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- 1. EDTECH COMPETITORS ININDIA Presented by PrachitaDhameja STUDIFYSUCCESS
- 2. INTRODUCTION India’s EdTech marketis one of the world’s largest market. Students learn through apps,videos,live classes. Main areas: School learning (K–12) Competitive exams Career and skill-based courses
- 3. BYJU’S – K–12& test prep, early market leader Physics Wallah (PW) – Low-cost JEE/NEET prep Vedantu – Live online tutoring for school students Unacademy – Exam prep (UPSC, SSC, banking, etc.) Toppr – School and test prep, now part of BYJU’S upGrad – Higher education and job skills Adda247 – Government exam preparation Doubtnut – App for solving school/student doubts using AI + human support TOPPLAYERS
- 4. PLATFORM REVENUE FUNDING/VALUATION BYJU’SNot disclosed (facing major losses) Was $22B (₹1.8 lakh Cr) – Now in crisis PHYSICSWALLAH ₹772 Cr (FY23 standalone) $210M raised (2024) → Valued at $2.8B VEDANTU ₹284 Cr (FY25 est.) Over $300M raised UNACADEMY ₹988 Cr (FY24) $880M total funding → $3.4B valuation (2021) UPGRAD ₹1,547 Cr (FY24 net revenue) $320M+ raised →Valued at $2.25B (2024) TOPPR Not disclosed (now part of BYJU’S) $112M raised before being acquired (2021) ADDA247 Not public – profitable ₹160 Cr raised →Estimated $1B valuation DOUBTNUT Not public Raised ~$90M
- 5. BYJU’S: Premium bundles+ EMI + festive deals PW: Very low cost (₹500–₹15K), rarely discounts Vedantu: Subscriptions + free trial classes Unacademy: launch and referral discounts Toppr: Basic free + paid upgrades upGrad: Expensive (professional), EMI & early-bird deals Adda247: Budget exam packs + app coupons Doubtnut: Free basic doubt solving + subscription for more access PRICINGANDDISCOUNTS
- 6. HOWTHEYACQUIRECUSTOMERS? YouTube channels: PW,Unacademy, Adda247, Doubtnut Online ads & webinars: Vedantu, upGrad TV ads & school partnerships: BYJU’S, Toppr Offline presence: PW and Unacademy have coaching centres App-based distribution: Adda247, Doubtnut, Unacademy
- 7. PLATFORM STRENGHTS WEAKNESSES BYJU’SStrong legacy & wide reach Financial troubles, overexpansion PHYSICSWALLAH Affordable, trusted teachers Limited to few fields only VEDANTU Live classes, growing sustainably Less known than BYJU’S UNACADEMY Wide exam coverage + influencers Still making losses UPGRAD Career-focused, high ROI High cost & stiff competition TOPPR Freemium model, school prep Loss of brand identity after 2021 ADDA247 Deep reach in government exam space limited to few areas DOUBTNUT AI + human doubt solving, regional reach videos quality-not good
- 8. MARKET TRENDS 2025 Peoplewant quality + affordable education YouTube- based learning is trusted more Offline + Online (Hybrid) is growing Companies are focusing less on ads and more on results
- 9. FINALKEYTAKEAWAYS BYJU’S downfall isreshaping the EdTech hierarchy Physics Wallah and Vedantu are leading affordable, profitable models Specialization wins: Adda247 (govt jobs), upGrad (skilling) Sustainability, trust, and reach will define the next wave of EdTech leaders
- 10. SOURCES Economic Times Business Standard Officialwebsites MoneyControl Entrackr 1 2 3 4 5
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