This document discusses requirements and concerns for exterior paint projects, including durability, protection from UV rays, color and finish options, and applicator workmanship. It notes exterior substrates face threats from sun exposure, heat, dust, and poor construction materials. The needs of exterior clients are outlined, such as resistance to carbonation, fungi, water, cracking, fading, and bridging cracks. Research found clients want high quality, durable coatings that provide crack bridging and carbonation resistance. Dulux Weathershield paint is presented as a solution offering 15+ years of protection and maintained appearance through unique ICI resin formulations. Landmark projects using Dulux in Abu Dhabi and Dubai are listed.

1. Projects Segment- Exterior Paints Category

2. Projects Segment- Exterior CategoryRequirements & ConcernsDurability and Protection

3. Choice of Colour

4. Choice of Finish- Smooth, Texture

5. Applicator issues - workmanshipUV ProtectionDesignerFinish/TexturesLonger Life Ordinary productFor Hot weather ?Why only 4-5 years?Why no variety in looks ?Rich, smooth Looks on tiles, walls, bricks etc.Freedom from Film failureWhy same paint for wall, tile, stone, brick ?Why cracking & flaky surfaces?Client’s Exterior Needs

6. Hierarchy of NeedsAnti-carbonationAnti-FungalWater ResistantNo cracking / peelingNon-FadingCrack BridgingWide Range of ColoursLONGER DURABILITY

7. Enemies of Exterior SubstratesUV rays in Sun light throughout the yearExtremely hot summers Dust / Dirt in environment Bad plastering (hollow inside or less cement in plaster) and not properly curedUsage of poor quality concrete

8. Exterior’s Biggest EnemyEnemy 1 : SUN

9. Enemy 2 : SUN

10. Enemy 3 : SUNICI Paints Global Technology aims to understand effects of Harmful UV rays on Exteriors …..

11. United Arab EmiratesAnd 100 % of UAE is really exposed to SUN !

13. Water ResistanceCrack BridgingUV ResistanceFlame Retardant

14. Anti-Carbonation coatings reduce CO2 attack (recommended for all car parks)

15. “Surface Spread of Flame” certified to

16. BS 476 Part 6:1989

17. BS 476 Part 7:1997

18. BBA Agreement Certificate No. 97/3383Eco-Friendly ProductNo added LeadNo added Mercury

19. Available in various Smooth and Texture finishesDulux Weathershield Masonry Paint – SmoothAnti-Carbonation and Water Vapour Permeable coatings for Exterior MasonryDulux Weathershield Masonry Paint -Texture FinishesHigh Performance Texture Finishes for Exterior Masonry 0

21. RESEARCH INSIGHTS AGLP recently Conducted In Depth Research with 250 Clients/ Consultants/Project Managers in UAE78% want “High Quality Paints”

22. Ready to pay premium for “Quality”

23. Specifiers want durable, tough coatings

24. 56% seek “Crack Bridging & Anti-Carbonation” properties for exteriors & car park areasExceptional Performance*Crack Bridging*Independent test results

25. Exterior Painting System Costing

26. Life Expectancy v/s Competition

27. Dh10,000Dh10,000Dh10,000Dhs30,000Saves Dhs 8000Dhs11,000Dhs11,000Dhs22,000Dulux Weathershield system – Extended redecoration cycles & reduced maintenance costsSavings upto 30% !!

28. Only One Solution…..Technical Brochures & Colour Tools

29. Only One Solution…..Technical Brochures &Colour ToolsAvailable in a complete range of over 1000 beautiful colours

31. With Dulux formulation based on unique ICI resin, not only protects for 15 years*, it will also keep that just-painted look for longer !*Dulux Weathershield Masonry Paint- Smooth

32. Targeted towards Specifiers & Homeowners

33. Focused and dedicated “Projects Team”

34. Joint Specification writing

35. Strong Technical Service and application support

36. On-site services and interactions:

37. sampling