This is a mashup from following slideshare presentations.
http://www.slideshare.net/buk0wsk1/drush-more-beer-less-effort
http://www.slideshare.net/jdschroeder/drush-5186087
This is a mashup from following slideshare presentations.
http://www.slideshare.net/buk0wsk1/drush-more-beer-less-effort
http://www.slideshare.net/jdschroeder/drush-5186087
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
TWTRCON SF 10 Keynote: Business in the Fast LaneEdelman
TWTRCON SF 10 Keynote:
Business in the Fast Lane
How Ford Motor uses social media to manage its reputation and save millions of marketing dollars.
Scott Monty, Head of Social Media, Ford Motor Company
Nov. 18, 2010
Covered topics:
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Impressions and interactions.
Followers growth.
Posting frequency.
Posting time.
Response rate and time.
Type of content published.
Content language.
Content analysis.
Finding and insights.
2014 YouTube Bootcamp - How to Optimize Your YouTube Videos for Successchrisankney
YouTube is a powerful tool to reach audiences online. But how do you make sure your videos are easily discoverable and searchable? Are your YouTube videos built for success? This short workshop, which was delivered at the 2014 eduWeb Conference in Baltimore, looks to help get your videos better prepared for finding, engaging and sustaining an audience.
Rugby World Cup in NZ 2011
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• Target 85% of total capacity
• 11 x 2005 British & Irish Lions tour
• 70% sold to domestic audience
• Target 95,000 international visitors
• No customer data from RWC 2007
• No international marketing budget
Here is the Case Study of how they succeeded, presented by Clare Wolfensohn at the 2012 Ticketng Professionals Conference.
Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Similar to Conan 2011: Beardpocalypse Programming Stunt
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In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
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Finding and insights.
2014 YouTube Bootcamp - How to Optimize Your YouTube Videos for Successchrisankney
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Here is the Case Study of how they succeeded, presented by Clare Wolfensohn at the 2012 Ticketng Professionals Conference.
Consumer use multiple devices simultaneously, changing the way they engage with content and brands. No one knows that better than Evan Greene, CMO of The Recording Academy, the producer of The Grammy Awards. Driven by innovation, join us as Greene talks about the future of television, social and search, and how the three will fuse to lead marketing campaigns that connect musicians and fans.
Keynote:
Evan Greene, CMO, The Recording Academy
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Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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2. Executive Summary
• Heavy campaign push hitting 71% US 18-49s 13.6 times:
• 11 on-air spot and graphic elements
• 6 pre-premiere beard videos on teamcoco.com
• Heavy TV presence on Turner nets, Spot TV & Spot Cable
• Over 800 million Facebook paid media impressions
• Successful digital conversation and traffic
• FB media drove 495k pre-premiere clicks to beard content on teamcoco.com
• 7 million total page views 4/18 - 5/3 on teamcoco.com
• 139k likes of beard content (FB media drove 90%)
• Twitter worldwide trending topic for 45 minutes the night of 5/2
• 5/2 showed significant growth in 18-49 delivery (+26%) vs. prior 4
• More tune-in (55%) than prior 4 avg (41%)
• 33% of Monday’s viewers did not watch CONAN in prior 4
• Target market increase (+69%) outperformed non-target market increase (+44%) vs.
prior 4 week average
• Viewers of prior 4 weeks who did NOT watch 5/2 were watching DVRed programs
(7.4%), Family Guy on [adult swim] (4.5%) and NBA Lakers/Mavericks (3.7%)
7. Teamcoco.com -- Video #1
Will Ferrell Threatens To Shave Conan’s Beard
• Released Mon 4/18
• Top Performing Day: Tuesday 4/19
• 18,462 video streams
• 53,008 unique visitors
• 58,759 page views
• Conversion: 35% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 52%
• Facebook 42%
• Digg.com – 3%
Platform Statistics
Total Page Views: 144K
Total Streams: 54,615
Total Streams: 53, 631 Click-through: 115,415
Likes: 29,412
Impressions: 141MM
Source: Omniture
8. Teamcoco.com -- Video #2
Will Returns With A Warning
• Released Tues 4/19
• Top Performing Day – Wed 4/20
• 13,348 video streams
• 34,248 unique visitors
• 38,230 page views
• Conversion: 39% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 81%
• Facebook – 16%
• Reddit.com – 2%
Platforms Statistics
Total Page Views: 93,426
Total Streams: 43,562
Click-through: 76,570
Likes: 21,248
Impressions: 129MM
@Teamcoco Tweet 4/20
Source: Omniture
9. Teamcoco.com -- Video #3
Will Ferrell Shaving Threat
• Released Wed 4/20
• Top Performing Day: Thur 4/21
• 11,567 video streams
• 21,792 unique visitors
• 24,494 page views
• Conversion: 39% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 74%
• Facebook – 20%
• Google – 3%
Platforms Statistics
Total Page Views: 78,847
Total Streams: 38,179
Click-through: 64,010
Likes: 21,304
Impressions: 82MM
@Teamcoco Tweet 4/21
Source: Omniture
10. Teamcoco.com -- Video #4
Will Ferrell Wants To See Conan Smooth
• Released Thur 4/21
• Top Performing Day: Tues 4/26
• 9,234 video streams (4/26=top streams)
• 9,839 unique visitors (4/22=top uniques, 11K)
• 11,066 page views (4/22=top page views, 12K)
• Conversion: 94% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 76%
• Facebook – 22%
• Google – 1%
Platforms Statistics
Total Page Views: 55,018
Total Streams: 52,087
Total Streams: 43,074 Click-through: 46,189
Likes: 27,135
Impressions: 55MM
@Teamcoco Tweet 4/22
Source: Omniture
11. Teamcoco.com -- Video #5
Beardpocalypse Promo
• Released Mon 4/25
• Top Performing Day: Mon 4/25
• 14,893 video streams
• 7,852 unique visitors
• 8,874 page views
• Conversion: 190% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 68%
• Facebook – 29%
• Twitter – 2%
Platforms Statistics
Total Page Views: 28,749
Total Streams: 30,337
Click-through: 21,025
Likes: 11,905
Impressions: 30MM
@Teamcoco Tweet 4/25
Source: Omniture
12. Teamcoco.com -- Video #6
Mirror Promo
• Released Thur 4/28
• Top Performing Day: Mon 5/2
• 26,266 Video streams
• 21,837 unique visitors (4/28=top visitors, 35K)
• 24,123 page views (4/28=top page views, 39K)
• Conversion: 120 % (streams/uniques)
• Top 3rd
Party Referrer:
• Facebook – 48%,
• Typed/Bookmarked – 45%
• Google - 4%
Platforms Statistics
Total Page Views: 93,946
Total Streams: 91,517
Click-through: 99,089
Likes: 18,884
Impressions: 219MM
@Teamcoco Tweet 4/28
Source: Omniture
13. Teamcoco.com -- Show Clips
Will Ferrell To Conan’s Daughter
Sneak Peek
• Released Mon 5/2
• Top Performing Day:
• Mon 5/2: 15,007 streams
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 57%
• Facebook – 30%
• Twitter – 11%
Platforms Statistics
Total Streams: 21,452 Click-through: 13,607
Likes: N/A
Impressions: 45MM
@Teamcoco Tweet 5/2
Source: Omniture
14. Teamcoco.com -- Show Clips
Will Ferrell Interview
• Released Tues 5/3
• Top Performing Day: Tues 5/3
• 46,297 video streams***
• 20,954 unique visitors
• 24,502 page views
• Conversion: 221% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 77%
• Reddit – 13%
• Facebook – 6%
Platforms Statistics
Total Page Views: 24,502
Total Streams: 46,297
Source: Omniture
***Reflects video streams across the blog post and the Team
Coco video section. Streams accumulated across two
separate locations within the site.
15. Teamcoco.com -- Show Clips
Will & His Razor Come To Shave Conan
• Released Tues 5/3
• Top Performing Day: Tues 5/3
• 39,899 video streams
• 17,176 unique visitors
• 19,851 page views
• Conversion: 201% (streams/uniques)
• Top 3rd
Party Referrer:
• Typed/Bookmarked – 64%
• Facebook – 17%
• Google – 6%
Platforms Statistics
Total Views: 17,176
Total Streams: 39,899
@Teamcoco Tweet 5/3
Source: Omniture
16. Teamcoco.com
Highlights
From Monday 4/18 – Tuesday 5/3
• Total Page Views: 7.0M
• Average Unique Visitors: 110K (from 4/18-5/3)
• Strongest Performance: Tuesday May 3rd
Daily Unique Visitors
17. Social Media
Highlights
Overview: Conversation Across Facebook & Twitter
Source: Scout Labs and Moxie Live
SOURCES
CONVERSATION THEMES: APRIL 17 – May 3
4/19: Day after video of Will Ferrell emerges
threatening to shave Conan’s beard. Picked
up by media outlets and spread via tweets and
Facebook
4/20: Will Ferrell
surprises Conan
with a warning
4/21: Will Ferrell
serious about
shaving thread
video
4/22: Will Ferrell
wants to see
Conan “Smooth”
video
4/26:
Beardpocalypse
photoshop contest
5/2: Conan O’Brien
gets his beard
shaved
5/3: Post-shaved
beard conversations
18. Social Media
Twitter
44 75 370
3123
4525
15007
4053
5028
13006
245
2987
20269
0
5000
10000
15000
20000
25000
5/1/2011 5/2/2011 5/3/2011
TeamCoco Conan Will Ferrell #Beardpocalypse
#Beardpocalypse Trended Worldwide – 5/2
• More than 20K mentions vs. 2K for Jon Stewart
• #conanreturns – 11/8: 31K mentions
• #livecococoam – 10/20-10/21: 45K mentions
• 10.7% Engagement vs. 1-3% Twitter Engagement Average
19. Social Media
Facebook
• Drove over 139K likes of Will Ferrell Content on Teamcoco.com.
•Facebook Paid Media was responsible for 90% of the all the likes on
Beardpocalypse content.
•Delivered over 800MM impressions with Tune-in and drove 494K
clicks to Teamcoco.com
20. National Reach/Frequency
Turner TV:
• 35.5% A18-49
• 3.69 frequency
Off-channel
TV:
• 8.98% A18-49
• 1.36 frequency
Digital media:
• 51.58% A18-49
• 16 frequency
Total campaign:
• 71.07% A18-49
• 13.61 frequency
21. Delivery & tune-in
Monday's telecast showed significant growth in P18-49 delivery against
heavy competition while the rest of the week did not see much of a bump
More people tuned in for Monday’s telecast than the prior 4 Mondays
P18-49 (000)
Verses Prior 4 Week
Daily Average
Competition (18-49s)
1123 +26%
- Mavericks/Lakers (3.9m)
- FG on [adult swim] (1.5m & 1.8m)
- Daily/Colbert (1.4m & 1.1m)
637 +6%
- Grizzlies/Thunder (2.9m)
- FG on [adult swim] (1.6m & 1.8m)
- Daily/Colbert (1.1m & 862k)
533 -22%
- Mavericks/Lakers (4.2m)
- FG on [adult swim] (1.6m & 1.6m)
- Daily/Colbert (1.3m & 942k)
629 -9%
- FG on [adult swim] (1.7m & 1.7m)
- Daily/Colbert (1.1m & 738k)
Source: Multitrak, Live+SD, CONAN 11p PRs 3/28-5/5/11, P18-49 average delivery
WEDNESDAY
THURSDAY
TUESDAY
MONDAY
% tuned-in % from lead-in
55% 45%
41% 59%
MONDAY, 5/2
PRIOR 4 MONDAYS
Source: Nielsen NPower, Live, 5/2/11, Prior 4 Weeks based on 3/38-4/24/11, Source and Destination Report, % of P18-49 who were
watching TBS at 10:52p who also watched CONAN at 11:06p.