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COMPETITIVE RESEARCH ANALYSIS
- BBLUNT
BY- Chirag, Henna, Owais
Introduction
to
Bblunt started as a dream of two siblings in Liverpool, England.
They have taken the world in a spin with their whacky hairstyles
and inspired talent derived from the courage to be different.
They have journeyed through the depths of Bollywood, TV
shows, awards, concepts of hair styling that have never been
seen or heard of before in India.
They have taken the bold move of manufacturing and creating
their own hairstyling products, ranging from hair colours and
shampoos to hair extensions.
Introduction
to A young mind of 22 began a salon to provide services at
affordable prices to the public. Jean-Claude Biguine is one of
the great minds of the 21st Century who has successfully
managed to globally present his services in 10 countries. He
believes in providing professional services to satisfy his clients to
the best of his and his team’s ability.
Their salons provide a huge range of services- hairstyling,
beauty services, grooming, nail spas etc.
Introduction
to Enrich Salons represent a set of mixed careered individuals who
go by the ideology of “love begins with you”. It was a happy
accident which led to the rise of one of the best salons in
Mumbai city. Over the last 21 years, they have managed to
spread across 6 cities of India- Mumbai, Ahmedabad, Pune,
Bengaluru, Vadodara, and Surat.
They believe that using systems and processes helps them to
provide services to the best of their abilitites.
Marketing Evolution - BBlunt
Newspaper Articles Email subscriptions
Endorsement of Bollywood stars
Endorsement of
bloggers
Marketing Evolution- Jean-Claude Biguine
Newspaper articles Tie up with AXN to style the
models of America’s Next top
Model
Styling of YouTube stars
Marketing Evolution- Enrich Salons
Hoardings on the roads Creatives posted across for their
academy
Creating a mobile
application
Social Media Presence- BBlunt
Social Media
Presence
Jean-Claude Biguine
Social Media Presence-Enrich Salons
Statistical analysis of Social Media
206665
90200
11000
457
15858
27600
3099
1292
186067
8295
4085
1347
FACEBOOK INSTAGRAM TWITTER LINKEDIN
FOLLOWERS ON VARIOUS SOCIAL MEDIA PLATFORMS
Bblunt JCB Enrich
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Recent Activities
of BBlunt
In the recent trends, Bblunt brings to you
the hair products for the dry winters which
affect every person’s hair making it dry
and rough. They have also launched the a
keratin and argan oil shampoo for
damaged hair that requires great deal of
attention.
They are a one stop help centre.
Recent Activities
of Jean-Claude
Biguine
Jean-Claude Biguine has recently
expanded their service base and offered
them at the Ekta Developers Lake Riviera
site.
They have set up their spa services at the
building to enjoy spa services at home.
Recent Activities
of Enrich Salons
The Enrich Family has been expanding
rapidly the past few years. Their recent
grand opening for the Churchgate and
Surat Salons simply tells us that there is
more to come and they are unstoppable.
Campaigns by BBlunt
Dirty Little Secret-dry shampoo anthem #ShinewithBBlunt- new hair colours
Campaigns by Jean-Claude Biguine
Debutant Ball
Campaigns by Enrich Salons
Mannequin challenge
Different Services Provided by BBlunt
 The Academy : the salon academy for new learners.
 Style Select : the special hairstyles with the names to make it easier for the clients to choose
hairstyles
 The salon locator : We can find the salons, retail stores, academies and their style bars across the
cities
 Live chat : they have a live chat that helps you with products and hairstyles according to your hair
type
 The philosophy : of embracing the different side of a person, the whacky side.
 They make their own products which increases trust in the brand.
 They run a blog page that shows the various hairstyle trend, Bollywood trends, hair tips, reviews of
the various hair products they have,
Different Services Provided by Jean-Claude
Biguine
 They have Salon services at home so that you can book an appointment and have the comfort of
your home while being pampered.
 Trica Hair clinic : They consult and help you find solutions for your hair problems and help cure your
hair.
 Find your salon : at the click of a button you can find the nearest salon to your location.
 Biguine World Academy
Different services of Enrich Salons
 Belita by enrich, for home services of salons at the comfort of your home which you can easily book
online.
 You can find them across the cities through their website.
 They provide the products of various companies like Beardo, Cheryl’s and Mythic Oil.
Target Audience
15-30 years of age 15-50 years of age 15-50 years of age
Suggestions for BBlunt
 Adopt Google ads
 Increase SEO and make their brand more available when searched.
 Work towards new campaigns as their last one was in 2016. They can work with the hashtag
#BeBLUNT, where the public can post pictures in the most different outfits and post them on their
Instagram accounts with the hashtag associated with the campaign. This would promote their
thought of being unafraid of being different and be more bold.
THANK YOU!

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Competitive research (1)

  • 1. COMPETITIVE RESEARCH ANALYSIS - BBLUNT BY- Chirag, Henna, Owais
  • 2. Introduction to Bblunt started as a dream of two siblings in Liverpool, England. They have taken the world in a spin with their whacky hairstyles and inspired talent derived from the courage to be different. They have journeyed through the depths of Bollywood, TV shows, awards, concepts of hair styling that have never been seen or heard of before in India. They have taken the bold move of manufacturing and creating their own hairstyling products, ranging from hair colours and shampoos to hair extensions.
  • 3. Introduction to A young mind of 22 began a salon to provide services at affordable prices to the public. Jean-Claude Biguine is one of the great minds of the 21st Century who has successfully managed to globally present his services in 10 countries. He believes in providing professional services to satisfy his clients to the best of his and his team’s ability. Their salons provide a huge range of services- hairstyling, beauty services, grooming, nail spas etc.
  • 4. Introduction to Enrich Salons represent a set of mixed careered individuals who go by the ideology of “love begins with you”. It was a happy accident which led to the rise of one of the best salons in Mumbai city. Over the last 21 years, they have managed to spread across 6 cities of India- Mumbai, Ahmedabad, Pune, Bengaluru, Vadodara, and Surat. They believe that using systems and processes helps them to provide services to the best of their abilitites.
  • 5. Marketing Evolution - BBlunt Newspaper Articles Email subscriptions Endorsement of Bollywood stars Endorsement of bloggers
  • 6. Marketing Evolution- Jean-Claude Biguine Newspaper articles Tie up with AXN to style the models of America’s Next top Model Styling of YouTube stars
  • 7. Marketing Evolution- Enrich Salons Hoardings on the roads Creatives posted across for their academy Creating a mobile application
  • 11. Statistical analysis of Social Media 206665 90200 11000 457 15858 27600 3099 1292 186067 8295 4085 1347 FACEBOOK INSTAGRAM TWITTER LINKEDIN FOLLOWERS ON VARIOUS SOCIAL MEDIA PLATFORMS Bblunt JCB Enrich
  • 15. Recent Activities of BBlunt In the recent trends, Bblunt brings to you the hair products for the dry winters which affect every person’s hair making it dry and rough. They have also launched the a keratin and argan oil shampoo for damaged hair that requires great deal of attention. They are a one stop help centre.
  • 16. Recent Activities of Jean-Claude Biguine Jean-Claude Biguine has recently expanded their service base and offered them at the Ekta Developers Lake Riviera site. They have set up their spa services at the building to enjoy spa services at home.
  • 17. Recent Activities of Enrich Salons The Enrich Family has been expanding rapidly the past few years. Their recent grand opening for the Churchgate and Surat Salons simply tells us that there is more to come and they are unstoppable.
  • 18. Campaigns by BBlunt Dirty Little Secret-dry shampoo anthem #ShinewithBBlunt- new hair colours
  • 19. Campaigns by Jean-Claude Biguine Debutant Ball
  • 20. Campaigns by Enrich Salons Mannequin challenge
  • 21. Different Services Provided by BBlunt  The Academy : the salon academy for new learners.  Style Select : the special hairstyles with the names to make it easier for the clients to choose hairstyles  The salon locator : We can find the salons, retail stores, academies and their style bars across the cities  Live chat : they have a live chat that helps you with products and hairstyles according to your hair type  The philosophy : of embracing the different side of a person, the whacky side.  They make their own products which increases trust in the brand.  They run a blog page that shows the various hairstyle trend, Bollywood trends, hair tips, reviews of the various hair products they have,
  • 22. Different Services Provided by Jean-Claude Biguine  They have Salon services at home so that you can book an appointment and have the comfort of your home while being pampered.  Trica Hair clinic : They consult and help you find solutions for your hair problems and help cure your hair.  Find your salon : at the click of a button you can find the nearest salon to your location.  Biguine World Academy
  • 23. Different services of Enrich Salons  Belita by enrich, for home services of salons at the comfort of your home which you can easily book online.  You can find them across the cities through their website.  They provide the products of various companies like Beardo, Cheryl’s and Mythic Oil.
  • 24. Target Audience 15-30 years of age 15-50 years of age 15-50 years of age
  • 25. Suggestions for BBlunt  Adopt Google ads  Increase SEO and make their brand more available when searched.  Work towards new campaigns as their last one was in 2016. They can work with the hashtag #BeBLUNT, where the public can post pictures in the most different outfits and post them on their Instagram accounts with the hashtag associated with the campaign. This would promote their thought of being unafraid of being different and be more bold.