Descriptive details for profiling a company

1. Competitive Research
NA TS Account and Market Research Group
NA TS AMR Group

2. TABLE OF CONTENTS
TCS Global Footprint ......................................................................................................................................................... 4
Recent Global Developments ......................................................................................................................................... 5
Financial Analysis ................................................................................................................................................................. 6
Global Consolidated data ................................................................................................................................................. 6
TCS IT services Worldwide revenue and strategies ............................................................................................. 8
Industry Presence............................................................................................................................................................. 11
TCS Growth metrics for FY 2011 Q2-Q1 ................................................................................................................. 13
TCS active clientele for FY 2011 Q2-Q1 ................................................................................................................... 17
Vertical Industry Offerings ............................................................................................................................................ 19
CPRD & Retail ..................................................................................................................................................................... 19
Consumer Products.......................................................................................................................................................... 25
Utilities .................................................................................................................................................................................. 27
Oil, Gas And Renewable Energy .................................................................................................................................. 29
Service Portfolio .................................................................................................................................................................. 35
TCS Service Offerings ...................................................................................................................................................... 35
Products & Platforms ....................................................................................................................................................... 37
Alliance, Wins, M&A, Analyst Quotes ....................................................................................................................... 38
Strategic Alliances ............................................................................................................................................................ 38
Key Wins............................................................................................................................................................................... 42
Recent Wins ........................................................................................................................................................................ 42
Contracts Won By TCS .................................................................................................................................................... 44
IT Services Contracts Analytics ................................................................................................................................... 46
Merger & Acquisitions .................................................................................................................................................... 47
Analyst Quotes ................................................................................................................................................................... 48
Government hourly rates .............................................................................................................................................. 49
Centres Of Excellence, Development Centre ........................................................................................................ 50
Emerging Technologies ................................................................................................................................................... 53
Business Intelligence....................................................................................................................................................... 53
Social Media Analytics .................................................................................................................................................... 55
Cloud Computing .............................................................................................................................................................. 56
Next-generation data and systems integration .................................................................................................... 58
Mobility ................................................................................................................................................................................. 59
TCS Thought leadership .................................................................................................................................................. 61
2

3. Go Lean: Value Stream Map your SDLC Right Now ............................................................................................ 61
Enabling Green Supply Chain ...................................................................................................................................... 63
Virtualization, Cloud and XBRL................................................................................................................................... 64
TCS Labs ................................................................................................................................................................................... 67
TCS Innovation Functions .............................................................................................................................................. 69
Incubation ............................................................................................................................................................................ 69
TCS Co-Innovation Network (COIN) ......................................................................................................................... 69
TCS on the Role of the CIO .............................................................................................................................................. 71
TCS on Optimizing IT Costs............................................................................................................................................ 73
3

4. TCS GLOBAL FOOTPRINT
TCS Global - TCS has offices and operations in more than 240 locations across 44 countries
141 Offices in 42 countries
107 Solution Centers in 20 countries Commentary
 Has 8 near-shore solution
centers in 7 countries and 93
global solution centers in 27
locations in 10 countries
 Global, Interconnected
Workforce
 On-site, domestic, and offshore
staffing
 Broad technology and domain
expertise
 Effective and scalable talent
management
 Integrated Processes
 CMMI Level 5 quality processes
 World-class security procedures
Apart from its penetration in European markets, TCS  Consistent project management
has also opened its delivery and offshore centers in processes and tools
Latin American countries like Brazil, Uruguay and  Multi-Tiered Infrastructure
Mexico. This indicates its recent push initiatives out of  Multi-continent and
USA interconnected
New Centers:
 December 2, 2010, TCS opens a new BPO center, located at Manila, will give TCS a presence
in the Philippines adding to the company’s Global Network Delivery Model
 July 25, 2010, TCS opens a base in Lima, Peru to have a presence in one of the fastest
growing economies in South America as well as have a center to be a part of the TCS global
delivery model
4

5. RECENT GLOBAL DEVELOPMENTS
Time Geo. Country Area Market Vertical Work Force
Sep., Latam Brazil Development Provide Near Manufacturing, 1500
2010 Center shore Center Telecommunications,
Hi-Tech
Oct., APAC China Delivery Centers Part of TCS N.A 1300
2010 (ERP/CRM Global
(Oracle, SAP), Network
Microsoft and Delivery
IBM AS 400) Center
Oct., EMEA Morocco TCS BaNCS Infrastructure BFSI N.A
2010 Market and Services
Infrastructure in
the complex
Moroccan capital
markets
Dec., APAC Australia Mobile devices Part of TCS State & Federal Close to
2010 and applications, Global Agencies 2500
Cloud computing Network consultants
and data hosting Delivery
Center
Dec., APAC Philippines BPO Center Part of TCS N.A N.A
2011 Global
Network
Delivery
Center
5

6. FINANCIAL ANALYSIS
GLOBAL CONSOLIDATED DATA
Revenue
TCS reported excellent 1QFY11 results on the strength of strong revenue growth and
exemplary margin management: Revenues/EBIT grew 6.2%/4.8%, while EPS declined only 4.5%
Q/Q .The twin highlights of the quarter were the extremely strong volume growth (8.1% Q/Q) and
robust margin defense (EBIT margins declined by only 36 bps in a quarter when wage hikes took
effect, negatively impacting margins by 215 bps and currency crosswinds presented themselves).
Sequential growth in revenues in constant currency stood at an impressive 7.3%. Growth was all-
round accruing from multi service lines and verticals pointing to all-round strength (no particular
dependence on BFSI, for instance)
Business outlook is positive across service lines and verticals: Management indicated better
deal pipeline, more comfort from customers on ramp-ups and general positive sentiment among
customers on technology spending. TCS expressed confidence that the strong opportunity pipeline
has a good component of higher-value discretionary spend
In a supply-constrained environment, TCS is managing the supply side creditably: The
environment is healthy for the larger offshore players (demand is not the constraint) and what is
therefore crucial to manage attrition and supply side challenges. TCS overall quarterly annualized
attrition (annualizing Q1FY11) stood at 18.8%, faring much better than Infosys, whose
corresponding attrition number stood at 27.5%
6

7. TCS financial analysis to which provides key metrics and performance of the company
Balance Sheet (TCS- Global)
2009 2010 2011 2012
Total Assets $5,041 $6,101 $7,958 $9,895
Current Liabilities $2,438 $3,113 $4,259 $5,928
Total Stock holders’ Equity
Margins
2009 2010 2011 2012
Gross Profit Margin 44.5% 46.2% 45.2% 45.0%
Operating Margin 23.7% 26.5% 26.8% 26.6%
EBITDA Margin 25.0% 28.0% 28.2% 28.0%
Net Margin 18.6% 22.9% 22.1% 21.2%
SG&A/ Sales 20.7% 19.7% 18.4% 18.4%
Growth
2009 2010 2011 2012
Sales Growth 23.4% 8.0% 19.2% 20.9%
Operating Profit Growth 29.4% 20.6% 20.7% 19.8%
Net Profit Growth 3.5% 32.9% 14.9% 16.3%
EPF ( Reported Growth) 3.5% 32.9% 14.9% 16.3%
7

8. TCS IT SERVICES WORLDWIDE REVENUE AND STRATEGIES
Revenue Spread across Markets
Geographical Focus:
 Provide global support for global customers
 Competing for significant local projects:
Strong need for world-class IT support
Presence across Industries
Key Account Focus:
 Establish transformation partnership beyond
traditional outsourcing
 Focus on long-term commitment
 Integrated Full Services for Business Value
Creation beyond outsourcing
Offering across Services
New Service Focus Areas:
 TCS Financial Solutions: End-to-end
universal banking and insurance products and
solutions
 Platform BPO: Building vertical as well as
horizontal platforms (HR, F&A)
 Small & Medium Business Platform:
Launched in India - currently in investment
mode
 Application Cloud: Software/Solution for end-
to-end Business-IT application requirements
8

9. TCS Client Data
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
New Clients Added 41 36 26 30 32
Repeat Business (%) 96 96 100 98 97
Total Active Clients 965 985 933 896 917
>US$1MM 395 405 423 409 419
>US$5MM 166 172 178 171 178
>US$10MM 112 111 113 111 112
>US$20MM 59 62 59 62 61
>US$50MM 23 24 23 23 23
>US$100MM 7 7 6 6 6
Type of Contracts
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
Fixed Price 45.5 47.1 47.4 47.2 48.0
Time & Material 54.4 52.9 52.6 52.8 52.0
Clients Concentration
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
Top Clients (%) 5.1 4.7 5.7 6.8 8.1
Top 5 (%) 17.3 18.6 19.4 20.5 21.5
Top 10(%) 26.3 26.9 28.0 28.9 29.9
Service Line
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
ADM 49.0% 48.6% 48.7% 49.6% 49.1%
BI 8.1% 6.8% 6.1% 5.7% 5.7%
Engg. & Ind. Services 6.3% 5.8% 5.2% 5.0% 4.9%
Infrastructure 8.3% 8.3% 9.3% 8.0% 7.9%
9

10. Enterprise Sol. 12.6% 11.8% 10.9% 10.3% 10.5%
Global Consulting 2.5% 1.7% 1.4% 1.6% 2.1%
Assets Leveraged Solutions 3.2% 2.1% 2.6% 3.2% 3.2%
Assurance Services 4.2% 3.8% 4.4% 4.8% 5.1%
BPO 5.8% 11.1% 11.4% 11.8% 11.5%
Onsite- Offshore Breakup
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
Onsite 56.4% 52.3% 49.6% 48.9% 48.7%
Offshore 43.6% 47.7% 50.4% 51.1% 51.3%
10

11. INDUSTRY PRESENCE
Banking & Financial Services Energy, Resources & Utility
Health Care & Life Sciences High Tech
Insurance Manufacturing
Media & Information Services Retail & Consumer Products
Telecom Travel, Transportation & Hospitality
 TCS has increased its presence in two industry segments mainly in BFSI, Energy and
Utilities and Life Sciences & Health Care
 On comparison there has been a decrease in industry segments mainly in Telecom,
Manufacturing, Retail & Distribution and Transportation
BFSI
5.2 9 Telecom
2.6
3.7 Manufacturing
41.9
Retail & Distribution
11.2 Trasportation
Energy & Utilities
10.6
Life Sciences & Health Care
15.8
Others
BFSI
7.8
3.4 5.9 Telecom
3.4
Manufacturing
45
12 Retail & Distribution
8.3 Trasportation
14 Energy & Utilities
11

12. Industry Mix
Calendar Quarter 3Q09 4Q09 1Q10 2Q10 3Q10
BFSI 41.9% 42.8% 43.9% 45.0% 45.0%
Telecom 15.8% 15.2% 14.8% 14.2% 14.2%
Manufacturing 10.6% 9.8% 9.2% 8.7% 8.3%
Retail & Distribution 11.2% 12.0% 12.2% 12.0% 12.0%
Transportation 3.7% 3.8% 3.7% 3.5% 3.4%
Energy & Utilities 2.6% 2.7% 2.7% 2.8% 3.4%
Life Sciences & Health Care 5.2% 5.7% 5.7% 6.0% 5.9%
Others 9.0% 8.0% 7.8% 7.8% 7.8%
12

13. TCS GROWTH METRICS FOR FY 2011 Q2-Q1
Growth by Market
Geography % Q2 FY11 Q1 FY11
America
North America 53.7 55.0
Latin America 3.9 4.3
Europe
UK 15.3 15.1
Continent of Europe 9.1 8.9
India 9.9 8.8
Asia Pacific 6.2 5.9
MEA 1.9 2.0
1.9
North America
6.2
Latin America
9.9
UK
9.1
Continental Europe
53.7
India
15.3
Asia Pacific
3.9
MEA
13

14. Growth by Industries
IP revenue % Q2 FY11 Q1 FY11
BFSI 44.0 44.7
Telecom 12.8 12.7
Retail & Distribution 10.9 11.0
Manufacturing 7.4 7.4
Hi-Tech 4.6 4.6
LS & H 5.1 5.2
Travel & Hospitality 3.2 3.1
Energy & Utilities 4.3 3.3
Media & Entertainment 2.0 1.9
Others 5.7 6.1
14

15. Growth by Services
SP revenue % Q2 FY11 Q1 FY11
IT Solutions & Services
AD & M 46.8 47.9
BI 5.6 5.4
Enterprise Solutions 10.3 9.8
Assurance Services 6.6 6.4
Engineering & Industrial Services 4.9 4.8
Infrastructure Services 9.4 8.7
Global Consulting 2.1 2.1
Asset Leverage Solutions 3.4 3.7
Business Process Outsourcing 10.9 11.2
15

16. Work Force Base
Total TCS Employees 153,168
Overseas Branches & Subsidiaries 11,152
Global/ Regional delivery centers 4,440
Subsidiaries (CMC, WTI, TCS eServe, Diligenta and 21,249
others)
Attrition Rate is at 13.07% for IT Services and at 22.46% for BPO services
Workforce Diversity
 30.4% of the workforce is women
 61% of the staff employed have more than 3 years of experience
 There are 88 nationalaties working for the managemnet
16

17. TCS ACTIVE CLIENTELE FOR FY 2011 Q2-Q1
Client Parameters
Q2FY11 Q1FY11
Client Contribution in the last 12 months
Revenue %
Top 1 8.0 8.1
Top5 22.1 22.0
Top10 30.1 30.5
US Clients < 1 million USD 420 409
US Clients < 5 million USD 192 191
US Clients < 10 million USD 131 122
US Clients < 20 million USD 66 65
US Clients < 50 million USD 25 24
US Clients < 100 million USD 8 7
Operational Parameters
Q2FY11 Q1FY11
Delivery location except local clients
Onsite 43.9 43.6
GDC/RDC 5.0 5.2
Offshore 51.1 51.2
Contract Type
Time & Material 510. 50.9
Fixed Price & Time 49.0 49.1
Client Acquisition & Expansion
17

18. Q2FY11 Q1FY11
Active Clients 936 930
New Clients 30 36
Revenue % from repeat 98.3 98.4
business
Revenue % from new 1.7 1.6
business (reset at the beginning
of the financial year)
18

19. VERTICAL INDUSTRY OFFERINGS
CPRD & RETAIL
Retail Overview
 TCS' integrated services across IT, IS, and BPO enable retailers to transform their
businesses, innovate and optimize processes to outperform competition, and ease
operations by creating a customer responsive retail chain
TCS Value Proposition
Revenue segment Division:
 Large-sized retailers- Above 10 Billion USD revenue/Year
 Mid-sized retailers- Revenue of 5-10 Billion USD/Year ( Major Target Area)
 Small- sized retailers- Below 5 billion USD revenue/year
Client Challenges in Retail
 Increasing challenges in acquiring and retaining customers
 Managing retail consolidation
 Ever-shortening product lifecycle
 Constrained space and global operations
 Increasing competition from newer and more aggressive store-formats
 Differentiation created through business process excellence
19

20. What TCS Provides
 TCS ensure enterprise business transformation with integrated services across consulting,
application development and maintenance, infrastructure and business process outsourcing
(BPO).
 TCS experts work in collaboration with their customers to build solutions that address their
unique challenges.
 TCS have built expertise in niche areas such as MDM, Merchandizing, Supply Chain
Management, Supplier Relationship Management and POS, among others.
Retail - Segments
Food and Grocery Current Challenges: Increasingly sophisticated demands from suppliers
and customers require the ability to forecast demand accurately and
provide the right category mix. Access to accurate information on real-time
inventory levels at stores and distribution centers is critical for intelligent
replenishment and to get fresh food offers right
What TCS Provides: Advanced technology solutions that optimize prices,
incorporate intelligent inventory planning, and implement high-powered
POS systems to speed checkout and enhance customer experience.
Monitoring & analyzing real time inventory, forecasting accurate sales,
optimizing store and shelf replenishment to reduce stock outs, and
providing advanced customer analytics: TCS helps food and grocery
retailers do all of the above in ways that optimize costs and improve
productivity
Specialty Retailing Current Challenges: Changing consumer demands, short product life cycles
and higher customer expectations combined with managing complex supply
chains and competition from exclusive brands and mass merchandisers
What TCS Provides: Winning competitive strategies that help specialty
retailers meet unique challenges pertaining to their niche segment, and that
drive real business results. TCS helps identify the most effective technology
to respond to consumer demands in real-time, differentiate products,
optimize logistics costs, and provide outstanding customer service through
multiple channels
Non-Store Current Challenges: Increasingly well-informed consumers are demanding
Retailing higher value for lower cost through a variety of new channels, spotlighting
e-tail.
What TCS Provides: Technology solutions to drive online retailing business
that create synergy between on- and offline value propositions. TCS
business and technology expertise helps Retail companies succeed in their
online initiatives. From helping them create effective, user-friendly, and
secure websites to managing effective supply chains and offering
comprehensive sets of IT services for B2B and B2C sites and data
management solutions, TCS helps e-Retailers provide an engaging
experience for online shoppers that ensures customer loyalty and provides
distinct competitive edge.
20

21. Fashion and Current Challenges: Changing trends, short life cycle products, fluctuating
Apparel seasonal demands, technology evolution and high customer churn often
require that fashion retailers transform their infrastructure and processes.
Managing complex supply chains, real-time collaboration, and advanced
analytics to forecast demand for short life cycle products and new product
introductions are all mission-critical.
What TCS Provides: TCS understands the challenges faced by Fashion and
Apparel retailers and provides technology solutions that help them enhance
customer responsiveness and introduce new products faster. TCS also offers
advanced data analytic solutions to forecast market trends and consumer
demands and comprehensive product life cycle management solutions.
From real-time collaboration of supply chain entities to merchandizing
solutions around price optimization, TCS helps Fashion and Apparel
retailers solve complex business problems and drive real business results.
General Current Challenges: Increasing competition, reduced brand loyalty, and
Merchandise shrinking margins are just few of the reasons that general merchandize
Retailing retailers must enhance their supply chain efficiencies, improve customer
analytics, and excel in service delivery. Other priorities include improving
demand forecasting to optimize stock levels, and enhancing customer
knowledge through data analysis to target the right customer segments.
What TCS Provides: TCS works with leading retail companies to help them
optimize merchandize management. From supply chain automation, CRM
and data analysis to e-commerce solutions to comprehensive set of Store
solutions and customer support solutions, TCS gives your enterprise the
means to collaborate and streamline operations, enhance customer
experience across multiple retailing channels and improve synergy across
assortment of product categories.
Pharma Retailing Current Challenges: Pricing pressures, increased supply-chain complexity,
consolidation, market evolution, and financial volatility have led
pharmaceutical retail companies to invest in technology solutions that help
them track real-time data on customer drug usage, improve compliance,
streamline operations and stay ahead of competition.
What TCS Provides: TCS provides solutions that include Enterprise
Pharmacy Management System, Alternate Site Activities (Central Processing,
Central Filling, Load Balancing), Next Gen IVR (Patient pickup of refills) and
ATM for Rx Re-fills. TCS also offers CRM, ERP and merchandising solutions
to ensure success.
Retail- Solution
Workforce For retailers looking to improve customer satisfaction and profitability,
21

22. Management efficient workforce management is an imperative.
Studio Increasing labor costs and rapid employee turnover affect operations;
conversely, the right employees in the right place can enhance productivity.
In a competitive environment, enterprises must accurately forecast
workforce requirements, retain efficient employees and optimize the labor
force.
TCS Workforce Management Studio offers the following:
 Long-term labor planning for planning workforce needs for 1-2
years based on market trends, with support for short-term flexibility
 Labor forecasting and demand generation for forecasting volumes of
business indicators and translating it to periodic labor requirements
for daily operations
 Labor scheduling, including customized algorithms for roster
maintenance to obtain best-fit
 Schedule compliance and alerts system to indicate peak periods, lean
periods and employee absence/ shortage, which enables corrective
action from management
 Dashboard and reporting, providing analytical reports to facilitate
quick, informed decision making to improve top and bottom lines
through workforce management
Retail- Topics
Merchandising Current Challenges: Intensifying competition, expanding boundaries,
Solutions complex global supply chains and fickle customer loyalty have led retailers
to reinvent their business strategies to stay ahead. Getting the right product,
at the right place, at the right time, and at the right price has become a basic
mandate. Retailers need to differentiate their business by adopting
technology for devising micro-merchandizing strategies, incorporating
master data management and optimizing functions like Category
management, Revenue management, Shelf & Space planning among others
What TCS Provides: TCS understands the challenges faced by retailers
today and helps them achieve revenue growth and improve profitability by
providing solutions needed to adapt to the changing dynamics in
merchandising planning and execution
RFID Current Challenges: Radio frequency identification (RFID) is helping
retailers around the world improve customer satisfaction and increase sales
by tracking goods and assets across the globe from the point of
manufacturing to the retail point-of-sale. RFID technologies can provide
traceability and real-time control to retailers helping them meet customer
and regulatory requirements while improving efficiency and profitability
across retail value chain
What TCS Provides: TCS helps retailers’ access real time, consistent and
accurate information through its RFID technology enabled identification and
tracking solutions. TCS solution offerings integrate capabilities and assets
22

23. across the entire RFID stack, enabling it to deliver complete solutions from
developing the business case to the deployment and testing of the hardware
and software
Supplier Current Challenges: Changing consumer demands, eroding brand loyalty,
Relationship and complex supply networks mandate the need to optimize costs, increase
Management efficiencies and find ways to get the right products in the right place at the
right time. Effective Supplier Relationship Management must be maintained
and built in order to increase efficiency, control and collaboration with
global supply networks
What TCS Provides: TCS Supplier Relationship Management (SRM)
solutions enable companies to synchronize supply with demand and
leverage strategic sourcing to achieve cost efficiency as well as customer
satisfaction. From implementing sourcing strategies and efficient
procurement processes to building strategic relationship with the suppliers,
TCS helps retailers meet end-to end SRM challenges
Multi Channel Current Challenges: In order to realize a multichannel vision that
Retailing encompasses catalog, web, stores, call center and kiosks, enterprises need to
integrate and synchronize operations across retail value chains and
optimize every touch point to deliver seamless customer experience. By
integrating merchandising, order fulfillment and inventory management
processes and delivering a consistent value proposition across the retail
channels, retailers can realize business objectives while increasing customer
share
What TCS Provides: By leveraging people, technology, processes and
infrastructure, TCS works closely with retail enterprises to help deliver
seamless customer experience across various channels - from enabling
cross-channel inventory management to synchronizing offline and online
value proposition
Retail Stores Current Challenges: As the most critical customer touch points and
ultimate brand ambassadors, retail stores need to realize efficiencies across
chains, often at a global level. Incorporating operational efficiencies and
enhancing quality of service through technology solutions that include
category management, advanced merchandising strategies, and customer
relationship management solution can help retail firms win customers and
stay ahead of competition
What TCS Provides: From loyalty and customer relationship management
to work force management solutions, TCS helps Retail firms provide
seamless service to their customers. TCS helps retailers implement smart
store technologies including personal shopping assistants, kiosks, and
digital signage to enhance customer experience
Supply Chain Current Challenges: To be successful, businesses need to establish, manage
and maintain a dynamic supply network: a series of supply chains that a
firm can rapidly assemble and adjust to respond to unique customer
requirements. By optimizing the many facets of Supply Chain Planning,
Sourcing & Procurement, Inventory Optimization, Warehouse Management,
Logistics Distribution & Transportation and Supply Chain Integration,
23

24. retailers can improve efficiencies and enhance productivity
What TCS Provides: From supply chain transformation and Integrated
Demand and Replenishment Planning to logistics and warehouse
management, TCS helps retail companies manage seamless supply
networks. Leveraging its domain expertise and network delivery model, TCS
incorporates process improvements across the various facets of a supply
chain while remaining cost effective
Master Data Current Challenges: As a result of mergers and acquisitions and the
Management opening up of new markets and sales channels, retailers find themselves in
an extremely fragmented IT landscape. Data stored in disparate systems and
databases and inconsistent classification of data across units make getting
an accurate view of business a daunting task. Data synchronization is
rapidly becoming imperative
What TCS Provides: TCS works with retailers across the globe to help them
gain a consistent view of their customers, suppliers, products and
employees. From Data Strategy and consulting, Global Data Synchronization
to Customer Data Integration and Product Information Management, TCS
helps enterprises with end-to-end Master Data Management Solutions
Resource Strength
 Estimated strength is 12,000 people in its retail operations
Key Clients
 Home Depot
 Michaels Store Inc. – In Jan 2009, Michaels Stores selected TCS to take over a portion of
functions for Accounts Payable, Information Services and Information Technology
 HEB
 Hallmark Cards Inc.
 The Hudson bay company
24

25. CONSUMER PRODUCTS
Overview
 Right product at the right place, with the right price and at the right time is the number one
business imperative of all consumer products companies.
 As markets become more complex and consumers become more demanding, marketing
consumer products needs to go through a sea change. With this paradigm change, the need
of the hour is to bring in processes and systems that are able to handle all the emerging
challenges and also exploit market opportunities as they come up.
 This includes being able to act rapidly on strategic initiatives that are often driven by
changing consumer, shopper, customer, supply chain and technology demands and their
potential impact on profitability and growth.
Client Challenges in Consumer Products
 Decline in returns on Trade Spending
 Demand for rapid innovation and coordinated product introduction
 Profit Pressure due to rising input costs
 Concern about Food Safety and Traceability
 Growing demands on business value delivery from IT
 Appropriate retail execution models for emerging markets
 Increased retailer power and proliferation of private labels
What TCS Provides
 TCS offers a wealth of experience and high-level expertise in the Consumer Products space.
The team is focused on delivering business solutions in the areas of CRM, Supply Chain
Management, Retail Collaboration, Marketing and Sales Analytics, Product and Master Data
Management, New Product Development and Introductions.
Segments in Consumer Products:
 TCS’ solutions cater to the entire value chain including:
 Food and Beverage
 Household and Personal Care
 Apparel and Footwear
 Consumer Electronics
CPRD GTM offering
 TCS and Siemens will release comprehensive software that will offer a more user-friendly
system that enables retailers and manufacturers to reduce costs, increase speed-to-market,
enhance communication and collaboration and increase global visibility. (3Q09 TBR
Report)
 TCS has collaborated with the AEPC to provide the organization’s 11,000 member
companies with IT services, helping TCS expand its footprint in the apparel market (3Q09
TBR Report)
 70 per cent of the work is being offshore
 TCS approach in the retail segment is to take the full-services play. As a value addition TCS
have proactively bundled the BPO services along with the IT offering. Traditionally retailers
did not opt for BPO, now that is changing.
 The nature of the deals is also changing. Earlier, deals would span over a period of two-
three years, now they go up to five-seven years. BPO services are also getting accepted by
customer.
 BPO processes such as
 Finance and accounting (F&A)
25

26.  HR
 Supply chain
 Procurement
 Analytics
 TCS combines domain expertise with strategic alliances such as Oracle, SAP, i2, SAS,
Siemens PLM, MatrixOne etc, innovation labs, competency centers, and consulting abilities
to create business and technology roadmaps to simplify and rationalize business and IT
systems
 Bundled IT / Infrastructure/ BPO services to achieve higher operational efficiencies and
cost savings through Delivery experience, Value Extraction approach, Shared Services and
Industry Specific Offerings
 Ability to identify white-spaces in major packages and build solutions through alliances in
addition to joint Go-To-Market with vendors
 Leverage TCS’ co-innovation network, global Labs and client partnerships to address
business challenges
Bi and Analytics Solution
TCS Insight Platform
26

27. UTILITIES
Overview
 Leveraging TCS industry insight and technology expertise, they partner with utilities
organizations to define and deploy business effectiveness improvement programs that help
them stay ahead. From optimizing asset utilization and improving customer service to
building intelligent infrastructure and complying with regulations, TCS help utilities
organizations become agile, resilient, and proactive.
 TCS provide customized solutions across the value chain for Gas, Power and Water Utility
organizations across geographies. Some of their key offerings include:
 Enterprise Asset Management
 Customer Services
 Enterprise Solutions
 Business Intelligence and Performance Management
 Energy Trading and Risk Management
 Metering and Meter Data Management
 Business Process Outsourcing
 Even though TCS’ revenue suffered in 3Q09 in Continental Europe, the company reported
large engagement wins in utilities sector
Client Challenges in Utilities:
 Industry-wide deregulation and unbundling
 Consolidation and integration resulting from mergers and acquisitions
 Catering to the demands of Expanding markets
 Ageing assets and workforce
 Changing regulation with respect to Health, Safety and Environment
 Increasing raw material prices
 Managing the Demand - Supply gap
Segments:
 Power
 Water
 Gas Utilities
Resource Strength:
 NA
Key Clients:
 Scotia Gas Networks
 Balfour Beatty Utilities
 United Utilities
 AGL Energy , February 19, 2009 - AGL Energy, the largest energy retailer in Australia, had
decided to run their business on a complex SAP Utility solution and needed a long-term
partner to support this mission critical application. TCS was selected to provide application
support based on its energy and utilities domain knowledge, proven track record, mature
methodologies, and technology expertise.
 Dŵr Cymru Welsh Water, May 4, 2009 - As part of a transformation program, Dŵr Cymru
Welsh Water, a not-for-profit organization in the utilities sector, selected TCS as its partner
to deliver core services including application management services, business intelligence
within the SAP environment, and outsourcing.
27

28. GTM Offering:
 TCS helps Utility organizations become agile through innovations and value added services.
The dedicated TCS Utilities Centre of Excellence helps in bringing agility by leveraging:
 Templates, accelerators and reusable components
 Virtualized asset to address industry specific problems
 Innovative framework for IT and OT integration
 Smart metering and wise grid solution for better energy management
 SAUVE (SAP Utility Applications Value Enhancement) framework for accelerators in
SAP
 Business Intelligence framework to address Industry, region and stakeholder
specific requirements
Alliances:
Strategic Partners
 IBM - Global System Integrator Partner
 HP - Global System Integrator(GSI) Partner, Global Influencer Partner (GIP)
 Oracle - Global Systems Integrator at the Platinum Level
 Microsoft - Strategic Level Partnership
 SAP - Global Services Partner
Growth Engine Partners
 Software AG - Global System Integrator, Preferred Offshore Partner
 BEA - TCS is BEA’s Strategic Partner
 Sun - System Integrator Partner, GSS Partner
 TCS partnered with IFS to provide enterprise asset management and service management
services to telecom, manufacturing, chemicals, utilities, energy, and oil & gas enterprises in
North America
28

29. OIL, GAS AND RENEWABLE ENERGY
Overview
 The global energy sector has been facing major challenges due to the global financial
slowdown. The credit crisis has affected the energy industry in the form of crude oil
demand decline, price fluctuation and delays in major energy investments, thus directly
impacting global oil consumption patterns. Despite the current economic conditions, the
long term demand for oil in the global economy would continue to further strain the supply
side. Depleting crude reserves, increasing difficulty in tracing new reserves and high capital
expenditure to explore non conventional sources of energy are problems that further affect
this industry. To thrive in this competitive marketplace, energy companies are forced to
constantly re-evaluate their business and IT strategy.
 TCS work with some of the largest energy majors worldwide, focusing across the Energy
Value Chain. With a combination of technology and domain expertise, backed by its vertical-
focused Center of Excellence, they are able to define and deploy innovative, reliable and
responsive solutions to achieve business objectives.
Client Challenges:
 Reduced demand for crude oil due to economic slowdown
 Reduced Operation margins due to increasing input costs
 Lack of visibility and integrated data due to geographically separated assets
 Ageing workforce and low knowledge retention
 Integration challenges post Large-scale mergers and enterprise-wide changes
 Stringent environment, safety and regulatory compliances
 Exploration of new oil fields and non conventional sources of energy requiring high capital
expenditure
What TCS Provides:
 TCS provide end-to-end IT services, solutions and consulting to energy organizations
globally to address their business needs and help them become agile, resilient, and
proactive.
Some of TCS key offerings include:
Enterprise Solutions Current Challenges:
 Integrated, “live” and updated data to improve decision making
at all level of the organization,
 A systemic view of processes and procedures adapting best
practices and global standards,
 Having “One Single Solution” spanning geographies, operational
areas and many a times multiple industrial sectors.
What TCS Provides: TCS has in-depth experience in implementation,
roll-out, upgrade and application support for ERP solutions – SAP,
Oracle, Oracle People Soft, Oracle CRM and Microsoft family of products.
TCS experience extends across functionalities including:
29

30. Refinery Operations, Finance Management, Joint Venture Accounting,
Sales and Distribution Processes, Planning and Scheduling applications,
Plant Maintenance, Project Systems, Health Safety and Environment
Management, Materials and Inventory Management, Production
Planning for Process Industries, Logistics Execution, Quality
Management, Business Intelligence solutions, IS-OIL (SAP Industry
Solution for Oil and Gas business), and Strategic Planning.
Enterprise Asset Current Challenges:
Management Solutions
 Real time information on assets to achieve control on asset costs,
reliability and utilization,
 Integration of data with ERP systems, historians, process and
machinery control systems for end to end visibility.
What TCS Provides: TCS has excelled in defining and deploying
customized ALCM solutions, which focus on clients' energy specific
needs and address their pain areas. Solutions cover all concepts of
predictive, preventive, breakdown and reliability centered maintenance.
Our solutions encompass Project systems, inventory management,
capital budgeting, enterprise reporting, integration with plant
automation systems, asset safety visibility, and reliability.
Plant Automation and Current Challenges: Real-time data available from the production plant
Design Solutions is rarely integrated with the enterprise solution.
What TCS Provides: TCS works with energy companies to help them
with production process management by effective digitization of their
production processes. We offer Plant Information Management System,
SCADA and automation, Refinery supply chain management, Reliability
Centered Maintenance, Integration with ERP.
Health Safety Current Challenges: Organizations have seen an Increased focus on
Environment Solutions business responsiveness for Health, Safety and Environment. Need has
been felt for digitization and integration of safety procedures and work
management processes through an integrated ERP system.
What TCS Provides:
TCS has expertise in developing and customizing Safe Work Permit
Systems for individual client-site/infrastructure requirements. TCS also
provides consulting, transformation and support services for SAP - EHS
and MetricStream - GRC Solutions.
Supply Chain Current Challenges: Increasing price volatilities have seen a great impact
Management Solutions on the profits for energy companies. Minimizing operating costs can be
achieved through better management of the existing Supply Chain - a
challenge many organizations are forced to work towards with great
urgency. Optimizing costs and improving service levels, integrating the
planning and optimization applications with ERP systems are some of
the other major challenges which need to be tackled.
What TCS Provides: TCS offers customized solutions for global oil and
30

31. gas companies providing Consulting, Transformation, Support services
for Supply Chain Management Solutions. Other solutions include
Distribution Planning and Execution, Transportation Planning and
Execution.
Business Intelligence Current Challenges:
and Performance  A “single version of truth” from various operational,
Management Solutions transactional, ERP, planning and optimization and corporate
reporting systems.
 Integrated planning tools, user friendly Dashboards and CPM
Scorecards.
 Defined appropriate KPIs to measure business performance and
create reliable Balanced Score Card Applications.
 Automatically measure and present KPIs with a visual appeal, in
a near-real-time scenario
What TCS Provides: At TCS we begin with helping organizations define
their KPIs for Balanced Scorecard Applications. Help them Implement
and Support Business Intelligence and Planning Applications through a
clear BI Strategy.
TCS also offer:
 Consulting and Implementing Services for Data Integration and
Data Quality Assurance Initiatives
 Support Services for Regulatory Reporting Scenarios, Strategic
Reporting Initiatives and Performance Benchmarking
Applications.
TCS new areas of focus include:
Digital Oil Field Current Challenges:
Solutions  Ever-growing energy demands necessitate quick decisions on
exploration and production (EandP),
 Real-time data availability becomes critical for shifting analysis
and decision-making responsibilities out of the EandP site to a
centralized onshore location,
 An ageing workforce and limited experience resources brings up
the need for higher levels of automation and remote logistics for
the oil fields.
What TCS provides: Digital Oil Fields Solutions enable total remote
control with minimum on-site presence and centralize the information
where greater computing and analyzing resources are available. TCS
leverages its experience with upstream applications, technology
applications, real time systems, and EAI standards to help oil and gas
companies integrate their EandP data for remote decision-making
processes. Some of our specific offerings include Remote Collaboration
Center, Field wide optimization, GandG modeling, Environment
Monitoring, Reliability Centered Maintenance, and Enterprise Asset
Management.
High Performing Assets Current Challenges:
Solutions  Optimum utilization of assets and improving asset visibility
31

32.  Increasing productivity and enhancing customer satisfaction
What TCS provides: TCS provides you with the "High Performing Assets"
Solutions which helps in integrating the topfloor levels of your
enterprise to the shop floor, increases asset visibility and helps you
monitor and utilize the assets better and helps achieve a your core
business objectives.
Integrated Pipeline Current Challenges: Limited integration between SCADA and CPM
Management Solutions (Computerized Pipeline Management System), SCADA and GMS (Gas
Management System), GMS and ERP. Reports are sought from disparate
systems separately and manually compiled for integrated reporting and
decision making, and for generating financial documents including
invoices and debit and credit notes.
What TCS provides: Integration of various pipeline management
systems, and consulting, transformation and support services for these
systems. Advantage of TCS’ in-depth experience of integrating
Process/Machinery Automation with ERP and BI applications, Process
Automation & Adaptive Manufacturing, and Control Systems.
Integrated Wind Farm Current Challenges: Need for integration of Wind Farms Machine Data in
Management Solutions real-time. Better capacity utilization, higher reliability of assets at lower
maintenance costs. Geographical location demands better automation to
manage these windmills. Non availability of end to end solutions
incorporating all functional, operational and commercial requirements.
What TCS provides: Networking and infrastructure services to integrate
Location Servers to Central Servers, enabling real-time data transfer.
“Perfect Plant” solutions to integrate SCADA, Machine Data with ERP and
BI solutions. Develop and Deploy ERP solutions for Plant Maintenance
including Preventive and Predictive, Historians, Inventory and Spare
Part management system, RCMO, Purchasing, Work-Force management,
Financial solutions, Billing Solutions, and Accounting solutions.
Opportunity to leverage TCS’ experience in developing and deploying
SCADA based operating solutions.
Energy Trading & Risk Current Challenges: Need for fully integrated sets of software to manage
Management Solutions front, middle and back office functions. Software requirements change
with a variation in commodities traded, assets employed, location of
assets, business strategy and business processes. Impact of new
regulations such as the Sarbanes-Oxley Act on software requirements.
What TCS Provides: Advisory services for identifying the suitable energy
trading product, Implementation of third party products, Custom
Application development in Energy Trading, Application
Implementation, Roll-out, Upgrade and Support, leveraging TCS’
experience in providing solutions for Commodity Trading (Financial
Services).
32

33. Segments:
Upstream - Exploration TCS provide customized solutions for Upstream Oil & Gas companies of
& Production all of sizes across key geographies to address specific business
challenges.
Some of their key offerings for the segment include:
 Enterprise Solutions
 Enterprise Asset Management Solutions
 Health Safety Environment Solutions
 Plant Automation and Design Solutions
 Business Intelligence and Performance Management Solutions
TCS New Area of Focus:
 Digital Oil Field Solutions
Midstream - TCS partner with Midstream Oil & Gas companies to provide them with
Transportation tailored IT services and solutions to address specific business needs.
Some of TCS key offerings for the segment include:
 Enterprise Solutions
 Enterprise Asset Management Solutions
 Supply Chain Management Solutions
Our New Area of Focus:
 Integrated Pipeline Management Solutions
Downstream - Refining TCS provide customized solutions for Downstream Oil & Gas companies
& Distribution operating in the Refining and Distribution domains across key
geographies to address specific business challenges.
Some of TCS key offerings for the segment include:
 Enterprise Solutions
 Enterprise Asset Management Solutions
 Plant Automation and Design Solutions
 Health Safety Environment Solutions
 Business Intelligence and Performance Management Solutions
 Supply Chain Management Solutions
Wind Energy TCS provide wind energy companies with customized solutions to
address specific business needs.
TCS key offering for the segment includes:
 Integrated Wind Farm Management Solutions
Resource Strength:
 2000 consultants in the Oil & Gas domain
Business Value:
 TCS have over 2000 consultants in the Oil & Gas domain who have completed over 100
engagements and have helped global energy companies to achieve business agility through
33

34. Business Transformation, IT enabled process standardization, Optimization of costs and
Deployment of Best in Class Decision Support Systems. These are enabled by:
 Global Delivery Models to improve business coverage and optimize costs
 Deep domain expertise leading to domain specific solutions
 Next generation IT Outsourcing models such as Development Factories, Shared
Services and Platform Based Solutions
Key Clients:
BP (August 26, 2009)  BP selects TCS as a strategic partner in transformational IT
program
 TCS selected for engagements in Refining, Manufacturing and
Corporate IT with opportunities across fuels value chain
including Upstream and Trading
 BP assessed TCS on capability to deliver innovation for efficient
management of applications (application development and
application maintenance (ADAM)), Oil and Gas sector knowledge
and reduce cost through effective leverage of multiple levers
including Global Network Delivery Model.
http://www.tcs.com/news_events/press_releases/Pages/BP-TCS-
strategic-partner-transformational-IT.aspx
34

35. SERVICE PORTFOLIO
TCS SERVICE OFFERINGS
TCS BUSINESS CONSULTING SERVICES
EBUSINESS CONSULTING
eBusiness strategy formulation ERP cost/benefit analysis and eAssessment
Systems blueprinting and solution formulation Solution architecture
Acquisition integration and infrastructure Performance/scalability audits, security audits,
consolidation studies usability audits
QUALITY CONSULTING
Six Sigma improvement opportunity assessment Software quality assessment
Six Sigma planning and competency Six Sigma implementation strategy assessment
Creativity and innovation laboratory (Think-Kit Corporate executive workshop
Training)
TECHNOLOGY CONSULTING
Enterprise and Integration architecture definition Performance assessment, optimization and tuning
and assessment
Linux Web services and application hosting Service and product aggregation architecture
consultation design
Network design, development and integration Embedded control feasibility studies and reverse
services engineering
Audio, video and transmission signal processing VLSI design
consulting
Business continuity planning Process integration-based architectural and
workflow design
TCS SOFTWARE, HARDWARE AND SYSTEMS SERVICES
APPLICATION DEVELOPMENT AND MAINTENANCE
Software migration Application development
Reengineering Application maintenance and support
Euro solutions (currency compliant applications Application testing
and tools)
APPLICATION MAINTENANCE AND SUPPORT
System documentation Test environment creation
Productivity gains tools Helpdesk creation/automation
Focus area consulting Application improvement/reengineering
REENGINEERING
Systems assessment Legacy system redevelopment
Interface reengineering Systems consolidations (monosourcing)
Incremental reengineering System documentation
MIGRATION SERVICES
Target environment selection Capacity planning
Strategy definition Strategy deployment
35

36. Implementation support Legacy migration conceptualization
TESTING SERVICES
Software validation Software verification
36

37. PRODUCTS & PLATFORMS
 Exegenix® Intelligent Document  TCS Direct Metal Deposition CAM
Conversion Solutions  TCS Stand Alone Post Processor
 SupportCentral - Business Social  TCS WebFACTORe (Web-enabled Plant
Productivity Platform Maintenance Management Tool)
 TCS Digital Certification Services /  TCS Enterprise Integration and Control
Public Key Infrastructure (PKI) Suite Environment
 TCS Tax Mantra™ Integrated Tax  TCS SmartBox (Next Generation
Solution Industrial Controller Development
 TCS Data Cleansing Framework Framework)
 TCS Business Rules Engine  TCS Sevak - Self Service Terminals
 TCS Experience Based KM (Knowledge  TCS Rapid Sigma (Six Sigma Solution for
Management) Continuous Improvement)
 TCS Call Management Solution  TCS Teamcenter for Medical Devices
 TCS Certificate Validation Server  TCS Clin-e2e
 TCS File Authentication Solution  TCS Hospital Management Solution
 TCS eLearning Effectiveness  TCS Silicone Ambulatory ECG Device and
Measurement Solution Solution
 TCS Code Generator Framework  TCS Enterprise Integration and Control
 TCS Saakshi (Time Stamping Solution) Environment Solution/ Energy and
 TCS Form Authentication Solution Utilities
 TCS eVOLv Multimedia Authoring  TCS Bio-informatics Solution
Solution  VERICUT - Machine Simulation Software
37

38. ALLIANCE, WINS, M&A, ANALYST QUOTES
STRATEGIC ALLIANCES
SAP
Alliance Focus
 TCS has been an SAP alliance partner for close to 15 years now
 TCS is also the first Global Services Partner for SAP from Asia since 2006
 Partnership Level:
 SAP BusinessObjects - Strategic Partner
 Services Partner
 SAP BusinessObjects - OEM Partners
As a result, we are not only one of the largest, but also among the fastest growing global partners of
SAP
Solution Focus
Industry Focus
They are manufacturing; automotive; chemicals; life sciences; oil and gas; utilities; metals and
mining; high tech; professional services; travel, transportation and hospitality; telecom; retail and
consumer packaged goods; and banking and insurance. The partnership also provides industry-
specific analytical solutions based on SAP Business Objects, for several verticals, such as Warranty
Analytics and Healthcare Provider Analytics
38

39. SAP Practice
 SAP Business Objects: With 1400+ consultants, TCS is one of the largest Business Objects
consulting partners and has developed multiple industry-specific analytics offerings
 BPO, on-demand and hosted solutions based on SAP
Oracle
Alliance Focus
 TCS are partners with oracle since 1987 and now are a Certified Advantage Partner
 TCS and Oracle have extended their partnership by investing in strengthening their alliance
across Asia Pacific, Europe, the U.K. and Ireland, South Africa, Middle East and North
America.
Solution offering
Oracle E-Business Suite, PeopleSoft Enterprise, JD Edwards EnterpriseOne, JD Edwards World,
Siebel and Oracle Fusion
39

40. Industry Focus
Cisco
Alliance Focus
 The TCS-Cisco partnership has been active since 2003
 This partnership focuses on Cisco technologies, including the next generation datacenters
(Cisco Unified Computing Systems), advanced networking, security and collaboration. It
also focuses on developing replicable go-to-market business solutions leveraging cutting-
edge Cisco technologies like UCS, and TCS strengths in IT application services, IT
infrastructure services and domain expertise in key industry verticals
Solution Offering
Joint solutions (go-to-market)
 Technology solutions: Nextgen Datacenter, Advanced Networking, Security solutions
 Business solutions: Nextgen Banking
 Business model: Cloud computing, Infrastructure-as-a-Service
40

41. Industry Focus
 Banking and Financial Services
 Insurance
 Manufacturing
 Energy and Utilities
 Small and Medium Businesses
41

42. KEY WINS
 One of Canada's large financial institutions selected TCS as a strategic partner to globally
support IT, BPO and infrastructure services across all lines of business
 A Fortune Top 50 Healthcare company has selected TCS to be their transformation and
technology partner
 A US based large baking and financial service institution has selected TCS as a partner to
support its strategic initiative to achieve best in the class technology services across its
global locations
 The phoenix Group has acknowledged TCS' success with the ongoing Diligenta
transformation program by transferring 1.7 million policies managed by another third party
in a multi-year contract worth over $250 million
 A leading publishing and education service provider has chosen TCS to be their sole
provider for supporting and maintaining their global technology platform
 TCS entered into a multi-year strategic partnership with a leading grocery retailer to drive
operational efficiency and partner in their strategic initiatives through integration of IT,
infrastructure and shared services
 TCS has been engaged by a leading general merchandise retailer based in the North America
to establish a large centralized assurance center of excellence to standardize its testing
processes and drive productivity across all its business units
 a state government in India selected TCS to transform its food and civil supplies system
RECENT WINS
3Q10
 Tata Consultancy Services, HCL Infosystems and Integra Micro System have been awarded a
contract worth $53.5m from Bank of India to provide IT-based applications for financial
inclusion, according to press reports. The bank had a three-year plan to disburse credit
worth $2.7bn and open 12.5 million no-frill accounts, including 1.2 million in urban areas, a
senior official at the bank said. HCL, TCS and Integra Micro System will provide smart card-
based systems. Integra will also be involved in mobile-based applications. HCL has
commenced work on a pilot project in Ranchi in Jharkhand and Thane, adjoining Mumbai.
TCS is engaged in pilot projects in Bhagalpur in Bihar and Khandwa in Madhya Pradesh. BoI
plans to cover 40,000 villages, out of which 7,400 villages will get services by March 2011. It
has already opened 3.56 million no-frills accounts and issued 0.45 million smart cards up to
June 2010
 Tata Consultancy Services has been awarded a contract for establishing and managing the
State Data Center for the State of Karnataka. The state-of-the-art SDC will enhance the
infrastructure required to consolidate the state-level applications and will be interoperable
with the existing infrastructure. TCS is already associated with the Center for e-Governance
in setting up the new Secretariat LAN and managing the entire Secretariat LAN of the
government of Karnataka for five years
42

43.  Tata Consultancy Services has been awarded a contract from AGL Energy to manage its
technology infrastructure. The value of the contract is $48.2m over five years. Prior to this
contract, TCS has been executing a number of programs for AGL covering advanced
metering, gas trading, pricing engine and multiple SAP projects. Over the past three years,
the TCS-AGL relationship has evolved into a “Full Services Play” covering consulting,
implementation, assurance, outsourcing and support. Today, over 650 TCS consultants
deliver these engagements for AGL. Most of these projects are either second generation
outsourcing or new projects
 Tata Consultancy Services (TCS) has entered into a significant multi-year agreement with
North American grocery retailers Supervalu for a full services engagement leveraging IT,
infrastructure services and BPO. The engagement with TCS is transformational in nature
and will drive operational efficiencies for the firm through the integration of IT, BPO and
infrastructure services. As a part of this engagement, more than 600 Supervalu India
associates will become a part of TCS
 Tata Consultancy Services’ UK-based subsidiary Diligenta has been awarded contracts with
The Phoenix Group and Old Mutual International following the transfer of Unisys Insurance
Services Limited’s (UISL) UK life and pensions services business to Diligenta. Diligenta’s
new contract with The Phoenix Group has been extended by an additional six years until
2018, and both contracts will generate $386.4million in revenue for the company over that
period. Diligenta will begin delivering the services currently provided to UISL’s clients on
September 1, 2010. Diligenta was selected as the preferred bidder following a rigorous
selection process by UISL’s largest client
2Q10
 Tata Consultancy Services has been awarded an e-governance contract from the Madhya
Pradesh government. The value of the contract is $27.8m. Under the contract, TCS will
support the Madhya Pradesh government as it introduces IT applications in the budget
making process. TCS will help to improve the existing system and will not only strengthen
the budget preparations but also support the bill making process. Infosys was also in the
race for the contract but it lost out to TCS as the latter had quoted less operational expenses
 Tata Consultancy Services has been awarded a multi-year outsourcing contract from
Telenor Norway. The contract comprises application maintenance and development
services and will involve a modernization of Telenor’s Norway’s application portfolio across
its OSS, fixed, mobile, data warehouse and accounting system domains
1Q10
 Tata Consultancy Services has been awarded a contract from Rolls-Royce to provide a range
of engineering services across the entire product life-cycle. Under the contract, TCS will
support and enable the Rolls-Royce strategy to expand its engineering services footprint in
India. TCS will set up an engineering centre to cater to Rolls-Royce design and engineering
requirements in Bangalore. Rolls-Royce chose to partner with TCS for its technical and
project management capabilities, following a comprehensive and competitive evaluation
process
43

44.  Tata Consultancy Services has been awarded a five-year contract from Malaysia Airlines.
Under the terms of the deal, TCS will provide IT infrastructure management of MAS’ data
centers, IT networks and IT security. TCS will also set up an ITIL V3 compliant service
management organization under a unique ‘build, operate and transfer’ methodology for
MAS. The partnership is the part of MAS’ strategic IT outsourcing program to transform the
airlines operations, as part of its business transformation plan (BTP2) to provide seamless
internal customer experience
CONTRACTS WON BY TCS
Geographic Value Announced Duration
Clients Description
scope (US$ mn) Date (Months)
National United Kingdom 968.0 12 Nov 2010 120 The contract covers all aspects of
Employment scheme administration, including
Savings Trust web-based enrolment, record keeping,
contribution collection and details of
each individual’s retirement pot
Bank of India India 53.5 30 Sep 2010 36 HCL, TCS and Integra Micro System
will provide smart card-based
systems. Integra will also be involved
in mobile-based applications
Government India 18.0 27 Sep 2010 36 TCS will establishing and managing
of Karnataka the State Data Center (SDC) for the
State of Karnataka. The state-of-the-
art SDC will enhance the
infrastructure required to consolidate
the state-level applications and will be
interoperable with the existing
infrastructure
AGL Energy Australia 48.2 29 Sep 2010 60 TCS to manage technology
infrastructure
Supervalu Inc India; United 100.0 15 Sep 2010 36 TCS to provide full services
States engagement leveraging IT,
infrastructure services and BPO
Old Mutual United Kingdom 72.0 01 Sep 2010 72 TCS UK-based subsidiary Diligenta has
Investment been awarded contracts with The
Partners Phoenix Group and Old Mutual
International following the transfer of
Unisys Insurance Services Limited’s
(UISL) UK life and pensions services
business to Diligenta
44

45. Phoenix United Kingdom 312.0 01 Sep 2010 72 TCS UK-based subsidiary Diligenta has
Group been awarded contracts with The
Phoenix Group and Old Mutual
International following the transfer of
Unisys Insurance Services Limited’s
(UISL) UK life and pensions services
business to Diligenta
Government India 27.8 27 Aug 2010 36 TCS has been awarded an e-
of Madhya governance contract from the Madhya
Pradesh Pradesh government
Telenor India; Norway 10.0 16 Jun 2010 36 The contract comprises application
Norge AS maintenance and development
services and will involve a
modernization of Telenor’s Norway’s
application portfolio across its OSS,
fixed, mobile, data warehouse and
accounting system domains
Rolls Royce India; United 18.0 21 Apr 2010 36 TCS will support and enable the Rolls-
Kingdom Royce strategy to expand its
engineering services footprint in India
Malaysia Malaysia 30.0 15 Mar 2010 60 TCS will provide IT infrastructure
Airlines management of MAS’ data centers, IT
networks and IT security
45

46. IT SERVICES CONTRACTS ANALYTICS
46

47. MERGER & ACQUISITIONS
3Q 10
 On October 8, 2010, the company has acquired 100% equity share capital of SUPERVALU
Services India Private Limited
 On September 23, 2010, the Company subscribed to 74% of the equity share capital of
MahaOnline Limited
 National Power Exchange Limited ceased to be an associate of the company w.e.f.
September 04, 2010
2Q10
 On August 31, 2010, the company through its subsidiary, Diligenta Limited, acquired 100%
equity interest in Diligenta 2 Limited (formerly Unisys Insurance Services Limited)
 On July 31, 2010, Tata Consultancy services Chile S.A has merged with TCA BPO Chile SA.
The merged entity is a wholly owned subsidiary of TCS Inversions Chile Limitada
1Q 10
 On June 30, 2010, Custodia De Documentos Interes Limitada has merged with TCS BPO
Chile SA. The merged entity is a wholly owned subsidiary of TCS Inversions Chile Limitada
 On June 30, 2010, Syscrom S.A. Chile has merged with TCS services BPO Chile SA. The
merged entity is a wholly owned subsidiary of TCS Inversions Chile Limitada
1Q09
 The company’s cash in hand increased 3.9% year-to-year during the quarter, but decreased
11.5% sequentially to $268.3 million. TBR believes that despite the company’s January
acquisition of Citigroup Global Services, TCS will keep its options open regarding further
acquisitions to remain in line with its goal of geographic expansion
4Q08
 TCS expanded its presence in the Indian Banking and Financial Services market by
acquiring Citigroup Inc.’s stake in Citigroup Global Services Limited (CGSL). TCS acquired
CGSL, which is based in India and offers captive business process outsourcing services, for a
cash consideration of $512 million. In addition to finalizing the purchase of CGSL, TCS
agreed to provide process outsourcing services to Citigroup and its affiliates in an
outsourcing deal worth $2.5 billion over the next 9.5 years
47