TCS has a large global footprint with offices and operations in over 240 locations across 44 countries. It has 141 offices in 42 countries and 107 solution centers in 20 countries. TCS has expanded its global delivery network through new centers and offices around the world, including in Latin America, to better serve multinational clients. Its global scale and interconnected workforce allow it to provide clients with on-site, domestic, and offshore resources that leverage its technology expertise and consistent processes.

1. Competitive Research
NA TS Account and Market Research Group
NA TS AMR Group

2. TABLE OF CONTENTS
TCS Global Footprint ......................................................................................................................................................... 4
Recent Global Developments ......................................................................................................................................... 5
Financial Analysis ................................................................................................................................................................. 6
Global Consolidated data ................................................................................................................................................. 6
TCS IT services Worldwide revenue and strategies ............................................................................................. 8
Industry Presence............................................................................................................................................................. 11
TCS Growth metrics for FY 2011 Q2-Q1 ................................................................................................................. 13
TCS active clientele for FY 2011 Q2-Q1 ................................................................................................................... 17
Vertical Industry Offerings ............................................................................................................................................ 19
CPRD & Retail ..................................................................................................................................................................... 19
Consumer Products.......................................................................................................................................................... 25
Utilities .................................................................................................................................................................................. 27
Oil, Gas And Renewable Energy .................................................................................................................................. 29
Service Portfolio .................................................................................................................................................................. 35
TCS Service Offerings ...................................................................................................................................................... 35
Products & Platforms ....................................................................................................................................................... 37
Alliance, Wins, M&A, Analyst Quotes ....................................................................................................................... 38
Strategic Alliances ............................................................................................................................................................ 38
Key Wins............................................................................................................................................................................... 42
Recent Wins ........................................................................................................................................................................ 42
Contracts Won By TCS .................................................................................................................................................... 44
IT Services Contracts Analytics ................................................................................................................................... 46
Merger & Acquisitions .................................................................................................................................................... 47
Analyst Quotes ................................................................................................................................................................... 48
Government hourly rates .............................................................................................................................................. 49
Centres Of Excellence, Development Centre ........................................................................................................ 50
Emerging Technologies ................................................................................................................................................... 53
Business Intelligence....................................................................................................................................................... 53
Social Media Analytics .................................................................................................................................................... 55
Cloud Computing .............................................................................................................................................................. 56
Next-generation data and systems integration .................................................................................................... 58
Mobility ................................................................................................................................................................................. 59
TCS Thought leadership .................................................................................................................................................. 61
2

3. Go Lean: Value Stream Map your SDLC Right Now ............................................................................................ 61
Enabling Green Supply Chain ...................................................................................................................................... 63
Virtualization, Cloud and XBRL................................................................................................................................... 64
TCS Labs ................................................................................................................................................................................... 67
TCS Innovation Functions .............................................................................................................................................. 69
Incubation ............................................................................................................................................................................ 69
TCS Co-Innovation Network (COIN) ......................................................................................................................... 69
TCS on the Role of the CIO .............................................................................................................................................. 71
TCS on Optimizing IT Costs............................................................................................................................................ 73
3

4. TCS GLOBAL FOOTPRINT
TCS Global - TCS has offices and operations in more than 240 locations across 44 countries
141 Offices in 42 countries
107 Solution Centers in 20 countries Commentary
 Has 8 near-shore solution
centers in 7 countries and 93
global solution centers in 27
locations in 10 countries
 Global, Interconnected
Workforce
 On-site, domestic, and offshore
staffing
 Broad technology and domain
expertise
 Effective and scalable talent
management
 Integrated Processes
 CMMI Level 5 quality processes
 World-class security procedures
Apart from its penetration in European markets, TCS  Consistent project management
has also opened its delivery and offshore centers in processes and tools
Latin American countries like Brazil, Uruguay and  Multi-Tiered Infrastructure
Mexico. This indicates its recent push initiatives out of  Multi-continent and
USA interconnected
New Centers:
 December 2, 2010, TCS opens a new BPO center, located at Manila, will give TCS a presence
in the Philippines adding to the company’s Global Network Delivery Model
 July 25, 2010, TCS opens a base in Lima, Peru to have a presence in one of the fastest
growing economies in South America as well as have a center to be a part of the TCS global
delivery model
4

5. RECENT GLOBAL DEVELOPMENTS
Time Geo. Country Area Market Vertical Work Force
Sep., Latam Brazil Development Provide Near Manufacturing, 1500
2010 Center shore Center Telecommunications,
Hi-Tech
Oct., APAC China Delivery Centers Part of TCS N.A 1300
2010 (ERP/CRM Global
(Oracle, SAP), Network
Microsoft and Delivery
IBM AS 400) Center
Oct., EMEA Morocco TCS BaNCS Infrastructure BFSI N.A
2010 Market and Services
Infrastructure in
the complex
Moroccan capital
markets
Dec., APAC Australia Mobile devices Part of TCS State & Federal Close to
2010 and applications, Global Agencies 2500
Cloud computing Network consultants
and data hosting Delivery
Center
Dec., APAC Philippines BPO Center Part of TCS N.A N.A
2011 Global
Network
Delivery
Center
5

6. FINANCIAL ANALYSIS
GLOBAL CONSOLIDATED DATA
Revenue
TCS reported excellent 1QFY11 results on the strength of strong revenue growth and
exemplary margin management: Revenues/EBIT grew 6.2%/4.8%, while EPS declined only 4.5%
Q/Q .The twin highlights of the quarter were the extremely strong volume growth (8.1% Q/Q) and
robust margin defense (EBIT margins declined by only 36 bps in a quarter when wage hikes took
effect, negatively impacting margins by 215 bps and currency crosswinds presented themselves).
Sequential growth in revenues in constant currency stood at an impressive 7.3%. Growth was all-
round accruing from multi service lines and verticals pointing to all-round strength (no particular
dependence on BFSI, for instance)
Business outlook is positive across service lines and verticals: Management indicated better
deal pipeline, more comfort from customers on ramp-ups and general positive sentiment among
customers on technology spending. TCS expressed confidence that the strong opportunity pipeline
has a good component of higher-value discretionary spend
In a supply-constrained environment, TCS is managing the supply side creditably: The
environment is healthy for the larger offshore players (demand is not the constraint) and what is
therefore crucial to manage attrition and supply side challenges. TCS overall quarterly annualized
attrition (annualizing Q1FY11) stood at 18.8%, faring much better than Infosys, whose
corresponding attrition number stood at 27.5%
6

7. TCS financial analysis to which provides key metrics and performance of the company
Balance Sheet (TCS- Global)
2009 2010 2011 2012
Total Assets $5,041 $6,101 $7,958 $9,895
Current Liabilities $2,438 $3,113 $4,259 $5,928
Total Stock holders’ Equity
Margins
2009 2010 2011 2012
Gross Profit Margin 44.5% 46.2% 45.2% 45.0%
Operating Margin 23.7% 26.5% 26.8% 26.6%
EBITDA Margin 25.0% 28.0% 28.2% 28.0%
Net Margin 18.6% 22.9% 22.1% 21.2%
SG&A/ Sales 20.7% 19.7% 18.4% 18.4%
Growth
2009 2010 2011 2012
Sales Growth 23.4% 8.0% 19.2% 20.9%
Operating Profit Growth 29.4% 20.6% 20.7% 19.8%
Net Profit Growth 3.5% 32.9% 14.9% 16.3%
EPF ( Reported Growth) 3.5% 32.9% 14.9% 16.3%
7

8. TCS IT SERVICES WORLDWIDE REVENUE AND STRATEGIES
Revenue Spread across Markets
Geographical Focus:
 Provide global support for global customers
 Competing for significant local projects:
Strong need for world-class IT support
Presence across Industries
Key Account Focus:
 Establish transformation partnership beyond
traditional outsourcing
 Focus on long-term commitment
 Integrated Full Services for Business Value
Creation beyond outsourcing
Offering across Services
New Service Focus Areas:
 TCS Financial Solutions: End-to-end
universal banking and insurance products and
solutions
 Platform BPO: Building vertical as well as
horizontal platforms (HR, F&A)
 Small & Medium Business Platform:
Launched in India - currently in investment
mode
 Application Cloud: Software/Solution for end-
to-end Business-IT application requirements
8

9. TCS Client Data
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
New Clients Added 41 36 26 30 32
Repeat Business (%) 96 96 100 98 97
Total Active Clients 965 985 933 896 917
>US$1MM 395 405 423 409 419
>US$5MM 166 172 178 171 178
>US$10MM 112 111 113 111 112
>US$20MM 59 62 59 62 61
>US$50MM 23 24 23 23 23
>US$100MM 7 7 6 6 6
Type of Contracts
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
Fixed Price 45.5 47.1 47.4 47.2 48.0
Time & Material 54.4 52.9 52.6 52.8 52.0
Clients Concentration
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
Top Clients (%) 5.1 4.7 5.7 6.8 8.1
Top 5 (%) 17.3 18.6 19.4 20.5 21.5
Top 10(%) 26.3 26.9 28.0 28.9 29.9
Service Line
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
ADM 49.0% 48.6% 48.7% 49.6% 49.1%
BI 8.1% 6.8% 6.1% 5.7% 5.7%
Engg. & Ind. Services 6.3% 5.8% 5.2% 5.0% 4.9%
Infrastructure 8.3% 8.3% 9.3% 8.0% 7.9%
9

10. Enterprise Sol. 12.6% 11.8% 10.9% 10.3% 10.5%
Global Consulting 2.5% 1.7% 1.4% 1.6% 2.1%
Assets Leveraged Solutions 3.2% 2.1% 2.6% 3.2% 3.2%
Assurance Services 4.2% 3.8% 4.4% 4.8% 5.1%
BPO 5.8% 11.1% 11.4% 11.8% 11.5%
Onsite- Offshore Breakup
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
Onsite 56.4% 52.3% 49.6% 48.9% 48.7%
Offshore 43.6% 47.7% 50.4% 51.1% 51.3%
10

11. INDUSTRY PRESENCE
Banking & Financial Services Energy, Resources & Utility
Health Care & Life Sciences High Tech
Insurance Manufacturing
Media & Information Services Retail & Consumer Products
Telecom Travel, Transportation & Hospitality
 TCS has increased its presence in two industry segments mainly in BFSI, Energy and
Utilities and Life Sciences & Health Care
 On comparison there has been a decrease in industry segments mainly in Telecom,
Manufacturing, Retail & Distribution and Transportation
BFSI
5.2 9 Telecom
2.6
3.7 Manufacturing
41.9
Retail & Distribution
11.2 Trasportation
Energy & Utilities
10.6
Life Sciences & Health Care
15.8
Others
BFSI
7.8
3.4 5.9 Telecom
3.4
Manufacturing
45
12 Retail & Distribution
8.3 Trasportation
14 Energy & Utilities
11

12. Industry Mix
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
BFSI 41.9% 42.8% 43.9% 45.0% 45.0%
Telecom 15.8% 15.2% 14.8% 14.2% 14.2%
Manufacturing 10.6% 9.8% 9.2% 8.7% 8.3%
Retail & Distribution 11.2% 12.0% 12.2% 12.0% 12.0%
Transportation 3.7% 3.8% 3.7% 3.5% 3.4%
Energy & Utilities 2.6% 2.7% 2.7% 2.8% 3.4%
Life Sciences & Health Care 5.2% 5.7% 5.7% 6.0% 5.9%
Others 9.0% 8.0% 7.8% 7.8% 7.8%
12

13. TCS GROWTH METRICS FOR FY 2011 Q2-Q1
Growth by Market
Geography % Q2 FY11 Q1 FY11
America
North America 53.7 55.0
Latin America 3.9 4.3
Europe
UK 15.3 15.1
Continent of Europe 9.1 8.9
India 9.9 8.8
Asia Pacific 6.2 5.9
MEA 1.9 2.0
1.9
North America
6.2
Latin America
9.9
UK
9.1
Continental Europe
53.7
India
15.3
Asia Pacific
3.9
MEA
13

14. Growth by Industries
IP revenue % Q2 FY11 Q1 FY11
BFSI 44.0 44.7
Telecom 12.8 12.7
Retail & Distribution 10.9 11.0
Manufacturing 7.4 7.4
Hi-Tech 4.6 4.6
LS & H 5.1 5.2
Travel & Hospitality 3.2 3.1
Energy & Utilities 4.3 3.3
Media & Entertainment 2.0 1.9
Others 5.7 6.1
14

15. Growth by Services
SP revenue % Q2 FY11 Q1 FY11
IT Solutions & Services
AD & M 46.8 47.9
BI 5.6 5.4
Enterprise Solutions 10.3 9.8
Assurance Services 6.6 6.4
Engineering & Industrial Services 4.9 4.8
Infrastructure Services 9.4 8.7
Global Consulting 2.1 2.1
Asset Leverage Solutions 3.4 3.7
Business Process Outsourcing 10.9 11.2
15

16. Work Force Base
Total TCS Employees 153,168
Overseas Branches & Subsidiaries 11,152
Global/ Regional delivery centers 4,440
Subsidiaries (CMC, WTI, TCS eServe, Diligenta and 21,249
others)
Attrition Rate is at 13.07% for IT Services and at 22.46% for BPO services
Workforce Diversity
 30.4% of the workforce is women
 61% of the staff employed have more than 3 years of experience
 There are 88 nationalaties working for the managemnet
16

17. TCS ACTIVE CLIENTELE FOR FY 2011 Q2-Q1
Client Parameters
Q2FY11 Q1FY11
Client Contribution in the last 12 months
Revenue %
Top 1 8.0 8.1
Top5 22.1 22.0
Top10 30.1 30.5
US Clients < 1 million USD 420 409
US Clients < 5 million USD 192 191
US Clients < 10 million USD 131 122
US Clients < 20 million USD 66 65
US Clients < 50 million USD 25 24
US Clients < 100 million USD 8 7
Operational Parameters
Q2FY11 Q1FY11
Delivery location except local clients
Onsite 43.9 43.6
GDC/RDC 5.0 5.2
Offshore 51.1 51.2
Contract Type
Time & Material 510. 50.9
Fixed Price & Time 49.0 49.1
Client Acquisition & Expansion
17

18. Q2FY11 Q1FY11
Active Clients 936 930
New Clients 30 36
Revenue % from repeat 98.3 98.4
business
Revenue % from new 1.7 1.6
business (reset at the beginning
of the financial year)
18

19. VERTICAL INDUSTRY OFFERINGS
CPRD & RETAIL
Retail Overview
 TCS' integrated services across IT, IS, and BPO enable retailers to transform their
businesses, innovate and optimize processes to outperform competition, and ease
operations by creating a customer responsive retail chain
TCS Value Proposition
Revenue segment Division:
 Large-sized retailers- Above 10 Billion USD revenue/Year
 Mid-sized retailers- Revenue of 5-10 Billion USD/Year ( Major Target Area)
 Small- sized retailers- Below 5 billion USD revenue/year
Client Challenges in Retail
 Increasing challenges in acquiring and retaining customers
 Managing retail consolidation
 Ever-shortening product lifecycle
 Constrained space and global operations
 Increasing competition from newer and more aggressive store-formats
 Differentiation created through business process excellence
19

20. What TCS Provides
 TCS ensure enterprise business transformation with integrated services across consulting,
application development and maintenance, infrastructure and business process outsourcing
(BPO).
 TCS experts work in collaboration with their customers to build solutions that address their
unique challenges.
 TCS have built expertise in niche areas such as MDM, Merchandizing, Supply Chain
Management, Supplier Relationship Management and POS, among others.
Retail - Segments
Food and Grocery Current Challenges: Increasingly sophisticated demands from suppliers
and customers require the ability to forecast demand accurately and
provide the right category mix. Access to accurate information on real-time
inventory levels at stores and distribution centers is critical for intelligent
replenishment and to get fresh food offers right
What TCS Provides: Advanced technology solutions that optimize prices,
incorporate intelligent inventory planning, and implement high-powered
POS systems to speed checkout and enhance customer experience.
Monitoring & analyzing real time inventory, forecasting accurate sales,
optimizing store and shelf replenishment to reduce stock outs, and
providing advanced customer analytics: TCS helps food and grocery
retailers do all of the above in ways that optimize costs and improve
productivity
Specialty Retailing Current Challenges: Changing consumer demands, short product life cycles
and higher customer expectations combined with managing complex supply
chains and competition from exclusive brands and mass merchandisers
What TCS Provides: Winning competitive strategies that help specialty
retailers meet unique challenges pertaining to their niche segment, and that
drive real business results. TCS helps identify the most effective technology
to respond to consumer demands in real-time, differentiate products,
optimize logistics costs, and provide outstanding customer service through
multiple channels
Non-Store Current Challenges: Increasingly well-informed consumers are demanding
Retailing higher value for lower cost through a variety of new channels, spotlighting
e-tail.
What TCS Provides: Technology solutions to drive online retailing business
that create synergy between on- and offline value propositions. TCS
business and technology expertise helps Retail companies succeed in their
online initiatives. From helping them create effective, user-friendly, and
secure websites to managing effective supply chains and offering
comprehensive sets of IT services for B2B and B2C sites and data
management solutions, TCS helps e-Retailers provide an engaging
experience for online shoppers that ensures customer loyalty and provides
distinct competitive edge.
20

21. Fashion and Current Challenges: Changing trends, short life cycle products, fluctuating
Apparel seasonal demands, technology evolution and high customer churn often
require that fashion retailers transform their infrastructure and processes.
Managing complex supply chains, real-time collaboration, and advanced
analytics to forecast demand for short life cycle products and new product
introductions are all mission-critical.
What TCS Provides: TCS understands the challenges faced by Fashion and
Apparel retailers and provides technology solutions that help them enhance
customer responsiveness and introduce new products faster. TCS also offers
advanced data analytic solutions to forecast market trends and consumer
demands and comprehensive product life cycle management solutions.
From real-time collaboration of supply chain entities to merchandizing
solutions around price optimization, TCS helps Fashion and Apparel
retailers solve complex business problems and drive real business results.
General Current Challenges: Increasing competition, reduced brand loyalty, and
Merchandise shrinking margins are just few of the reasons that general merchandize
Retailing retailers must enhance their supply chain efficiencies, improve customer
analytics, and excel in service delivery. Other priorities include improving
demand forecasting to optimize stock levels, and enhancing customer
knowledge through data analysis to target the right customer segments.
What TCS Provides: TCS works with leading retail companies to help them
optimize merchandize management. From supply chain automation, CRM
and data analysis to e-commerce solutions to comprehensive set of Store
solutions and customer support solutions, TCS gives your enterprise the
means to collaborate and streamline operations, enhance customer
experience across multiple retailing channels and improve synergy across
assortment of product categories.
Pharma Retailing Current Challenges: Pricing pressures, increased supply-chain complexity,
consolidation, market evolution, and financial volatility have led
pharmaceutical retail companies to invest in technology solutions that help
them track real-time data on customer drug usage, improve compliance,
streamline operations and stay ahead of competition.
What TCS Provides: TCS provides solutions that include Enterprise
Pharmacy Management System, Alternate Site Activities (Central Processing,
Central Filling, Load Balancing), Next Gen IVR (Patient pickup of refills) and
ATM for Rx Re-fills. TCS also offers CRM, ERP and merchandising solutions
to ensure success.
Retail- Solution
Workforce For retailers looking to improve customer satisfaction and profitability,
21

22. Management efficient workforce management is an imperative.
Studio Increasing labor costs and rapid employee turnover affect operations;
conversely, the right employees in the right place can enhance productivity.
In a competitive environment, enterprises must accurately forecast
workforce requirements, retain efficient employees and optimize the labor
force.
TCS Workforce Management Studio offers the following:
 Long-term labor planning for planning workforce needs for 1-2
years based on market trends, with support for short-term flexibility
 Labor forecasting and demand generation for forecasting volumes of
business indicators and translating it to periodic labor requirements
for daily operations
 Labor scheduling, including customized algorithms for roster
maintenance to obtain best-fit
 Schedule compliance and alerts system to indicate peak periods, lean
periods and employee absence/ shortage, which enables corrective
action from management
 Dashboard and reporting, providing analytical reports to facilitate
quick, informed decision making to improve top and bottom lines
through workforce management
Retail- Topics
Merchandising Current Challenges: Intensifying competition, expanding boundaries,
Solutions complex global supply chains and fickle customer loyalty have led retailers
to reinvent their business strategies to stay ahead. Getting the right product,
at the right place, at the right time, and at the right price has become a basic
mandate. Retailers need to differentiate their business by adopting
technology for devising micro-merchandizing strategies, incorporating
master data management and optimizing functions like Category
management, Revenue management, Shelf & Space planning among others
What TCS Provides: TCS understands the challenges faced by retailers
today and helps them achieve revenue growth and improve profitability by
providing solutions needed to adapt to the changing dynamics in
merchandising planning and execution
RFID Current Challenges: Radio frequency identification (RFID) is helping
retailers around the world improve customer satisfaction and increase sales
by tracking goods and assets across the globe from the point of
manufacturing to the retail point-of-sale. RFID technologies can provide
traceability and real-time control to retailers helping them meet customer
and regulatory requirements while improving efficiency and profitability
across retail value chain
What TCS Provides: TCS helps retailers’ access real time, consistent and
accurate information through its RFID technology enabled identification and
tracking solutions. TCS solution offerings integrate capabilities and assets
22

23. across the entire RFID stack, enabling it to deliver complete solutions from
developing the business case to the deployment and testing of the hardware
and software
Supplier Current Challenges: Changing consumer demands, eroding brand loyalty,
Relationship and complex supply networks mandate the need to optimize costs, increase
Management efficiencies and find ways to get the right products in the right place at the
right time. Effective Supplier Relationship Management must be maintained
and built in order to increase efficiency, control and collaboration with
global supply networks
What TCS Provides: TCS Supplier Relationship Management (SRM)
solutions enable companies to synchronize supply with demand and
leverage strategic sourcing to achieve cost efficiency as well as customer
satisfaction. From implementing sourcing strategies and efficient
procurement processes to building strategic relationship with the suppliers,
TCS helps retailers meet end-to end SRM challenges
Multi Channel Current Challenges: In order to realize a multichannel vision that
Retailing encompasses catalog, web, stores, call center and kiosks, enterprises need to
integrate and synchronize operations across retail value chains and
optimize every touch point to deliver seamless customer experience. By
integrating merchandising, order fulfillment and inventory management
processes and delivering a consistent value proposition across the retail
channels, retailers can realize business objectives while increasing customer
share
What TCS Provides: By leveraging people, technology, processes and
infrastructure, TCS works closely with retail enterprises to help deliver
seamless customer experience across various channels - from enabling
cross-channel inventory management to synchronizing offline and online
value proposition
Retail Stores Current Challenges: As the most critical customer touch points and
ultimate brand ambassadors, retail stores need to realize efficiencies across
chains, often at a global level. Incorporating operational efficiencies and
enhancing quality of service through technology solutions that include
category management, advanced merchandising strategies, and customer
relationship management solution can help retail firms win customers and
stay ahead of competition
What TCS Provides: From loyalty and customer relationship management
to work force management solutions, TCS helps Retail firms provide
seamless service to their customers. TCS helps retailers implement smart
store technologies including personal shopping assistants, kiosks, and
digital signage to enhance customer experience
Supply Chain Current Challenges: To be successful, businesses need to establish, manage
and maintain a dynamic supply network: a series of supply chains that a
firm can rapidly assemble and adjust to respond to unique customer
requirements. By optimizing the many facets of Supply Chain Planning,
Sourcing & Procurement, Inventory Optimization, Warehouse Management,
Logistics Distribution & Transportation and Supply Chain Integration,
23

24. retailers can improve efficiencies and enhance productivity
What TCS Provides: From supply chain transformation and Integrated
Demand and Replenishment Planning to logistics and warehouse
management, TCS helps retail companies manage seamless supply
networks. Leveraging its domain expertise and network delivery model, TCS
incorporates process improvements across the various facets of a supply
chain while remaining cost effective
Master Data Current Challenges: As a result of mergers and acquisitions and the
Management opening up of new markets and sales channels, retailers find themselves in
an extremely fragmented IT landscape. Data stored in disparate systems and
databases and inconsistent classification of data across units make getting
an accurate view of business a daunting task. Data synchronization is
rapidly becoming imperative
What TCS Provides: TCS works with retailers across the globe to help them
gain a consistent view of their customers, suppliers, products and
employees. From Data Strategy and consulting, Global Data Synchronization
to Customer Data Integration and Product Information Management, TCS
helps enterprises with end-to-end Master Data Management Solutions
Resource Strength
 Estimated strength is 12,000 people in its retail operations
Key Clients
 Home Depot
 Michaels Store Inc. – In Jan 2009, Michaels Stores selected TCS to take over a portion of
functions for Accounts Payable, Information Services and Information Technology
 HEB
 Hallmark Cards Inc.
 The Hudson bay company
24

25. CONSUMER PRODUCTS
Overview
 Right product at the right place, with the right price and at the right time is the number one
business imperative of all consumer products companies.
 As markets become more complex and consumers become more demanding, marketing
consumer products needs to go through a sea change. With this paradigm change, the need
of the hour is to bring in processes and systems that are able to handle all the emerging
challenges and also exploit market opportunities as they come up.
 This includes being able to act rapidly on strategic initiatives that are often driven by
changing consumer, shopper, customer, supply chain and technology demands and their
potential impact on profitability and growth.
Client Challenges in Consumer Products
 Decline in returns on Trade Spending
 Demand for rapid innovation and coordinated product introduction
 Profit Pressure due to rising input costs
 Concern about Food Safety and Traceability
 Growing demands on business value delivery from IT
 Appropriate retail execution models for emerging markets
 Increased retailer power and proliferation of private labels
What TCS Provides
 TCS offers a wealth of experience and high-level expertise in the Consumer Products space.
The team is focused on delivering business solutions in the areas of CRM, Supply Chain
Management, Retail Collaboration, Marketing and Sales Analytics, Product and Master Data
Management, New Product Development and Introductions.
Segments in Consumer Products:
 TCS’ solutions cater to the entire value chain including:
 Food and Beverage
 Household and Personal Care
 Apparel and Footwear
 Consumer Electronics
CPRD GTM offering
 TCS and Siemens will release comprehensive software that will offer a more user-friendly
system that enables retailers and manufacturers to reduce costs, increase speed-to-market,
enhance communication and collaboration and increase global visibility. (3Q09 TBR
Report)
 TCS has collaborated with the AEPC to provide the organization’s 11,000 member
companies with IT services, helping TCS expand its footprint in the apparel market (3Q09
TBR Report)
 70 per cent of the work is being offshore
 TCS approach in the retail segment is to take the full-services play. As a value addition TCS
have proactively bundled the BPO services along with the IT offering. Traditionally retailers
did not opt for BPO, now that is changing.
 The nature of the deals is also changing. Earlier, deals would span over a period of two-
three years, now they go up to five-seven years. BPO services are also getting accepted by
customer.
 BPO processes such as
 Finance and accounting (F&A)
25

26.  HR
 Supply chain
 Procurement
 Analytics
 TCS combines domain expertise with strategic alliances such as Oracle, SAP, i2, SAS,
Siemens PLM, MatrixOne etc, innovation labs, competency centers, and consulting abilities
to create business and technology roadmaps to simplify and rationalize business and IT
systems
 Bundled IT / Infrastructure/ BPO services to achieve higher operational efficiencies and
cost savings through Delivery experience, Value Extraction approach, Shared Services and
Industry Specific Offerings
 Ability to identify white-spaces in major packages and build solutions through alliances in
addition to joint Go-To-Market with vendors
 Leverage TCS’ co-innovation network, global Labs and client partnerships to address
business challenges
Bi and Analytics Solution
TCS Insight Platform
26

27. UTILITIES
Overview
 Leveraging TCS industry insight and technology expertise, they partner with utilities
organizations to define and deploy business effectiveness improvement programs that help
them stay ahead. From optimizing asset utilization and improving customer service to
building intelligent infrastructure and complying with regulations, TCS help utilities
organizations become agile, resilient, and proactive.
 TCS provide customized solutions across the value chain for Gas, Power and Water Utility
organizations across geographies. Some of their key offerings include:
 Enterprise Asset Management
 Customer Services
 Enterprise Solutions
 Business Intelligence and Performance Management
 Energy Trading and Risk Management
 Metering and Meter Data Management
 Business Process Outsourcing
 Even though TCS’ revenue suffered in 3Q09 in Continental Europe, the company reported
large engagement wins in utilities sector
Client Challenges in Utilities:
 Industry-wide deregulation and unbundling
 Consolidation and integration resulting from mergers and acquisitions
 Catering to the demands of Expanding markets
 Ageing assets and workforce
 Changing regulation with respect to Health, Safety and Environment
 Increasing raw material prices
 Managing the Demand - Supply gap
Segments:
 Power
 Water
 Gas Utilities
Resource Strength:
 NA
Key Clients:
 Scotia Gas Networks
 Balfour Beatty Utilities
 United Utilities
 AGL Energy , February 19, 2009 - AGL Energy, the largest energy retailer in Australia, had
decided to run their business on a complex SAP Utility solution and needed a long-term
partner to support this mission critical application. TCS was selected to provide application
support based on its energy and utilities domain knowledge, proven track record, mature
methodologies, and technology expertise.
 Dŵr Cymru Welsh Water, May 4, 2009 - As part of a transformation program, Dŵr Cymru
Welsh Water, a not-for-profit organization in the utilities sector, selected TCS as its partner
to deliver core services including application management services, business intelligence
within the SAP environment, and outsourcing.
27

28. GTM Offering:
 TCS helps Utility organizations become agile through innovations and value added services.
The dedicated TCS Utilities Centre of Excellence helps in bringing agility by leveraging:
 Templates, accelerators and reusable components
 Virtualized asset to address industry specific problems
 Innovative framework for IT and OT integration
 Smart metering and wise grid solution for better energy management
 SAUVE (SAP Utility Applications Value Enhancement) framework for accelerators in
SAP
 Business Intelligence framework to address Industry, region and stakeholder
specific requirements
Alliances:
Strategic Partners
 IBM - Global System Integrator Partner
 HP - Global System Integrator(GSI) Partner, Global Influencer Partner (GIP)
 Oracle - Global Systems Integrator at the Platinum Level
 Microsoft - Strategic Level Partnership
 SAP - Global Services Partner
Growth Engine Partners
 Software AG - Global System Integrator, Preferred Offshore Partner
 BEA - TCS is BEA’s Strategic Partner
 Sun - System Integrator Partner, GSS Partner
 TCS partnered with IFS to provide enterprise asset management and service management
services to telecom, manufacturing, chemicals, utilities, energy, and oil & gas enterprises in
North America
28

29. OIL, GAS AND RENEWABLE ENERGY
Overview
 The global energy sector has been facing major challenges due to the global financial
slowdown. The credit crisis has affected the energy industry in the form of crude oil
demand decline, price fluctuation and delays in major energy investments, thus directly
impacting global oil consumption patterns. Despite the current economic conditions, the
long term demand for oil in the global economy would continue to further strain the supply
side. Depleting crude reserves, increasing difficulty in tracing new reserves and high capital
expenditure to explore non conventional sources of energy are problems that further affect
this industry. To thrive in this competitive marketplace, energy companies are forced to
constantly re-evaluate their business and IT strategy.
 TCS work with some of the largest energy majors worldwide, focusing across the Energy
Value Chain. With a combination of technology and domain expertise, backed by its vertical-
focused Center of Excellence, they are able to define and deploy innovative, reliable and
responsive solutions to achieve business objectives.
Client Challenges:
 Reduced demand for crude oil due to economic slowdown
 Reduced Operation margins due to increasing input costs
 Lack of visibility and integrated data due to geographically separated assets
 Ageing workforce and low knowledge retention
 Integration challenges post Large-scale mergers and enterprise-wide changes
 Stringent environment, safety and regulatory compliances
 Exploration of new oil fields and non conventional sources of energy requiring high capital
expenditure
What TCS Provides:
 TCS provide end-to-end IT services, solutions and consulting to energy organizations
globally to address their business needs and help them become agile, resilient, and
proactive.
Some of TCS key offerings include:
Enterprise Solutions Current Challenges:
 Integrated, “live” and updated data to improve decision making
at all level of the organization,
 A systemic view of processes and procedures adapting best
practices and global standards,
 Having “One Single Solution” spanning geographies, operational
areas and many a times multiple industrial sectors.
What TCS Provides: TCS has in-depth experience in implementation,
roll-out, upgrade and application support for ERP solutions – SAP,
Oracle, Oracle People Soft, Oracle CRM and Microsoft family of products.
TCS experience extends across functionalities including:
29

30. Refinery Operations, Finance Management, Joint Venture Accounting,
Sales and Distribution Processes, Planning and Scheduling applications,
Plant Maintenance, Project Systems, Health Safety and Environment
Management, Materials and Inventory Management, Production
Planning for Process Industries, Logistics Execution, Quality
Management, Business Intelligence solutions, IS-OIL (SAP Industry
Solution for Oil and Gas business), and Strategic Planning.
Enterprise Asset Current Challenges:
Management Solutions
 Real time information on assets to achieve control on asset costs,
reliability and utilization,
 Integration of data with ERP systems, historians, process and
machinery control systems for end to end visibility.
What TCS Provides: TCS has excelled in defining and deploying
customized ALCM solutions, which focus on clients' energy specific
needs and address their pain areas. Solutions cover all concepts of
predictive, preventive, breakdown and reliability centered maintenance.
Our solutions encompass Project systems, inventory management,
capital budgeting, enterprise reporting, integration with plant
automation systems, asset safety visibility, and reliability.
Plant Automation and Current Challenges: Real-time data available from the production plant
Design Solutions is rarely integrated with the enterprise solution.
What TCS Provides: TCS works with energy companies to help them
with production process management by effective digitization of their
production processes. We offer Plant Information Management System,
SCADA and automation, Refinery supply chain management, Reliability
Centered Maintenance, Integration with ERP.
Health Safety Current Challenges: Organizations have seen an Increased focus on
Environment Solutions business responsiveness for Health, Safety and Environment. Need has
been felt for digitization and integration of safety procedures and work
management processes through an integrated ERP system.
What TCS Provides:
TCS has expertise in developing and customizing Safe Work Permit
Systems for individual client-site/infrastructure requirements. TCS also
provides consulting, transformation and support services for SAP - EHS
and MetricStream - GRC Solutions.
Supply Chain Current Challenges: Increasing price volatilities have seen a great impact
Management Solutions on the profits for energy companies. Minimizing operating costs can be
achieved through better management of the existing Supply Chain - a
challenge many organizations are forced to work towards with great
urgency. Optimizing costs and improving service levels, integrating the
planning and optimization applications with ERP systems are some of
the other major challenges which need to be tackled.
What TCS Provides: TCS offers customized solutions for global oil and
30

31. gas companies providing Consulting, Transformation, Support services
for Supply Chain Management Solutions. Other solutions include
Distribution Planning and Execution, Transportation Planning and
Execution.
Business Intelligence Current Challenges:
and Performance  A “single version of truth” from various operational,
Management Solutions transactional, ERP, planning and optimization and corporate
reporting systems.
 Integrated planning tools, user friendly Dashboards and CPM
Scorecards.
 Defined appropriate KPIs to measure business performance and
create reliable Balanced Score Card Applications.
 Automatically measure and present KPIs with a visual appeal, in
a near-real-time scenario
What TCS Provides: At TCS we begin with helping organizations define
their KPIs for Balanced Scorecard Applications. Help them Implement
and Support Business Intelligence and Planning Applications through a
clear BI Strategy.
TCS also offer:
 Consulting and Implementing Services for Data Integration and
Data Quality Assurance Initiatives
 Support Services for Regulatory Reporting Scenarios, Strategic
Reporting Initiatives and Performance Benchmarking
Applications.
TCS new areas of focus include:
Digital Oil Field Current Challenges:
Solutions  Ever-growing energy demands necessitate quick decisions on
exploration and production (EandP),
 Real-time data availability becomes critical for shifting analysis
and decision-making responsibilities out of the EandP site to a
centralized onshore location,
 An ageing workforce and limited experience resources brings up
the need for higher levels of automation and remote logistics for
the oil fields.
What TCS provides: Digital Oil Fields Solutions enable total remote
control with minimum on-site presence and centralize the information
where greater computing and analyzing resources are available. TCS
leverages its experience with upstream applications, technology
applications, real time systems, and EAI standards to help oil and gas
companies integrate their EandP data for remote decision-making
processes. Some of our specific offerings include Remote Collaboration
Center, Field wide optimization, GandG modeling, Environment
Monitoring, Reliability Centered Maintenance, and Enterprise Asset
Management.
High Performing Assets Current Challenges:
Solutions  Optimum utilization of assets and improving asset visibility
31

32.  Increasing productivity and enhancing customer satisfaction
What TCS provides: TCS provides you with the "High Performing Assets"
Solutions which helps in integrating the topfloor levels of your
enterprise to the shop floor, increases asset visibility and helps you
monitor and utilize the assets better and helps achieve a your core
business objectives.
Integrated Pipeline Current Challenges: Limited integration between SCADA and CPM
Management Solutions (Computerized Pipeline Management System), SCADA and GMS (Gas
Management System), GMS and ERP. Reports are sought from disparate
systems separately and manually compiled for integrated reporting and
decision making, and for generating financial documents including
invoices and debit and credit notes.
What TCS provides: Integration of various pipeline management
systems, and consulting, transformation and support services for these
systems. Advantage of TCS’ in-depth experience of integrating
Process/Machinery Automation with ERP and BI applications, Process
Automation & Adaptive Manufacturing, and Control Systems.
Integrated Wind Farm Current Challenges: Need for integration of Wind Farms Machine Data in
Management Solutions real-time. Better capacity utilization, higher reliability of assets at lower
maintenance costs. Geographical location demands better automation to
manage these windmills. Non availability of end to end solutions
incorporating all functional, operational and commercial requirements.
What TCS provides: Networking and infrastructure services to integrate
Location Servers to Central Servers, enabling real-time data transfer.
“Perfect Plant” solutions to integrate SCADA, Machine Data with ERP and
BI solutions. Develop and Deploy ERP solutions for Plant Maintenance
including Preventive and Predictive, Historians, Inventory and Spare
Part management system, RCMO, Purchasing, Work-Force management,
Financial solutions, Billing Solutions, and Accounting solutions.
Opportunity to leverage TCS’ experience in developing and deploying
SCADA based operating solutions.
Energy Trading & Risk Current Challenges: Need for fully integrated sets of software to manage
Management Solutions front, middle and back office functions. Software requirements change
with a variation in commodities traded, assets employed, location of
assets, business strategy and business processes. Impact of new
regulations such as the Sarbanes-Oxley Act on software requirements.
What TCS Provides: Advisory services for identifying the suitable energy
trading product, Implementation of third party products, Custom
Application development in Energy Trading, Application
Implementation, Roll-out, Upgrade and Support, leveraging TCS’
experience in providing solutions for Commodity Trading (Financial
Services).
32

33. Segments:
Upstream - Exploration TCS provide customized solutions for Upstream Oil & Gas companies of
& Production all of sizes across key geographies to address specific business
challenges.
Some of their key offerings for the segment include:
 Enterprise Solutions
 Enterprise Asset Management Solutions
 Health Safety Environment Solutions
 Plant Automation and Design Solutions
 Business Intelligence and Performance Management Solutions
TCS New Area of Focus:
 Digital Oil Field Solutions
Midstream - TCS partner with Midstream Oil & Gas companies to provide them with
Transportation tailored IT services and solutions to address specific business needs.
Some of TCS key offerings for the segment include:
 Enterprise Solutions
 Enterprise Asset Management Solutions
 Supply Chain Management Solutions
Our New Area of Focus:
 Integrated Pipeline Management Solutions
Downstream - Refining TCS provide customized solutions for Downstream Oil & Gas companies
& Distribution operating in the Refining and Distribution domains across key
geographies to address specific business challenges.
Some of TCS key offerings for the segment include:
 Enterprise Solutions
 Enterprise Asset Management Solutions
 Plant Automation and Design Solutions
 Health Safety Environment Solutions
 Business Intelligence and Performance Management Solutions
 Supply Chain Management Solutions
Wind Energy TCS provide wind energy companies with customized solutions to
address specific business needs.
TCS key offering for the segment includes:
 Integrated Wind Farm Management Solutions
Resource Strength:
 2000 consultants in the Oil & Gas domain
Business Value:
 TCS have over 2000 consultants in the Oil & Gas domain who have completed over 100
engagements and have helped global energy companies to achieve business agility through
33

34. Business Transformation, IT enabled process standardization, Optimization of costs and
Deployment of Best in Class Decision Support Systems. These are enabled by:
 Global Delivery Models to improve business coverage and optimize costs
 Deep domain expertise leading to domain specific solutions
 Next generation IT Outsourcing models such as Development Factories, Shared
Services and Platform Based Solutions
Key Clients:
BP (August 26, 2009)  BP selects TCS as a strategic partner in transformational IT
program
 TCS selected for engagements in Refining, Manufacturing and
Corporate IT with opportunities across fuels value chain
including Upstream and Trading
 BP assessed TCS on capability to deliver innovation for efficient
management of applications (application development and
application maintenance (ADAM)), Oil and Gas sector knowledge
and reduce cost through effective leverage of multiple levers
including Global Network Delivery Model.
http://www.tcs.com/news_events/press_releases/Pages/BP-TCS-
strategic-partner-transformational-IT.aspx
34

35. SERVICE PORTFOLIO
TCS SERVICE OFFERINGS
TCS BUSINESS CONSULTING SERVICES
EBUSINESS CONSULTING
eBusiness strategy formulation ERP cost/benefit analysis and eAssessment
Systems blueprinting and solution formulation Solution architecture
Acquisition integration and infrastructure Performance/scalability audits, security audits,
consolidation studies usability audits
QUALITY CONSULTING
Six Sigma improvement opportunity assessment Software quality assessment
Six Sigma planning and competency Six Sigma implementation strategy assessment
Creativity and innovation laboratory (Think-Kit Corporate executive workshop
Training)
TECHNOLOGY CONSULTING
Enterprise and Integration architecture definition Performance assessment, optimization and tuning
and assessment
Linux Web services and application hosting Service and product aggregation architecture
consultation design
Network design, development and integration Embedded control feasibility studies and reverse
services engineering
Audio, video and transmission signal processing VLSI design
consulting
Business continuity planning Process integration-based architectural and
workflow design
TCS SOFTWARE, HARDWARE AND SYSTEMS SERVICES
APPLICATION DEVELOPMENT AND MAINTENANCE
Software migration Application development
Reengineering Application maintenance and support
Euro solutions (currency compliant applications Application testing
and tools)
APPLICATION MAINTENANCE AND SUPPORT
System documentation Test environment creation
Productivity gains tools Helpdesk creation/automation
Focus area consulting Application improvement/reengineering
REENGINEERING
Systems assessment Legacy system redevelopment
Interface reengineering Systems consolidations (monosourcing)
Incremental reengineering System documentation
MIGRATION SERVICES
Target environment selection Capacity planning
Strategy definition Strategy deployment
35

36. Implementation support Legacy migration conceptualization
TESTING SERVICES
Software validation Software verification
36

37. PRODUCTS & PLATFORMS
 Exegenix® Intelligent Document  TCS Direct Metal Deposition CAM
Conversion Solutions  TCS Stand Alone Post Processor
 SupportCentral - Business Social  TCS WebFACTORe (Web-enabled Plant
Productivity Platform Maintenance Management Tool)
 TCS Digital Certification Services /  TCS Enterprise Integration and Control
Public Key Infrastructure (PKI) Suite Environment
 TCS Tax Mantra™ Integrated Tax  TCS SmartBox (Next Generation
Solution Industrial Controller Development
 TCS Data Cleansing Framework Framework)
 TCS Business Rules Engine  TCS Sevak - Self Service Terminals
 TCS Experience Based KM (Knowledge  TCS Rapid Sigma (Six Sigma Solution for
Management) Continuous Improvement)
 TCS Call Management Solution  TCS Teamcenter for Medical Devices
 TCS Certificate Validation Server  TCS Clin-e2e
 TCS File Authentication Solution  TCS Hospital Management Solution
 TCS eLearning Effectiveness  TCS Silicone Ambulatory ECG Device and
Measurement Solution Solution
 TCS Code Generator Framework  TCS Enterprise Integration and Control
 TCS Saakshi (Time Stamping Solution) Environment Solution/ Energy and
 TCS Form Authentication Solution Utilities
 TCS eVOLv Multimedia Authoring  TCS Bio-informatics Solution
Solution  VERICUT - Machine Simulation Software
37

38. ALLIANCE, WINS, M&A, ANALYST QUOTES
STRATEGIC ALLIANCES
SAP
Alliance Focus
 TCS has been an SAP alliance partner for close to 15 years now
 TCS is also the first Global Services Partner for SAP from Asia since 2006
 Partnership Level:
 SAP BusinessObjects - Strategic Partner
 Services Partner
 SAP BusinessObjects - OEM Partners
As a result, we are not only one of the largest, but also among the fastest growing global partners of
SAP
Solution Focus
Industry Focus
They are manufacturing; automotive; chemicals; life sciences; oil and gas; utilities; metals and
mining; high tech; professional services; travel, transportation and hospitality; telecom; retail and
consumer packaged goods; and banking and insurance. The partnership also provides industry-
specific analytical solutions based on SAP Business Objects, for several verticals, such as Warranty
Analytics and Healthcare Provider Analytics
38

39. SAP Practice
 SAP Business Objects: With 1400+ consultants, TCS is one of the largest Business Objects
consulting partners and has developed multiple industry-specific analytics offerings
 BPO, on-demand and hosted solutions based on SAP
Oracle
Alliance Focus
 TCS are partners with oracle since 1987 and now are a Certified Advantage Partner
 TCS and Oracle have extended their partnership by investing in strengthening their alliance
across Asia Pacific, Europe, the U.K. and Ireland, South Africa, Middle East and North
America.
Solution offering
Oracle E-Business Suite, PeopleSoft Enterprise, JD Edwards EnterpriseOne, JD Edwards World,
Siebel and Oracle Fusion
39

40. Industry Focus
Cisco
Alliance Focus
 The TCS-Cisco partnership has been active since 2003
 This partnership focuses on Cisco technologies, including the next generation datacenters
(Cisco Unified Computing Systems), advanced networking, security and collaboration. It
also focuses on developing replicable go-to-market business solutions leveraging cutting-
edge Cisco technologies like UCS, and TCS strengths in IT application services, IT
infrastructure services and domain expertise in key industry verticals
Solution Offering
Joint solutions (go-to-market)
 Technology solutions: Nextgen Datacenter, Advanced Networking, Security solutions
 Business solutions: Nextgen Banking
 Business model: Cloud computing, Infrastructure-as-a-Service
40

41. Industry Focus
 Banking and Financial Services
 Insurance
 Manufacturing
 Energy and Utilities
 Small and Medium Businesses
41

42. KEY WINS
 One of Canada's large financial institutions selected TCS as a strategic partner to globally
support IT, BPO and infrastructure services across all lines of business
 A Fortune Top 50 Healthcare company has selected TCS to be their transformation and
technology partner
 A US based large baking and financial service institution has selected TCS as a partner to
support its strategic initiative to achieve best in the class technology services across its
global locations
 The phoenix Group has acknowledged TCS' success with the ongoing Diligenta
transformation program by transferring 1.7 million policies managed by another third party
in a multi-year contract worth over $250 million
 A leading publishing and education service provider has chosen TCS to be their sole
provider for supporting and maintaining their global technology platform
 TCS entered into a multi-year strategic partnership with a leading grocery retailer to drive
operational efficiency and partner in their strategic initiatives through integration of IT,
infrastructure and shared services
 TCS has been engaged by a leading general merchandise retailer based in the North America
to establish a large centralized assurance center of excellence to standardize its testing
processes and drive productivity across all its business units
 a state government in India selected TCS to transform its food and civil supplies system
RECENT WINS
3Q10
 Tata Consultancy Services, HCL Infosystems and Integra Micro System have been awarded a
contract worth $53.5m from Bank of India to provide IT-based applications for financial
inclusion, according to press reports. The bank had a three-year plan to disburse credit
worth $2.7bn and open 12.5 million no-frill accounts, including 1.2 million in urban areas, a
senior official at the bank said. HCL, TCS and Integra Micro System will provide smart card-
based systems. Integra will also be involved in mobile-based applications. HCL has
commenced work on a pilot project in Ranchi in Jharkhand and Thane, adjoining Mumbai.
TCS is engaged in pilot projects in Bhagalpur in Bihar and Khandwa in Madhya Pradesh. BoI
plans to cover 40,000 villages, out of which 7,400 villages will get services by March 2011. It
has already opened 3.56 million no-frills accounts and issued 0.45 million smart cards up to
June 2010
 Tata Consultancy Services has been awarded a contract for establishing and managing the
State Data Center for the State of Karnataka. The state-of-the-art SDC will enhance the
infrastructure required to consolidate the state-level applications and will be interoperable
with the existing infrastructure. TCS is already associated with the Center for e-Governance
in setting up the new Secretariat LAN and managing the entire Secretariat LAN of the
government of Karnataka for five years
42

43.  Tata Consultancy Services has been awarded a contract from AGL Energy to manage its
technology infrastructure. The value of the contract is $48.2m over five years. Prior to this
contract, TCS has been executing a number of programs for AGL covering advanced
metering, gas trading, pricing engine and multiple SAP projects. Over the past three years,
the TCS-AGL relationship has evolved into a “Full Services Play” covering consulting,
implementation, assurance, outsourcing and support. Today, over 650 TCS consultants
deliver these engagements for AGL. Most of these projects are either second generation
outsourcing or new projects
 Tata Consultancy Services (TCS) has entered into a significant multi-year agreement with
North American grocery retailers Supervalu for a full services engagement leveraging IT,
infrastructure services and BPO. The engagement with TCS is transformational in nature
and will drive operational efficiencies for the firm through the integration of IT, BPO and
infrastructure services. As a part of this engagement, more than 600 Supervalu India
associates will become a part of TCS
 Tata Consultancy Services’ UK-based subsidiary Diligenta has been awarded contracts with
The Phoenix Group and Old Mutual International following the transfer of Unisys Insurance
Services Limited’s (UISL) UK life and pensions services business to Diligenta. Diligenta’s
new contract with The Phoenix Group has been extended by an additional six years until
2018, and both contracts will generate $386.4million in revenue for the company over that
period. Diligenta will begin delivering the services currently provided to UISL’s clients on
September 1, 2010. Diligenta was selected as the preferred bidder following a rigorous
selection process by UISL’s largest client
2Q10
 Tata Consultancy Services has been awarded an e-governance contract from the Madhya
Pradesh government. The value of the contract is $27.8m. Under the contract, TCS will
support the Madhya Pradesh government as it introduces IT applications in the budget
making process. TCS will help to improve the existing system and will not only strengthen
the budget preparations but also support the bill making process. Infosys was also in the
race for the contract but it lost out to TCS as the latter had quoted less operational expenses
 Tata Consultancy Services has been awarded a multi-year outsourcing contract from
Telenor Norway. The contract comprises application maintenance and development
services and will involve a modernization of Telenor’s Norway’s application portfolio across
its OSS, fixed, mobile, data warehouse and accounting system domains
1Q10
 Tata Consultancy Services has been awarded a contract from Rolls-Royce to provide a range
of engineering services across the entire product life-cycle. Under the contract, TCS will
support and enable the Rolls-Royce strategy to expand its engineering services footprint in
India. TCS will set up an engineering centre to cater to Rolls-Royce design and engineering
requirements in Bangalore. Rolls-Royce chose to partner with TCS for its technical and
project management capabilities, following a comprehensive and competitive evaluation
process
43

44.  Tata Consultancy Services has been awarded a five-year contract from Malaysia Airlines.
Under the terms of the deal, TCS will provide IT infrastructure management of MAS’ data
centers, IT networks and IT security. TCS will also set up an ITIL V3 compliant service
management organization under a unique ‘build, operate and transfer’ methodology for
MAS. The partnership is the part of MAS’ strategic IT outsourcing program to transform the
airlines operations, as part of its business transformation plan (BTP2) to provide seamless
internal customer experience
CONTRACTS WON BY TCS
Geographic Value Announced Duration
Clients Description
scope (US$ mn) Date (Months)
National United Kingdom 968.0 12 Nov 2010 120 The contract covers all aspects of
Employment scheme administration, including
Savings Trust web-based enrolment, record keeping,
contribution collection and details of
each individual’s retirement pot
Bank of India India 53.5 30 Sep 2010 36 HCL, TCS and Integra Micro System
will provide smart card-based
systems. Integra will also be involved
in mobile-based applications
Government India 18.0 27 Sep 2010 36 TCS will establishing and managing
of Karnataka the State Data Center (SDC) for the
State of Karnataka. The state-of-the-
art SDC will enhance the
infrastructure required to consolidate
the state-level applications and will be
interoperable with the existing
infrastructure
AGL Energy Australia 48.2 29 Sep 2010 60 TCS to manage technology
infrastructure
Supervalu Inc India; United 100.0 15 Sep 2010 36 TCS to provide full services
States engagement leveraging IT,
infrastructure services and BPO
Old Mutual United Kingdom 72.0 01 Sep 2010 72 TCS UK-based subsidiary Diligenta has
Investment been awarded contracts with The
Partners Phoenix Group and Old Mutual
International following the transfer of
Unisys Insurance Services Limited’s
(UISL) UK life and pensions services
business to Diligenta
44

45. Phoenix United Kingdom 312.0 01 Sep 2010 72 TCS UK-based subsidiary Diligenta has
Group been awarded contracts with The
Phoenix Group and Old Mutual
International following the transfer of
Unisys Insurance Services Limited’s
(UISL) UK life and pensions services
business to Diligenta
Government India 27.8 27 Aug 2010 36 TCS has been awarded an e-
of Madhya governance contract from the Madhya
Pradesh Pradesh government
Telenor India; Norway 10.0 16 Jun 2010 36 The contract comprises application
Norge AS maintenance and development
services and will involve a
modernization of Telenor’s Norway’s
application portfolio across its OSS,
fixed, mobile, data warehouse and
accounting system domains
Rolls Royce India; United 18.0 21 Apr 2010 36 TCS will support and enable the Rolls-
Kingdom Royce strategy to expand its
engineering services footprint in India
Malaysia Malaysia 30.0 15 Mar 2010 60 TCS will provide IT infrastructure
Airlines management of MAS’ data centers, IT
networks and IT security
45

46. IT SERVICES CONTRACTS ANALYTICS
46

47. MERGER & ACQUISITIONS
3Q 10
 On October 8, 2010, the company has acquired 100% equity share capital of SUPERVALU
Services India Private Limited
 On September 23, 2010, the Company subscribed to 74% of the equity share capital of
MahaOnline Limited
 National Power Exchange Limited ceased to be an associate of the company w.e.f.
September 04, 2010
2Q10
 On August 31, 2010, the company through its subsidiary, Diligenta Limited, acquired 100%
equity interest in Diligenta 2 Limited (formerly Unisys Insurance Services Limited)
 On July 31, 2010, Tata Consultancy services Chile S.A has merged with TCA BPO Chile SA.
The merged entity is a wholly owned subsidiary of TCS Inversions Chile Limitada
1Q 10
 On June 30, 2010, Custodia De Documentos Interes Limitada has merged with TCS BPO
Chile SA. The merged entity is a wholly owned subsidiary of TCS Inversions Chile Limitada
 On June 30, 2010, Syscrom S.A. Chile has merged with TCS services BPO Chile SA. The
merged entity is a wholly owned subsidiary of TCS Inversions Chile Limitada
1Q09
 The company’s cash in hand increased 3.9% year-to-year during the quarter, but decreased
11.5% sequentially to $268.3 million. TBR believes that despite the company’s January
acquisition of Citigroup Global Services, TCS will keep its options open regarding further
acquisitions to remain in line with its goal of geographic expansion
4Q08
 TCS expanded its presence in the Indian Banking and Financial Services market by
acquiring Citigroup Inc.’s stake in Citigroup Global Services Limited (CGSL). TCS acquired
CGSL, which is based in India and offers captive business process outsourcing services, for a
cash consideration of $512 million. In addition to finalizing the purchase of CGSL, TCS
agreed to provide process outsourcing services to Citigroup and its affiliates in an
outsourcing deal worth $2.5 billion over the next 9.5 years
47

48. ANALYST QUOTES
 Gartner, Magic Quadrant for CRM Service Providers, Europe (September 2010) Tata
Consultancy Services (TCS) continues to be a challenger in the 2010 Magic Quadrant, with
an above-average growth rate and the strongest "likelihood to rehire" rating by its
reference customers. TCS is one-fourth the size of leading CRM service providers in Europe
 Gartner, Magic Quadrant for CRM Service Providers, North America ( August 2010 ) Tata
Consultancy Services (TCS) is positioned in the Challengers quadrant, which is supported by
its focus on the technology aspects of CRM; however, the practice has struggled of late,
which has slowed its progression into other areas of CRM. TCS is focused on implementing
and managing CRM environments within its go-to-market industries, but the company still
lacks a comparable business consulting service for CRM. TCS is a good fit for enterprises
seeking strong CRM technology-led services
 Gartner, Magic Quadrant for Oracle ERP Implementation Services, North America
(November 2010 ) Tata Consultancy Services (TCS) is a global firm ranked 10th in market
share revenue by Gartner for the North American consulting and system integration service
market in 2009, with $1.6 billion. This reflects a revenue change of negative 3% for 2009
compared with 2008. TCS has an Oracle practice that is a unit of the firm that reported
positive growth for this period. Gartner estimates it to have about 9,000 associates skilled
on Oracle applications and technology globally
 Gartner, Magic Quadrant for SAP ERP Implementation Service Providers, North America
(November 2010) Tata Consultancy Services (TCS) is the largest Indian IT services firm. TCS
is an SAP Global Services Partner and is SAP-certified in Run SAP Implementation
 Gartner, Magic Quadrant for Oracle Outsourcing, North America (November 2010 ) Tata
Consultancy Services (TCS) midterm emphasis on Oracle-related services is paying off, with
fast-growing market momentum. They have made significant investments in capabilities
across the full range of the Oracle product portfolio, Innovation and capabilities in global
delivery and remote management has been brought to bear in Oracle-related services
 Gartner, Magic Quadrant for Global Business Intelligence and Performance Management
Service Providers (December 2010) Tata Consultancy Services (TCS) has an integrated
solution framework linking process, data models and analytics. TCS brings a unique
perspective to BI and IM through an established service-oriented architecture (SOA)
solution that is industry-independent. TCS is suited for technology-centric projects, for
projects in which SOA is key, and for engagements formulating an IM strategy
 Gartner, Magic Quadrant for SAP Outsourcing, North America (December 2010) Tata
Consultancy Services (TCS) has been a leader in innovating capabilities in global delivery
and remote management. They have been able to develop a good balance between a flexible
and multistyle outsourcing approach, and a more-proactive and more-assertive model for
client engagement. Also demonstrated openness to adopting new delivery models and a
willingness to address unique customer requirements
 Gartner, Magic Quadrant for International Retail Core Banking ( September 2010) TCS
BaNCS product, introduced in 1986, possesses more than 170 bank clients across Europe,
The middle East, Asia/ Pacific, Oceanic and Latin America. BanCS runs over Unix (IBM,HP
and Sun) z/OS, Linux (z/OS) and Windows on Oracle, DB2 and SQL server database
48

49. GOVERNMENT HOURLY RATES
TCS
Labor Category 2007 2008
Entry Level Project $165.93 $174.06
Manager
Project Manager I $198.76 $208.50
Project Manager II $238.21 $249.88
Project Manager III $277.66 $291.27
Entry Level $124.66 $130.75
Programmer/Analyst
Programmer/Analyst I $151.83 $159.27
Programmer/Analyst II $183.39 $192.38
Programmer/Analyst III $214.68 $225.20
Entry Level Specialist $149.25 $156.56
Specialist I $180.53 $189.38
Specialist II $227.60 $238.75
Specialist III $274.69 $288.15
49

50. CENTRES OF EXCELLENCE, DEVELOPMENT CENTRE
TCS has over 50 Centers of Excellence that track domain and technology trends, and address the
most critical client needs through specific frameworks or methodologies that accelerate the
implementation process for 3rd party products
North American Centre of Excellence North American Development Centers
 TCS Seven Hills Park DC & Performance  Cincinnati, Ohio
Engineering Lab –Cincinnati, Ohio  Edison – NJ
 RFID Lab – Chicago  Toronto, Ontario
 Digital Media Lab – Burbank, CA  Chicago, IL
 Phoenix, AZ
 Guadalajara, Mexico
TCS Centers of Excellence
Name of Location Centre Year Comment
Centre Focus
Microsoft-TCS Chennai Virtualizatio Sep TCS partners Microsoft for setting up virtualization centre.
virtualization n 2009
CoE The Microsoft-TCS virtualization CoE is a joint initiative by
the companies to accelerate the adoption of virtualization
technology in India
http://economictimes.indiatimes.com/infotech/software/
TCS-partners-Microsoft-for-setting-up-virtualisation-
centre/articleshow/4985686.cms
Engineering Coimbatore Consulting March TCS would collaborate with the SME segment to offer
Centre of 2006 integrated design to manufacturing and sourcing services
Excellence to manufacturing customers worldwide in a platform-
based, service-oriented mode. This collaboration will
enable SMEs to gain access to global markets, cutting edge
technology and tools as well as world-class process
excellence.
http://www.business-standard.com/india/news/tcs-
launches-engineering-centreexcellence-in-
coimbatore/238643/
http://www.thehindu.com/2006/03/05/stories/2006030
505650500.htm
TCS Center of Walldorf, SAP 2008 The Center of Excellence Perfect Plant is operated by a
Excellence Germany Consulting global "virtual team" from TCS and SAP and will showcase
Perfect Plant SAP® manufacturing applications and partner composite
applications working together in a simulated plant
environment. Customers can leverage TCS' experience and
expertise in cutting-edge solutions along with SAP
manufacturing solutions to help them improve their plant
efficiencies while lowering the total cost of ownership of
their manufacturing infrastructure.
http://machinist.in/index.php?option=com_content&task=
view&id=1632&Itemid=2
Hyperion Bangalore, Business 2005 TCS and Hyperion have established a global partnership to
Center of India Intelligence increase TCS' ability to address the Business Intelligence
50

51. Excellence (BI) needs of its global customer base. By using Hyperion
software, TCS will help customers implement the full range
of Business Intelligence solutions - from enterprise and
financial reporting to management dashboards and
compliance reporting.
http://www.highbeam.com/doc/1G1-127284209.html and
TBR Reports
TCS ATG Center e-commerce TCS is an ATG software solution provider, offering services
of Excellence solutions around ATG’s complete set of e-commerce solutions to help
customers create a satisfied, loyal, and profitable online
customer base. The TCS ATG Center of Excellence develops
best practices and methodologies around ATG solutions to
ensure faster, high-quality implementations for customers.
TBR 2Q09 Report
Center of Mumbai, TS 2003 TCS currently maintains a Centre of Excellence around
Excellence for India Informatica’s products based in Mumbai, with more than
Informatica’s 200 person-years of project experience and over 50
products completed client implementations in the past three years.
TCS is a global reseller of Informatica products in addition
to having trained resources in Informatica’s family of
analytics software.
http://www.financialexpress.com/news/informatica-tcs-
extend-partnership/84651/ and TBR Reports
NetApp-TCS Chennai, Infrastructur 2009 TCS and NetApp, Inc. partnered to create the NetApp-TCS
centre of India e services Center of Excellence Lab and Global Onsite Residency
excellence lab and storage Program.
capabilities NetApp, Inc. will leverage TCS’ capabilities in infrastructure
services and storage capabilities to develop and deliver
solutions for their global customers.The companies created
the program to provide superior capabilities to joint
clients. As part of the program, TCS will put together a
managed services team that NetApp can use as resident
engineers to assist with its own needs as well as those of
related storage infrastructure customers
http://sify.com/finance/fullstory.php?a=jegtqbcdgei&title
=NetApp_TCS_centre_in_Chennaiand TBR
SOA Center of Service- 2007 The TIBCO and TCS collaboration will also help to establish
Excellence oriented an SOA Center of Excellence to educate and train SOA
architecture practitioners to ensure an in-depth understanding of
(SOA) project methodologies, relevant industry standards, and
software how-to resources for integrating legacy systems and
business processes within a service-oriented architecture.
http://soa.sys-con.com/node/312432 and TBR
Product Product 2003 MatrixOne Inc. and TCS announced that they have solidified
Lifecycle Lifecycle their strategic alliance by establishing a Product Lifecycle
Management Management Management (PLM) Center of Excellence to help Fortune
(PLM) Center of 1,000 companies worldwide speed time-to-market through
Excellence accelerated product development.
TCS's Engineering Service Practice group develops
solutions around state-of-the-art digital technologies in
product design and development. MatrixOne's
collaborative PLM solutions for collaborative product
development, supplier relationship management, and
global program management have helped global companies
including General Electric, Honda, Philips, and Toshiba to
enhance and streamline their new product development
processes around the world. By combining MatrixOne's
PLM solutions with TCS's quality processes that adhere to
51

52. SEI-CMM level 5, ISO 9000 and Six Sigma requirements,
Fortune 1,000 customers have already realized significant
time-to-market reductions for new products.
http://www.allbusiness.com/company-activities-
management/product-management/5690647-1.html
Global Centre of Melbourne SAP- CS 2004 The Minister for Information and Communication
Excellence Technology (ICT), Marsha Thomson, announced in Mumbai
that TCS would be extending its existing development to
include a Global SAP Centre of Excellence in Melbourne.
“The centre will support the activities of more than 1200
world-wide SAP consultants working with Tata and would
position Victoria as a focal point for Tata’s business in the
Asia-Pacific,” Ms Thomson said.
http://www.dpc.vic.gov.au/domino/Web_Notes/newmedi
a.nsf/b0222c68d27626e2ca256c8c001a3d2d/b769e2afad
bfbdf5ca256f3a007c5333!OpenDocument
Recent Centers
Location Year Description
Milford, 18 Mar Seven Hills Park
Ohio, USA 2009  Located in Milford, Ohio, a suburb of Cincinnati
 The facility sits on 220 wooded acres and is the largest TCS facility in
North America
 Capacity of 1,000 seats to cater to software development needs for
local clients
 The campus also showcases TCS Innovation Labs, customer network
operations centers and briefing centers.
http://www.prdomain.com/companies/T/TCS/newsreleases/2008
31954702.htm
Bhubanes Jan Kalinga Park in Bhubaneswar, India.
war, India 2009 TCS Kalinga Park will serve the company's customers in industry verticals
such as banking and financial services, retail, insurance, and government,
and will focus on enterprise applications, assurance services, infrastructure
services, BPO, and IT services.
Current Capacity: 1,000 employees It will house around 7,000 to 10,000
employees upon completion
The center will serve development needs for its domestic Indian market
from which it generates over $500m of revenue.
http://itservices.cbronline.com/news/tcs_opens_development_center_in_bh
ubaneswar_080109
52

53. EMERGING TECHNOLOGIES
BUSINESS INTELLIGENCE
TCS Business Intelligence
Services practice has a base
of + 3,200 consultants
worldwide and focuses on
consulting and
implementation of data
warehouse and business
intelligence solutions for
customers globally
Magic Quadrant for Global
Business Intelligence and
Performance
Management Service
Providers
Tata Consultancy Services
(TCS) has an integrated
solution framework linking
process, data models and
analytics. TCS brings a unique perspective to BI and IM through an established service-oriented
architecture (SOA) solution that is industry-independent. TCS is suited for technology-centric
projects, for projects in which SOA is key, and for engagements formulating an IM strategy
Strengths
 TCS has established a staffing model across its
delivery organization to allocate associates
more directly to clients and establish a closer
partnership
 TCS is moving toward uniting its BI and data
warehousing service offerings with the demands
of the market, and the company continues to
focus on the key IM infrastructure components
in the BAP framework
 Clients cite satisfaction with the ability of the BI
practice to scale resource needs for an
engagement effectively
53

54. Cautions
 Clients of TCS sometimes cite challenges working with consultants because of
communication or coordination issues
 TCS has a model that leverages its technology strength, which some clients indicate leans
toward junior consultants for a given BI and PM initiative
 TCS should continue to better unite the services in its business operations unit, which is
focused on business processes, with the technical services that the company offers in its BI
practice to demonstrate the value of business outcomes to clients
54

55. SOCIAL MEDIA ANALYTICS
Social Media Analytics Development Approach
Monitoring Techniques
Cloud based Social Networking & Promotions Platform
55

56. CLOUD COMPUTING
A Cloud is a set of IT infrastructure optimization techniques rolled into one and offered as a shared
service to its customers. A Cloud Computing model is generally characterized by:
 A true on-demand computing paradigm
 Decoupling of application design and development from deployment
 Automated system deployment and scaling
 A pay-per-use pricing model
 Flexible access models
Leveraging public Cloud Computing platforms could enable an organization to consider a spectrum
of options for running its IT: from not owning a data centre at all to leveraging only ‘private cloud’
technologies inside the enterprise.
Cloud Computing Delivery Models
Federated Virtual Private Cloud
TCS Vision for Next Generation Computing Services
56

57.  Support high-level specifications of IT service definitions, their Service Level Objectives
(SLO) and business priorities
 Support automated provisioning, allocation and optimization of resource allocations based
on these specifications to meet these SLO requirements
 Achieve low cost
57

58. NEXT-GENERATION DATA AND SYSTEMS INTEGRATION
Next Generation Data
Cisco and Tata Consultancy Services have entered into a strategic alliance to develop and deliver
Information Technology (IT) service solutions to help customers build or evolve next-generation
data centers with network as a platform. The alliance will initially focus on India as well as mutual
enterprise customers in the United States and the United Kingdom in the key verticals of banking
and finance services, telecom, and government as well as small and medium-sized business
As part of the new practice, TCS will incorporate Cisco’s Data Centre 3.0 technologies, with TCS’
industry-leading IT services, business solutions and outsourcing. The practice will focus on
virtualized data centers and efficiency towards operation and energy. The companies will also
explore new networking innovations to address the needs of large and small businesses for IT
services
As on February 10th, 2009, TCS had over 500 Cisco certified people which is set to double within a
year
System Integration
TCS’ Engineering and Industrial Services’ Control System Integration (CSI) group has successfully
completed the control system group audit for the period 2010–2013 and retained the Level #1
Certificate from Control System Integrators Association (CSIA). It has successfully passed the audit
scoring 373 against the industry benchmark score of 277 for level 1, which is the highest level of
certification
TCS Solution
58

59. MOBILITY
Mobility Solution on BlackBerry Platform
Solution Offering
 Consulting: Provide consulting services along with the RIM Professional Services team
 BlackBerry solution accelerators: TCS has set up a CoE along with BlackBerry Centre of
Excellence (CoE), and the latest tools and techniques of the BlackBerry Platform. They being
 Wireless Dashboard Solution: A mobile portal-based solution, which allows users
to view dashboards easily and quickly. Other features:
 Dashboards that support flexible reporting with organization’s BI tool and
displaying it in an effective format on the user’s BlackBerry Smartphone
 A dual execution mode, a push approach where the dashboard is pushed to
the user’s BlackBerry Smartphone thus providing proactive feed to the
users; and a pull mode where users can decide on what to see
 A desktop wizard, an interface that provides a simple yet interactive
interface using industry best practices. This facilitates higher user-adoption
 mSales Solution: A solution that collects data from areas like product, order, and
stock related data. Enabling faster uptake and order processing. The solution
captures data points like photographs, location, and trends
 mService Solution: Material and expense data, stream ling customer inventory
management. The solution track the field force effectively using GPS data and offers
visibility of field activities
 MyLog Solution: Enterprise and general users therefore seek a call log mechanism,
which addresses the multiple needs of storing important pointers pertaining to
relevant calls, and monitoring usage and costs. MyLog uses a database stored on the
device’s Secure Digital card to store detailed call logs. The solution expands call
memory capacity, offers a provision to add voice and text notes that map your call
log, and facilitates recall through playback
59

60.  EmailVoice Solution: Solution offers a unique method to send voice messages and
photographs via email by using an integrated application interface. EmailVoice can
be integrated with existing BlackBerry applications to enhance the functionality of
the existing application. For mobile operators, the solution helps overcome the
barrier of language by supporting vernacular languages
 AroundMe Solution: The solution uses the Global Positioning System (GPS)
capability of the BlackBerry Smartphone, which is integrated with any Geographic
Information System or map provider. This solution consolidates all the essential
data, requested by you, based on the location and provides directions with textual
and graphical representations. AroundMe also offers multi-lingual support and can
be bundled with any existing BlackBerry applications
60

61. TCS THOUGHT LEADERSHIP
The new areas where TCS is aligning it self to seeks and apply its best possible solutions and
methodologies for enterprise
GO LEAN: VALUE STREAM MAP YOUR SDLC RIGHT NOW
Focus Industries:
 Manufacturing
 Telecommunications
Lean Governance framework for relationship management between Client (IT Landscape)
and Vendor
61

62. Results of Lean Governance
Lean governance will have various committees with representation from both the in-house teams
and vendor teams. These committees are at multiple levels, namely strategic, tactical and
operational levels. The communication between the customer and vendor is streamlined to address
the business essential, progress, and relationship
TCS Relationship Score Card
62

63. ENABLING GREEN SUPPLY CHAIN
TCS provides transportation planning solutions to optimize operations, identify non-value added
manual processes, implement dashboards for metrics, and utilize the proven principles of Six Sigma
and Lean Manufacturing to identify hidden variance and complexity within the supply chain. Some
organizations have developed Business Modeling software based on the SCOR (Supply Chain
Operations Reference) framework (documented by the Supply Chain Council) to enable efficient
planning of supply chain functions. TCS, as an organization can implement this methodology too
 Carbon management levels:
 TCS Carbon Management Engine:
63

64. VIRTUALIZATION, CLOUD AND XBRL
Virtualization
Microsoft-TCS virtualization Center of Excellence (CoE) in Chennai. Designed for managing
virtualization across IT architectural layers (namely server, machine, application and desktop) in
their business environments – the CoE will leverage best of breed Microsoft technologies (such as
Windows Server 2008 Hyper-V and System Center Virtual Machine Manager 2008) to showcase
virtualization scenarios to customers. The Microsoft-TCS virtualization CoE is a joint initiative by
the companies to accelerate the adoption of virtualization technology in India
The Microsoft-TCS virtualization CoE is aimed at customers demystify Virtualization: migration
from physical to virtual environments, user experience and performance, management of physical
and virtual infrastructure from a single console - and experience how virtualization technology
deployment in the datacenter can enable improved performance, higher availability and lower cost
of ownership of IT infrastructure
With a holistic approach to virtualization, Microsoft addresses its customers’ end-to-end
virtualization requirements – with technologies and solutions spanning across the datacenter to the
desktop, and from implementation to management (both virtual and physical resources)
Cloud
TCS Cloud Taxonomy
64

65. The IaaS layer contains the following sub-layers:
 Physical Infrastructure – This addresses the elements of physical infrastructure such as
processors, storage, memory, network and devices
 Logical Infrastructure – This is the backbone for Cloud infrastructure. Areas to address
include techniques for virtualization such as hypervisors, virtual operating systems, and
other logical elements such as utility computing and compute- grids
The PaaS layer contains the following sub-layers, which enable the building of true Cloud
applications:
 Abstractions – Building a Cloud application requires a review of almost every computing
paradigm to devise tools and techniques for exploiting the Cloud infrastructure. This sub-
layer also provides APIs to the higher layers to exploit the infrastructure. Some of the areas
to address will include programming techniques, file system, integration patterns,
techniques for data consistency, transactions
 Enablers and Frameworks – These address the domain-independent tools and techniques
for building applications in the Cloud. These are reusable components for higher level
layers. Some of the areas to address will be Software Development Lifecycle tools, domain-
agnostic platforms, and common IT applications such as workflows
The SaaS layer contains the following sub-layers and addresses the unique needs of the
customers by providing domain-specific software as a service. This contains the following
sub-layers:
 Domain Components – These address the domain-specific tools and techniques for
building applications on a Cloud. These are reusable business components. Areas to address
will include mashups, widgets, business services, domain-specific platforms such as mobile
application platforms, and so on
 Applications – This sub-layer addresses various application offerings, horizontal and
domain applications that can be provided in a SaaS mode
The Cloud Services layer provides the unique services needed to truly disrupt business
models, and bring out the true value of Cloud Computing to enterprises.
 Services – This sub-layer looks at the various service offerings provided by the IT vendors,
including advisory (consulting), migration, application development, and deployment
 Business Models – This sub-layer is unique to the Cloud. Areas to address will encompass
business concerns of consumers and providers, including the type of Cloud (private or
public or hybrid or federated), innovative pricing models, costing models, and innovative
strategic platforms. This area offers flexibility and provides infinite possibilities in
disrupting the business of IT
65

66. Service Offerings in the Cloud
Based on the 4.0 Cloud Services layer in the TCS Cloud Taxonomy, TCS will provide the following
five service offerings:
 Cloud Advisory Services
 Cloud Migration Services
 Cloud Development Services
 Cloud Management Services
 Cloud Strategic Services
66

67. TCS LABS
TCS Innovation Labs – CMC: The CMC division of Tata Group has its Innovation Labs set up based
on the various Practices or Units in the division. These labs operate from the R&D Centre of CMC
Limited, located in Hyderabad, India. The activities taken up by these labs are - Biometrics Practice,
Games & Events Management System, Mobile Computing Technology Solutions (MCTS) Group,
Nirdeshak, CMC and Printing & Imaging COE, CMC.
TCS Innovation Labs – Engineering & Industrial Services: TCS Innovation Labs - Engineering &
Industrial Services (EIS) is working towards developing solutions for the application in Engineering
domain. The focus of the lab is on application of various techniques of modeling, control,
optimization, fault diagnosis, soft-sensing, and data analytics. Members of this group actively
participate in client projects, mainly for the manufacturing, medical, defence, and utilities domains.
Following are some of the recent work carried out: Mathematical Modeling for Medical Devices,
Optimization under Uncertainty, Multi-product Optimization and Asset Management.
TCS Innovation Labs – Retail: The TCS Innovation Labs - Retail Smart Store - a physical store
present on TCS premises - is built over the latest, cutting edge technologies. The Smart Store
provides the closest possible orientation towards addressing individual customer’s expectancies
and enhancing their shopping experience and making it more easy using latest technologies.
TCS Innovation Labs – Telecom: The Lab acts as a hub for incubation of new ideas based on IP
based technologies primarily in Content Delivery of video and other rich media and Digital
Surveillance System domain. The lab has built IPTV content delivery workbench, which includes
customised middleware and new services which demonstrate the seamless mobility of an IPTV
session from wireline broadband network to a mobile wireless network.
TCS Innovation Labs – Travel, Transportation & Hospitality: The TCS Innovation Labs – Travel,
Transportation & Hospitality (TTH), having been established with aspirations to support and
enable airlines in tougher business situations, continued its innovation path from its earlier themes
of ’Enhancing Customer Experience’ and ’Enabling Airline Enterprise’ to the current theme of
’Measuring and Optimising the Enterprise’.
TCS Innovation Labs – Insurance: The TCS Innovation Labs - Insurance creates a funnel of pain
areas and potential solutions from various sources such as TCS’s Insurance Practice team, TCS
Innovation Labs, the Insurance customers, and the TCS project teams. Based on the inputs received
from various sources, the lab identifies specific problem areas and develops innovative solutions to
address them in the disruptive and platform types of innovation.
TCS Innovation Labs- Banking and Financial Services: The lab is work on areas like:
 Social Media Networking: Integrated social networking, collaboration and knowledge
management platform using Web 2.0 technologies adapted to support applications in
banking, social media analytics tools
 Customer centricity: Customer Experience Management, Relationship focus and Personal
Financial Solutions
 Ubiquity and Channel Integration: Mobile-based offerings including mobile phones for
channel integration, virtual branch capabilities on self service kiosks
 Governance, Risk and Compliance (GRC): Integrated IT Solution delivered in partnership
with a market leading provider that supports G,R and C on a single integrated system
67

68.  Security: Certificate-less mutual authentication solutions, TCS-patented light weight
security protocol for mobile and wireless device based banking applications
68

69. TCS INNOVATION FUNCTIONS
INCUBATION
 The Incubation Group is TCS's investment for the future, founded with the mission of
'Incubating and Sustaining Big Bets for TCS'. The group nurtures ideas from 'Inception to
Implementation'
 The intent is to have a sustained, first-mover advantage and open new markets for TCS.
 It is focused on creating innovative business models, assets and solutions to achieve non-
linear growth for TCS. Expertise in R&D, technology, business solutions and consulting
services is combined with the Co-Innovation Network (COIN) to identify and grow emerging
opportunities
 One of the charters of the group is to look at opportunities created as a result of analog to
digital media transition. The group is focusing on providing online, mobile, digital
advertising and Web platform solutions to a marketplace that consists of TCS Customers,
Advertising Agencies, and partners such as Microsoft, Google, Nielsen and TATA Group
Companies
TCS CO-INNOVATION NETWORK (COIN)
TCS COIN has proved many times over since its inception that collaborative innovation benefits
each partner while delivering path breaking solutions. TCS COIN brings to TCS customers:
 Innovative solutions resulting from collaboration with entities across the global technology
landscape, customized to customer requirements
 Solutions in emergent and disruptive technologies
 Risk mitigation in deploying futuristic solutions
 Simplification in an increasingly complex technical environment
69

70.  Through COIN, TCS teams with hundreds of startups, corporate clients, universities and
tech stalwarts, including Cisco Systems, Kleiner Perkins Caufield & Byers, Sequoia Capital,
Stanford University and MIT. Their goal: to jumpstart innovation and bring breakthrough
tech products to the business market more quickly and cheaply than traditional models.
Other outsourcing and consulting firms also are forging similar global networks, but few
have the scope and scale of COIN’s partners
 While TCS already has 20 tech innovation labs all over the world, it was clear that TCS
needed “a systematic way of collaborating with innovators and inventors” on a broader
scale. Working with venture capital firms, TCS looks at 700 to 800 startups a year, then
picks about 20 or so to join COIN that already have developed their products and are
hunting for a large market. The startups work on pilots with TCS labs and corporate clients
to make sure the products function on a large enterprise scale for global companies. Within
a year or so, the products hit the market
 The COIN model gives startups access to international markets and customers. It gives TCS
access to new technology that might take many years to develop if TCS did it on its own. It
gives venture capital firms a better shot at successful investments. And it eliminates some of
the risk for all parties. TCS has partnerships with many dozens of startups, including
enterprise software firm MetricStream in Palo Alto, Calif., Cassatt, a data-center software
firm in San Jose, Calif. and Collabnet, a collaborative-software company in Brisbane,
California
Innovation Adoption- The COIN Engagement Model
70

71. TCS ON THE ROLE OF THE CIO
When we say CIOs are entrepreneurial, what challenges do CIOs face in that role?
A CIO can be entrepreneurial in four roles where in time is allocated:
(Study covered 1508 CIO across 60countries)
What are the challenges CIOs face in spending more time with customers? It seems like most
CIOs spend all their time keeping the IT shop running.
Most CIO’s on an average spend 44% or so of their time running IT services. Now to change that and
spend more time in the other three areas, particularly with customers, the CIO has a couple of
important levers to use
On is to help the team step up and take responsibility from dome of the activities that CIOs are
currently doing today- whether provision a new service or oversee a project or anything else. On an
average, CIOs spend only 4.8% of their time mentoring and developing the team
The second lever is governance processes such as prioritization, business case process and post-
implementation reviews. These processes need to work systematically and without the CIO
71

72. spending his or her time in shepherding them. In firms with good IT governance the core processes
like prioritization work relatively well on their own without CIO personally pushing those
processes
We often find that reuse of IT asset across business units reduces run cost. How are CIOs
achieving that?
Reuse is highest for technology and lower for data and business process. But the impact on a firm’s
performance from reusing business processes and data is greater than the impact from reusing
technology
The lesson is that CIOs need to have a governance model with their colleagues around business
process ownership and data to encourage reuse in these high-impact areas. This is particularly
important at the component level
The common perception about businesses-IT alignment is that IT is being asked to follow
business. What is the downside to that?
Trying to align IT to business strategy is too little too late and leads to IT spaghetti that is expensive
and not flexible. Success lies in a digital world, creating a reusing digital platform of business
processes, data and technology. For example, UPS uses a single digital platform for packaged
delivery in around 180 countries and territories worldwide. The platform provides high-quality
reliable services, benefits of scale and, a common foundation to which new innovations can be
added
IT budget are once again being consumed by new regulations. The cost just keeps coming.
What is the best way for IT systems to adapt to regulatory changes?
Managing the cost associated with increase regulation is to focus on a reusing your compliance
system. For many companies, the compliance requirement varies from country to country but the
core information is the same. So the firm should work in getting that core information- financial,
privacy, disclosure and the like- into a single platform or data ware house so that it can reused and
tailored for each compliance need
What are the top characteristics seen in a entrepreneurial CIO: astute business person,
evangelist or architect?
Like all entrepreneurs, need to have a mix of all three:
 Business Person
 Evangelist
 Business Architect
At the same time a CIO needs to have great persistence and learn quickly from any missteps and
the courage to follow their convictions
72

73. TCS ON OPTIMIZING IT COSTS
73

74. Aligning IT and Its Costs
 The service is emerging as a way to manage and plan the IT portfolio. It is a unified and
self- contained methodology to manage business-It alignment
 The content of the service catalog should be determined by analyzing business needs
 The price for services should include the services cost and the service levels agreed on
with business units. The service level for a service may vary from one business unit to
another, based in individual services level needs
74

75. IT Financial Management- Making Chargeback Workable
 The technology for utility chargeback will take a few years to mature
 The purpose of chargeback is making business units accountable for IT consumption,
giving them a price that they can trust
 Costing techniques less rigorous that utility costing can still achieve this purpose as long
as they are practical and trusted by businesses
 Service- based costing helps in achieving plausible estimates for chargeback by
following some rules of thumb
75

76. Getting more from Operations
 The traditional service hierarchy (i.e. business service supported by applications,
supported in turn by infrastructure services) is not a requisite in designing for SOA and
should not be a constraint
 SOA should maximize reuse of legacy assets
 The focus on reuse forces us to look at a new category of service based on the older
standards that legacy applications would support
 Modern SOA standards are important only in core processes and in critical cross-
enterprise interfaces like supply chain
 Supporting service may retain legacy interfaces
 Explore REST interfaces to support SOA
76

77. Program Management
 Vendors are more willing today to work collaboratively and show program benefits
 Program management has to bring in mechanisms to foster this trend
 Unifying the interfaces with multiple vendor in the first step towards a coordinated
multi-vendor program
 Program management should strive towards having a coming knowledge management
environment. There are ways to achieve this while preserving vendor interests and
intellectual property ( IP)
 Program- Level analytics should move from contractual analysis to SLAs to metrics that
reflect coordination benefits and cross-vendor performance
 Adding some risk- rewards mechanisms to contracts can help in incentivizing a
concerted effort by vendor
77

78. 78

79. Orginizational Change Management
 Most changes management initiatives start on the wrong foot by assuming that people
resist change. On the contrary, change is welcomed if people are able to relate to it
 In the process of driving change, one should avoid changing the identities and natural
behavior of people
 Orginizational culture and how one identifies with it, is an important aspect that should be
preserved
 When such principles are followed, change is embraced and not resisted
79