This document discusses strategies for increasing user engagement and growth for an application, including requiring users to forward invites to grow the network, adding elements of sex appeal, and removing functionality to simplify the user experience. It also mentions future directions of enforcing virality through required sharing and keeping the app simple with less options.

1. Call to Action Personalization One to Many Reciprocity

2. Engagement Theory Framework Low Motivation High Motivation Low Social Benefits High Social Benefits Sexual Connotation Explicit Communication Implicit Communication Cool Factor Simplicity Guidance Reward System Pay-It-Forward

3. Future Directions Enforce virality . For maximum growth, make sure that your application requires people to forward invites to their friends. Add a “sexy” element . Sex sells. Remove functionality . Less is more

4. apps.facebook.com/compliment-box