COMMONALITIES - Stanford Facebook Class

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This document discusses a social media concept that aimed to highlight commonalities between friends by analyzing their Facebook data. The founders intended to broadly connect people through a focus on something core to human experience. However, they discovered that analyzing friends' data and performing the necessary calculations took significant time, negatively impacting the user experience with long load times and a poor interface. As a result, they postponed plans to rapidly expand the concept, though initial engagement saw 8.38 visits per individual on average.

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Common alities Simple Ideas ! = Simple Implementation CS377W Fall 2007 Richard Barton : Developer Garret Eastham : Marketing Dana Sittler : Metrics

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Accidental Engagement 8.38 visits per person

In my presentation at the 2014 Ohio Growth Summit (http://ohiogrowthsummit.com), I walk small business owners through my systematic approach to building and connecting the four pillars of successful businesses: distribution, delivery, experience and retention. Millions of small business have great products or services. Yet only a few thrive and become leaders in their space or community. What is that extra “something,” that leverage point that allows certain businesses to grow while others struggle to expand – or even make ends meet? Systems. The days of “build a great product and the customers will come” are long gone. There is more competition than ever before. There are also an infinite number of places small business owners could spend their time, money, and energy. So which have the biggest impact? Which are right for your business?

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