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20 examples of effective b2 b facebook pages

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Are you a B2B business that remains unsure as to whether or not Facebook has value for your company? Would you like to learn how to leverage it better for your business? Well then, this could be for you!

Facebook is primarily regarded a B2C social platform and typically not considered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies, big and small using it as an effective B2B tool.

The following are my 20 Examples of Effective B2B Facebook pages

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20 examples of effective b2 b facebook pages

  1. 1. 20 Examples of Effective B2B Facebook Pages Are you a B2B business that remains unsure as to whether or notFacebook has value for your company? Would you like to learn how to leverage it better for your business? Well then, this could be for you! Facebook is primarily regarded a B2C social platform and typically notconsidered as effective for B2B businesses. I’ve always felt that this was not the case, and wanted to highlight companies, big and small using it as an effective B2B tool. The following are my 20 Examples of Effective B2B Facebook pages
  2. 2. # 1. IntelIntel are one the best users of social on the planet. Their ‘Museum of Me’ Facebook application was aspectacular use of the platform in how it pulls the user information and pictures in a viewable museum of yourvery own. Make sure you check it out!# 2. EMCEMC is a leading provider of storage hardware solutions who use Facebook really well, I particularly liketheir ‘EMC Challenge’ app and how they have integrated their locations and pages.
  3. 3. # 3. SalesforceFor a B2B business, Salesforce are brilliant users of Facebook with quality content and great use of picturesmaking for a highly engaged community and a valuable page.# 4. American ExpressAmerican Express OPEN is a really great business resource. Facebook initiatives such as using MembershipRewards points to pay for Facebook ads and Small Business Saturday also make them one of the best usersof Facebook around.
  4. 4. # 5. Social Media ExaminerSocial Media Examiner is the go to place for social media information and knowledge. They don’t just talk thetalk – they walk it too with one of most engaged and lively Facebook pages on the planet.# 6. IdeaPaintIdeaPaint turns any smooth surface into a high performance dry-erase canvas. A custom landing tab, nice useof videos and pictures make their Facebook page a great B2B example.
  5. 5. # 7. ForresterForrester Research is an independent research company who are effectively using Facebook to reach aglobal business audience.# 8. SteelMasterSteelMaster provide steel and metal pre-engineered buildings for the residential and commercial sectors. TheirFacebook fans can avail of a resource centre and free quote request.
  6. 6. # 9. Gilchrist & CoGilchrist & Co Chartered Accountants who are based in Northern Ireland are great example of a small andmore traditional B2B business using Facebook really well.# 10. CiscoWith great content, custom tabs and high levels of engagement, Cisco are another that have built up a largeFacebook following. Their SuperFan initiative is a great way of giving recognition to your community.
  7. 7. # 11. SymantecSymantec are a business that clearly understands the value of Facebook, lots of great contentincluding Symantec TV make for a engaging Facebook experience.# 12. Buddy MediaBuddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers. It’shardly surprising then that they also clearly get how to do Facebook.
  8. 8. # 13. Neenah PaperNeenah Paper has been a leader in the creation and manufacturing of premium, specialty and papers for over100 years. Good content and a growing Facebook community could signal that they will be around for ahundred more.# 14. DellDell continue to be social innovators and their Facebook page is another great example. Initiatives and pageslike Social Media for Business are sure to keep them there.
  9. 9. # 15. HubspotSocial media experts, HubSpot would be expected to have a top Facebook page. Good use of tabs and greatcontent ensure that they deliver!# 16. GoogleTheir AdSense Facebook page proves that Google are not entirely averse to using Facebook effectively.
  10. 10. # 17. GartnerThe world’s leading information technology research and advisory company use videos and webinars to maketheir page an engaging experience# 18. Ernst & YoungErnst & Young primarily use their Facebook page as a global recruitment tool and it appears to work reallywell.
  11. 11. # 19. CintasCintas designs, manufactures corporate identity uniform to businesses throughout North America. Good useof pictures and other content have allowed them to effectively grow their Facebook community.# 20. SAPSAP have a great integarted Facebook presence with multiple pages, engaged communities and some greatcontent
  12. 12. So there you have it! My 20 Examples of Efective B2B Facebook Pages. I hope it contains some inspiration and ideas for how you might use Facebook more effectively for your businessNiall DevittNiall Devitt is a doer, not a talker when it comes to social media. Niall workswith businesses and organisations on how to create and implement socialstrategies that get real business results. His background in sales has taughthim to ensure that any learning around social media was based on results,rather than theories. In a very short space of time, Niall has co-founded andgrown Bloggertone.com to become Ireland’s largest and most successfulbusiness blogging network. He has founded and grown Social Media Irelandto become Ireland’s largest social media focused business community. He iscommunity manager for Bizsugar.com, a leading international B2B socialmedia and an adviser to the Social Media Today group of websites. He hasmanaged to do this while continuing to get involved with some of Ireland’smost exciting social campaigns to dateConnect with me: Website Twitter Facebook LinkedIn

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