Conducting an Environmental Analysis 2 2 CONDUCTING AN ENVIRONMMENTAL ANALYSIS BY MICHELLE TABB Dr. Prince Ordu HSA 599 July 30, 2018 Conducting an environmental analysis The health industry is currently being faced by many challenges and forces that affect the way of carrying out activities. There are forces from both inside and outside the working environment of the healthcare organization. External environmental factors 1. Physical environmental factors The physical environment in which the health facility is located affects the operations of the organization. Some of these factors include; pollution, access to the various health-related resources, and the overall community design. An environment that is not well kept and for the most part, pollution-infested, will always have many complications. The strategic location of the health facility and other health- related resources to the members of the community affect how soon they will be accessing the facility. In order to effectively help the people and have a good relationship with them, the facility must be as easily accessible to them as possible. The general physical environment can affect the health provision through the physical exposures. When the facility is within an area with many industries, then there will be many cases of pollution from air pollution, water pollution from the wastes released by these industries. Different countries and regions have their own environmental issues and there are many chronic diseases that are caused by the poor environmental care. The healthcare facilitators should then be always ready to handle such issues from their patients and educate them where needed. 2. Social environmental factors Social environmental factors include the issues related to safety, violence, and social disorders in general. The operations of a health facility are heavily affected by these issues. The environment within which the facility is located affects the type of activities that will be carried out most of the time. In the areas that are highly affected by violence have a complete way of carrying out the health activities according to (Menguc, 2010). The workers of the hospital have to constantly be alert since these violent activities happen very often. It is also likely that there may be attacks to the facility. The social participation of the people around the organization appears to be very important in the way of maintaining the stability of the social connections of the workers and the surrounding community of the facility. The existence of a stable and well supportive local social environment influences the operations and the relationship between the health facility workers and the community around it. The neighborhood conditions can create stress on the workers and management of the facility when there is no peace and a good coexistence between the two. The effects they have on the facility will translate to the overall performance expected. They s.

1. Conducting an Environmental Analysis 2
2
CONDUCTING AN ENVIRONMMENTAL ANALYSIS
BY
MICHELLE TABB
Dr. Prince Ordu
HSA 599
July 30, 2018
Conducting an environmental analysis
The health industry is currently being faced by many challenges
and forces that affect the way of carrying out activities. There
are forces from both inside and outside the working
environment of the healthcare organization.
External environmental factors
1. Physical environmental factors
The physical environment in which the health facility is located
affects the operations of the organization. Some of these factors
include; pollution, access to the various health-related
resources, and the overall community design. An environment
that is not well kept and for the most part, pollution-infested,
will always have many complications. The strategic location of
the health facility and other health- related resources to the
members of the community affect how soon they will be
accessing the facility. In order to effectively help the people
and have a good relationship with them, the facility must be as

2. easily accessible to them as possible. The general physical
environment can affect the health provision through the
physical exposures. When the facility is within an area with
many industries, then there will be many cases of pollution from
air pollution, water pollution from the wastes released by these
industries. Different countries and regions have their own
environmental issues and there are many chronic diseases that
are caused by the poor environmental care. The healthcare
facilitators should then be always ready to handle such issues
from their patients and educate them where needed.
2. Social environmental factors
Social environmental factors include the issues related to safety,
violence, and social disorders in general. The operations of a
health facility are heavily affected by these issues. The
environment within which the facility is located affects the type
of activities that will be carried out most of the time. In the
areas that are highly affected by violence have a complete way
of carrying out the health activities according to (Menguc,
2010). The workers of the hospital have to constantly be alert
since these violent activities happen very often. It is also likely
that there may be attacks to the facility. The social participation
of the people around the organization appears to be very
important in the way of maintaining the stability of the social
connections of the workers and the surrounding community of
the facility. The existence of a stable and well supportive local
social environment influences the operations and the
relationship between the health facility workers and the
community around it. The neighborhood conditions can create
stress on the workers and management of the facility when there
is no peace and a good coexistence between the two. The effects
they have on the facility will translate to the overall
performance expected. They should be consulted regularly on
matters that affect them to avoid chaos and misunderstandings.
Internal environmental factors

3. 1. Employees
The employees of the healthcare facility will highly affect the
way treatment is administered in the hospital. The employees
should be well equipped at all times since the environment they
work in is very unpredictable and uncertain. Their culture of
work and how they relate with the local people in whom the
facility is located affect their way of work either positively or
negatively. The management should therefore ensure that all
the workers that are hired in the organization should be very
well qualified and competent for the job. The management is
also mandated to ensure that there is good coexistence between
the workers and the management to enhance smooth running of
the institution. The workforce that is entitled to handle the
administration work should all be in labor unions that are also
part of the internal environment of the organization. When well-
managed workers are taken care of properly, there can be a
positive impact on the policies of the organization. On the other
hand, if the management ill- treats the workers, there could be
cases such as employees going on strike. In return, this can
become a catastrophic situation in the healthcare facility.
Employees should ensure that the facility runs smoothly and
there are no faults in the plan. It would be best if they come
from the locality in which the facility is located. This will make
it easier for them to interact with the local members of society
and create a good working relationship between the two.
2. Culture
The organizational culture and the behavior of the members of
the healthcare organization is an internal factor that affects the
overall performance of the management and the entire facility at
large. Their own values, beliefs, visions, and their way and
habits of doing things can affect their performance in the
hospital. This may also bring about unnecessary conflicts that
may affect the running and operations of the facility. The
management should then be in a position to facilitate and
accommodate these members since organizational culture plays
a great role when it comes to shaping the performance and the

4. success of the organization. It is in the center of determining
how well the facility will perform. If the different cultures of
all the workers are not well taken care of, the performance may
be affected negatively and the provision of the intended care
will not be as effective as it should be. The management and all
the stakeholders involved should work hand in hand in
maintaining that cultures lend the behaviors of the employees
and the managers as well are in line with the expectations of the
healthcare facility. This will ensure that things run smoothly
and there are less misunderstandings when implementing the
strategic plan.
Impact of internal and external forces
Provision of quality healthcare services is in the center of all
the facilities. Competition is one of the major factors that affect
the way of operations in these hospitals. Therefore, there is a
need to create a good competitive environment for the provision
of these services. In order to develop a good competitive
strategy, both the internal and external environmental forces
appear to have a great impact.
Internal factors
Employees and the culture of the members of the healthcare
facility can highly affect the levels of competitive and use it for
the better of the organization. Since there are many global
changes in the way businesses and healthcare facilities are run,
the management and workers should be in the centermost core
in ensuring that the organization is moving in the technological
direction the right way (Postma, 2001). The facility should
invest in their workers and make them privy to all the skills that
the other organizations are putting in place and practicing. They
should even go ahead in training their employees to be well
equipped and prepare them for the high competition that they
experience from the other organizations around them. They
should always be in the know on the changes and how to sustain
their competitive nature for the benefit of the organization.
Basically, the competitive nature is one of the determining
factors of the facility’s success. The management and its

5. workers should be able to strategically analyze their
competitive environment and then work towards implementing
their set strategies. This should in the end help in the expansion
of the services provided by the organization and reduction of
costs at the same time. Ensuring that there are no internal
conflicts either between the workers or the management will put
the organization in a good position for competition with other
organizations.
External factors
The healthcare facility should envision them in setting the
organization in a strategic position that will be easily accessible
and affordable to the community around and their working
environment. This will be in the first step of helping curb the
competition from the other facilities that may be set up in the
same locality. Having a good relationship with the members of
the society around them will also work positively for the
organization. It will be an added advantage if the facility
ensures that they respect and understand the cultures of the
people around them. Since these are the people they are
targeting most, they should therefore aim to ensuring that they
are well satisfied all the time. The management of the
organization should prioritize these factors to help them in the
decision-making processes that will ensure that the strategic
competitive nature is maintained and that it benefits the overall
performance of the facility. Although some of these external
factors cannot be controlled, like the case of the occurrence of
natural disasters and violence, the facility can work to maintain
a good relationship with the neighboring society that will
reduce the chances of the occurrence of threats and attacks on
the organization. It will also build a lasting trust between the
two which will be a good strategy for the competitive
environment around them (Tiwari, 2009). The management
should also ensure that they at all times comply with the set
laws and regulations that may affect them and the levels of
competition with other organizations around them.

6. Recommendation
The management should always have a good plan and
investigation of both the internal and external factors that may
end up affecting their operations. Consulting and involving the
employees is key in ensuring the proper and effective
implementation of the strategic plan. The employees are
referred to as the most important asset of the organization and
should therefore be in the frontline of the planning and
decision-making on matters that concerns them. The managers
should always aim at employing qualified members from the
locality in which they operate. This will be easier since they
understand the ways and cultures of their people and thus will
be easier to service them and interact with them in all the issues
that are related to them. They will also be able to create a
lasting trust and working relationship that will reduce the
occurrence of conflicts either within the facility or even with
the society. For effective implementation of the strategic plan,
the mangers and the entire management team should be willing
to work together as a team and do away with any corruptive
activities that may arise under any circumstances.
References
Menguc, B. (2010). The interactive effect of internal and
external factors on a proactive environmental strategy and its
influence on the performance.
Postma, TJ. (2001). Strategic research and performance of
healthcare facilities.
Tiwari, V. (2009). Effects of competition between healthcare
providers on strategic plans.

7. Running Head: DEVLOPING A STRATEGIC APPROACH 1
DEVLOPING A STRATEGIC APPROACH 2
Developing a Strategic Approach
Michelle Tabb
Dr. Prince Odu
HSA
Strayer/ University
08/20/2018
Introduction
Today, associations are finding that rising human services
expenses can contrarily affect their primary concern. Both
wellbeing guarantors and self-protected suppliers are after a
similar two objectives: 1) decreasing the cost of worker
advantages, and 2) driving solid results by affecting part
conduct. (Wang, Kung & Byrd,2018).
Affecting conduct is, obviously, what showcasing is about. It's
fascinating to take note of that for a considerable length of
time, medical advantages experts have requested that
advertising specialist’s configuration, compose, and create their
part correspondences. In a few occasions, promoting individuals
were essentially used to "spruce up" a current solid strategic
correspondences program as of now set up, applying the

8. advertising skill to the back end of the procedure.
Rather, by giving key and strategic help at the front end of the
procedure, promoting experts can genuinely enable directors to
decrease expenses and impact sound part conduct. Why? A key
segment of addressing the present human services difficulties is
making impactful correspondences that educate impact and
rouse design individuals to take positive activities that enhance
the nature of their lives. To achieve this, benefits experts need
to think like advertisers ideal from the beginning ( Kotler,
Shalowitz, & Stevens, 2011).
Vision Statement
To be the human services industry leader in giving a differing,
comprehensive workplace that mirrors the commercial center
and networks where we work together while expanding our
upper hand through development, benefit and flexibility
Vision Goals
To strive to have the most diversified all inclusive and
conducive environments for everyone
To have the best marketing strategies in provision of its
healthcare services
To have a market advantage through adapting, continuous
innovation as well as having upper profit margins
Mission Statement
To recognize, draw in, and hold the best ability from each
gathering. To make a working environment where all ability can
perform taking care of business. To evaluate/comprehend the
assorted variety of your commercial center. To guarantee that
we are reacting and adjusting to our clients. To guarantee our
clients to see themselves in our vision, activities and working
environment. To utilize outer commitments to dispose of
drawback and increment the assorted variety of the ability pool
Mission goals
To the leader in recruiting and retaining the best talent so that
our customers value our services more
To make sure that it responds to all the demands of the
customers who seek their professional advice

9. To fully utilize all the external assistance in terms of
suggestions so that any disadvantage is removed to increase the
wide pool of talent that we have.
Adaptive strategy
The marketing mindset
Conveying social insurance benefits isn't just sharing raw
numbers. The genuine correspondences challenge is advertising
the social insurance intend to program individuals and driving
the coveted practices and results. To do this, the advantages
association needs a well thoroughly considered focused on
correspondences program. (Joseph,1996).
The program begins with understanding individuals' needs,
different preferences, and perceiving and tending to their
exceptional qualities. Where do they live? What dialect do they
talk at home? Who is the "human services CEO" of the family
unit? Every individual is one of a kind and in many
associations, representative populaces are fantastically
different. Things being what they are, how might you achieve
individuals with focused interchanges that enhance their
utilization of medicinal services benefits?
By thinking about each advantage challenge as a showcasing
issue, supervisors can begin utilizing advertising practices to
help diminish correspondences multifaceted nature and plan
expenses, and drive solid results.
Segmentation of the audience
Utilizing advertising procedures that section your part group of
onlookers topographically is the initial step. Build up where
they live and work. Decide their vicinity to care and bolster
administrations and what hours those administrations are
accessible. Likewise, track how individuals act in various
geographic areas, from urban to rural to country regions.
Next, investigate statistic segmentation. Group individuals by
particular attributes, paying little mind to where they are found.
Without utilizing touchy individual wellbeing records, you can
reveal statistic bits of knowledge to adjust interchanges to

10. portion properties and drive critical changes. Informing can be
made more pertinent to the objectives, which is vital to
connecting with them. Individuals who are more engaged with
their medicinal services program tend to settle on better choices
about their utilization of advantages, which thus causes them
end up more beneficial and more gainful.
Furthermore, statistic division can reveal new ways to deal with
achieving individuals in customary and non-conventional routes
by utilizing messages and media vehicles that will help create
the coveted conduct from each section of your group of
onlookers
The role played by the targeted marketing
Directed showcasing is the organization of separated messages,
procedures and strategies for every crowd section. Focusing on
encourages you answer questions like which channel?• Does one
arrangement work for all segments?• What is the fragment's
"wellbeing literacy"?• How visit is engagement?• Who is the
human services chief (the "medicinal services CEO") of the
household?:• When should individuals be reached? Directed
promoting encourages you successfully convey the full scope of
correspondence vehicles now accessible: standard mail, email,
messaging, radio occasions, sites, web journals, webcasts, call
focuses, interpersonal organizations, TV, accomplice
destinations, and pursuit. While these channels furnish benefits
directors with more approaches to achieve individuals than any
time in recent memory, printed version printed materials still
remain the prevailing arrangement for human services
interchanges.
Late investigations plainly demonstrate individuals' inclination
for print interchanges. This is especially imperative in families
where choices for scope, care, and suppliers should be imparted
to others. This part inclination for print correspondences can
make "transpromo" openings very successful. For instance, a
well-being message implanted in an Explanation of Benefits can
be an extremely effective approach to impact a beneficiary.
Directed advertising likewise empowers you to tailor

11. interchanges to each phase of the part relationship. A
correspondences methodology ought to advance all through the
part life cycle, from onboarding to commitment to strengthening
or diverting the relationship, to focuses that require
acknowledgment and reward. As the part ages, conduct and
inclinations may change. Part life occasions –, for example, the
introduction of a youngster or the analysis of a ceaseless
ailment – likewise affect your interchanges approach. Any of
these elements can impact both the message and how you will
convey it. Keeping up a continuous discussion with your
enrollment regularly encourages you envision changes so you
can be prepared with important messages
The bottom line. Customized informing in a focused on
promoting project can drastically build the adequacy of social
insurance and health interchanges
Support components in targeted marketing
There are numerous viable showcasing instruments to enable
you to focus on the correct message to the correct gathering of
people through the best media channel. Advantages chiefs can
utilize these devices to encourage cut expenses and impact
sound practices by emphatically affecting part choices. The
accompanying showcasing instruments are especially valuable
in the medicinal services field:
Experience design and analytic segmentation
Division Analytics separates a populace into bunches that need
diverse informing approaches. It empowers you to pick the
message that will resound most with every one of a kind
section. Experience Design is an administration given by
specialists who decipher part information to decide the most
ideal approach to contact every gathering of people section and
the best rhythm, or recurrence of contact.
The intelligence of the location and the information system of
the geo
These apparatuses enable you to relate information to
geographic regions, either outwardly in maps and graphs or as
regular tables. This permits benefits supervisors to fall the

12. measure of data sent to individuals, who require just get data
about taking an interest drug stores and Primary Care Providers
(PCPs) in their general vicinity. This cuts printing and postage
costs, and decreases the need to distribution center enormous
preprinted registries for onboarding programs (Berkowitz,
2010).
The variable composition.
This device empowers you to make redid layouts that tailor
correspondences to particular gatherings of people. For
instance, a similar letter can be created with a photo of a family
with youngsters, a youthful wedded couple, or seniors on a
green. The suitable layout would then be able to be chosen and
printed consequently as the mailing is created. You can even
utilize Variable Composition to deliver interchanges in the
dialect talked in the part's family unit.
Data hygiene and address
These instruments purify awful/undeliverable locations and
different mistaken contribution to ensure that what you put via
the post office will be conveyed to the expected beneficiary.
The specific approach to be used in the targeted marketing
The accompanying advances will be utilized to ensure the
proposed program works completely. Decide the result or
results you're looking for in the part populace, for example, a
move from retail to mail arrange medicate buys, an expansion in
preventive screenings, or a bringing down in claims for
Emergency Room administrations. Recognize normal portions
inside the part populace, for example, profession stages with the
association – new workers, single individuals versus families
and numerous others. Characterize the underlying portion
speculation for which to test. This could be activated by issues
like more youthful representatives not taking part in
counteractive action screenings at Inventory and comprehend
the part conduct and statistic information you have accessible.
This incorporates looking at all the realities – medicinal cases,
age, sexual orientation, dialect inclination, and place of
residence the levels you might want. Figure out what extra data

13. you may need to set up relationships between part portion traits
and existing practices. This may include following separation to
mind suppliers, family salary, and so on. If you don't mind take
note of that this examination will be to some degree iterative.
Extra information bits of knowledge will probably be sought
after the underlying relationship considers. Lead the underlying
investigation design plan with the examination group to test
speculation cases and look for extra relationships
Thusly, there is no doubt that as far as controlling expenses and
enhancing part well-being, benefits designs contain really high
esteem interchanges. It is vital to underline however, that these
endeavors should be drawn closer as showcasing open doors
which use focused on advertising controls, instruments and
strategies to advance the best utilization of advantages. The key
components incorporate Segmentation
• Intelligence of the location
• Messaging that is differentiated
• Multi-Channel Delivery that is differentiated
• Evaluation of the response
With assistance from focused interchanges specialists, these
showcasing strategies can be connected to empower practices
that enhance generally speaking well-being. This can result in
bring down expenses for benefits suppliers and enhanced human
services results and cost reserve funds for individuals. (Wind, &
Spitz, 1976).
References
Berkowitz, E. N. (2010). Essentials of health care marketing.
Jones & Bartlett Learning.
Joseph, W. B. (1996). Internal marketing builds service quality.
Journal of Health Care Marketing, 16(1), 54-59.
Kotler, P., Shalowitz, J., & Stevens, R. J. (2011). Strategic
marketing for health care organizations: building a

14. customer-driven health system. John Wiley & Sons.
Wang, Y., Kung, L., & Byrd, T. A. (2018). Big data analytics:
Understanding its capabilities and potential benefits for
healthcare organizations. Technological Forecasting and Social
Change, 126, 3-13.
Wind, Y., & Spitz, L. K. (1976). Analytical approach to
marketing decisions in health-care organizations. Operations
Research, 24(5), 973-990.