Square provides an intuitive and comprehensive POS solution for small businesses to handle customer transactions. Their product line includes card readers, stands, and registers that integrate software for invoicing, payments, and payroll. While Square is not yet profitable, it has high expected growth rates and low debt levels. Founded in 2009, Square has received several rounds of funding, integrated with Starbucks in 2012, and went public in 2015. The company's "secret sauce" is the intuitive design of its hardware and software that provides small businesses with an easy to use all-in-one solution.

1. presentation by Tej Nagaraja
Square

2. The Problem
Small businesses require an intuitive, comprehensive, and low maintenance solution
to handle customer transactions.

3. The Product
● Square reader for chip cards (left) - $49
● Magstripe reader (right) - free with sign up

4. The Product
● iPad stand for $169

5. The Product
● Square register for $999

6. The Product
● Software to manage it all
○ Customize, send, and track invoices
○ Handle payments in person or online
○ Square Capital
○ Square Payroll

7. Financial Info
Is Square profitable?

8. Financial Info
Is Square profitable?
Not yet.
But ...
● Expected growth rate - 120.78%
● Debt makes up 45% of equity
○ low debt obligation
○ reduced risk of investment
source: simplywall.st

9. A Brief Company History
● Feb, 2009 - Jack Dorsey founds company
● Nov, 2009 - Series A: $10 million
● Aug, 2012 - Starbucks invests, integrates
● Sept, 2012 - Series D: $200 million
● June, 2015 - 1,171 employees
● Oct, 2015 - IPO on NYSE
● Apr, 2018 - Acquires Weebly

10. Secret Sauce
The intuitive design of the product and user experience
○ Simple yet elegant hardware
○ Easy to integrate
○ Free to try
○ No monthly fee commitment

11. Competition in the POS Industry
Payline Fatt Merchant Shopify Square
At least one flat rate
pricing model
N N Y Y
Free trial N N Y (14 days) Y (unlimited)
No monthly fees N N N Y
All in one solution N Y N Y

12. Will Square Succeed?
In my opinion, yes.
● The secret sauce
● Lagging competition
● Local food vendors + Starbucks
● Expected consumers will likely always exist
● Battle-tested leadership

13. References
● All Square product images from
https://squareup.com
● Financial analysis and graph from
https://simplywall.st/stocks/us/software/nyse-sq/square/news/when-will-square-inc-nysesq-turn-a-profit/
● Competitor analysis from