SlideShare a Scribd company logo
Grow^
How was this
interpreted?
The growth of population, demands on our time and perceived
noise in urban environments can have negative effects on
people.

How can we help make this noise more harmonic and enable
people to grow in their communities?
Research

  “Melbourne has the lowest usage of public
 transport modes, other than heavy rail in the
                  country”




                                         Herald Sun, Dec 2012
Research


 “10.5% more trips would occur if people felt
                   safer”




                                        Crime Concern, 2002
Problem statement


How do we grow resilience and foster belonging
within Melbourne’s tram commuter community?
What does conduktr
     provide?
1. Infotainment – Blissful distraction
2. Grows community on your route
 3. Enhances feelings of security
Why would people use it?
Research


“17% of customers have used social media in the
past year to obtain a (transport) service request”




                                          Transport Social, 2012
People already exhibit these ‘distraction’
          behaviours on trams.
To help their fellow commuters.
(Service updates, announcements, tips)

  ‘Experience economy’
To reduce the stress, awkwardness
 and isolation of public transport.
How far can we go with
it?
•   Missed Connections – Dating
•   Hyperlocal advertising/offers and deals
•   Lost and found
•   Measure commuter sentiment
•   Live feeds on-board
•   Polls and voting
Who benefits?
•   Commuters
•   Local businesses
•   Transport companies
•   The whole community
Is it viable?
Viable locally and to scale
Revenue from:
•   Hyperlocal advertisers/offers
•   Sponsors
•   In-app advertising
So we got started...
goo.gl/rVnQm
Have a look at our
working concept

            goo.gl/rVnQm
         twitter.com/conduktr
        facebook.com/conduktr
Our team
   William Donovan         Jared Bon         Jeremy Crow
   75 tram line            1 & 9 tram line   86 tram line




   Andew Di Pietrantonio   Steve Graham      Priscillia Davies
   Lilydale line           86 tram line      57 tram line




   Adam Cochrane
   96 tram line
Thankyou

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Conduktr - Public Transport Social App

  • 1.
  • 2. Grow^ How was this interpreted? The growth of population, demands on our time and perceived noise in urban environments can have negative effects on people. How can we help make this noise more harmonic and enable people to grow in their communities?
  • 3. Research “Melbourne has the lowest usage of public transport modes, other than heavy rail in the country” Herald Sun, Dec 2012
  • 4. Research “10.5% more trips would occur if people felt safer” Crime Concern, 2002
  • 5. Problem statement How do we grow resilience and foster belonging within Melbourne’s tram commuter community?
  • 6.
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  • 9. 1. Infotainment – Blissful distraction 2. Grows community on your route 3. Enhances feelings of security
  • 10. Why would people use it?
  • 11. Research “17% of customers have used social media in the past year to obtain a (transport) service request” Transport Social, 2012
  • 12. People already exhibit these ‘distraction’ behaviours on trams.
  • 13. To help their fellow commuters. (Service updates, announcements, tips) ‘Experience economy’
  • 14. To reduce the stress, awkwardness and isolation of public transport.
  • 15. How far can we go with it? • Missed Connections – Dating • Hyperlocal advertising/offers and deals • Lost and found • Measure commuter sentiment • Live feeds on-board • Polls and voting
  • 16. Who benefits? • Commuters • Local businesses • Transport companies • The whole community
  • 18. Viable locally and to scale Revenue from: • Hyperlocal advertisers/offers • Sponsors • In-app advertising
  • 19. So we got started...
  • 21. Have a look at our working concept goo.gl/rVnQm twitter.com/conduktr facebook.com/conduktr
  • 22. Our team William Donovan Jared Bon Jeremy Crow 75 tram line 1 & 9 tram line 86 tram line Andew Di Pietrantonio Steve Graham Priscillia Davies Lilydale line 86 tram line 57 tram line Adam Cochrane 96 tram line