SlideShare a Scribd company logo
Make your
promoted
posts work
8 tips to improve the impact of
your posts
Excellent Headline
● most important factor in a promoted post
● Limited space ~ about 100 characters
○ check your spelling,
○ don’t use txtspk or acronyms
○ craft unique headlines for each platform.
Test, iterate or segment
● How a post will perform for a targeted
audience?
● Tweak and split your budget into subcampaigns.
● Be conservative in your spend initially.
● Familiarise yourself with the platform
● Measure the results.
Strong image
● Pin-stragam-ation of social
● “Tweets using pic.twitter.com 94% more
likely to be retweeted” - danzarella.com
● Facebook Newsfeed increased emphasis
on images
● Code to display images & excerpts
Well crafted introduction
● Twitter = 120
characters
● Facebook =
63,206
characters
● Shorter = better
response

http://bit.ly/shortfb4response
Share a single link
●
●
●
●
●

No Twofors
Split your campaign budget
If you can’t decide, review
Images trump links on Twitter
LinkedIn strips custom URLs
○

http://bit.ly/CustomURLsGA
Strong Call to Action
● Be clear about what you want reader to do
● Be clear about what will happen when
they do
● No subscription gates without warning
Unique post per platform
● Audience overlap
● Numerous factors make same individual
different
● Trust your intuition and maintain your
voice
Unique Landing Page
● Customised welcome to new visitors
● Measure efficacy of campaign
● Don’t fall foul of Google with duplicate
content
● If no resources for Unique Landing Page
use Custom URLs
Full article available at Pixel Design
bit.ly/PDPromotedPosts
Thanks!
www.pixeldesign.ie
@enormous
www.linkedin.com/in/roseannesmith

More Related Content

What's hot

8 Steps to Write Copy that Converts: Email Marketing
8 Steps to Write Copy that Converts: Email Marketing8 Steps to Write Copy that Converts: Email Marketing
8 Steps to Write Copy that Converts: Email Marketing
Wishpond
 
Scaling Large E-commerce Catalogues for PPC
Scaling Large E-commerce Catalogues for PPCScaling Large E-commerce Catalogues for PPC
Scaling Large E-commerce Catalogues for PPC
Jack Cooper ACIM
 
Digital olympus deck
Digital olympus deckDigital olympus deck
Digital olympus deck
Matt Mason
 
From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD! From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD!
White.net
 
Advanced Technical SEO - SMX London 2016
Advanced Technical SEO - SMX London 2016Advanced Technical SEO - SMX London 2016
Advanced Technical SEO - SMX London 2016
White.net
 
Why is traditional newsletter broken
Why is traditional newsletter brokenWhy is traditional newsletter broken
Why is traditional newsletter broken
Szymon Korytnicki
 
Google Page Rank Updates
Google Page Rank UpdatesGoogle Page Rank Updates
Google Page Rank Updates
John Samartin
 
SEO 101, Back to the Basics
SEO 101, Back to the BasicsSEO 101, Back to the Basics
SEO 101, Back to the Basics
Kevin Bekker, MBA
 
Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...
Igor Gorbenko
 
The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]
The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]
The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]
Internet Marketing Software - WordStream
 
Google Manipulator Scam Review
Google Manipulator Scam ReviewGoogle Manipulator Scam Review
Google Manipulator Scam Review
Joel Chue Yan Wei
 
Building Out Your Editorial Calendar 4.24.13
Building Out Your Editorial Calendar 4.24.13Building Out Your Editorial Calendar 4.24.13
Building Out Your Editorial Calendar 4.24.13
Kapost
 
Helpful Concepts About SEO That Most Of People Take For Granted
Helpful Concepts About SEO That Most Of People Take For GrantedHelpful Concepts About SEO That Most Of People Take For Granted
Helpful Concepts About SEO That Most Of People Take For Granted
James Gjesdal
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for Business
Authentia
 
6 Simple Email-Marketing-Tips
6 Simple Email-Marketing-Tips6 Simple Email-Marketing-Tips
6 Simple Email-Marketing-Tips
Elise Franzetta Ware
 
10 ways to improve your hotel’s Pinterest strategy
10 ways to improve your hotel’s Pinterest strategy10 ways to improve your hotel’s Pinterest strategy
10 ways to improve your hotel’s Pinterest strategy
HOTEL NEWS NOW (STR)
 
Advanced Keyword Research for SEO
Advanced Keyword Research for SEOAdvanced Keyword Research for SEO
Advanced Keyword Research for SEO
Deepraj Das
 
Adsense powerhouse
Adsense powerhouse Adsense powerhouse
Adsense powerhouse
Norma Rickman
 
Attracting Links
Attracting LinksAttracting Links
Attracting Links
Dave Peiris
 
5 Marketing Automation Myths -- DEBUNKED
5 Marketing Automation Myths -- DEBUNKED5 Marketing Automation Myths -- DEBUNKED
5 Marketing Automation Myths -- DEBUNKED
RingLead
 

What's hot (20)

8 Steps to Write Copy that Converts: Email Marketing
8 Steps to Write Copy that Converts: Email Marketing8 Steps to Write Copy that Converts: Email Marketing
8 Steps to Write Copy that Converts: Email Marketing
 
Scaling Large E-commerce Catalogues for PPC
Scaling Large E-commerce Catalogues for PPCScaling Large E-commerce Catalogues for PPC
Scaling Large E-commerce Catalogues for PPC
 
Digital olympus deck
Digital olympus deckDigital olympus deck
Digital olympus deck
 
From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD! From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD!
 
Advanced Technical SEO - SMX London 2016
Advanced Technical SEO - SMX London 2016Advanced Technical SEO - SMX London 2016
Advanced Technical SEO - SMX London 2016
 
Why is traditional newsletter broken
Why is traditional newsletter brokenWhy is traditional newsletter broken
Why is traditional newsletter broken
 
Google Page Rank Updates
Google Page Rank UpdatesGoogle Page Rank Updates
Google Page Rank Updates
 
SEO 101, Back to the Basics
SEO 101, Back to the BasicsSEO 101, Back to the Basics
SEO 101, Back to the Basics
 
Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...
 
The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]
The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]
The 15 Biggest PPC Mistakes & How to Avoid Them [Webinar]
 
Google Manipulator Scam Review
Google Manipulator Scam ReviewGoogle Manipulator Scam Review
Google Manipulator Scam Review
 
Building Out Your Editorial Calendar 4.24.13
Building Out Your Editorial Calendar 4.24.13Building Out Your Editorial Calendar 4.24.13
Building Out Your Editorial Calendar 4.24.13
 
Helpful Concepts About SEO That Most Of People Take For Granted
Helpful Concepts About SEO That Most Of People Take For GrantedHelpful Concepts About SEO That Most Of People Take For Granted
Helpful Concepts About SEO That Most Of People Take For Granted
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for Business
 
6 Simple Email-Marketing-Tips
6 Simple Email-Marketing-Tips6 Simple Email-Marketing-Tips
6 Simple Email-Marketing-Tips
 
10 ways to improve your hotel’s Pinterest strategy
10 ways to improve your hotel’s Pinterest strategy10 ways to improve your hotel’s Pinterest strategy
10 ways to improve your hotel’s Pinterest strategy
 
Advanced Keyword Research for SEO
Advanced Keyword Research for SEOAdvanced Keyword Research for SEO
Advanced Keyword Research for SEO
 
Adsense powerhouse
Adsense powerhouse Adsense powerhouse
Adsense powerhouse
 
Attracting Links
Attracting LinksAttracting Links
Attracting Links
 
5 Marketing Automation Myths -- DEBUNKED
5 Marketing Automation Myths -- DEBUNKED5 Marketing Automation Myths -- DEBUNKED
5 Marketing Automation Myths -- DEBUNKED
 

Similar to Promoted Posts: 8 Tips For Using Sponsored Updates on Linkedin, Facebook, and Twitter

Quick Ways to Create Engaging Content
Quick Ways to Create Engaging ContentQuick Ways to Create Engaging Content
Quick Ways to Create Engaging Content
Ryan Merritt
 
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceAdvanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Hanapin Marketing
 
How to write a perfect blog post
How to write a perfect blog postHow to write a perfect blog post
How to write a perfect blog post
Dorian Carlmikael
 
Seo plan for Credello.com
Seo plan for Credello.com Seo plan for Credello.com
Seo plan for Credello.com
Muthali Ganesh
 
Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...
Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...
Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...
Sophie Logan
 
SEO 101 For WordPress Web Designers
SEO 101 For WordPress Web DesignersSEO 101 For WordPress Web Designers
SEO 101 For WordPress Web Designers
Bruce Jones
 
How to Not Suck as a Client (and Vice Versa)
How to Not Suck as a Client (and Vice Versa)How to Not Suck as a Client (and Vice Versa)
How to Not Suck as a Client (and Vice Versa)
MnSearch, The Minnesota Search Engine Marketing Association
 
Pub355 Tips for Writing a Good Press Release
Pub355 Tips for Writing a Good Press ReleasePub355 Tips for Writing a Good Press Release
Pub355 Tips for Writing a Good Press Release
SFU Pub355
 
Blog seo checklist
Blog seo checklistBlog seo checklist
Blog seo checklist
Connecticut SEO Experts
 
Drive traffic to your business with blogging
Drive traffic to your business with bloggingDrive traffic to your business with blogging
Drive traffic to your business with blogging
Katherine Raz
 
Intro to digital marketing
Intro to digital marketingIntro to digital marketing
Intro to digital marketing
Adam McMahon
 
Sebastien lenaerts digital marketing quick campaign checklist
Sebastien lenaerts digital marketing quick campaign checklistSebastien lenaerts digital marketing quick campaign checklist
Sebastien lenaerts digital marketing quick campaign checklist
Sébastien Lenaerts
 
How One Advisor Used Digital Marketing to Get 90% of His Clients
How One Advisor Used Digital Marketing to Get 90% of His ClientsHow One Advisor Used Digital Marketing to Get 90% of His Clients
How One Advisor Used Digital Marketing to Get 90% of His Clients
Samantha Russell
 
Search Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdfSearch Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdf
Bruce Jones
 
Email Marketing Campaign Types
Email Marketing Campaign TypesEmail Marketing Campaign Types
Email Marketing Campaign Types
Nick Brothers
 
Session 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & ImplementationSession 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & Implementation
Destiny Marketing Solutions
 
Creating PPC Ad Copy
Creating PPC Ad CopyCreating PPC Ad Copy
Creating PPC Ad Copy
Matt DeYoung
 
Harness The Power of PPC and SEO for Insane Landing Page Results
Harness The Power of PPC and SEO for Insane Landing Page ResultsHarness The Power of PPC and SEO for Insane Landing Page Results
Harness The Power of PPC and SEO for Insane Landing Page Results
Hanapin Marketing
 
Pinterest 101: Getting started and best practices managing your profile
Pinterest 101: Getting started and best practices managing your profile Pinterest 101: Getting started and best practices managing your profile
Pinterest 101: Getting started and best practices managing your profile
GoInflow
 
Blogging 101: How to Get Started in 60 Minutes
Blogging 101: How to Get Started in 60 MinutesBlogging 101: How to Get Started in 60 Minutes
Blogging 101: How to Get Started in 60 Minutes
Samantha Russell
 

Similar to Promoted Posts: 8 Tips For Using Sponsored Updates on Linkedin, Facebook, and Twitter (20)

Quick Ways to Create Engaging Content
Quick Ways to Create Engaging ContentQuick Ways to Create Engaging Content
Quick Ways to Create Engaging Content
 
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceAdvanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce
 
How to write a perfect blog post
How to write a perfect blog postHow to write a perfect blog post
How to write a perfect blog post
 
Seo plan for Credello.com
Seo plan for Credello.com Seo plan for Credello.com
Seo plan for Credello.com
 
Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...
Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...
Responsive Display Ads. The Good, The Bad, And The Surprisingly High Converti...
 
SEO 101 For WordPress Web Designers
SEO 101 For WordPress Web DesignersSEO 101 For WordPress Web Designers
SEO 101 For WordPress Web Designers
 
How to Not Suck as a Client (and Vice Versa)
How to Not Suck as a Client (and Vice Versa)How to Not Suck as a Client (and Vice Versa)
How to Not Suck as a Client (and Vice Versa)
 
Pub355 Tips for Writing a Good Press Release
Pub355 Tips for Writing a Good Press ReleasePub355 Tips for Writing a Good Press Release
Pub355 Tips for Writing a Good Press Release
 
Blog seo checklist
Blog seo checklistBlog seo checklist
Blog seo checklist
 
Drive traffic to your business with blogging
Drive traffic to your business with bloggingDrive traffic to your business with blogging
Drive traffic to your business with blogging
 
Intro to digital marketing
Intro to digital marketingIntro to digital marketing
Intro to digital marketing
 
Sebastien lenaerts digital marketing quick campaign checklist
Sebastien lenaerts digital marketing quick campaign checklistSebastien lenaerts digital marketing quick campaign checklist
Sebastien lenaerts digital marketing quick campaign checklist
 
How One Advisor Used Digital Marketing to Get 90% of His Clients
How One Advisor Used Digital Marketing to Get 90% of His ClientsHow One Advisor Used Digital Marketing to Get 90% of His Clients
How One Advisor Used Digital Marketing to Get 90% of His Clients
 
Search Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdfSearch Engine Optimization for Small Businesses.pdf
Search Engine Optimization for Small Businesses.pdf
 
Email Marketing Campaign Types
Email Marketing Campaign TypesEmail Marketing Campaign Types
Email Marketing Campaign Types
 
Session 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & ImplementationSession 3 Content Marketing Strategy & Implementation
Session 3 Content Marketing Strategy & Implementation
 
Creating PPC Ad Copy
Creating PPC Ad CopyCreating PPC Ad Copy
Creating PPC Ad Copy
 
Harness The Power of PPC and SEO for Insane Landing Page Results
Harness The Power of PPC and SEO for Insane Landing Page ResultsHarness The Power of PPC and SEO for Insane Landing Page Results
Harness The Power of PPC and SEO for Insane Landing Page Results
 
Pinterest 101: Getting started and best practices managing your profile
Pinterest 101: Getting started and best practices managing your profile Pinterest 101: Getting started and best practices managing your profile
Pinterest 101: Getting started and best practices managing your profile
 
Blogging 101: How to Get Started in 60 Minutes
Blogging 101: How to Get Started in 60 MinutesBlogging 101: How to Get Started in 60 Minutes
Blogging 101: How to Get Started in 60 Minutes
 

Recently uploaded

原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 

Recently uploaded (13)

原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 

Promoted Posts: 8 Tips For Using Sponsored Updates on Linkedin, Facebook, and Twitter

  • 1. Make your promoted posts work 8 tips to improve the impact of your posts
  • 2. Excellent Headline ● most important factor in a promoted post ● Limited space ~ about 100 characters ○ check your spelling, ○ don’t use txtspk or acronyms ○ craft unique headlines for each platform.
  • 3. Test, iterate or segment ● How a post will perform for a targeted audience? ● Tweak and split your budget into subcampaigns. ● Be conservative in your spend initially. ● Familiarise yourself with the platform ● Measure the results.
  • 4. Strong image ● Pin-stragam-ation of social ● “Tweets using pic.twitter.com 94% more likely to be retweeted” - danzarella.com ● Facebook Newsfeed increased emphasis on images ● Code to display images & excerpts
  • 5. Well crafted introduction ● Twitter = 120 characters ● Facebook = 63,206 characters ● Shorter = better response http://bit.ly/shortfb4response
  • 6. Share a single link ● ● ● ● ● No Twofors Split your campaign budget If you can’t decide, review Images trump links on Twitter LinkedIn strips custom URLs ○ http://bit.ly/CustomURLsGA
  • 7. Strong Call to Action ● Be clear about what you want reader to do ● Be clear about what will happen when they do ● No subscription gates without warning
  • 8. Unique post per platform ● Audience overlap ● Numerous factors make same individual different ● Trust your intuition and maintain your voice
  • 9. Unique Landing Page ● Customised welcome to new visitors ● Measure efficacy of campaign ● Don’t fall foul of Google with duplicate content ● If no resources for Unique Landing Page use Custom URLs
  • 10. Full article available at Pixel Design bit.ly/PDPromotedPosts Thanks! www.pixeldesign.ie @enormous www.linkedin.com/in/roseannesmith