The document discusses strategies for future retail success in Canada. It recommends combining traditional retail principles with modern customer trends. Specifically, it emphasizes putting customers first, focusing on quality customer experiences, and adapting to customers' increasing demands for personalized service, technology integration and control over their brand interactions. Retailers will need to seamlessly connect physical and online shopping while engaging customers in designing the shopping experience.
“Marketers have invested millions of dollars in gaining social media followers, yet few have had much luck following them to the sales that result. The speed and breadth with which social media platforms have grown has just made it too challenging to correlate a “like” with a specific transaction.
But recent research from LoyaltyOne and leading universities does capture what a social media message translates to in improved sales, and it’s in the double digits.
From this webinar, you will:
• Learn the results of an extensive, two-year study that monitored the participation of thousands of AIR MILES Reward Program members
• An Understanding of the immediate and long-term opportunities that exist
• Learn of the important role loyalty programs play in achieving results
• Discover the true value of a ‘Like’
The Future of Canadian Retail - Combining Yesterday's Rules with Today's Tren...LoyaltyOne
Powerful Past - Combining Yesterday’s Rules With Today’s Trends for Retail Success
What adds value to the retail relationship? Answer this age-old question by viewing this presentation. LoyaltyOne recommends four key strategies that combine core retail principles with the trends that most influence change. Here is a chance to hear what Canadian consumers are thinking, and how data can seal the gap between good and great customer experiences.
You’ll learn:
• New ways in which consumers are shaping the options for how they purchase goods
• Survey results that highlight where and how consumers shop, and their attitudes about today's retail experience
• The technologies consumers would like to see enabled on the sales floor
• Four key strategies to deliver on consumers' expectations and deliver relevant value
“Marketers have invested millions of dollars in gaining social media followers, yet few have had much luck following them to the sales that result. The speed and breadth with which social media platforms have grown has just made it too challenging to correlate a “like” with a specific transaction.
But recent research from LoyaltyOne and leading universities does capture what a social media message translates to in improved sales, and it’s in the double digits.
From this webinar, you will:
• Learn the results of an extensive, two-year study that monitored the participation of thousands of AIR MILES Reward Program members
• An Understanding of the immediate and long-term opportunities that exist
• Learn of the important role loyalty programs play in achieving results
• Discover the true value of a ‘Like’
The Future of Canadian Retail - Combining Yesterday's Rules with Today's Tren...LoyaltyOne
Powerful Past - Combining Yesterday’s Rules With Today’s Trends for Retail Success
What adds value to the retail relationship? Answer this age-old question by viewing this presentation. LoyaltyOne recommends four key strategies that combine core retail principles with the trends that most influence change. Here is a chance to hear what Canadian consumers are thinking, and how data can seal the gap between good and great customer experiences.
You’ll learn:
• New ways in which consumers are shaping the options for how they purchase goods
• Survey results that highlight where and how consumers shop, and their attitudes about today's retail experience
• The technologies consumers would like to see enabled on the sales floor
• Four key strategies to deliver on consumers' expectations and deliver relevant value
PrecisionLender University: Building Better RelationshipsPrecisionLender
Ever had an opportunity that wasn’t reaching your target, but you just knew that you had to get it done somehow?
Maybe there’s more business to win down the road, or maybe you’ve already won that business and now find yourself in a defensive position. There must be a better way to measure what you stand to lose relative to what you must give up to win the deal, right?
These are common questions that many RMs face, and unfortunately the answers are not always crystal clear. In this 30-minute webinar, we discuss strategies that the best Relationship Managers utilize when faced with these difficult decisions.
Following the GDPR, the CCPA quickly presented additional and different requirements that organizations must include in their privacy programs if they are subject to the regulation. With more disclosures surrounding personal information required, privacy is not limited to a designated office - stakeholders from various departments must be aware of and take ownership of activities within their functional realms.
Now, more than ever, we are seeing a blend of the privacy and security roles, and it is not uncommon to see Chief Information Security Officers (CISOs) heavily involved in privacy risk activities. Whether it’s taking data inventory and assessing risk to having a rock solid data breach response plan in place, CISOs provide the security component that is critical for a successful CCPA compliance plan.
-The CISOs role in CCPA compliance
-Potential risks to the security and privacy of sensitive information
-Mapping CCPA requirements to security processes and procedures
Super-Boring, Crazy-Important: PCI and Protecting Your Donors' DataGreater Giving
“With great power, comes great responsibility.” —Spider-Man
We at Greater Giving understand how yawn-worthy data storage and compliance can seem. We also know it’s one of the single most important aspects of protecting your organization’s reputation and donors’ data. As an organization, protecting donor confidentiality is crucial to building trust and confidence. In this session, we will focus on providing you with the tools and education to ensure your donors’ information doesn’t end up in the wrong hands.
In this session we will cover:
PCI compliance and protecting donor data
The new world of EMV and NFC
Dos and don’ts of data compliance
Presented by: Tracey Lorts-Greater Giving, Jessica Creager-Family House, and Joshua Allen-Greater Giving
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Ever had an opportunity that wasn’t reaching your target, but you just knew that you had to get it done somehow?
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2. THE FUTURE OF
CANADIAN RETAIL
COMBINING YESTERDAY’S RULES WITH
TODAY’S TRENDS FOR RETAIL SUCCESS
July 10, 2013
3. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.
• 20 Minute long online survey
• April 2013
• 1,127 Canadians
• Representative sample
• Age
• Gender
• Region
3
5. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 5
6. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 6
THE
CUSTOMER
IS QUEEN
RETAIL
LIVES IN
THE DETAIL
LOCATION,
LOCATION,
LOCATION
THE 4 P’S
OF
MARKETING
1
4 3
2
8. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 8
9. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 9
10. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 10
11. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 11
13. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 13
14. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 14
15. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 15
16. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 16
63%expect to receive personalized
offers based on their previous
purchasing behaviour, personal
information and preferences
17. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 17
54%would like to receive a
personalized offer upon entering
the store on a smartphone or
tablet or through an associate
18. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 18
53%are willing to share personal
information for customized offers,
discounts and services
20. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 20
21. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 21
22. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 22
23. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 23
25. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 25
26. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 26
27. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 27
28. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 28
29. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 29
30. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 30
32. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 32
33. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 33
Retailers must seamlessly
integrate the offline and online
worlds and provide a positive
experience to consumers
34. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 34
70%Want technology
enabled associates
54%Scan while shopping and pay
quickly anywhere
54%Want personalized offers when
they enter the store
35. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 35
Engaging customers in creating
their own brand interaction
and experience
36. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 36
Retailers will seek help from their
key customers in designing the
shopping experience, suggesting
merchandise, and perhaps even
tweaking pricing.
39. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited. 39
40. All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any disclosure is strictly prohibited.