1) Ontonix used its OntoSpace software to analyze the complexity of a retail bank and its four major competitors using publicly available information from their websites. 2) The analysis provided an objective rating of each company's complexity. It identified fluctuations in the bank's employee numbers and commissions as contributing 20% to its complexity, and IT and communications contributing 12%. 3) With insights into its key complexity drivers, the bank was able to explain recent losses in profitability and take actions to reduce complexity and improve future profits.

1. COMPLEXITY MANAGEMENT SUCCESS STORY
COMPETITIVE BENCHMARKING
Ontonix Worldwide
In a turbulent economy complexity
Ontonix S.r.l.
technology establishes new and Via Lega Insurrezionale 7
22100 Como,
holistic business metrics which help Italy
Tel:+39-031-3100059
to pinpoint the sources of fragility in www.ontonix.com
systems of companies and banks.
Ontonix South Africa
920 Duncan Street, Brooklyn
Problem Statement Pretoria,
South Africa
Tel: +27-012-997-3791
In the wake of global financial Customer: Retail Bank www.ontonix.co.za
turmoil, a retail bank wishes to
introduce complexity metrics in
order to gain a global picture of the
sustainability of its business model Competitor 1 Ontonix Brasil
and to identify the main barriers to Rua Madre Rita Amada de
profitability in order to improve the Jesus, 72 - cj.31b
overall competitive position. São Paulo 04721-050
Brazil
Competitor 2 Tel: +55-11-8335-6300
www.ontonix-brasil.com
Solution
OntoSpace™ was used to analyze Competitor 3
the client’s business in conjunction
with his four major competitors.
Publicly available information,
available from the respective web OUR CLIENT
sites, has been used for the
purpose.
Competitor 4 Our Software Products
Result
An objective star rating has been Information conveyed by a Complexity Profile is of strategic value as
OntoSpace™
provided showing the complexity of it helps a company pinpoint sources of complexity (vulnerability). One The World’s first complexity
management system
all the competitors involved. The may for example observe, as in the case below, how fluctuations in
evolution of the client’s complexity the number of employees and commissions account for 20% of the
history indicated challenging times total complexity of the company in question. IT and communications
and potentially reduced profitability technology contributes an additional 12% of the total complexity.
ahead. The key drivers of client’s OntoDyn™
A system for measuring the
complexity have been identified.
stability of client portfolios
Customer’s Benefit
OntoNet™
An on-line system for on-
With the insight on key complexity demand complexity analysis
drivers from Ontonix’ solution (see and self-rating
the Corporate Complexity Profile
on right) our client was able to
explain loss of profitability for the
last 3 quarters. Actions were
initiated to reduce complexity in
order to improve future profitability.
Complexity X Uncertainty = Fragility
This equation, established by Ontonix, explains why it is so important to
measure and manage complexity. Since excessive business complexity
in an uncertain economy increases fragility, and given that fragility is
the prelude to risk, it is necessary to take complexity into account in
decision-making, risk management and corporate strategy in order to
achieve sustainability and lower exposure. This is particularly true in the
ONTONIX
COMPLEXITY MANAGEMENT
case of a turbulent economy.
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OntoSpace, OntoDyn and OntoNet are trademarks of Ontonix S.r.l.