company profile implementation 2015-2016 (semester 1)
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selama kurun waktu 2015 dan semester 1 2016, Squad berhasil membukukan 88 persen kemenangannya dalam berbagai tender (pitching). Beberapa event marketing yang berhasil dimenangkan, terakum dalam porto folio ini.
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company profile implementation 2015-2016 (semester 1)
- 1. n copyright @squad 2016 I M P L E M E N T A T I O N 2015 – 2016 (semester I)
- 2. Pitching Successful 88% wins 12% lose Budget (IDR) >1M 1M-500 100-500 100 < Jutarupiah 5 10 15 20 Project Profile 2014 - 2015 Level of Satisfaction excellent good poor 40% 48% 2%
- 3. Tata Motors Distribusi Indonesia Activity Super Ace Super Challenge (fun rally) Area Nasional (Jawa-Sumatera-Sulawesi) Target market Business owner K.P.I 500 person (total) Realization 500 person (total) Entertainment Lunch, music perform, mini games and door prize, photo booth A.T.L Flyer, Spanduk, mass media (online & print) Venue Malang, Surabaya, Jombang, Tulungagung, Lampung, Makasar, Medan, Purwakarta, Jakarta, Cikarang, Bandung Pick Up Super Ace Event Management and Strategy Concept Brand Awareness Brand Experience Event service Execution Production Manpower Valuation Excellent Excellent Excellent Excellent Excellent Excellent *base on client Valuation I M P L E M E N T A T I O N 2015 - 2016 BRAND ACTIVATION Massive
- 4. I M P L E M E N T A T I O N
- 5. PT So Good Food Activity Real Good Goes to School Area East Jawa Target market Student (elementary school) K.P.I 10.000 person (total) Realization 18.000 person (total) Entertainment School idols A.T.L Poster, Spanduk, Flyer, TV (MNC group) Venue 40 sekolah SD di Jawa Timur (40 titik) REAL GOOD Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Excellent Excellent I M P L E M E N T A T I O N 2015 - 2016 BRAND ACTIVATION Massive *base on client Valuation
- 6. I M P L E M E N T A T I O N
- 7. PT So Good Food Activity Research Market, Direct sell, Brand Building, Mapping New Market, Sampling Area Surabaya and Sidoarjo Target market Family / female Target Sales 1oo pack / venue Realization 150 pack / venue A.T.L Baliho, Spanduk, Mobile Branding, Umbul- umbul, Video Filler, poster, Brosur Venue 5 modern market SO GOOD Event Management and Strategy Concept Brand Awareness Brand Experience Event service Execution Production Manpower Valuation Excellent Excellent Good Excellent Good Excellent I M P L E M E N T A T I O N 2016 BRAND ACTIVATION Product Sampling & Direct selling *base on client Valuation
- 8. I M P L E M E N T A T I O N
- 9. Unilever Indonesia Activity Research Market, Direct sell, Brand Building, Mapping New Market, Sampling Area Jawa Timur Target market Female ( 22 – 40 years old) Target Sales 1oo pack / venue Realization 150 pack / venue A.T.L Baliho, Spanduk, Mobile Branding, Umbul- umbul, Video Filler, poster, Brosur Venue 100 titik pasar di seluruh Jawa Timur Royco & Kecap Bango Event Management and Strategy Concept Brand Awareness Brand Experience Event service Execution Production Manpower Valuation Excellent Excellent Excellent Good Good Excellent I M P L E M E N T A T I O N 2015 BRAND ACTIVATION Product Sampling & Direct selling *base on client Valuation
- 10. I M P L E M E N T A T I O N
- 11. LG Indonesia Activity LG G5 and friens tour Indonesia Area Surabaya Target market Urban Target Sample 500 exp Realization 500 exp A.T.L Mobile Branding, Flyering, Brosur, Display Iklan dan Advetorial Venue Galaxy Mall Surabaya LG G5 Play Ground Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Good Excellent Good Excellent I M P L E M E N T A T I O N 2012 BRAND ACTIVATION Product Sampling & Direct selling *base on client Valuation
- 12. I M P L E M E N T A T I O N
- 13. First Media Activity Meet and Great with minion and finn and jake (official costum) Area Surabaya Target Market Teen, young, female K.P.I 1000 person Realization 1000 person Guest star Minnion Finn and Jake A.T.L Baliho, Umbul-umbul, Harian Surya Venue Ciputra World Surabaya EXHIBITION Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Good Excellent I M P L E M E N T A T I O N 2016 09 – 15 Mei EXHIBITION *base on client Valuation
- 14. I M P L E M E N T A T I O N
- 15. Tata Motors Distribusi Indonesia Activity Mini showroom (creative booth), Selling, Product knowledge, data base collect Area Makasar Target Market Entrepreneur, business owner K.P.I 1500 person Realization 1500 person Gimmick Doorprize A.T.L Baliho, Umbul-umbul, brosur, mass media Venue Four Point Landak, Makasar GIAAS MAKASAR Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Excellent Excellent I M P L E M E N T A T I O N 2016 18 – 22 Mei EXHIBITION *base on client Valuation
- 16. I M P L E M E N T A T I O N
- 17. PT Pegadaian Persero Kanwil Jatim Activity Internal Gathering Fun walk Area East Jawa Target Market Employee K.P.I 1500 (invitation) Realization 1500 Entertainment Bagindas (grup band Jakarta) A.T.L Spanduk, Baliho, Umbul-umbul Venue Parkir Timur Plaza Surabaya PEGADAIAN ANNIVERSARY 114 & 115 Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Excellent Excellent I M P L E M E N T A T I O N 2015 - 2016 GATHERING *base on client Valuation
- 18. I M P L E M E N T A T I O N
- 19. PT Saka Indonesia Activity Employee gathering (carnival) Area Jawa Timur Target Market employee K.P.I 2.000 employee (invitation) Realization 2.000 employee A.T.L Spanduk, umbul-umbul, poster Venue Surabaya Night Carnival SAKA INDONESIA Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Excellent Excellent I M P L E M E N T A T I O N 2016 GATHERING *base on client Valuation
- 20. I M P L E M E N T A T I O N
- 21. LG Indonesia Activity Launching and gathering LG with Dealer Area East Java Target Market Owner dealer K.P.I 35 invitation (exclusive invitation) Keynote speaker President director LG Indonesia A.T.L Umbul-umbul, poster, brosur, baliho Venue Hall Santika primier Hotel Surabaya LG Dealer Gathering Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Good Excellent Excellent Excellent I M P L E M E N T A T I O N 2016 GATHERING *base on client Valuation
- 22. I M P L E M E N T A T I O N
- 23. Tata Motors Distribusi Indonesia Activity Costumer Gathering Area East Java Target Market Owner dealer K.P.I 35 invitation (exclusive invitation) Keynote speaker Sales Team Tata Motors Distribusi Indonesia A.T.L Umbul-umbul, poster, brosur, baliho Venue Malang, Surabaya, Jombang, Tulungagung, Lampung, Makasar, Medan, Purwakarta, Jakarta, Cikarang, Bandung Costumer Gathering Super Ace EX2 Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Excellent Excellent I M P L E M E N T A T I O N 2016 GATHERING *base on client Valuation
- 24. I M P L E M E N T A T I O N
- 25. CONCERT PT Gudang Garam Tbk Activity Community lifestyle and extreme Area Surabaya Target Market Young (18-28 years old) K.P.I 500 Person Realization 500 person Entertainment Artist Indie band lokal A.T.L Umbul-umbul, Spanduk, Baliho, Flyering Venue 2 titik HOP di Surabaya PROJAM Event Management and Strategy Concept Brand Awareness Event service Execution Production Manpower Valuation Excellent Excellent Excellent Good Good I M P L E M E N T A T I O N 2015 *base on client Valuation
- 26. I M P L E M E N T A T I O N