1. Dynamic Website
Launch Kit
Feature & Functionality Comparison
A website includes a set of standard pages. All automotive website providers offer the same
set of pages that are listed below.
Figure 2: Typical Set of Website Pages
ADP Dynamic R&R
Website Web Solutions Cobalt Dealer.com DealerSkins BZ Results
Home Page - Single Point Y Y Y Y Y Y
Home Portal - Enterprise and OEM Y Y Y Y ? ?
New Vehicles Page Y Y Y Y Y Y
Used Vehicles Page Y Y Y Y Y Y
Specials Page Y Y Y Y Y Y
Finance Page Y Y Y Y ? ?
Parts and Accessories Page Y Y Y Y Y Y
Service Page Y Y Y Y Y Y
Contact Info Page Y Y Y Y Y Y
About Us Page Y Y Y Y Y Y
Departments page Y Y Y ?
Directions Page Y Y Y Y Y Y
News Page Y Y Y Y Y Y
CONFIDENTIALITY NOTICE
INFORMATION CONTAINED WITHIN THIS DOCUMENT IS PRELIMINARY AND SUBJECT TO CHANGE. ALL
INFORMATION IS CONFIDENTIAL TO ADP AND IS FOR INTERNAL USE ONLY.
9 © August 8, 2005

2. Dynamic Website
Launch Kit
The chart below details the differences between the top website competitors.
Note: Data reflected in the competitive comparison is based upon market research performed
in June 2005 and may not reflect the current list of features offered by competitors.
Figure 3: Website Competitive Comparison
ADP Dynamic R&R
Website Web Solutions Cobalt Dealer.com DealerSkins BZ Results
Lithia
Sewell Ira Group Allen Samuels Group Paul Miller
Holman New Country Motorcars Auto Group Sheehy Autos
Hall AutoNation Curry Auto Group Cerritos Infiniti Herb Chambers
Key Clients Checkered Flag Sonic GM Village Auto Group Allen Cadillac GMC Companies
Design, Layout, and Administrative Capabilities
Pre-Designed site layouts Y Y Y Y Y Y
Splash / intro pages Y Y Y Y Y Y
Custom programming options Y Y Y Y Y Y
Web Search Engines Optimization Y Y Y Y Y Y
Enterprise Group and OEM Portals Y Y Y Y Y Y
Content editing for each page Y Y Y Y Y Y
Pop up management Y Y Y Y Y Y
Website Activity Reports Y Y Y Y Y ?
Multilingual Capabilities N Y Y Y Y ?
Employee email accounts Unlimited 5 5-20 10 100 ?
Different layouts per domain Y Y N N N N
Vehicle Media and Publishing
DMS Inventory Integration DMI Direct Y Dial In Dial In Dial In
Enterprise inventory collaboration Better Better Better Y Y Y
Inventory cleansing and enrichment Better Better Better Y Y Y
3rd party inventory import and posting capabilities Better Y Y Y Y Y
Inventory management and pricing controls Better Y Y Y Y Y
Vehicle features and media gallery Y Y Y Y Y Y
Media Slideshows Y Y Y Y Y N
Audio & Video Presentations Y N N N Y N
Audio-enabled Coupons N N N Y N N
Vehicle Colorization Tool Y N Y Y Y ?
3D Vehicle Spin Media Gallery Y N Y Y N ?
Vehicle Reviews Y N N N Y N
Window Stickers Y N N N N N
New and Used Vehicle Sales
Inventory Search and Locator Y Y Y Y Y Y
Present Vehicle Details and Brochures Y Y Y Y Y Y
Vehicle Configurator Y Y Y Y Y Y
Vehicle Configurator and In Stock cross referencing Y N Y N N Y
Vehicle Comparison Y N Y Y N N
Estimate payment online Y Y Y Y Y N
Submit credit application form to dealers Y Y Y Y Y Y
Obtain trade value online Y Y Y Y Y Y
KBB
Edmunds TMV
Used Car Guide Books KBB KBB N.A.D.A. KBB Intelleprice KBB
Vehicle Condition Reports ACE CarFax CarFax CarFax CarFax CarFax
Schedule Test Drive or Appointment Y N Y Y Y Y
Service and Parts Sales
Service Appointments Better Y Y Y Y Y
Service and Parts Coupons Y Y Y Y Y Y
Parts and Accessories Catalogs Y N Y Y N Y
Secure Shopping Cart Y N Y ? N ?
UPS Shipping Services Y N Y N N ?
Consumer Preferences
GLB Privacy Policy and Opt Out Form Y Y Y Y ? ?
Surveys and Feedback Y N Y N Y N
My Profile Y N Y Y N N
My Garage Y N Y Y N N
My Shopping Cart Y N Y Y N N
My Order History Y N Y N N N
My Co Signer Y N N N N N
My Quotes Y N N N N N
CONFIDENTIALITY NOTICE
INFORMATION CONTAINED WITHIN THIS DOCUMENT IS PRELIMINARY AND SUBJECT TO CHANGE. ALL
INFORMATION IS CONFIDENTIAL TO ADP AND IS FOR INTERNAL USE ONLY.
10 © August 8, 2005