Competitive analysis

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The document contains a competitive analysis of Fidelity, Scottrade, and Charles Schwab (referred to as TD Ameritrade). Pages are dedicated to analyzing each competitor individually, focusing on internal information not intended for public distribution.

Business

Brokerage, investments and financial advisory services are made available through Ameriprise Financial
Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions
or to all clients. © 2013 Ameriprise Financial, Inc. All rights reserved.
01/08/2017
Competitive Analysis
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 1

Contents
• Fidelity
• Scottrade
• TD Ameritrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 2

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 3

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 4

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 5

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 6

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 7

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 8

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 9

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 10

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 11

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 12

Guest Access
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 13
Fidelity

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 14

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 15

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 16

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 17

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 18

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 19

Fidelity
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 20

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 21

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 22

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 23

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 24

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 25

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 26

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 27

Scottrade
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 28

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 29

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 30

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 31

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 32

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 33

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 34

Charles Schwab
For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 35

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Competitive analysis

1. Brokerage, investments and financial advisory services are made available through Ameriprise Financial Services, Inc. Member FINRA and SIPC. Some products and services may not be available in all jurisdictions or to all clients. © 2013 Ameriprise Financial, Inc. All rights reserved. 01/08/2017 Competitive Analysis For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 1

2. Contents • Fidelity • Scottrade • TD Ameritrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 2

3. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 3

4. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 4

5. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 5

6. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 6

7. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 7

8. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 8

9. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 9

10. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 10

11. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 11

12. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 12

13. Guest Access For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 13 Fidelity

14. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 14

15. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 15

16. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 16

17. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 17

18. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 18

19. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 19

20. Fidelity For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 20

21. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 21

22. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 22

23. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 23

24. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 24

25. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 25

26. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 26

27. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 27

28. Scottrade For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 28

29. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 29

30. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 30

31. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 31

32. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 32

33. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 33

34. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 34

35. Charles Schwab For internal use only. Not intended for inspection by, or distribution or quotation to the general public. 35

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