There is wide agreement that more walking and public engagement in outdoor activities can make a contribution to personal well-being, health and collective sustainability. But how do we go about promoting the benefits of walking and 'the great outdoors' in a culture where it is ever easier to be sedentary and disconnected from the natural environment? Our seminar speaker Jim Walker of the Outdoor Trust charity draws on a wealth of experience as a ranger, trail designer and urban well-being consultant in discussing these challenges for sustainable lifestyle change. Jim will look at methods for engaging citizens in outdoor activities and how these can contribute to wider behavioural change.

1. Jim
Walker
University
of
Surrey
13th
May
2014

5. ‘The
threat
of
being
sued
is
now
the
greatest
barrier
to
volunteering
in
the
sport
and
adventure
training
world.
Society
must
establish
the
principle
that
accidents
can
happen
without
it
being
someone’s
fault,
and
re-­‐establish
the
principle
of
personal
responsibility.’
Julian
Brazier
MP
Member
of
the
All
Party
Parliamentary
Scouts
and
Guides
Group

7. Green
=
Happiest
-­‐
Blue
–
Purple
–
Orange
-­‐
Red
=
Least
Happy
Grey
=
Data
not
available

15. Outdoor
Trail
Markets

16. Recrea0on
Route
Markets
Needs
related
to
use
Nothing

17. Natural
England’s
current
commitment
Annual
spend
£3.4m
per
year
on
13
NaUonal
Trails
Annual
spend
£0
per
year
on
564
recreaUonal
routes

18. Get
Smart!
Frequent
Users
(15%)
More
needs
met
resulUng
in
more
frequent
users.
Infrequent
Users
(23%)
More
needs
met
resulUng
in
more
infrequent
users.
Poten0al
Users
(37%)
More
needs
met
resulUng
in
fewer
potenUal
users.
Unlikely
Users
(25%)
More
likely
to
become
potenUal
users.

27. SUCCESS!?!
8m on the Network per year
(14x the 2003 number & growing by nearly 1million a year)
75% on the Network for everyday journeys
(300% more than in 2003)
600,000 visitors to the website per year
(68% of which download a map and walk)

28. The Outdoor Market
TheOutdoorGuide

29. TheOutdoorGuide
The Outdoor Money

32. What’s
next?

35. Travel
Ume
to
major
ciUes:
A
global
map
of
Accessibility
Travel
Ume
to
major
ciUes
(in
hours
and
days)
and
shipping
lane
density

36. 288
days
71
NaUons
118,066
Miles

37. Don’t
just
go
where
the
path
may
lead
but
go
too
where
there
is
no
path
and
leave
a
trail.
Jim.walker@outdoortrust.com