This document contains summaries of several branded marketing campaigns involving video games and movies: 1) A 3-day Call of Duty marathon by Team Optic to accrue kills, which generated over 400,000 hours of video watched by 325,000 unique viewers and trended on Twitter. 2) A campaign for the movie Brick Mansions that included a livestream with YouTube gamers and drove 20,000 tweets using related hashtags. 3) A custom Minecraft game livestreamed by top YouTube gamers to promote the movie Earth to Echo, which trended on Twitter and engaged over a million YouTube subscribers.