COMOTION is a fitness tracking app that allows solo exercisers to form teams and take on coordinated exercise missions together. It works by networking data from GPS-enabled fitness apps to fill a gap in the market by incorporating teamwork into solo exercise. The founder, William Doyle-Capitman, created COMOTION to address the pain points of exercising alone being dull, lonely, and hard to stick to by allowing social accountability, interaction with friends, and shared goals through coordinated exercise missions. COMOTION plans to use a freemium model with premium memberships, brand sponsorships, and affiliate marketing to become profitable between its second and third years as the connected fitness market grows.

1. What is COMOTION?

2. What is COMOTION?
turns solo exercise into a team sport

3. The Basics
COMOTION . . .
• Allows users solo exercisers to form teams and take on coordinated exercise
missions together
• Works by networking the data from GPS-enabled fitness tracking apps
• Fills a gap in the fitness tracking market by incorporating the experience of
teamwork into solo exercise

4. Brought to you by
William Doyle-Capitman:
• MBA in Marketing (Baruch), BA in Sociology (Vassar)
• Background in product management, consulting and furniture design
• Competitive amateur bike racer

5. The Pain Point
Exercising on your own is:
- Dull
- Lonely
- Hard to stick to

6. The Solution
Teamwork, through COMOTION
COMOTION allows:
+ Social Accountability
+ Interaction with friends
+ Shared goals

7. 1 - Sync your tracking app

8. 2 – Invite friends to your team

9. 3 – Split up the mission tasks

10. 4 – Play coordinated exercise missions

11. The Market
Global revenues for fitness tracking products:
$1.7bil in 2010
$4.1bil by 2014 (Technavio, Dec, 2011)
U.S. Fitness and health market:
$25bil and growing (IBISWorld)
Potential 2012 market for fitness tracking:
8 to 12 million people
Estimated user base:
COMOTION User Base Growth
Year 1: 100,000 users 1,000,000
800,000
Year 4: 800,000 users 800,000
600,000
400,000 400,000
200,000 100,000
10,000
0
Year 1 (Alpha) Year Two Year Three Year Four
(Beta)

12. Competitors & Partners
Data Sources - strategic partners Data Users – competition
Devices Native Apps 3rd Party Game Layers

13. Business Model
A “Freemium" business model with multiple monetization channels:
- Premium Memberships to COMOTION ELITE
• Added features & customizable missions
- Brand Sponsorship
• Sponsored missions and experiences
- Affiliate Marketing Program
• Earn real life rewards through in-game achievements

14. Financials
$2,500,000
Revenue
$2,000,000
$1,500,000 Revenue (Optimistic)
Revenue (Medium)
$1,000,000
Revenue (Conservative)
Expense
$500,000
$0
Year 1 (Alpha) Year Two (Beta) Year Three Year Four
Costs: Mostly attributable to marketing and technical team
Break-even: Between 2nd and 3rd year
Profits: $500k to $1.3mil in year 4, depending on revenue

15. Thanks for learning about COMOTION
Questions, please!
This presentation is available at: www.slideshare.net/WilliamD-C
William Doyle-Capitman
williamdoylecapitman@gmail.com