The document discusses the transition from Match Maker to Squeeze Me, a new 1-to-1 action model mobile app. It provides growth trend data showing Squeeze Me doubled its users in the last week to 40,000 users in four weeks. A mathematical model found the number of new users is directly proportional to the number of squeezes sent the same day. The document invites questions about their growth methods and targeting Squeeze Me's primary demographic of 30-50 year olds from the UK, Canada, US, and Australia.

1. FROM M ATCH M AKER TO S QUEEZE M E Brian Berseth Evan Rosenfeld Clay Whitehead

2. M ATCH M AKER A WESOME , right? C REATE I NVITE V OTE E NGAGE

3. FAILED Broken Feedback Loops M ATCH M AKER

4. A N EW A PPROACH… A simple 1-to-1 action model

5. T HE N EW L INE U P

6. S QUEEZE M E T AKES O FF !

7. S QUEEZE M E Demographics Geography: 33% UK 20.1% Canada 8% US 6% Australia Average Age: ~30-50 ~1% of users are in university!

8. G ROWTH T RENDS Server Crash

9. G ROWTH T RENDS Server Crash

10. A Mathematical Model? Number of new users is directly proportional to number of squeezes sent on the same day ! (r 2 = .968) App users receive and respond to invitations the day they are sent!

11. Concluding Thoughts 40,000 in four weeks with SqueezeMe Doubled in the last week Talk to us: Questions about our methods Want to target SqueezeMe’s demographic Further insights