TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana<br />April...
1. Marketing Information System (MIS) consists of the following except: <br />2<br />People<br />Equipment<br />Informatio...
Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, eva...
1. Marketing Information System (MIS) consists of the following except: <br />People<br />Equipment<br />Information<br />...
2. Information needs: <br />Facts<br />Probes<br />Numerical Figures<br />Concrete Examples<br />All of the above<br />5<b...
Information needs probes<br />6<br />http://kavellana.blogspot.com<br />
Information needs probes<br /><ul><li>What decisions do you regularly make?
What information is needed for these decisions?
What information do you regularly get?
What special studies do you periodically request?
What information is needed but not given?
What 4 improvements are for the present MIS?</li></ul>7<br />http://kavellana.blogspot.com<br />
2. Information needs: <br />Facts<br />Probes<br />Numerical Figures<br />Concrete Examples<br />All of the above<br />8<b...
3. What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information Sys...
Internal Records and Marketing Intelligence<br />Sales Information System<br />Order-to-Payment Cycle<br />Marketing Intel...
3. What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information Sys...
4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize ...
Steps to Improve Marketing Intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members ...
4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize ...
5. What is NOT a source of competitive information? <br />Independent customer goods and service review forums<br />Distri...
Sources of Competitive Information<br /><ul><li>Independent customer goods and service review forums
Distributor of sales agent feedback sites
Combination sites offering reviews and expert opinions
Customer complaint sites
Public blogs</li></ul>16<br />http://kavellana.blogspot.com<br />
5. What is NOT a source of competitive information? <br />Independent customer goods and service review forums<br />Distri...
6. One of the emerging trends in the business sector is an increase in _____ sector activity <br />Private<br />Public<br ...
Some Emerging Business Trends<br /><ul><li>Increases in public-sector activity</li></ul>19<br />http://kavellana.blogspot....
6. One of the emerging trends in the business sector is an increase in _____ sector activity <br />Private<br />Public<br ...
7. Another emerging trend in the business sector is visible change in _____ landscape.<br />Provider<br />Market<br />Supp...
Some Emerging Business Trends<br /><ul><li>Changes in consumer landscape</li></ul>22<br />http://kavellana.blogspot.com<br />
7. Another emerging trend in the business sector is visible change in _____ landscape.<br />Provider<br />Market<br />Supp...
8. Which is an environmental force shaping the business landscape?<br />Demographic<br />Technological<br />Natural<br />S...
Environmental Forces Shaping the Business Landscape<br /><ul><li>Demographic
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Top 10 learning questions - ch3 gathering information and scanning the environment avellana

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Top 10 learning questions - ch3 gathering information and scanning the environment avellana

  1. 1. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana<br />April 2011<br />http://kavellana.blogspot.com<br />
  2. 2. 1. Marketing Information System (MIS) consists of the following except: <br />2<br />People<br />Equipment<br />Information<br />Procedures<br />All of the above<br />http://kavellana.blogspot.com<br />
  3. 3. Marketing Information System (MIS)<br /><ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.</li></ul>3<br />http://kavellana.blogspot.com<br />
  4. 4. 1. Marketing Information System (MIS) consists of the following except: <br />People<br />Equipment<br />Information<br />Procedures<br />All of the above<br />4<br />http://kavellana.blogspot.com<br />
  5. 5. 2. Information needs: <br />Facts<br />Probes<br />Numerical Figures<br />Concrete Examples<br />All of the above<br />5<br />http://kavellana.blogspot.com<br />
  6. 6. Information needs probes<br />6<br />http://kavellana.blogspot.com<br />
  7. 7. Information needs probes<br /><ul><li>What decisions do you regularly make?
  8. 8. What information is needed for these decisions?
  9. 9. What information do you regularly get?
  10. 10. What special studies do you periodically request?
  11. 11. What information is needed but not given?
  12. 12. What 4 improvements are for the present MIS?</li></ul>7<br />http://kavellana.blogspot.com<br />
  13. 13. 2. Information needs: <br />Facts<br />Probes<br />Numerical Figures<br />Concrete Examples<br />All of the above<br />8<br />http://kavellana.blogspot.com<br />
  14. 14. 3. What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information System<br />Database/Warehousing/Data Mining<br />Marketing Intelligence System<br />All of the above<br />9<br />http://kavellana.blogspot.com<br />
  15. 15. Internal Records and Marketing Intelligence<br />Sales Information System<br />Order-to-Payment Cycle<br />Marketing Intelligence System<br />Databases, Warehousing, Data Mining<br />10<br />http://kavellana.blogspot.com<br />
  16. 16. 3. What is considered Internal Records and Marketing Intelligence? <br />Order-to-Payment Cycle<br />Sales Information System<br />Database/Warehousing/Data Mining<br />Marketing Intelligence System<br />All of the above<br />11<br />http://kavellana.blogspot.com<br />
  17. 17. 4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Network externally<br />None of the above<br />12<br />http://kavellana.blogspot.com<br />
  18. 18. Steps to Improve Marketing Intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members to share intelligence<br />Motivate channel members to share intelligence<br />Train Sales Force to scan for developments<br />Utilize government data resources<br />Utilize government data resources<br />Utilize government data resources<br />Utilize government data resources<br />Utilize a customer advisory panel<br />Collect customer feedback online<br />Collect customer feedback online<br />Collect customer feedback online<br />Purchase information<br />Network externally<br />Network externally<br />13<br />http://kavellana.blogspot.com<br />
  19. 19. 4. What is NOT a step in improving market intelligence? <br />Motivate channel members to share intelligence<br />Utilize government data resources<br />Collect customer feedback online<br />Network externally<br />None of the above<br />14<br />http://kavellana.blogspot.com<br />
  20. 20. 5. What is NOT a source of competitive information? <br />Independent customer goods and service review forums<br />Distributor of sales agent feedback sites<br />Customer complaint sites<br />Public blogs<br />Official business website<br />15<br />http://kavellana.blogspot.com<br />
  21. 21. Sources of Competitive Information<br /><ul><li>Independent customer goods and service review forums
  22. 22. Distributor of sales agent feedback sites
  23. 23. Combination sites offering reviews and expert opinions
  24. 24. Customer complaint sites
  25. 25. Public blogs</li></ul>16<br />http://kavellana.blogspot.com<br />
  26. 26. 5. What is NOT a source of competitive information? <br />Independent customer goods and service review forums<br />Distributor of sales agent feedback sites<br />Customer complaint sites<br />Public blogs<br />Official business website<br />17<br />http://kavellana.blogspot.com<br />
  27. 27. 6. One of the emerging trends in the business sector is an increase in _____ sector activity <br />Private<br />Public<br />Same<br />International<br />None of the above<br />18<br />http://kavellana.blogspot.com<br />
  28. 28. Some Emerging Business Trends<br /><ul><li>Increases in public-sector activity</li></ul>19<br />http://kavellana.blogspot.com<br />
  29. 29. 6. One of the emerging trends in the business sector is an increase in _____ sector activity <br />Private<br />Public<br />Same<br />International<br />None of the above<br />20<br />http://kavellana.blogspot.com<br />
  30. 30. 7. Another emerging trend in the business sector is visible change in _____ landscape.<br />Provider<br />Market<br />Supplier<br />Consumer<br />None of the above<br />21<br />http://kavellana.blogspot.com<br />
  31. 31. Some Emerging Business Trends<br /><ul><li>Changes in consumer landscape</li></ul>22<br />http://kavellana.blogspot.com<br />
  32. 32. 7. Another emerging trend in the business sector is visible change in _____ landscape.<br />Provider<br />Market<br />Supplier<br />Consumer<br />None of the above<br />23<br />http://kavellana.blogspot.com<br />
  33. 33. 8. Which is an environmental force shaping the business landscape?<br />Demographic<br />Technological<br />Natural<br />Socio-cultural<br />All of the above<br />24<br />http://kavellana.blogspot.com<br />
  34. 34. Environmental Forces Shaping the Business Landscape<br /><ul><li>Demographic
  35. 35. Political-Legal
  36. 36. Technological
  37. 37. Natural
  38. 38. Socio-cultural
  39. 39. Economic</li></ul>25<br />http://kavellana.blogspot.com<br />
  40. 40. 8. Which is an environmental force shaping the business landscape?<br />Demographic<br />Technological<br />Natural<br />Socio-cultural<br />All of the above<br />26<br />http://kavellana.blogspot.com<br />
  41. 41. 9. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities for innovation<br />Varying R&D budgets<br />Increased regulation of change<br />None of the above<br />27<br />http://kavellana.blogspot.com<br />
  42. 42. Environmental Forces Shaping the Business Landscape<br /><ul><li>Technological
  43. 43. Pace of change
  44. 44. Opportunities for innovation
  45. 45. Varying R&D budgets
  46. 46. Increased regulation of change</li></ul>28<br />http://kavellana.blogspot.com<br />
  47. 47. 9. Which is NOT a technological aspect included in shaping the business landscape?<br />Pace of change<br />Opportunities for innovation<br />Varying R&D budgets<br />Increased regulation of change<br />None of the above<br />29<br />http://kavellana.blogspot.com<br />
  48. 48. 10. Which is NOT a natural aspect included in shaping the business landscape?<br />International support for scarce resources<br />Shortage of raw materials<br />Increased energy costs<br />Anti-pollution measures<br />Governmental protections<br />30<br />http://kavellana.blogspot.com<br />
  49. 49. Environmental Forces Shaping the Business Landscape<br /><ul><li>Natural
  50. 50. Shortage of raw materials
  51. 51. Increased energy costs
  52. 52. Anti-pollution measures
  53. 53. Governmental protections</li></ul>31<br />http://kavellana.blogspot.com<br />
  54. 54. 10. Which is NOT a natural aspect included in shaping the business landscape?<br />International support for scarce resources<br />Shortage of raw materials<br />Increased energy costs<br />Anti-pollution measures<br />Governmental protections<br />32<br />http://kavellana.blogspot.com<br />
  55. 55. Summary<br /><ul><li>Marketing Information System (MIS) is a critical tool in making major marketing decisions.
  56. 56. Understanding marketing trends and factors affecting dynamic change is an essential part of management.</li></ul>33<br />http://kavellana.blogspot.com<br />
  57. 57. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment<br />Ma. Katrina S. Avellana<br />April 2011<br />http://kavellana.blogspot.com<br />

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