The document describes a student company called Primea Products that aims to launch new products to market while promoting personal and regional growth. It has a president and departments for finance, marketing, ecology and charity, and production. The company's first product is "Tasty Grapes" which they surveyed customers about. They also produce "Chocolate and Caramelized Nuts" and calculations show they had revenues of €1,356 and expenses of the same amount. Their marketing includes leaflets, business cards and local press. They won 4th place in a student company competition and the president received an award for best manager. Future plans include finishing product sales and contributing to charity.

1. PRIMEA
PRODUCTS
STUDENT´S COMPANY
Priority
Realisation
Initiative
Morality
Enthusiasm
Activity

2. Aims of the company
 make a successful company
 launch a new product to the market
 personal growth of students
 propagation of our region

3. Structure of the company
President
Eva Čapková
Financial
affairs
Ladislav
Slezák
Marketing
Michaela
Ficová
Ecology and
charity
Nikola Spurná
Production
Jan Henych
Personal
affairs
Tomáš Daňo
Production
Marketing President Financial
affairs Personal
affairs
Ecology
and
charity

4. Corporate Social Responsibility
= corporate conscience, corporate
citizenship, responsible business
 corporate self-regulation integrated into a business
model, self-motivated workers, reliability, dialogue
 workshops, lectures, contribution to charity,
ecology

5. Tasty Grapes
HARVEST
ASSORTMENT
WASHING
FILLING
CONSERVING
PACKING

6. Analysis
1. Do you like our product?
2. How does it taste to you?
3. Have you ever tasted something similiar?
4. Have you ever met with something similiar?
5. Is the price acceptable for you?
0
10
20
30
40
50
60
70
80
90
100
Question 1. Questino 2. Question 3. Question 4. Question 5.
Yes
No
We have questioned about 100 people at school events
and our questions were mostly focused on our main
product “Tasty Grapes“.

7. Chocolate and caramelized nuts

8. Calculations
Item Reality
Yarn 0,05 €
Honey, others 0,15 €
Covers 0,47 €
Grapes 0,06 €
Energies 0,19 €
Transport 0,02 €
Salary 0,28 €
Propagation 0,08 €
In total 1,3 €
Item Reality
Yarn 0,02 €
Chocolate 0,04 €
Nuts 0,04 €
Covers 0,02 €
Energy 0,07 €
Salary 0,07 €
Propagation 0,05 €
In total 0,31 €
Chocolate and
caramelized nuts
Tasty Grapes
Revenues in € Expenses in €
Deposit 278 €
Production expenses
(electricity…)
418 €
Revenues at school 275 € Raw material + covers 525 €
Revenues out of school 238 € Charity + ecology 135 €
Goods - 312 pieces in
stock
565 € Return the deposit 278 €
In total 1 356 € In total 1 356 €

9. Marketing
 leaflets
 business cards
 local press
 web page
http://primeaproducts-cz.webnode.cz

10. Our greatest achievement
Competition: JA Student´s company of the year
2016
 from 156 student´s companies only 40 companies
have moved on and we were one of them
 our company has won 4-th place
 our personal director has received the “Student
Leadership Award“ for the best manager

11. Future plans
 finish the selling of all products =
profit
 charity contribution - a dog shelter

12. Thanks for your attention
Primea
Products
