Links and Titles for CCT316 Midterm Test
Week 1: Introduction
- BMW, ‘Star’: http://www.youtube.com/watch?v=e3R9IpAQ6xo
- KIA, ‘This Or That’: http://www.youtube.com/watch?v=kfJnqbudMzs
- WestJet: Christmas Miracle: http://www.youtube.com/watch?v=zIEIvi2MuEk
- Pantene, “Be Strong and Shine”: http://www.youtube.com/watch?v=kOjNcZvwjxI
- Axe Apollo, “Firemen”: http://www.youtube.com/watch?v=PjzGaSQX0iU
- Doritos, “Goat For Sale”: http://www.youtube.com/watch?v=4d8ZDSyFS2g
Week 2: The Audience
- Howard Beale, ‘Turn Off Your TVs’:
http://www.youtube.com/watch?v=MTN3s2iVKKI
- T-Mobile, ‘Liverpool Street Dance’:
http://www.youtube.com/watch?v=VQ3d3KigPQM
- Clairol, ‘She’s Very Charlie’: http://tinyurl.com/2fywnrr
Week 3: The Brands
- Details on Marx’s concept of ‘Commodity Fetishism’:
http://www.socialtheory.info/commodity_fetishism.htm
- The Absolut Ads:
o http://www.laboiteverte.fr/wp-content/uploads/2011/04/absolut-vodkadisco-bouteille.jpg
o http://lovelypackage.com/wp-content/uploads/2012/02/lovely-packageabsolut-manhattan1.jpg
o http://fc03.deviantart.net/fs19/f/2007/302/6/b/Absolut_Floyd_by_Lord
David04.jpg
o http://fc06.deviantart.net/fs46/i/2009/236/4/2/Absolut_Star_Wars_by_aj
ohns95616.jpg
- Jack Daniel’s, ‘His Way’: http://www.youtube.com/watch?v=hQokYC2-b2A
- Harley Davidson, ‘Ingredients’: http://www.youtube.com/watch?v=FzIS1_YDcq4
- Harley Davidson, ‘No Cages’: http://www.youtube.com/watch?v=H1TedN_hyWI
- Harley Davidson, ‘Make Your Own Noise’:
http://www.youtube.com/watch?v=kCAh1Q71XSE
- Nike, ‘Did You Learn Anything?’:
http://www.youtube.com/watch?v=5NTRvlrP2NU
- Nike, ‘Chalk’: http://www.youtube.com/watch?v=M3UaWLCXaxk
- Nike, ‘Blake and Drain’: http://www.youtube.com/watch?v=vkusKEeDDqs
- Nike, ‘Dare to Be Brasilian’: http://www.youtube.com/watch?v=2bfP3TZHUzY
- Nike SB, ‘Eric Koston 2 – the Legend Grows’:
http://www.youtube.com/watch?v=EF8tYticbdk
- Bushmaster, ‘Man Card Reissued’: http://www.feministe.us/blog/wpcontent/uploads/2012/12/bushmaster_desktop_1024x768.jpg
- This would be the first time we talked about the Adbusters site, particularly the
Absolut parodies: https://www.adbusters.org/gallery/spoofads
Week 4: Content Analysis and Hermeneutics
- Axe, ‘Nothing Beats An Astronaut’:
http://www.youtube.com/watch?v=GBYweb1rUtI
- American Express, ‘My City’: http://www.youtube.com/watch?v=HrzeP4TvzXc
Communication	
  and	
  Advertising	
  –	
  CCT316	
  –	
  University	
  of	
  Toronto	
  Mississauga	
  
Links and Titles for CCT316 Midterm Test
-

Nike, ‘It’s Gotta Be the Shoes’: http://www.youtube.com/watch?v=Abr_LU822rQ
Bud Light, ‘Swear Jar’: http://www.youtube.com/watch?v=JI3Y1auTFpU
Bridgestone, (not sure of the name, but let’s go with) ‘Screaming Animals’:
http://www.youtube.com/watch?v=O8yypD7RiJU
Bud Light, ‘But He Has Bud Light’:
http://www.youtube.com/watch?v=65MRQMPV81I
DirecTV, ‘Platoon’: http://www.youtube.com/watch?v=AhJvsSy0KH4
Doritos, ‘Finger Cleaner’: http://www.youtube.com/watch?v=ugo7Y2lRsxc
Foot Locker, ‘All Is Right’: http://www.youtube.com/watch?v=9KMUnqB_NiU
Ms. Clairol, ‘Does She Or Doesn’t She?’: http://tinyurl.com/29a2bbk
The Marlboro Men:
o Really, a general search for images of ‘Marlboro Man’ will bring up the results
you need, but the following are the links connected to the lecture (even
though Google inexplicably lists three of them as being identical addresses
…)
o http://www.boldjack.com/wp-content/uploads/2012/01/marlboroman.jpg
o http://imgs.inkfrog.com/pix/aprintace/101_1902.JPG
o http://www.boldjack.com/wpcontent/uploads/2012/01/TheRealMarlboroManwk.jpg
o http://171.67.24.121/tobacco_web/images/tobacco_ads/filter_safety_myth
s/marlboro_men/large/men_02.jpg
o http://171.67.24.121/tobacco_web/images/tobacco_ads/filter_safety_myth
s/marlboro_men/large/men_01.jpg

Communication	
  and	
  Advertising	
  –	
  CCT316	
  –	
  University	
  of	
  Toronto	
  Mississauga	
  

Mid termsourcelist

  • 1.
    Links and Titlesfor CCT316 Midterm Test Week 1: Introduction - BMW, ‘Star’: http://www.youtube.com/watch?v=e3R9IpAQ6xo - KIA, ‘This Or That’: http://www.youtube.com/watch?v=kfJnqbudMzs - WestJet: Christmas Miracle: http://www.youtube.com/watch?v=zIEIvi2MuEk - Pantene, “Be Strong and Shine”: http://www.youtube.com/watch?v=kOjNcZvwjxI - Axe Apollo, “Firemen”: http://www.youtube.com/watch?v=PjzGaSQX0iU - Doritos, “Goat For Sale”: http://www.youtube.com/watch?v=4d8ZDSyFS2g Week 2: The Audience - Howard Beale, ‘Turn Off Your TVs’: http://www.youtube.com/watch?v=MTN3s2iVKKI - T-Mobile, ‘Liverpool Street Dance’: http://www.youtube.com/watch?v=VQ3d3KigPQM - Clairol, ‘She’s Very Charlie’: http://tinyurl.com/2fywnrr Week 3: The Brands - Details on Marx’s concept of ‘Commodity Fetishism’: http://www.socialtheory.info/commodity_fetishism.htm - The Absolut Ads: o http://www.laboiteverte.fr/wp-content/uploads/2011/04/absolut-vodkadisco-bouteille.jpg o http://lovelypackage.com/wp-content/uploads/2012/02/lovely-packageabsolut-manhattan1.jpg o http://fc03.deviantart.net/fs19/f/2007/302/6/b/Absolut_Floyd_by_Lord David04.jpg o http://fc06.deviantart.net/fs46/i/2009/236/4/2/Absolut_Star_Wars_by_aj ohns95616.jpg - Jack Daniel’s, ‘His Way’: http://www.youtube.com/watch?v=hQokYC2-b2A - Harley Davidson, ‘Ingredients’: http://www.youtube.com/watch?v=FzIS1_YDcq4 - Harley Davidson, ‘No Cages’: http://www.youtube.com/watch?v=H1TedN_hyWI - Harley Davidson, ‘Make Your Own Noise’: http://www.youtube.com/watch?v=kCAh1Q71XSE - Nike, ‘Did You Learn Anything?’: http://www.youtube.com/watch?v=5NTRvlrP2NU - Nike, ‘Chalk’: http://www.youtube.com/watch?v=M3UaWLCXaxk - Nike, ‘Blake and Drain’: http://www.youtube.com/watch?v=vkusKEeDDqs - Nike, ‘Dare to Be Brasilian’: http://www.youtube.com/watch?v=2bfP3TZHUzY - Nike SB, ‘Eric Koston 2 – the Legend Grows’: http://www.youtube.com/watch?v=EF8tYticbdk - Bushmaster, ‘Man Card Reissued’: http://www.feministe.us/blog/wpcontent/uploads/2012/12/bushmaster_desktop_1024x768.jpg - This would be the first time we talked about the Adbusters site, particularly the Absolut parodies: https://www.adbusters.org/gallery/spoofads Week 4: Content Analysis and Hermeneutics - Axe, ‘Nothing Beats An Astronaut’: http://www.youtube.com/watch?v=GBYweb1rUtI - American Express, ‘My City’: http://www.youtube.com/watch?v=HrzeP4TvzXc Communication  and  Advertising  –  CCT316  –  University  of  Toronto  Mississauga  
  • 2.
    Links and Titlesfor CCT316 Midterm Test - Nike, ‘It’s Gotta Be the Shoes’: http://www.youtube.com/watch?v=Abr_LU822rQ Bud Light, ‘Swear Jar’: http://www.youtube.com/watch?v=JI3Y1auTFpU Bridgestone, (not sure of the name, but let’s go with) ‘Screaming Animals’: http://www.youtube.com/watch?v=O8yypD7RiJU Bud Light, ‘But He Has Bud Light’: http://www.youtube.com/watch?v=65MRQMPV81I DirecTV, ‘Platoon’: http://www.youtube.com/watch?v=AhJvsSy0KH4 Doritos, ‘Finger Cleaner’: http://www.youtube.com/watch?v=ugo7Y2lRsxc Foot Locker, ‘All Is Right’: http://www.youtube.com/watch?v=9KMUnqB_NiU Ms. Clairol, ‘Does She Or Doesn’t She?’: http://tinyurl.com/29a2bbk The Marlboro Men: o Really, a general search for images of ‘Marlboro Man’ will bring up the results you need, but the following are the links connected to the lecture (even though Google inexplicably lists three of them as being identical addresses …) o http://www.boldjack.com/wp-content/uploads/2012/01/marlboroman.jpg o http://imgs.inkfrog.com/pix/aprintace/101_1902.JPG o http://www.boldjack.com/wpcontent/uploads/2012/01/TheRealMarlboroManwk.jpg o http://171.67.24.121/tobacco_web/images/tobacco_ads/filter_safety_myth s/marlboro_men/large/men_02.jpg o http://171.67.24.121/tobacco_web/images/tobacco_ads/filter_safety_myth s/marlboro_men/large/men_01.jpg Communication  and  Advertising  –  CCT316  –  University  of  Toronto  Mississauga