About SteOne Ventures

1. Never Alone
Helping you successfully execute in the US

2. Index
About StepOne 3
Market Figures 4
Why StepOne 6
Our Products 7
Location 9
Shareholders Information 10
Press Coverage 11
Contacts 12
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3. About StepOne
Our goal
StepOne’s model is a breakthrough in servicing high-tech companies that seek to enter the US market.
StepOne is more than a bridge: we ensure that our clients enter the market prepared, with a clearly-
defined strategy, and possessing the network needed to reach our clients ´goals.
Company profile of our prospects
StepOne targets innovative companies with successful business models that are already proven in Spain.
Our goal is to find talented management teams that are committed to succeeding in the US market.
Sectors
We focus on high growth sectors where innovation plays an important role:
IT Internet Life Sciences Cleantech
StepOne’s success rests on our team. Our team members, graduates of universities such as Harvard,
Stanford, Oxford University and Boston College, and have the experience and knowledge necessary for
our client’s success. Our expertise is supplemented by our extensive network of advisors.
We have the people, the knowledge, and the infrastructure to help you succeed
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4. Market Figures
Spain - USA Exports Trend (IT) Spain - USA Exports Trend (Energy & Environment)
2004 - 2008 2004 - 2008
%
400.000 1.600.000 R = 35 1.503.180
365.341
CAG
350.000 1.400.000 1.306.442
300.000 1.200.000 1.124.615
250.000 223.271 1.000.000
200.000 180.822 800.000 698.183
161.525
150.000 126.647 600.000
447.655
100.000 400.000
50.000 200.000
0 0
2004 2005 2006 2007 2008 2004 2005 2006 2007 2008
Figures in !M Source: ICEX
By the numbers
22% Innovative IT companies that consider internationalization as a top priority (AETIC, 2008)
90% VC investments in Spain focused on consolidation and expansion of their companies (ASCRI)
5.7% Total Spanish technology that is exported
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5. Challenges going into the US
•! 305M people market size
US Market Environment •! 50 States, each with different laws
•! Strong relationship between universities and private corporations
•! Highly competitive market
Strategic and Business •! Relevant technological market: Quality and Quantity
Definition •! Innovative companies established throughout
•! Financial resources, including strong venture capital presence
•! Differences between US and Spanish business culture
Management Adaptation •! Multiculturalism
•! “Business” English
To achieve success, tailored ongoing assessment and training is an absolute
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6. Why StepOne
•! Network in Spain (Institutions, VC, Universities)
US Market Environment
•! Network in US (advisors, experts in Silicon Valley)
•! Strategic approach in US market implementation
Strategic and Business •! Business Plan pitch and corporate overview adaptation
Definition •! Identification and collaboration in appropriate networks,
advisors …
•! Management assessment, training, refinement
Management Adaptation •! Human Resources preparation
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7. Our Products: Global Business Trips
By partnering with top business organizations in Spain, StepOne helps
clients take their first steps into the US market
Partnership
•! StepOne partners
with a public or
private institution to Selection
help sponsor a
Global Business Trip •! Only the most
viable companies
are selected to Preparation
participate
•! Chosen companies
receive a “crash Global Biz Trip
course” in American
business culture •! Businesses take
•! StepOne’s team part in group tours
works full time to to large Bay Area
gain one-on-one tech companies or
meetings with participate in world-
By partnering with relevant players for renown conferences
StepOne, organizations the Spanish in their field
companies
gain valuable exposure •! One-on-one
to both US and Spanish meetings with
relevant US
tech companies while
companies
promoting supplement the GBT
internationalization
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8. Our Products: One-on-One Client Services
StepOne ensures that its clients enter the US market completely
prepared and will be with them from start to finish. StepOne’s business
model is based upon project fees and success fees
Identification
•! Innovation and Selection
uniqueness of the
project •! Top tech companies Adaptation
•! Successful track •! Talented and
record committed •! Management Implementation
•! High growth rates management assessment and
HHRR preparation
•! Attractiveness to •! Geographical setup
the US Market •! Business Plan
•! Logistics &
adaptation
operations
•! Legal support
•! Introduction to the Establishing
•! Strategy market
formulation to enter
in the US
•! Partner/VC
the market
meetings
•! SMART* goals
definition
Phase I (1 – 3 months) Phase II
Project Fees Success Fees
* Specific, Measurable, Attainable, Realistic, Timely 8

9. Client Services: Focusing on Execution
StepOne focuses on fulfilling the objectives that are defined in each
project, which, may consist of any of the following:
Set up operations in the US
Form Technological/Business partnerships with US companies
Attract capital to set up US operations
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10. Location
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11. Shareholders Breakdown
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12. Press Coverage
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13. Contacts
440 N. Wolfe Rd
Sunnyvale, CA 94085
USA
T: +1 (210)573-1112
F: +1 (408) 773-8462
Pedro de Valdivia 14, 1ºB
Madrid 28006
Spain
T: +34 911 292 959
M: +34 625 263 901
F: +34 914 117 242
jennifer@stepone.com
www.stepone.com
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