings into effective practice. Social workers:
Use practice experience and theory to inform scientific inquiry and research;
Apply critical thinking to engage in analysis of quantitative and qualitative research methods and research findings; and
Use and translate research evidence to inform and improve practice, policy, and service delivery.
This assignment is intended to help students demonstrate the behavioral components of this competency in their field education.
To Prepare: Meet with your Field Instructor. During the meeting, you are expected to assess the population(s) served by the agency. After meeting with the Field Instructor, conduct extensive research regarding the agency’s client population. You will be expected to use at least 5 peer-reviewed resources. The purpose of the research is to discover “evidenced based practices” that are most effective while working with clients served within the population. If the agency serves more than one population, select one sub-population within the agency to conduct the review.
(Homeless youth from 18-25 years-old, Population Served Transition Aged Youth or "TAY")
The Assignment: Create a 10-12 slide PowerPoint Presentation, where you will explain the following:
1. Population researched
2. Best evidenced based practices modalities used to engage the population
3. Current modalities used in the agency
4. Briefly discuss and suggest to methods of implementing evidence-based practices in the agency
5. Analyze the findings from the articles you researched
Note: You are expected to use a minimum of five references.
Assignment 2: Evidence Based
.
Assignment 2 Evidence Based PracticeAccording to the Council .docxbobbywlane695641
Assignment 2: Evidence Based Practice
According to the Council on Social Work Education, Competency 4: Engage In Practice-informed Research and Research-informed Practice:
Social workers understand quantitative and qualitative research methods and their respective roles in advancing a science of social work and in evaluating their practice. Social workers know the principles of logic, scientific inquiry, and culturally informed and ethical approaches to building knowledge. Social workers understand that evidence that informs practice derives from multi-disciplinary sources and multiple ways of knowing. They also understand the processes for translating research findings into effective practice. Social workers:
· Use practice experience and theory to inform scientific inquiry and research;
· Apply critical thinking to engage in analysis of quantitative and qualitative research methods and research findings; and
· Use and translate research evidence to inform and improve practice, policy, and service delivery.
This assignment is intended to help students demonstrate the behavioral components of this competency in their field education.
To Prepare:
· Assess the population(s) served by the agency. My agency works with at risk youth and their families in Indiana. The at risk youth and/or their families are referred to my agency by the Indiana Department of Child Services due to reports of child abuse and/or neglect. My agency provides Parenting classes, Father Engagement classes, mental health therapy, supervised visitation, and home-based case management services to our clients.
· Conduct extensive research regarding the agency’s client population.
· Use at least 5 peer-reviewed resources.
· Discover “evidenced based practices” that are most effective while working with clients served within the population.
The Assignment: Create a 10-12 slide PowerPoint Presentation, where you will explain the following:
1. Population researched
2. Best evidenced based practices modalities used to engage the population
3. Current modalities used in the agency
4. Briefly discuss and suggest to methods of implementing evidence-based practices in the agency
5. Analyze the findings from the articles you researched
Note: You are expected to use a minimum of five references. References should be from 2013-2019.
Research class Discussion Board due date January 11
The Essentials of Master's Education in Nursing reelects the profession's continuing call for imagination, transformative thinking, and evolutionary change. Explain the importance of following the essentials of Master's Education in Nursing in a clinical nurse practitioner program such as the “Florida National University “? Please select one of the essentials and expand as to why the selected essential is crucial in succeeding in this program. (Essentials I-IX)
Discussion Rubric
The initial post will be regarding the topic of the week and will be a minimum of 250 words. Make sure you pr.
Assignment 2 Evidence Based PracticeAccording to the Council on.docxbobbywlane695641
Assignment 2: Evidence Based Practice
According to the Council on Social Work Education, Competency 4: Engage In Practice-informed Research and Research-informed Practice:
Social workers understand quantitative and qualitative research methods and their respective roles in advancing a science of social work and in evaluating their practice. Social workers know the principles of logic, scientific inquiry, and culturally informed and ethical approaches to building knowledge. Social workers understand that evidence that informs practice derives from multi-disciplinary sources and multiple ways of knowing. They also understand the processes for translating research findings into effective practice. Social workers:
Use practice experience and theory to inform scientific inquiry and research;
Apply critical thinking to engage in analysis of quantitative and qualitative research methods and research findings; and
Use and translate research evidence to inform and improve practice, policy, and service delivery.
This assignment is intended to help students demonstrate the behavioral components of this competency in their field education.
To Prepare
: Meet with your Field Instructor. During the meeting, you are expected to assess the population(s) served by the agency. After meeting with the Field Instructor, conduct extensive research regarding the agency’s client population. You will be expected to use
at least
5 peer-reviewed resources. The purpose of the research is to discover “evidenced based practices” that are most effective while working with clients served within the population. If the agency serves more than one population, select one sub-population within the agency to conduct the review.
The Assignment: Create a 10-12 slide PowerPoint Presentation, where you will explain the following:
Population researched
Best evidenced based practices modalities used to engage the population
Current modalities used in the agency
Briefly discuss and suggest to methods of implementing evidence-based practices in the agency
Analyze the findings from the articles you researched
.
Assignment 2 Examining DifferencesIn this module, we examined cri.docxbobbywlane695641
Assignment 2: Examining Differences
In this module, we examined crimes against persons, crimes against property, and white-collar crimes. These crimes are all treated differently by the legislature as well as the media. These differences are a reflection of how society views them. As you consider these differences, you should also consider how these differences have evolved over time.
Tasks:
Prepare a 3- to 5-page report that describes all of the following points:
The differences in the treatment of each type of crime by the legislature. Explore the different crime levels (misdemeanor
vs.
felony) and different punishments.
The differences in the descriptions utilized by the media. How does the media depict the different types of criminals? Have there been any changes?
The differences in the theoretical applications for these types of crimes. How do the theories differentiate between these types of criminal behavior?
Submission Details:
Save your report as M4_A2_Lastname_Firstname.doc.
By
Wednesday, July 9, 2014
, submit your document to the
M4: Assignment 2 Dropbox
.
Assignment 2 Grading Criteria
Maximum Points
Identified differences between crime levels in terms of classification and punishment.
20
Analyzed the role of the media in crime depiction and descriptions.
28
Explained differences among theoretical applications.
32
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in the accurate representation and attribution of sources; and used accurate spelling, grammar, and punctuation.
.
Assignment 2 Ethics and Emerging TechnologiesRead the following.docxbobbywlane695641
Assignment 2: Ethics and Emerging Technologies
Read the following paper from the online library:
Neelakantan, M., & Armstrong, A. (2006). Source code, object code, and The Da Vinci code: The debate on intellectual property protection for software programs.
Computer & Internet Lawyer, 23
(10), 1 – 5
Read the paper to identify the reasons for which Intellectual Property Right (IPR) laws in software are not always effective.
Conduct online research on the Internet to identify at least two examples of international regulatory protocols to prevent IPR infringement in software programs.
Create a three-page double-spaced business research article on the legal and ethical implications of IPR violation in software programming. Use the following format:
Page 1:
Reasons for IPR violations in software development
Page 2:
Ethical implications of IPR violations in software development
Page 3:
International regulations for IPR violations in software development
All written assignments and responses should follow APA rules for attributing sources.
Must be original work as it will be submitted to TURNITIN
Due By
Thursday, April 11, 2013, by 5 PM PST
.
.
Assignment 2 Ethical Issues and Foreign InvestmentsBy Friday, A.docxbobbywlane695641
Assignment 2: Ethical Issues and Foreign Investments
By
Friday, April 18, 2014
, analyze the following scenario:
There are multifaceted ethical issues relating to international investments. One aspect relates to human rights. Most Latin American governments have constitutions that mandate health care as a human right, yet some of these countries provide poor health care for the majority of their population.
During the 1980s, the general populace of these countries deteriorated, even though several Latin American countries developed strategies to reposition medical personnel and services to rural areas. Throughout this time, many international donors provided assistance; however they did so with imposed conditions. An example of this constrained assistance was the World Bank, which imposed restrictions that included privatization of health care, as well as required limitations on universal access.
Did the World Bank and other international donors act responsibly and ethically in constraining their humanitarian assistance? Who has the responsibility for the health care of the Latin American people? Is it a reasonable and socially responsible practice to offer international assistance in exchange for an opportunity to shape a country's political and/or social system? Why or why not?
By
Saturday, April 19, 2014
respond to the discussion question assigned by the faculty. Submit your response to the appropriate
Discussion Area
. Use the same
Discussion Area
to comment on your classmates' submissions and continue the discussion until
Wednesday, April 23, 2014.
Comment on how your classmates would address differing views.
.
Assignment 2 Ethical BehaviorIdentify a case in the news that y.docxbobbywlane695641
Assignment 2: Ethical Behavior
Identify a case in the news that you feel displays unethical police behaviors. In a 3-page written research informative paper, answer the following questions in detail with support from research and examples. Your paper should be written in APA format and style, include a title and reference page, and include at least 2 resources, one of which can be your textbook.
Identify the case and describe when and where it occurred. Be sure to summarize the case thoroughly.
Identify at least 2 unethical behaviors from the case and explain why they are unethical.
Explain whether any of the behaviors violate any criminal laws.
Explain whether any behaviors violate the Constitutional rights of the defendant.
.
Assignment 2 Ethical (Moral) RelativismIn America, many are comfo.docxbobbywlane695641
Assignment 2: Ethical (Moral) Relativism
In America, many are comfortable describing ethics as follows: “Well, what’s right for me is right for me and what’s right for you is right for you. Let’s just agree to disagree.” This is an affirmation of what philosophers call
individual
or
subjective moral relativism
. In this understanding of relativism, morality is a matter of individual feelings and personal preference. In individual moral relativism, the determination of what is right and wrong in a situation varies according to the individual. Moral relativists do not believe in natural law or universal truths.
Cultural moral relativism
puts culture at the forefront of relative ethical decision-making. It says the individual must include the precepts of his or her culture as a prominent part of the relativistic moral action.
Lawrence
Kohlberg,
a prominent psychologist known for recognizing moral stages of development, takes it a step farther saying cultural relativists are persons stuck in the “
Conventional
Stage” of ethical development
.
In your paper, please define individual moral relativism and cultural moral relativism in detail, noting how they differ from each other, their strengths and weaknesses, and give your position on Kohlberg’s stance on ethical relativism.
What aspects of ethical relativism do you identify and agree with? What aspects do you disagree with? Give a personal example that illustrates your stance on ethical relativism, describing how you made a moral decision in an ethical dilemma. Include at least two references to support your thoughts.
Post a 500-word paper to the
M4: Assignment 2 Dropbox
by due
Wednesday, July 9, 2014
. All written assignments and responses should follow proper citation rules for attributing sources. Please use Microsoft Word spelling/grammar checker. Be mindful of plagiarism policies.
Assignment 2 Grading Criteria
Maximum Points
Significant critical analysis of individual ethical relativism, cultural ethical relativism, and Kohlberg’s position; including definitions, strengths, and weaknesses.
36
Described personal ethical stances on each form of relativism in relation to own personal ethical system, including whether and how personal ethical system is compatible or incompatible with relativism.
24
Used a personal example to illustrate and support stance on ethical relativism in relation to own ethical system.
16
Justified ideas and responses by using appropriate scholarly examples and at least two references from texts, Web sites, and other references.
4
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
100
.
Assignment 2 Essay Power in Swift and Moliere Both Moliere and S.docxbobbywlane695641
Assignment 2: Essay: Power in Swift and Moliere
Both Moliere and Swift use humor to provide an analysis of serious social problems. In doing so, they both describe various types and uses of power, from the governmental power that restores Orgon’s property and the English laws that do not take into account the conditions of the Irish, to the power that a landlord holds over a renter or a father over a family, to the exercise of religion and wealth within a community, to the wishes and desires of the young, and more.
Your task is to identify at least two types of power in our readings for this module. You may use either
Tartuffe
or
A Modest Proposal
, or a mix of both. Once you have found two types of power, determine who you think has the power and how that power is exercised. Where is each power abused? What checks or limits are placed on each type of power? Be sure to cite examples from your readings to support your claims.
Submit your assignment to the
M4: Assignment 2 Dropbox
by
Wednesday, August 13, 2014
.
Assignment 2 Grading Criteria
Maximum Points
Identified two uses of power in this module’s readings.
24
Described who has each type of power and how their power is exercised (citing examples in the text).
28
Identified at least one example of how each power is misused and any limitations on the power that is being misused.
28
Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience. Followed APA rules for attributing sources.
20
Total:
100
.
Assignment 2 E taxonomy· Information TechnologyInformatio.docxbobbywlane695641
Assignment 2 E taxonomy
· Information Technology:
Information Technology is an important and intelligent field of study, which is a broad field that is all about computing technology, information, and "people" especially in issues that are related to the users and meeting their needs of technology. In general, information technology is applying, managing, and supporting the technology used in solving problems. In addition, information technology is a study that mainly focuses on solving problems by using technology and computing. Information technology focuses on how to satisfy users by presenting new uses of technologies.
· A “taxonomy” of information technology:
I. People: people provide intelligence of the systems and use technology to solve their problems, by getting the benefits of technology, which are efficiency and productivity.
1. Users:
· Definition: People who use technology in their work or anything else in their life.
· Examples: engineers, students, and some medical specialties…etc.
2. Programmer:
· Definition: People who program computer software, by giving the computer systems instructions to perform a given action.
· Examples: PHP, Java, HTML, or SQL programmers.
3. IT professionals:
· Definition: IT professionals define as applying, managing, and supporting the technology used in solving problems.
· Concerned about: Implementation, configuration, and maintenance.
· Goal: Solving problems by processing data into information.
· IT professionals should provide:
· Productivity.
· Efficiency.
· Origin of IT professionals:
a) Meaning of anything is linked to its origin.
b) The main reason is people created a tool to solve a problem.
1. Calculation:
· William Schickard:
· 17th century.
· In Germany.
· Conceived a design of a mechanical calculator.
· Blaise Pascal:
· 1640s.
· In France.
· Built his machine to help his father in calculation.
2. Automatic Execution:
· Jacquard:
· 1810s.
· In France.
· A mechanical loom.
3. Automatic Logic:
· George Boole:
· In 1850s.
· In Ireland.
· Envisioned the Laws of Thought
· Boolean algebra (AND, OR, XOR, NOT)
a) AND (0 0=0, 0 1=0, 1 0=0, 1 1=1)
b) OR (0 0=0, 0 1=1, 1 0=1, 1 1=1)
c) XOR (0 0=0, 0 1 =1, 1 0=1, 1 1= 1)
d) NOT (0=1, 1=1)
4. General purpose:
· Charles Babages (grandfather of computer age):
· 18th century.
· In England.
· Designed the Difference Engine.
· Augusta Ada (one of the first programmers):
· 18th century.
· In England.
· Interpreter of Babbage's works.
· What should IT professionals know?
1. People and ethics.
· It’s related to understanding other people.
· Behave in ethical ways.
2. Users needs.
· What do you need to solve users problems?
· Users centric design.
3. Problems solving.
· Improve that by doing it (practice).
· Problem solving steps:
a) Understand the problem.
b) Planning the solutions.
c) Create algorithms.
d) Test the algorithms.
· Develop knowledge to get some expertise.
· Practice to gain experience.
4. How to use tools.
· Use technologi.
Assignment 2 Dropbox AssignmentCurrent Trends and Issues in Manag.docxbobbywlane695641
Assignment 2: Dropbox Assignment
Current Trends and Issues in Managed Care
Compensation and reimbursement models are another method of controlling access, cost, and quality in a managed care environment. An MCO doesn't have direct control over physicians or hospitals but through contractual agreements that set incentives for meeting agreed-upon standards, it can exert influence.
This week, you are required to write an essay on the following topics:
Managed care hospital reimbursement
Managed care provider reimbursement
Using South University Online library (e.g. CINAHL) or the Internet, review at least two articles for each topic and write a review for each source of information. Use the following guidelines for developing your essay:
Write a summary for each topic tying together the information learned about that topic.
Analyze the market forces that would favor using one reimbursement method over another.
Evaluate the key differences between different types of payment methodologies from the provider and hospital point of view.
Evaluate the advantages and disadvantages of the payment methodologies reviewed from the provider and hospital point of view.
Evaluate new payment methodologies resulting from the Patient Protection and Affordable Care Act (PPACA) and discuss future changes in reimbursement methodologies.
Compare and contrast each article to the information discussed in the course textbook.
Based on your understanding, create a 3- to 4-page Microsoft Word document that includes the answers to the questions for the above topics.
Support your responses with examples.
Cite any sources in APA format.
Submission Details
Name your document SU_HSC3020_W4_A2_LastName_FirstInitial.doc.
Submit your document to the
W4 Assignment 2 Dropbox
by
Tuesday, January 14, 2014
.
.
Assignment 2 Discussion—The Impact of CommunicationRemember a tim.docxbobbywlane695641
Assignment 2: Discussion—The Impact of Communication
Remember a time when you did not have a cell phone? Do you remember the days before texting? This handy pocket technology has revolutionized how we stay connected and how we access and use information today. The growth of our technological society is directly related to the rate at which information can be exchanged. In general, this exchange of information is called communication.
Respond to the following:
Explain the scientific and technical concepts related to communication.
Which types of electromagnetic radiation are typically involved in the process of communication?
How is information transmitted?
What are the main differences between wired and wireless communications?
Describe your perspective on communication technology such as wireless communication, the Internet, and smart phone technology.
Provide at least three examples of communication technology you use in your daily life. Examine the underlying scientific concepts used in this technology.
Consider the developments that have led to the United States’ current infrastructure and make a prediction of the future of communication in society.
Support your statements with examples. Provide a minimum of two scholarly references.
Write your initial response in 3–4 paragraphs. Apply APA standards to citation of sources.
By
Sunday, August 31, 2014
, post your response to the appropriate
Discussion Area
. Through
Wednesday, September 3, 2014
, review and comment on at least two peers’ responses.
.
Assignment 2 Discussion—Technology and GlobalizationYour Module.docxbobbywlane695641
Assignment 2: Discussion—Technology and Globalization
Your
Module 1
readings provide insight into the impact of technology on global business. Technological innovations such as the Internet, wireless technology, broadband, tablets, personal digital assistants (PDAs), global positional systems (GPSs), social media, videoconferencing, and others have changed the way we do global business.
Use your module readings, the Argosy University online library resources, and the Internet to research the impact of technology on global business.
Then, respond to the following:
Describe how changes in technology contributed to the globalization of markets.
Explain how the Internet affects international business activity and the globalization of the world economy.
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
Read your peers’ answers.
Provide substantive comments by
contributing new, relevant information from course readings, Web sites, or other sources;
building on the remarks or questions of others; or
sharing practical examples of key concepts from your professional or personal experiences
Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing
is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.
Grading Criteria
Assignment Components
Max Points
Initial response was:
Insightful, original, accurate, and timely.
Substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion Response and Participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
.
Assignment 2 Discussion—Providing GuidanceThe Genesis team has re.docxbobbywlane695641
Assignment 2: Discussion—Providing Guidance
The Genesis team has reviewed the guidelines and models that can be used to assist in determining the appropriate mix of debt and equity financing. However, they are yet undecided and request additional literature that would help them make an informed decision.
Research module readings, Argosy University online library resources, and the Internet to identify tools, resources, and readings to help educate the Genesis operations management team.
Address the following:
How will these resources help them and further support the recommendations or guidelines you are creating on their behalf?
Write your initial response in 3–4 paragraphs. Apply APA standards to citation of sources.
.
Assignment 2 Discussion—Munger’s Mental ModelsIn his article A L.docxbobbywlane695641
Assignment 2: Discussion—Munger’s Mental Models
In his article “A Lesson on Elementary, Worldly Wisdom as it Relates to Investment Management & Business,” Charles Munger (1995) wrote about tools, techniques, and critical skills that great managers need to develop.
Consider Munger’s thoughts on the importance of mental models. Respond to the following:
In your own words, describe what Munger means by mental models.
Examine how Munger’s concept of mental models has changed your ideas of decision making in investment management and business.
Describe at least one example from your own experience where your perspective or experience provided a mode of thought that brought new light to a discussion or a tough decision.
Explain how this experience has affected your decision-making process.
Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
By
Saturday, January 4, 2014
, post your response to the appropriate
Discussion Area
. Through
Monday, January 6, 2014
, review and comment on at least two peers’ responses. Consider the following in your comments:
Examine the discussed mental models and how they changed a decision or direction.
Provide suggestions for ways to influence situations with new mental models.
Munger, C. T. (1995). A lesson on elementary, worldly wisdom as it relates to investment management & business.
Outstanding Investor Digest, 1,
49–63.
Assignment 2 Grading Criteria
Maximum Points
Initial response:
Was insightful, original, accurate, and timely.
Was substantive and demonstrated advanced understanding of concepts.
Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16
Discussion response and participation:
Responded to a minimum of two peers in a timely manner.
Offered points of view supported by research.
Asked challenging questions that promoted the discussion.
Drew relationships between one or more points in the discussion.
16
Writing:
Wrote in a clear, concise, formal, and organized manner.
Responses were error free.
Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total:
40
.
Assignment 2 DiscussionDuring the first year or two of its exis.docxbobbywlane695641
Assignment 2: Discussion
During the first year or two of its existence, what reasons are there for a small-town nursing home to engage in any sort of strategic planning? This is a time when the venture’s resources are stretched to the limit and all its attention is focused on reaching bed capacity with admitting new residents. Are there any disadvantages for the organization if it fails to think about long-term strategy? Explain why.
By
Saturday, January 4, 2014
, respond to the assigned discussion question, and submit your response to the
Discussion Area
. Use the same
Discussion Area
to comment on your classmates' submissions and continue the discussion until
Wednesday, January 8, 2014
.
Comment on how your classmates would address differing views.
.
Assignment 2 Discussion QuestionWorking in teams leads to complex.docxbobbywlane695641
Assignment 2: Discussion Question
Working in teams leads to complex interpersonal problems. Do you think working in teams is worth the effort to manage through work place problems and find viable solutions? Are there effective alternatives to team work? Explain your opinion.
By
Sunday, July 27, 2014,
respond to the discussion question above. Submit your responses to the appropriate
Discussion Area
. Use the same
Discussion Area
to comment on your classmates' submissions and continue the discussion until
Wednesday, July 30, 2014.
Comment on how your classmates would address differing views.
.
Assignment 2: Discussion Question
Strong corporate cultures have a powerful effect on employee behavior.
Discuss how this creates inadvertent control mechanisms.
For example, are strong cultures an ethical way to control behavior?
Provide examples to support your views.
.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
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Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
26. 9.3 The way information about a product choice is framed can
prime a decision even when the consumer is unaware of this
influence.
9.4 We often fall back on well-learned “rules-of-thumb” to
make decisions.
2
Learning Objectives (2 of 3)
9.5 Marketers often need to understand consumers’ behavior
rather than a consumer’s behavior.
9.6 The decision-making process differs when people choose
what to buy on behalf of an organization rather than for
personal use.
9.7 Members of a family unit play different roles and have
different amounts of influence when the family makes purchase
decisions.
3
37. 21
Priming and Nudging
Power of the unconscious to influence our daily decisions.
Subtle changes in a consumer’s environment can change
behavior; some refer to such a change as a nudge
2-22
Creativity
Nonconformity
innovation
Tradition
Intelligence
responsibility
43. 30
Learning Objective 9.5
Marketers often need to understand consumers’ behavior rather
than a consumer’s behavior.
31
Roles In Collective Decision Making
Initiator
Gatekeeper
Influencer
Buyer
User
32
Learning Objective 9.6
44. The decision-making process differs when people choose what
to buy on behalf of an organization rather than for personal use.
33
Organizational Decision Making
Organizational buyers: purchase goods and services on behalf of
companies for use in the process of manufacturing, distribution,
or resale.
Business-to-business (B2B) marketers: specialize in meeting
needs of organizations such as corporations, government
agencies, hospitals, and retailers.
34
Compared to Consumer Decision Making, Organizational
Decision Making…
Involves many people
Requires precise, technical specifications
45. Is based on past experience and careful weighing of alternatives
May require risky decisions
Involves substantial dollar volume
Places more emphasis on personal selling
35
What Influences Organizational Buyers?
The buyclass theory of purchasing divides organizational
buying decisions into 3 types:
Level of information required
Seriousness of decision
Familiarity with purchase
36
Buying Decisions
Buyclass theory: organizational buying decisions divided into
three types, ranging from most to least complex.
Table 9.3 Types of Organizational Buying DecisionsBuying
46. SituationExtent of EffortRiskBuyer’s InvolvementStraight rebuy
Habitual decision-making Low
Automatic reorder
Modified rebuyLimited problem solving Low to moderate
One or a few
New task Extensive problem solving High
Many
Source: Adapted from Patrick J. Robinson, Charles W. Faris,
and Yoram Wind, Industrial Buying and Creative Marketing
(Boston: Allyn & Bacon, 1967).
37
Learning Objective 9.7
Members of a family unit play different roles and have different
amounts of influence when the family makes purchase
decisions.
38
47. Household Decisions
Consensual Purchase Decisions
Accommodative Purchase Decisions
39
Resolving Decision Conflicts in Families
Interpersonal need
Product involvement and utility
Responsibility
Power
40
Who Makes Key Decisions in the Family?
Autonomic decision: one family member chooses a product
Syncretic decision: involve both partners
Used for cars, vacations, homes, appliances, furniture, home
54. 9
Vision
Table 3.1 Marketing Applications of
ColorsColorAssociationsMarketing
ApplicationsYellowOptimistic and youthful Used to grab
window shoppers’ attention Red Energy Often seen in clearance
sales Blue Trust and securityBanksGreen Wealth Used to create
relaxation in stores Orange Aggressive Call to action: subscribe,
buy or sell Black Powerful and sleek Luxury products
PurpleSoothingBeauty or anti-aging products
Source: Adapted from Leo Widrich, “Why Is Facebook Blue?
The Science Behind Colors in Marketing,” Fast Company (May
6, 2013), fastcompany.com accessed February 23, 2015.
10
72. make decisions.
2
Learning Objectives (2 of 3)
9.5 Marketers often need to understand consumers’ behavior
rather than a consumer’s behavior.
9.6 The decision-making process differs when people choose
what to buy on behalf of an organization rather than for
personal use.
9.7 Members of a family unit play different roles and have
different amounts of influence when the family makes purchase
decisions.
3
Learning Objective 1
The three categories of consumer decision-making are
cognitive, habitual, and affective.
83. 21
Priming and Nudging
Power of the unconscious to influence our daily decisions.
Subtle changes in a consumer’s environment can change
behavior; some refer to such a change as a nudge
2-22
Creativity
Nonconformity
innovation
Tradition
Intelligence
responsibility
22
Behavioral Economics
89. Learning Objective 9.5
Marketers often need to understand consumers’ behavior rather
than a consumer’s behavior.
31
Roles In Collective Decision Making
Initiator
Gatekeeper
Influencer
Buyer
User
32
Learning Objective 9.6
The decision-making process differs when people choose what
to buy on behalf of an organization rather than for personal use.
90. 33
Organizational Decision Making
Organizational buyers: purchase goods and services on behalf of
companies for use in the process of manufacturing, distribution,
or resale.
Business-to-business (B2B) marketers: specialize in meeting
needs of organizations such as corporations, government
agencies, hospitals, and retailers.
34
Compared to Consumer Decision Making, Organizational
Decision Making…
Involves many people
Requires precise, technical specifications
Is based on past experience and careful weighing of alternatives
May require risky decisions
Involves substantial dollar volume
Places more emphasis on personal selling
91. 35
What Influences Organizational Buyers?
The buyclass theory of purchasing divides organizational
buying decisions into 3 types:
Level of information required
Seriousness of decision
Familiarity with purchase
36
Buying Decisions
Buyclass theory: organizational buying decisions divided into
three types, ranging from most to least complex.
Table 9.3 Types of Organizational Buying DecisionsBuying
SituationExtent of EffortRiskBuyer’s InvolvementStraight rebuy
Habitual decision-making Low
Automatic reorder
Modified rebuyLimited problem solving Low to moderate
92. One or a few
New task Extensive problem solving High
Many
Source: Adapted from Patrick J. Robinson, Charles W. Faris,
and Yoram Wind, Industrial Buying and Creative Marketing
(Boston: Allyn & Bacon, 1967).
37
Learning Objective 9.7
Members of a family unit play different roles and have different
amounts of influence when the family makes purchase
decisions.
38
Household Decisions
Consensual Purchase Decisions
Accommodative Purchase Decisions
93. 39
Resolving Decision Conflicts in Families
Interpersonal need
Product involvement and utility
Responsibility
Power
40
Who Makes Key Decisions in the Family?
Autonomic decision: one family member chooses a product
Syncretic decision: involve both partners
Used for cars, vacations, homes, appliances, furniture, home
electronics, interior design, phone service
As education increases, so does syncretic decision making
95. 1
Chapter 6 focuses on the way we mentally store information we
perceive and how it adds to our existing knowledge about the
world during the learning process.
Learning Objectives (1 of 2)
4.1 It is important to understand how consumers learn about
products and services.
4.2 Conditioning results in learning.
4.3 Learned associations with brands generalize to other
products.
4.4 There is a difference between classical and instrumental
conditioning, and both processes help consumers learn about
products.
2
Learning Objectives (2 of 2)
4.5 We learn about products by observing others’ behavior.
4.6 Our brains process information about brands to retain them
in memory.
4.7 The other products we associate with an individual product
influence how we will remember it.
4.8 Products help us to retrieve memories from our past.
4.9 Marketer measure our memories about products and ads.
105. Reinforcement Schedules
Continuous: get discount every time
Intermittent: get discount only sometimes
Fixed interval (sales at the end of month)
Variable interval (surprise sales each month)
$2 Tuesdays
Reinforcement Schedules
Fixed ratio (each 6th ice-cream is free)
Variable ratio (slot machines, scratch and win lottery)
Marketing Applications of Instrumental Conditioning Principles
Frequency marketing: a marketing technique that reinforces
117. More Complex Memory Structures: Self Schemas
More Complex Memory Structures: Scripts
Restaurant Scripts:
Make reservation
Get Seated
Order Drinks
Look at Menus
Order
Light Conversation
Eat
Order Dessert
Pay bill
Tip
Leave
150. 16
Online Decision Making
Cybermediary
Intelligent agents
Search engines
Search engine optimization
Long tail
17
Strategic Implementation of Product Categories
Position a product
Identify competitors
Create an exemplar product
Locate products in a store
153. Power of the unconscious to influence our daily decisions.
Subtle changes in a consumer’s environment can change
behavior; some refer to such a change as a nudge
2-22
Creativity
Nonconformity
innovation
Tradition
Intelligence
responsibility
22
Behavioral Economics
Cognitive biases often prevent people from making rational
decisions, despite their best efforts.
The word “Free”
Pricing
2-23
158. 29
Heart and Mind in conflict
2-30
30
Learning Objective 9.5
Marketers often need to understand consumers’ behavior rather
than a consumer’s behavior.
159. 31
Roles In Collective Decision Making
Initiator
Gatekeeper
Influencer
Buyer
User
32
Learning Objective 9.6
The decision-making process differs when people choose what
to buy on behalf of an organization rather than for personal use.
160. 33
Organizational Decision Making
Organizational buyers: purchase goods and services on behalf of
companies for use in the process of manufacturing, distribution,
or resale.
Business-to-business (B2B) marketers: specialize in meeting
needs of organizations such as corporations, government
agencies, hospitals, and retailers.
34
Compared to Consumer Decision Making, Organizational
Decision Making…
Involves many people
Requires precise, technical specifications
Is based on past experience and careful weighing of alternatives
May require risky decisions
Involves substantial dollar volume
Places more emphasis on personal selling
161. 35
What Influences Organizational Buyers?
The buyclass theory of purchasing divides organizational
buying decisions into 3 types:
Level of information required
Seriousness of decision
Familiarity with purchase
36
Buying Decisions
Buyclass theory: organizational buying decisions divided into
three types, ranging from most to least complex.
Table 9.3 Types of Organizational Buying DecisionsBuying
SituationExtent of EffortRiskBuyer’s InvolvementStraight rebuy
Habitual decision-making Low
Automatic reorder
Modified rebuyLimited problem solving Low to moderate
One or a few
New task Extensive problem solving High
Many
Source: Adapted from Patrick J. Robinson, Charles W. Faris,
and Yoram Wind, Industrial Buying and Creative Marketing
(Boston: Allyn & Bacon, 1967).
162. 37
Learning Objective 9.7
Members of a family unit play different roles and have different
amounts of influence when the family makes purchase
decisions.
38
Household Decisions
Consensual Purchase Decisions
Accommodative Purchase Decisions
163. 39
Resolving Decision Conflicts in Families
Interpersonal need
Product involvement and utility
Responsibility
Power
40
Who Makes Key Decisions in the Family?
Autonomic decision: one family member chooses a product
Syncretic decision: involve both partners
Used for cars, vacations, homes, appliances, furniture, home
electronics, interior design, phone service
As education increases, so does syncretic decision making
41