Contains a case study for finance college project

1. ASSIGNMENT 4
THE FOOTSTEPS MODULE PGP 20
Niveshak
Industry : EdTech
ANIKET SOLANKI
PRANAV AGARWAL
KOTTAPALLI ARCHIT
SIDDHANT KARMARKAR
ARUSHI JOHN
KANDURI JHANSI
RAVALI

2. Why EdTech is doing so well?
Growing demand for online classes-
whether it is for school or colleges,
with social distancing becoming the
norm coupled by a growing demand
for coaching classes for entrance
exams makes for a perfect reason
for EdTech companies to expand at
the rate they are currently.
Penetration of internet services in
India:
India is the second largest market in
terms of the number of internet
users The number of internet
subscribers in the country
increased at a CAGR of 45.74 per
cent during FY06-FY19 to reach
636.73 million in FY19. This number
is expected to double to 829 M by
2021.
Growing demand for skills
development-
There is always a demand for skill
development whether it’s with the
slow rise of data analytics or ever
persistent need for MS excel, but
the recent lockdown has also
caused a surge in the number of
unemployment cases which has
seen many people turn to learn
new skills to set them apart
Growing interest of foreign
investors:
The immense potential of India
with its untapped digital services
market along with the growing anti-
China sentiment worldwide has
caused foreign investors to look
towards India whether it through
investments in Jio Platforms or
Byju's, everyone wants a slice of
the cake.

3. Projections showed that e-learning markets were going to become a USD 243 billion dollar
industry by 2022
Worldwide, around 63 % of teaching faculty were willing to adopt computer-based education
Even before the Coronavirus, the e-learning industry
was showing strong growth
It is possible that this growth had been fuelled by improved internet connectivity in several regions across the world. As the internet became more accessible and grew in diversity of
content, it became a potential base for strong e-learning
49% of students took an online course in 2015
Online education in India
was projected to have a
CAGR of 52% from 2016 to
2021
Expected Market Drivers:
• Students seeking support
• Self-driven learners
• People seeking industry interactions, soft
skill development, etc. Year 2016 2017 2018 2019 2020 2021
2
1
0

4. Due to the COVID-19 pandemic, 1.9 billion children in 186 countries have been out of schoo
This has pushed a large number of students, learners, educators and institutions to look for alternative sources and methods of knowledge transfer.
As early as April, South Korea, a country with a very rigorous academic
standards, began to make arrangements to facilitate digital learning
BYJU’s has seen a 200% increase in number of new students since
its announcement of free live classes
Byju's is set to raise nearly $400 million in FY 20. It is now India's
second most valued start up
Vedantu, a competitor of Byju's, has recently raised $100
million in a funding round
70% of Indian parents said their children tried e-learning for the
first time during COVID
61% of Parents said they would recommend other parents to
try online learning for their children

5.  Most popular and highest market share in
India with 3.5 million paid subscribers
 Engaging video lessons on concepts with
animation and graphics
 Wide range of Users ranging from K-12 to
IIT-JEE, NEET, CAT, IAS,GRE and GMAT
 Popular in the K12 sector with around 3
million users
 Provides real time virtual learning
 Students have the choice to learn from an
online tutor of their choice
 One of the most popular in the country with
around150K paid subscribers
 Provides preparation material for students aspiring
for civil services, bank jobs and other competitive
exams in India
 Several noteworthy personalities have taught
learners through live classes under the
Unacademy's educational programme named
'Legends on Unacademy'.
 Aimed at Professional adults and students
 More than 150,000 Courses available in around 65
languages
 More than 50 million user base with around 57,000
instructors from 190+ countries
SIGNIFICANT PLAYERS
 Attracts around 150K paid subscribers preparing
for exams like JEE Mains, NEET, CA Foundation
Course, and CLAT
 Interactive teaching, Personalized learning,
conducting mock tests and providing
performance analysis are some the key services
provided

6. Competitive Analysis
Founded Year 2011 2011 2013 2015 2010
Valuation ($) 7.5B 292M 125M 463M 2B
Revenue* ($) 168M 1.57M 7.62M 2.59M NA
Paying
Subscribers
3.5m 150k 150k 200k NA
Employees 12,605 4,464 909 685 3593
Total Funding
Raised ($)
1.47B 206M 107M 200M 223M
* Revenue as on December 31, 2018

7. PORTER’S FIVE FORCES ANALYSIS FOR EDTECH INDUSTRY
Threat of New Entrants
There is constant innovation and influx of new technology. Entry barrier is not very
high.
Bargaining Power of Suppliers
Generally low supplier power due to abundance of suppliers
Bargaining Power of Buyers
Indian consumers are highly cost sensitive and have lot of options to choose from
Threat of Substitutes
Physical alternatives are getting lesser preference post CoVid

8. THANK
YOU