2. A POWERPOINT PRESENTATION BY
DEBANGITA GHOSH
CHAITANYA BHARATHI INSTITUTE OF
TECHNOLOGY(CBIT), HYDERABAD
3. SO, HOW IS MARKETING
POSSIBLE?
ITS BECAUSE OF
NEEDS,WANTS AND
DEMANDS..
4. •
BASIC HUMAN REQIREMENTS
SUCH AS AIR,FOOD,WATER ARE
TERMED AS
NEEDS
WANTS NEEDS BECOME WANTS WHEN
DIRECTED TO SPECIFIC OBJECT
WANTS FOR SPECIFIC PRODUCTS
BACKED BY AN ABILITY TO PAY
DEMANDS
MARKETERS DON’T CREATE NEEDS THEY FULFILL THE DEMANDS
5. TARGET MARKETS
THE MARKET CONSISTS OF
DIFFERENT BUYERS. SO
MARGETS ARE DIVIDED INTO
SEGMENTS
THIS IS DONE BY EXAMINING-
DEMOGRAPHIC
PSYCHOGRAPHIC
BEHAVIORIAL
DIFFERENCES AMONG
BUYERS..
6. FOR EXAMPLE SOFT DRINKS,
I LIKE ORANGE U MIGHT LIKE
COLA HENCE MARKETERS
BRING DIFFERENT RANGES
OF PRODUCTS
7. BRAND AND OFFERINGS
A SET OF BENEFITS THAT SATSFY
THE NEEDS COME UNDER A SAME
BANNER CALLED “BRAND”
BRAND IS AN OFFERING FROM A
KNOWN SOURCE
8. MOUTHWATERING
EH?
This brand brings beverages, pizza, self
service and home delivery too.
Different buyers prefer different taste and
toppings
9. Value and Satisfaction
A combination of quality,
service and price(qsp) that
means the most to the buyer is
value
Satisfaction reflects a persons
judgment on the product
