The document discusses the importance of connecting with clients. It emphasizes that customers drive business success and companies should continuously show clients they care. An effective strategy gets to know each unique client on a personal level. To build trust, companies should be present for clients during both good and difficult times, listening to concerns. Growth should happen with clients' needs and wants in mind, as customers are essential to any business.

1. Connecting
With
Clients
Ross Sanner

2. The simple truth of the business world
is that customers drive your business.
Their importance makes how you
interact with them, an essential part of
your strategy. Don’t just reach out to
them when you want their business or
attention; find ways to continuously
show them you care about them as a
customer, and as an individual.

3. An easy trap to fall into is using a
“one size fits all” approach with your
customers. Just because a strategy
may work well a few times, does not
mean it’s the strategy to use for every
individual. If you want them to feel
seen and known as individuals, get to
know them. Showing that you know
things about their personal life, and
using it for your strategy will make
you and your company more
personable.
EACH
CUSTOMER IS
UNIQUE

4. Don’t just be available when things are
going well or customers are satisfied. Part of
connecting with clients is being present
during both the mountain tops and the
valleys of your company. If you want the
clients to trust and respect you, you need to
earn it by proving your dedication.
LISTEN AND
RESPOND TO
CONCERNS

5. If your customers are satisfied, your business should
naturally continue to develop in a positive way. Don’t
get too caught up in the growth, that you throw aside
the needs and wishes of your customers. Grow with
their needs and wants in mind, without them the
growth would not be possible.
So many details go into a business, the nuances of
personnel can sometimes get swept under the rug.
Customers are an essential part of your business, and
it’s important to treat them that way.
GROW
INTENTIONALLY

6. THANKS!
Website: ThinkGrowthConsulting.com
Twitter: @ThinkGrowthLLC
LinkedIn: Ross Sanner