Competitive Landscape document summarizes the products and solutions offered by various competitors in the market including Asian Paints, ICI, Pedilite, Chitra Insultec, and Dow Styrene. It shows that Aesthetic Solutions offers the most comprehensive portfolio, with yes answers for aesthetics, reflective color, weather coat, cool roofs, complete indoor cooling system, insulation, waterproofing, major need for complete roofing systems, FASCRS seal, and a complete sustainable roofing system. The document also notes Aesthetic Solutions is developing insulated mortar for roof and wall plaster.

1. Competitive Landscape
Competitive
landscape:
Products & Solutions on
whole
Asian
ICI
Pedilite
Chitra Insultec
Dow styrene
Aesthetic Solutions –
Internationally Certified
Winner of Power of Ideas!
Cooling Solution-Wall Cool
Coating / paint
Aesthetics - color Yes Yes No No No Yes
Reflective Color No Yes No No No Yes
Weather coat Yes Yes No No No Yes
Cooling Solution-
Cool Roof Coating
Cool Roofs No No Yes Yes No Yes
Complete Indoor Cooling
system
No No- only
wall
No No No Yes
Insulation No No No No Yes Yes
Waterproofing Water Proofing No No Yes Yes No Yes
Major need- Complete
Roofing
FASCRS Seal No No No No No Yes
Complete Sustainable
Roofing System
No No No No No Yes
Other products in dev .
Insulated Mortar – Good scope for Roof & wall plaster & Insulated mortar. Company in
association with CIIE & IIM for the scale up of business.