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Conference_20130305_Hanne Palmquist
1. WELCOME to
THE SKY IS THE LIMIT
Innovative Initiatives within
the Nordic Film & TV Industry
Hanne Palmquist, Stockholm 06.03.13
1
2. WHAT TO TALK ABOUT
• Film Is EVERYTHING – almost…
• Nordisk Film & TV Fond a VISIONARY Business Model
• The NOW - Examples of Innovative Nordic
Collaborations on the Global Market
• The FUTURE – Challenges & How To Succeed…
2
14. THE AIM
Support Nordic film and TV productions of high quality
with a distribution potential primarily within the
Nordic region and secondarily internationally
Special priority to content for children and youngsters
Nordic companies can apply
14
15. 18 PARTNERS BY 2013
The Nordic Council of Ministers (1/3 of the budget)
Five Nordic Film Institutes (1/3 of the budget)
The Danish Film Institute, The Finnish Film Foundation, The Icelandic Film Centre, The
Norwegian Film Institute, The Swedish Film Institute
12 Nordic TV Stations (1/3 of the budget)
DR, TV2 Danmark, YLE, Sanoma Entertainment /Nelonen Media,
MTV3, RUV, STÖD2, NRK, TV2 NORGE, SVT, TV4, KANAL 5
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16. The Nordic Council of 5 Nordic Film
12 Nordic TV Stations
Ministers Institutes
Board of Directors
Management
Hanne Palmquist CEO
Torleif Hauge Karolina Lidin Lise Løwholm
Project Manager Documentaries Project Manager
Fiction Commissioning Editor Documentaries
Ann-Sophie Birkenes Cecilie Aspenes
Project Coordinator /
Project Coordinator
Accounts
17. Strategic
Development
Nordic Council
Film Prize
Fiction
Nordic Talents
Documentaries
Industry Meetings
Distribution /
Dubbing
Master Classes &
Workshops
Film Cultural
Initiatives
High Five
Website Cross Media Kids
International
Application
Cinema
system
Distribution
All info about the
Fund
International
Newsletter /
Extras VOD Distribution
18. LARS VON TRIER, Melancholia, Nymphomaniac
ROY ANDERSSON, En duva satt på en gren och funderade
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22. BUDGET ALLOCATION
Based on 2011 spend - NOK 82.435.977
0
4%
5%
91%
Grants
Staff
Management & Board
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23. HOW THE MONEY IS SPEND
Grants 2011
3% 3%
5%
4%
5%
4%
10%
66% Fiction
Documentary
Distribution/Dubbing
Development
Global Initiatives
Nordic High Five
Film Cultural Initiatives
Other (NCFP) 23
26. THE NOW
Examples of Innovative Nordic
Collaborations on the Global
Market
26
27. GLOBALISATION
IT MAKES PERFECT SENSE
2010-2012: DKK 7.000.000
DKK 4 mio: High Five International Cinema Distributon Support
DKK 2 mio: High Five VOD North America, Scandi Sensations
DKK 1 mio: Post Education: Master Classes; Andy Harries, Helen Mirren
High Five Cross-Media Content For Kids 1 & 2
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28. SELECTED FOR CANNES 2011 &
WINNER OF THE NORDIC COUNCIL FILM PRIZE 2012
Producer Erik Hemmendorff
Director Ruben Östlund
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31. TOGETHER WE
STAND STRONGER
By acting as a region we have obvious advantages
• Critical mass
• High international quality
• Continuity
• More promotion possibilities (Oscar, Cannes winners…)
• Share of cost
• Real competition is not in the local market - but in the
global market
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33. THE RESULT,
Rikke Ennis,
CEO Trust Nordisk Intl. Sales
High Five Cinema Support is a fantastic and important
support when launching Nordic films internationally
We have awaited such an initiative - a prolongation is
vital
Minor territories; securing theatrical releases
Major territories; bigger, more substantial theatrical releases
Estimated additional sales; 15 - 20%
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34. CONCLUSION
HIGH FIVE CINEMA IS SUCCESSFUL,
BOTH CULTURALLY AND COMMERCIALLY
TOTAL ADDED VALUE = 752%
Expenditure High Five Cinema
Total Value (MG, Dessemination of Culture, Box Office)
€0 € 500,000 € 1,000,000 € 1,500,000 € 2,000,000 € 2,500,000 € 3,000,000 € 3,500,000
38. IT IS A FACT!
• VOD is a fast growing market world wide
• Still minor window in regards to revenues
• Will change in time – we need to take part now
• We need the know how!
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39. THE VISION
• Create a Nordic digital window to reach over 5 mio.
international and dedicated art-house audience
• In collaboration with the international VOD platform
MUBI.com (July 2012 – December 2013)
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40. RESULT so far…
• Running over 18 months from July 2012 to December
2013
• Success criteria = 70.000 downloads
• Result after 6 months = 73.596 downloads!
• VOD is getting stronger & more important by the day
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43. IT IS A FACT!
• The Nordic region has a proud tradition of producing
high quality film and TV programs for children
• Technology has transformed the way audiences can
interact and consume stories
• Mobile phones, consoles and online platforms are
new arenas for storytelling
46. THE VISION
• Ensure that innovative and adventurous
Nordic universes are available for children in
cinemas and on TV - as well as on various new
platforms
• Encourages collaborations across the Nordic
boarders and across the film, TV, gaming
, interactive, publishing and other creative
industries
49. THE INITIATIVE
• Support 7 selected cross media projects with
an early cash devlopment grant
• Use international experts to coach and work
with the projects (create new networks)
• Workshop on pitching skills
• Present the projects to various Financiers
from a number of creative industries
55. CREATIVE CONNECTIONS
UK Film Council & Nordisk Film & TV Fond
Creative Producers Dinner
• Berlin Film Festival 2010 at The Nordic Embassies
• 25 high profile creative Nordic producers met 25 creative UK producers
• Mild speed dating - Profile booklet – Country booklet
• New Nordic Food
• Private Music Concert (Agnes Obel, Denmark)
• Verner Panton Design Exhibition
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60. THE VISION
• Invite key buyers and festival programmers for
a taste and feel of the REGION
• We have even more to offer than film – telling
a more complete story about the Nordics!
• About 200 participants at the Scandinavian
Terrasse was in for a special treat.
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72. Bigger & even Better productions
- We need to collaborate even more in regards to financing
- Nordic talent should be used even more across boarders
- Show Me the Money! - Further financing within the region
- More international collaborations without loosing artistic final say
- Talent moving away from the region (Hollywood) we must minimize
it!
- Strenghten the artistic quality on a regional basis -
Education, education, education…
73. Genre films for young adults
- Nordic incentives to reach the young audience
Cross media
- Challenge the traditional ways of storytelling
- Develop new business models
- Extend networks – work with other industries (games,
music, publishing, interactive media, merchandize)
- More cross media activities like High Five Kids
74. Distribution
- We live in a new digital reality – however the structure of distribution
is still according to the old analogue world – it has to change!
- Continue to fight Piracy
- Better statistics = more knowledge = most clever solutions and
new ideas
- Cinema is a vital window for most feature films, however there is a
need for flexibility in regards to length of windows and
platform independency
75. Cross Industry Collaborations
- More creative and innovative collaborations when entering the
global market – when it ads value! (Creative Connections / Nordic
Kitchen Party)
- Use of social media / community strategies should be expanded
- Permanent support schemes for international promotion and
sales
on all platforms should be initiated (High Five Cinema & VOD)
it PAYS BACK PLENTY!!!
76. A THOUSAND TIMES GOODNIGHT
Director Erik Poppe and Juliette Binoche
