We make changes to our user experiences based on heuristics, usability testing, and data, but do we really know if we’re improving the overall experience over time and across projects?
Experience Strategy: Dealing With a UX Mid-Life CrisisRichard Dalton
We make changes to our user experiences based on heuristics, usability testing, and data, but do we really know if we’re improving the overall experience over time and across projects?
A Practical Guide to Measuring User ExperienceRichard Dalton
Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. In this presentation Richard shares 11 guidelines to help you quantitatively measure your user experience.
Richard provides techniques and tips for each phase and illustrates their use with real examples from his team’s work at Vanguard. To conclude, he describes some of the cultural and change management challenges involved when an organization uses data to inform design decisions.
How to Quantitatively Measure Your User ExperienceRichard Dalton
How do you know if the user experience your team is slaving over is succeeding or failing? How can your team use data to make better decisions? Quantitative measures can help answer these questions and can complement more traditional qualitative research methods like usability testing.
Shaping Tomorrow is the world’s first, multi-award winning, and only AI-driven, systems thinking model that delivers strategic foresight and anticipatory thinking in real-time.
Will You Still Be Managing Your Clients’ Money Even After They Die?Jordan Moskowitz
Research from Cerulli and Everplans:
The Relationship Between Advisors and Client Heirs
Most advisors think so, even if they don’t know the heirs. Sounds crazy, right? But that’s what we found out while conducting a study with Cerulli. Here’s other stuff we learned:
Disconnect Between Relationship, Retention Expectations
Leading Causes of Client Heir Asset Outflows
Future Expectations for Digital Archiving Demand
And More...
CFPB Design Manual & Capital Framework at OSCONMollie Bates
http://www.oscon.com/open-source-2015/public/schedule/detail/42014
Keeping code and design in sync across large teams and multiple projects can be a big challenge. At the Consumer Financial Protection Bureau, a new federal agency, the in-house design and development team has created its own modular front-end framework and style guide. Team members will talk about how this has fostered cross-team collaboration and improved the consistency of their products.
Experience Strategy: Dealing With a UX Mid-Life CrisisRichard Dalton
We make changes to our user experiences based on heuristics, usability testing, and data, but do we really know if we’re improving the overall experience over time and across projects?
A Practical Guide to Measuring User ExperienceRichard Dalton
Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. In this presentation Richard shares 11 guidelines to help you quantitatively measure your user experience.
Richard provides techniques and tips for each phase and illustrates their use with real examples from his team’s work at Vanguard. To conclude, he describes some of the cultural and change management challenges involved when an organization uses data to inform design decisions.
How to Quantitatively Measure Your User ExperienceRichard Dalton
How do you know if the user experience your team is slaving over is succeeding or failing? How can your team use data to make better decisions? Quantitative measures can help answer these questions and can complement more traditional qualitative research methods like usability testing.
Shaping Tomorrow is the world’s first, multi-award winning, and only AI-driven, systems thinking model that delivers strategic foresight and anticipatory thinking in real-time.
Will You Still Be Managing Your Clients’ Money Even After They Die?Jordan Moskowitz
Research from Cerulli and Everplans:
The Relationship Between Advisors and Client Heirs
Most advisors think so, even if they don’t know the heirs. Sounds crazy, right? But that’s what we found out while conducting a study with Cerulli. Here’s other stuff we learned:
Disconnect Between Relationship, Retention Expectations
Leading Causes of Client Heir Asset Outflows
Future Expectations for Digital Archiving Demand
And More...
CFPB Design Manual & Capital Framework at OSCONMollie Bates
http://www.oscon.com/open-source-2015/public/schedule/detail/42014
Keeping code and design in sync across large teams and multiple projects can be a big challenge. At the Consumer Financial Protection Bureau, a new federal agency, the in-house design and development team has created its own modular front-end framework and style guide. Team members will talk about how this has fostered cross-team collaboration and improved the consistency of their products.
VC Fundraising Deck Template: Carta x Kauffman FellowsNihar Neelakanti
Carta and Kauffman Fellows present a venture capital fundraising deck template highlighting the various components a GP should include as part of their fundraising story to attract limited partners.
Roger Montgomery, founder and chief investment officer at Montgomery Investment Management, shares his key investment insights and opportunities for the year ahead.
Sasin Entrepreneurship December Sundowner
Topic: Do you believe you have the POWER to lead in CrowdEconomy!
Speaker: Hong Sin Kwek
Date: December 17, 2014
Time: 18:00-20:00
Place: Room 502, 5th floor, Sasin
How to Convert Community Stakeholders to Impact InvestorsTechSoup
Mission-driven organizations can now raise capital in alignment with their values. Changes in securities laws, new intermediaries, and new financial tech (fintech) solutions make it easier for organizations to engage their supporters, both wealthy and not, as impact investors.
This session, led by expert John Katovich, Co-Founder of Cutting Edge Capital and Principal of Bequia Securities, will feature an overview of new fundraising strategies that deepen community engagement while raising revenue.
This session will also introduce SVX.US, based on the Canadian impact investing marketplace launching in the U.S. in partnership with Bequia Securities and its first offering, TechSoup. This session will serve as a useful case study for new ways to raise capital from your community.
People and Jobs Matter in Improving Retirement Plan DesignHuman Capital Media
Your firm and your plan participants may benefit from considering your industry, location and participant wealth factors — like job type, regional home values and other aspects of total wealth — when developing your retirement plan programs.
Join subject-matter experts from the Morningstar Investment Management group as they share their new research and provide practical ways to help improve retirement plan design. The study suggests plan sponsors interested in building custom target-date solutions should consider industry-specific human capital, region-specific housing and other types of risks unique to their participants. You will hear how you can apply their research to your plan.
Register now to join the discussion and learn:
How industry-specific human capital can help you make asset allocation decisions.
Why target-date models should be customized by region.
How customization could help generate better long-term results for plan participants.
Startup Investing 101 - Learn how to invest in startups.
As one of the leading online startup investing marketplaces, Onevest's vision is to make investing in privately held companies easy by providing a gold standard in deal flow that matches your specific areas of interest. You tell us what you like, and we deliver just that.
Webinar Agenda
Top four most asked questions by newbie startup investors.
1. How do I compare startups to determine most attractive opportunity?
2. What type of due diligence should I do before making an investment?
3. What happens after I invest in the startup?
4. What type of return on investment can I expect?
Creating alcohol-free environments to increase productivity and save lives. That is the mission of Boulder, CO-based SOBRSafe, Inc. The company is integrating a preventative detection technology platform through partnership, licensing and acquisitions, and is in protype phase with its launch product: the patented, proprietary SOBRSafe® device - a non-invasive, touch-based identity verification and alcohol detection solution.
PrecisionLender University: Building Better RelationshipsPrecisionLender
Ever had an opportunity that wasn’t reaching your target, but you just knew that you had to get it done somehow?
Maybe there’s more business to win down the road, or maybe you’ve already won that business and now find yourself in a defensive position. There must be a better way to measure what you stand to lose relative to what you must give up to win the deal, right?
These are common questions that many RMs face, and unfortunately the answers are not always crystal clear. In this 30-minute webinar, we discuss strategies that the best Relationship Managers utilize when faced with these difficult decisions.
What is EQUITYMULTIPLE? This presentation touches on what we are, why we are, and how we are different from other real estate "crowdfunding" platforms. For more info, please visit www.equitymultiple.com and/or contact info@equitymultiple.com
Creating alcohol-free environments to increase productivity and save lives. That is the mission of Boulder, CO-based SOBRSafe, Inc. The company is integrating a preventative detection technology platform through partnership, licensing and acquisitions, and is in protype phase with its launch product: the patented, proprietary SOBRSafe® device - a non-invasive, touch-based identity verification and alcohol detection solution.
A webinar presented by Santi Burridge, Managing Director of Implemented Portfolios.
Santi covers the following during his presentation:
• What can Australian advisers learn from global trends in financial advice?
• How technology and robo-advice is changing the US market
• Understanding the growth in ETFs and Managed Accounts
• What successful advisers focus on
• What do clients really value?
VC Fundraising Deck Template: Carta x Kauffman FellowsNihar Neelakanti
Carta and Kauffman Fellows present a venture capital fundraising deck template highlighting the various components a GP should include as part of their fundraising story to attract limited partners.
Roger Montgomery, founder and chief investment officer at Montgomery Investment Management, shares his key investment insights and opportunities for the year ahead.
Sasin Entrepreneurship December Sundowner
Topic: Do you believe you have the POWER to lead in CrowdEconomy!
Speaker: Hong Sin Kwek
Date: December 17, 2014
Time: 18:00-20:00
Place: Room 502, 5th floor, Sasin
How to Convert Community Stakeholders to Impact InvestorsTechSoup
Mission-driven organizations can now raise capital in alignment with their values. Changes in securities laws, new intermediaries, and new financial tech (fintech) solutions make it easier for organizations to engage their supporters, both wealthy and not, as impact investors.
This session, led by expert John Katovich, Co-Founder of Cutting Edge Capital and Principal of Bequia Securities, will feature an overview of new fundraising strategies that deepen community engagement while raising revenue.
This session will also introduce SVX.US, based on the Canadian impact investing marketplace launching in the U.S. in partnership with Bequia Securities and its first offering, TechSoup. This session will serve as a useful case study for new ways to raise capital from your community.
People and Jobs Matter in Improving Retirement Plan DesignHuman Capital Media
Your firm and your plan participants may benefit from considering your industry, location and participant wealth factors — like job type, regional home values and other aspects of total wealth — when developing your retirement plan programs.
Join subject-matter experts from the Morningstar Investment Management group as they share their new research and provide practical ways to help improve retirement plan design. The study suggests plan sponsors interested in building custom target-date solutions should consider industry-specific human capital, region-specific housing and other types of risks unique to their participants. You will hear how you can apply their research to your plan.
Register now to join the discussion and learn:
How industry-specific human capital can help you make asset allocation decisions.
Why target-date models should be customized by region.
How customization could help generate better long-term results for plan participants.
Startup Investing 101 - Learn how to invest in startups.
As one of the leading online startup investing marketplaces, Onevest's vision is to make investing in privately held companies easy by providing a gold standard in deal flow that matches your specific areas of interest. You tell us what you like, and we deliver just that.
Webinar Agenda
Top four most asked questions by newbie startup investors.
1. How do I compare startups to determine most attractive opportunity?
2. What type of due diligence should I do before making an investment?
3. What happens after I invest in the startup?
4. What type of return on investment can I expect?
Creating alcohol-free environments to increase productivity and save lives. That is the mission of Boulder, CO-based SOBRSafe, Inc. The company is integrating a preventative detection technology platform through partnership, licensing and acquisitions, and is in protype phase with its launch product: the patented, proprietary SOBRSafe® device - a non-invasive, touch-based identity verification and alcohol detection solution.
PrecisionLender University: Building Better RelationshipsPrecisionLender
Ever had an opportunity that wasn’t reaching your target, but you just knew that you had to get it done somehow?
Maybe there’s more business to win down the road, or maybe you’ve already won that business and now find yourself in a defensive position. There must be a better way to measure what you stand to lose relative to what you must give up to win the deal, right?
These are common questions that many RMs face, and unfortunately the answers are not always crystal clear. In this 30-minute webinar, we discuss strategies that the best Relationship Managers utilize when faced with these difficult decisions.
What is EQUITYMULTIPLE? This presentation touches on what we are, why we are, and how we are different from other real estate "crowdfunding" platforms. For more info, please visit www.equitymultiple.com and/or contact info@equitymultiple.com
Creating alcohol-free environments to increase productivity and save lives. That is the mission of Boulder, CO-based SOBRSafe, Inc. The company is integrating a preventative detection technology platform through partnership, licensing and acquisitions, and is in protype phase with its launch product: the patented, proprietary SOBRSafe® device - a non-invasive, touch-based identity verification and alcohol detection solution.
A webinar presented by Santi Burridge, Managing Director of Implemented Portfolios.
Santi covers the following during his presentation:
• What can Australian advisers learn from global trends in financial advice?
• How technology and robo-advice is changing the US market
• Understanding the growth in ETFs and Managed Accounts
• What successful advisers focus on
• What do clients really value?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
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It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
We work at an investment management company called Vanguard. Our user experience is very mature and very important to us, especially the online channel, because it handles most of our client interactions. And because we care a lot about it, year after year we have lots of projects trying to improve it. Which sometimes feels a little bit like this – lots of activity purposefully going in different directions, one after another – or even at the same time.
To extend this metaphor for a moment, imagine that folks at Vanguard tried their hand at aircraft design. A team is assigned to improve this bi-plane to carry more cargo …
… they might come up with something like this cargo plane. A little while later, another team discovers that passenger capacity is very important, and they redesign it …
… into this passenger plane. Still later, another team decides that speed is critical …
… and produces this fighter. Lastly, minutes before the deadline, a team of IAs decides that this …
… would be appropriate, and so on.We have this problem with our experience. Each project gets so focused on its own improvements that it doesn’t see the big picture – the fact that the experience has to balance a number of user tasks and business goals. Unfortunately we don’t have a way to facilitate a conversation about the overall objectives and priorities of the experience other than arguing about the design. So when we show our designs to project sponsors they often take it upon themselves to redesign them. “Make it red, make it bigger, move it up the page” they’ll say – they’re really just trying to express the objectives and priorities of their project. As a result the priorities for the experience are constantly changing over time.
This isn’t the only challenge we face however.Tell me, is this a good web page?
How about this one?
How about this iPhone app, is it “good”?
Or this drive-thru experience?Of course, I can’t tell you, because “good” needs to be evaluated in the context of what the experience is trying to achieve and since I didn’t design it, I don’t know for sure what that is.
So how about this one?I should be able to tell you if this one is “good”, right? Well this is also a problem for us. You see, too often we measure things “because we can”, not because they’re true measures of success. “10,000 people hit this page last month” someone will say. Well so what? Is that good? Did we want more? Less? Did those 10,000 people get what they needed from it? Where 100,000 looking for it and only 10,000 found it? Our measures are rarely in the context of objectives and so we never really know if the experience is “good”. Because of that we can’t learn from our mistakes, and we don’t know if we’re improving the experience over time.
So, we have two problems, projects becoming too focused and not seeing the big picture and no real way to judge success. We had thought that our design process was quite robust so this was a bit of a mid-life crisis for us. As we thought more about it we realized that both of these problems shared the same fundamental root cause: the lack of a common language for describing the objectives of the experience. So we’ve spent the last 6 months trying to fill this gap by pulling together the research we’ve gathered over the last few years to create a framework that fosters big picture thinking and allows us to measure success against meaningful objectives. This is much easier to show than to explain, so let’s take a look.
Before we look at the framework itself lets level-set on some basic terminology.
However we know that users aren’t simply robots, blindly performing tasks. They have feelings and emotions about the activities they’re doing.
The framework is constructed from user-driven tasks, business-driven tasks and capabilities.
The framework allows us to create two distinct tools. The first, called a “Capability Strategy Sheet” is useful for practitioners focusing on a single part of the experience. The second view, called an “Experience Strategy Map” is useful for UX managers responsible for the entire experience.
Lets take a look at how we use the framework to create a strategy sheet for a single capability.
We use the framework to identify the tasks that this capability has to satisfy.
Then we prioritize the tasks.
And for each task, describe any emotional considerations, a high-level approach and the success criteria to show if we’re satisfying it well.
We can then use the sheet to inform, analyze and discuss our design solutions.
The other tool that we can create is the Experience Strategy Map. This is a little like one of Indi Young’s mental models in structure with the user tasks arranged along the top and the capabilities mapped against the appropriate tasks. We can also surface the success criteria onto this map, showing how well each capability satisfies a task.
When we show people the framework’s 90 user driven tasks, 45 business driven tasks, and 600 (and counting) capabilities, they’re often overwhelmed by the size and complexity of the idea. And that’s an unfortunate, but understandable reaction, because there’s no doubt that the framework really is a “big” idea. That’s’ the bad news…The good news is that taken one capability at a time, the framework is surprisingly simple and easy to use. Working with our business partners, we’ve found that it takes 2-3 hours to create a basic sheet, i.e., a prioritized list of 10-15 tasks. And we’ve found that once the business understands the language of the framework, they actively engage in discussing tasks and task prioritization.
…And it’s a great thing that our business colleagues seem to enjoy participating in capability discussions – because not only are they critical to identifying tasks and setting priorities, but they’re also critical to getting the framework accepted in the larger organization. We need a small group in the business to have positive experiences using the framework so that they will recommend it to their colleagues working on other projects.
Now let’s talk about some other applications of the framework. Up to now, we’ve talked about using the language of goals and tasks to describe the capabilities that make up our user experience. We also think that the same framework could effect an even broader cultural change. Here’s how that might work. Each year at Vanguard, middle and upper managers meet to discuss and prioritize the projects they want to fund. Those projects are described in 2-3 page documents called project briefs, or charters. And very often, the brief will contain very concrete design directives, like: Add a link on this page… Add content here… Make this more prominent on the site…Add this new section to the site…OK, we recognize that it’s quite natural to describe a project in terms of tangible, physical things. But that also has an unfortunate side-effect: right from the outset of a project, it puts the business squarely into the business of user experience design… and somehow, we keep on hoping that that’s our job. So here’s the opportunity: We want to work with the business to write their project briefs using our framework’s goals and tasks and then help them to identify the capabilities that should be improved or created. How would this be better? We’re hoping that it would allow the business to focus more on defining the problems it’s trying to solve; and it would allow us to focus on finding solutions.
We set out with a couple of fairly tactical problems - to improve the way we set goals for and evaluate our user experience. However, the solution we came up with – this common language – is causing us to behave differently. By facilitating communication across roles and over time it’s enabling people with different perspectives, backgrounds and responsibilities to talk and collaborate – and ultimately work together towards shared goals. Now, will this work for you? Well – we’re not sure, but we do think it could work for organizations like ours. Ones with a mature user experience, where the tasks and capabilities are well known and where continuous, measurable improvement of the user experience is desired. If you try it, even pieces of it, we’d love to know how it works out for you.