Internal Maroon Elephant team presentation

1. © Maroon Elephant Ltd 2013 1
Welcome
Gifted2you Annual Conference,
Italy
17/18 Oct 2013

2. © Maroon Elephant Ltd 2013 2
9:00 Introduction
9:30 Jonathon Adams – Managing Consultant – Grass Roots Group UK –
Selling and delivering consulting & managed services projects
11:00 Todd Chaffee – Leveraging Facebook for consumer and business
programmes
12:00 Business update – Andrew
13:00 Lunch at the villa
14:00 Melissa – social media planning
14:30 Harriet – digital marketing planning
15:00 Steve – Magento front end development ECP & gifted2you
15:30 Saif - Magento deployments ECP & gifted2you
16:00 Christmas planning
16:30 Company plan
17:30 Close
19:30 Leave for Dinner at Pippa & Gabrieli’s in Sant Angelo in Pontano
Agenda
Friday 18 October – business day

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10:00 Start – visit to the Sibellini Mountains National Park at
Sassotetto
12:30 Lunch in Genga - Hotel le Grotte
14:30 Visit to the gorges at the National Park Gola della Rossa
and the Frasassi caves
17:00 Leave National Park
19:00 Arrive Ancona airport
22:15 Depart on FR 127
23:35 Arrive London Stansted
Leisure
Saturday 10 October – Leisure day

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 Great website
 Wonderful gifts
 Engaging Facebook page
 Clunky app
 1500 downloads
 Low email engagement
 High user attrition
 Low level of regular use
 Huge freebie engagement
 Low freebie conversion
 High recruitment cost
gifted2you

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 Through business networking there was a lot of interest in a
well curated gift range for b2b and b2e programmes
 Business programme managers are interested in
implementing some element of ‘social’ into reward
programmes
 Business partners are interested in our social and large IT
project skills
 So let’s exploit the revenue opportunities by relaunching as a
business facing organisation with a much more positive
cashflow
Why Maroon Elephant

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 Gifted2you remains a key b2b toolset
 Consumer recruitment to remain organic
 Focus on desktop web app
 Build mobile web capability
 Review role of current web app once desktop web live
 Provides social proof of our social credentials
Gifted2you in the new world

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 AV
 Nextjump
 Asperity
 iComm
 Giftex
 Ovation rewards
 PM&M
 Grass Roots
Gift aggregation prospects

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Performance improvement platforms
Campaign
management
Burn
Earn Pointsbank

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 Focus on revenue generating projects
 Manage costs
 Ability to move from technology to technology
 Joined up solutions
 Move from ‘low hanging fruit’
 Towards direct corporates
 Extend our delivery capability through alliances
 Development of client facing skills
The future

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Task
management
Process
Management
Product
Management
Skills evolution

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Discovery
Analysis
PlanningExecute
Report
Process management

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THANKS