A major retailer was struggling to engage co-registration subscribers to their email list who had lower incomes and different purchasing interests than their organic subscribers. Using data analytics, RegistrationConnect identified the retailer's ideal customer profile as higher net worth individuals who frequently shopped for corporate apparel online. By targeting only co-registrations that matched this profile, the retailer saw a dramatic increase in key metrics like email engagement and purchase conversions, which were 2.2x and 2.8x higher respectively. Most importantly, the targeted subscribers converted to purchasers at a rate 5 times higher than before.