Kiran Kumar is seeking a responsible position in design and development that utilizes his expertise. He has over 10 years of experience as an art director where he has consistently excelled in creative visual design. His skills include proficiency in Adobe Photoshop, Illustrator, and basic Flash animation. He is efficient in meeting deadlines and collaborating with teams to develop strategic marketing campaigns.
This document discusses cross-platform localization strategies. It begins by introducing the speaker, Lori Lalonde, as an expert in cross-platform development using C# and Xamarin. The rest of the document provides tips and resources for developers regarding localization, networking opportunities through local user groups, and diversity initiatives for women and children interested in coding.
SMXL Milan 2017 - Sleep better at night knowing your brand is safe on the Go...Booster Box
Running paid advertising for a large operation means having your products appearing on tons of sites every day. This could potentially result in showing ads next to inappropriate content that could potentially hurt their brand. While some targeting options in AdWords could help avoiding such situation, a 100% safe solution does not exist. In the past months weeks this has caused more than one headache in the industry resulting in brands & agencies to pull spend from Google. In this presentation we share how our machine learning solution helped our clients gaining back control on where they were showing their ads.
5 Reasons To Procure Professional Web DesignDaniyaalsheikh
While sales and credibility are two basic components for having an expert website for your business, the following 5 reasons will help you to comprehend why a professional designer is important to your business.
www.perfecent.com
This document provides a summary of an individual's background and skills. It states that the person is a native English speaker with elementary Spanish skills, married with two children. Their hobbies include cross stitching, tennis, reading, writing and meditation. Their work experience includes various marketing, sales, social media and graphic design roles. They list proficiencies in programs such as Adobe Photoshop, InDesign and Microsoft Office. Contact information and online profiles are also provided.
Content Jam 2013: Segmentation, Campaigns and Goals: The Three Keys to Cracki...Orbit Media Studios
The document discusses the three keys to understanding Google Analytics (GA): segments, conversion goals, and campaigns. It explains that segments are used to break down aggregate traffic numbers into meaningful subgroups ("the who"). Conversion goals track important actions on a website like sales or leads rather than just traffic ("the what"). Campaigns are used to connect related marketing efforts like Facebook ads, emails and banners that GA sees as separate ("the how"). The document provides examples and emphasizes that understanding these three concepts is necessary to make the best use of data from GA.
The document is advertising an open position on a sales team, looking for someone passionate about selling, driven to succeed, interested in design, and skilled at networking. It provides a link for candidates to learn more about career opportunities at www.trimo.eu/career.
Kiran Kumar is seeking a responsible position in design and development that utilizes his expertise. He has over 10 years of experience as an art director where he has consistently excelled in creative visual design. His skills include proficiency in Adobe Photoshop, Illustrator, and basic Flash animation. He is efficient in meeting deadlines and collaborating with teams to develop strategic marketing campaigns.
This document discusses cross-platform localization strategies. It begins by introducing the speaker, Lori Lalonde, as an expert in cross-platform development using C# and Xamarin. The rest of the document provides tips and resources for developers regarding localization, networking opportunities through local user groups, and diversity initiatives for women and children interested in coding.
SMXL Milan 2017 - Sleep better at night knowing your brand is safe on the Go...Booster Box
Running paid advertising for a large operation means having your products appearing on tons of sites every day. This could potentially result in showing ads next to inappropriate content that could potentially hurt their brand. While some targeting options in AdWords could help avoiding such situation, a 100% safe solution does not exist. In the past months weeks this has caused more than one headache in the industry resulting in brands & agencies to pull spend from Google. In this presentation we share how our machine learning solution helped our clients gaining back control on where they were showing their ads.
5 Reasons To Procure Professional Web DesignDaniyaalsheikh
While sales and credibility are two basic components for having an expert website for your business, the following 5 reasons will help you to comprehend why a professional designer is important to your business.
www.perfecent.com
This document provides a summary of an individual's background and skills. It states that the person is a native English speaker with elementary Spanish skills, married with two children. Their hobbies include cross stitching, tennis, reading, writing and meditation. Their work experience includes various marketing, sales, social media and graphic design roles. They list proficiencies in programs such as Adobe Photoshop, InDesign and Microsoft Office. Contact information and online profiles are also provided.
Content Jam 2013: Segmentation, Campaigns and Goals: The Three Keys to Cracki...Orbit Media Studios
The document discusses the three keys to understanding Google Analytics (GA): segments, conversion goals, and campaigns. It explains that segments are used to break down aggregate traffic numbers into meaningful subgroups ("the who"). Conversion goals track important actions on a website like sales or leads rather than just traffic ("the what"). Campaigns are used to connect related marketing efforts like Facebook ads, emails and banners that GA sees as separate ("the how"). The document provides examples and emphasizes that understanding these three concepts is necessary to make the best use of data from GA.
The document is advertising an open position on a sales team, looking for someone passionate about selling, driven to succeed, interested in design, and skilled at networking. It provides a link for candidates to learn more about career opportunities at www.trimo.eu/career.
The document discusses using machine learning platforms like Amazon Machine Learning and IBM Watson to monitor social media. It provides examples of using these platforms to build a social media monitor that can classify tweets as requiring a response or not, and extend this to determine sentiment, topics, and sender personality. It also discusses gathering additional website data using WordPress analytics to improve predictions.
Setting up a Machine Learning Platform - Monitoring social media the “smart” way10x Nation
This document discusses using machine learning platforms like Amazon Machine Learning and IBM Watson to monitor social media. It provides examples of using these platforms to build a social media monitor that can analyze tweets and determine whether they require a response from customer support. It also discusses gathering additional website traffic data using WordPress analytics to improve predictive models.
How to Build a Product Roadmap by fmr Microsoft Senior PMProduct School
Main Takeaways:
- Stakeholders as your first customers - how to be effective when other teams know more than you
- Using insight as a tool - combine techniques to shape your own approach
- Using external validation methods - bringing an outsiders view to your roadmap
This document provides tips and strategies for startups to work efficiently and implement inbound marketing methods. It recommends optimizing operations by handling key functions like finance, IT, legal etc. internally and outsourcing others. It suggests finding mentors in different business areas and using online education resources. Metrics and feedback loops, listening to customers, modeling successful competitors, and leveraging tools are also advised. Online marketing tactics covered include search engine optimization, landing pages, social media, growth hacking, and casting a wide net through various online channels like YouTube, Slideshare and LinkedIn. Pay-per-click advertising through Google Adwords using Perry Marshall's techniques is highlighted. The document emphasizes taking action, iterating rapidly and focusing on execution over
What Forces Drive Towards Product Innovation by Realeyes PMProduct School
Main takeaways:
- What is the JOB that your product is hired for? Why does it matter?
- How Product Managers personally benefit from structured communication of customer needs
- Real market example of what we discovered while using these approaches
How to be a good IT Product Manager - part 2 - talking to DevelopersBartek Gatz
This is a second part of the presentation about good practices in IT Product Management. This time I focus on collaboration with The Lab.
The presentation was delivered during Tech3Camp conference in October 2014.
Webinar presented by Mike Wittenstein of Storyminers and hosted by BARE International.
Fashion Industry: How can we better influence THE moment of truth? You want to learn how to re-design Customer Experience and increase your brand’s ROI? How can we better understand the psychology of the customers in the industry and create more revenue?
Discover all the replies in these innovative Webinars sponsored by BARE International and hosted by two renowned speakers, who are going to blow your mind with their knowledge and convert you in the Game Changer of the Fashion Retail Industry.
Learn how to unleash the power in a moment of truth at this BARE/Storyminers free webinar. Attendees will learn about customer experience, journey maps, get some leading edge retail examples of moments of truth, learn how customers find/enjoy/share experiences, see how journey maps can help current and future states, and get some market-proven design tips.
All Umbraco developers and agencies benefit if Umbraco gains market share. These are the slides from my talk at the Umbraco UK Festival 2014, with practical tips to help spread the word far and wide.
Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Mana...pcampger
Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg. Wo entstehen die Probleme der Produktmanager? Kann man diese durch eine methodische Arbeitsweise im Produktmanagement lösen?
Am Beispiele Roadmap wir gezeigt, dass es wichtig ist für jede Zielgruppe wie Management, Kunden und andere Teams zu verstehen und spezielle Lösungen (Roadmaps) zu liefern.
The document discusses building an effective growth organization and team. It emphasizes breaking down silos, building an interdisciplinary team, focusing on key metrics or "North Star" metrics, generating and prioritizing growth opportunities through testing and experimentation, and continuously learning and improving through an ongoing process. The overall goal is to drive product growth through a collaborative, data-driven approach.
Out of Home & Digital: Integrated Experiences for Brands and EntertainmentFITC
Presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Presented by Christine Clark, Thinkingbox
Overview
Interactive activations are fun, sought after, expensive and hard to track. Why would anyone want to create hardware that’s meant to be short term if you can’t determine the return on your investment?
Learn from case studies of projects that involve Arduino, Raspberry Pi, projection mapping, biometrics, EEG machines and virtual reality. Creating a stunt or out of home activation takes blood sweat and tears. This talk will focus on some key learnings from the strategy phase through production and delivery.
Objective
Discuss business and production learnings from applications of digital OOH experiences.
Target Audience
Anyone interested in making cool things that bridge the digital and real world.
Five Things Audience Members Will Learn
Planning, how to choose and prep for a digital experience
When to fake it and when to make it
Create greater reach with extensions
Fit a big idea into a budget
Best practices for integration, covering your butt
ProductCamp DC 2014: Tales From The Product FrontlinesShardul Mehta
Shardul and Pradheep have, like many of you been at the forefront of getting products to market and markets to product. In this session they will share tales of success and almost successes and draw the audience into sharing their own product stories and anecdotes. So how about we get together to share stories on topics such as making evangelists out of early customers, how to say "no" when you really mean "no," what do you do when all you have is an idea and what does it take to get recognized and promoted as a product person.
Hacking Inbound: 25+ Proven B2B Lead Generation Quick Wins and Campaign IdeasPR 20/20
This document provides 25+ proven B2B lead generation campaigns and quick wins. It discusses evaluating campaign ideas based on their ability to execute and impact probability. Top campaigns include demo and free trial nurturing emails, dormant email re-engagement, website optimization, and original research reports. It also explores using artificial intelligence for tasks like intelligent SEO, machine-written emails, and analytics to prescribe actions.
Advertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way.
In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue.
Takeaways:
• How to identify and advertise to every target account in your total addressable market
• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
• The exact copy, creative, offers and call to actions we use across millions of dollars of spend to drive tens of millions in revenue
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
The document describes a technique called Feature Injection for lean business analysis, which involves collaboratively exploring business value, user needs, and potential product capabilities through examples in order to incrementally evolve everyone's understanding and deliver solutions in small increments. Feature Injection advocates understanding value, roles, behaviors, and incentives before exploring potential features through examples and user stories to discover the real problems and ensure solutions will provide benefits. Resources for learning more about Feature Injection are provided.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
The document discusses using machine learning platforms like Amazon Machine Learning and IBM Watson to monitor social media. It provides examples of using these platforms to build a social media monitor that can classify tweets as requiring a response or not, and extend this to determine sentiment, topics, and sender personality. It also discusses gathering additional website data using WordPress analytics to improve predictions.
Setting up a Machine Learning Platform - Monitoring social media the “smart” way10x Nation
This document discusses using machine learning platforms like Amazon Machine Learning and IBM Watson to monitor social media. It provides examples of using these platforms to build a social media monitor that can analyze tweets and determine whether they require a response from customer support. It also discusses gathering additional website traffic data using WordPress analytics to improve predictive models.
How to Build a Product Roadmap by fmr Microsoft Senior PMProduct School
Main Takeaways:
- Stakeholders as your first customers - how to be effective when other teams know more than you
- Using insight as a tool - combine techniques to shape your own approach
- Using external validation methods - bringing an outsiders view to your roadmap
This document provides tips and strategies for startups to work efficiently and implement inbound marketing methods. It recommends optimizing operations by handling key functions like finance, IT, legal etc. internally and outsourcing others. It suggests finding mentors in different business areas and using online education resources. Metrics and feedback loops, listening to customers, modeling successful competitors, and leveraging tools are also advised. Online marketing tactics covered include search engine optimization, landing pages, social media, growth hacking, and casting a wide net through various online channels like YouTube, Slideshare and LinkedIn. Pay-per-click advertising through Google Adwords using Perry Marshall's techniques is highlighted. The document emphasizes taking action, iterating rapidly and focusing on execution over
What Forces Drive Towards Product Innovation by Realeyes PMProduct School
Main takeaways:
- What is the JOB that your product is hired for? Why does it matter?
- How Product Managers personally benefit from structured communication of customer needs
- Real market example of what we discovered while using these approaches
How to be a good IT Product Manager - part 2 - talking to DevelopersBartek Gatz
This is a second part of the presentation about good practices in IT Product Management. This time I focus on collaboration with The Lab.
The presentation was delivered during Tech3Camp conference in October 2014.
Webinar presented by Mike Wittenstein of Storyminers and hosted by BARE International.
Fashion Industry: How can we better influence THE moment of truth? You want to learn how to re-design Customer Experience and increase your brand’s ROI? How can we better understand the psychology of the customers in the industry and create more revenue?
Discover all the replies in these innovative Webinars sponsored by BARE International and hosted by two renowned speakers, who are going to blow your mind with their knowledge and convert you in the Game Changer of the Fashion Retail Industry.
Learn how to unleash the power in a moment of truth at this BARE/Storyminers free webinar. Attendees will learn about customer experience, journey maps, get some leading edge retail examples of moments of truth, learn how customers find/enjoy/share experiences, see how journey maps can help current and future states, and get some market-proven design tips.
All Umbraco developers and agencies benefit if Umbraco gains market share. These are the slides from my talk at the Umbraco UK Festival 2014, with practical tips to help spread the word far and wide.
Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Mana...pcampger
Arbeitsalltag im Produktmanagement bewältigen mit Hilfe des Open Product Management Workflow ™ - ProductCamp 2014 Nürnberg. Wo entstehen die Probleme der Produktmanager? Kann man diese durch eine methodische Arbeitsweise im Produktmanagement lösen?
Am Beispiele Roadmap wir gezeigt, dass es wichtig ist für jede Zielgruppe wie Management, Kunden und andere Teams zu verstehen und spezielle Lösungen (Roadmaps) zu liefern.
The document discusses building an effective growth organization and team. It emphasizes breaking down silos, building an interdisciplinary team, focusing on key metrics or "North Star" metrics, generating and prioritizing growth opportunities through testing and experimentation, and continuously learning and improving through an ongoing process. The overall goal is to drive product growth through a collaborative, data-driven approach.
Out of Home & Digital: Integrated Experiences for Brands and EntertainmentFITC
Presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Presented by Christine Clark, Thinkingbox
Overview
Interactive activations are fun, sought after, expensive and hard to track. Why would anyone want to create hardware that’s meant to be short term if you can’t determine the return on your investment?
Learn from case studies of projects that involve Arduino, Raspberry Pi, projection mapping, biometrics, EEG machines and virtual reality. Creating a stunt or out of home activation takes blood sweat and tears. This talk will focus on some key learnings from the strategy phase through production and delivery.
Objective
Discuss business and production learnings from applications of digital OOH experiences.
Target Audience
Anyone interested in making cool things that bridge the digital and real world.
Five Things Audience Members Will Learn
Planning, how to choose and prep for a digital experience
When to fake it and when to make it
Create greater reach with extensions
Fit a big idea into a budget
Best practices for integration, covering your butt
ProductCamp DC 2014: Tales From The Product FrontlinesShardul Mehta
Shardul and Pradheep have, like many of you been at the forefront of getting products to market and markets to product. In this session they will share tales of success and almost successes and draw the audience into sharing their own product stories and anecdotes. So how about we get together to share stories on topics such as making evangelists out of early customers, how to say "no" when you really mean "no," what do you do when all you have is an idea and what does it take to get recognized and promoted as a product person.
Hacking Inbound: 25+ Proven B2B Lead Generation Quick Wins and Campaign IdeasPR 20/20
This document provides 25+ proven B2B lead generation campaigns and quick wins. It discusses evaluating campaign ideas based on their ability to execute and impact probability. Top campaigns include demo and free trial nurturing emails, dormant email re-engagement, website optimization, and original research reports. It also explores using artificial intelligence for tasks like intelligent SEO, machine-written emails, and analytics to prescribe actions.
Advertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way.
In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue.
Takeaways:
• How to identify and advertise to every target account in your total addressable market
• Tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
• The exact copy, creative, offers and call to actions we use across millions of dollars of spend to drive tens of millions in revenue
Are your paid social campaigns generating the results you want?
B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.
Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.
In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.
During this SEJ Webinar, you will learn:
A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.
How to overcome uniquely B2B challenges in driving leads through paid social channels.
How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.
It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?
Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.
The document describes a technique called Feature Injection for lean business analysis, which involves collaboratively exploring business value, user needs, and potential product capabilities through examples in order to incrementally evolve everyone's understanding and deliver solutions in small increments. Feature Injection advocates understanding value, roles, behaviors, and incentives before exploring potential features through examples and user stories to discover the real problems and ensure solutions will provide benefits. Resources for learning more about Feature Injection are provided.
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
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Nesse slide vo lançar algumas perguntas respondendo como todas essas provisões estão sendo ameaçadas por novos algoritmos de IA. FMRI scan
A maioria das transações hoje já são feitas por algoritmos que podem processar em 1 segundo mais do que um ser humano pode processar em um ano.
No dia 28 de abril de 2013 hackers sírio invadiram uma conta do da Casa branca dizendo que a mesma havia sido atacada e o presidente Obama havia se ferido. Algoritmos de trade que monitoram constamente as notícias reagiram a notícia vendendo ações em um ritmo acelerado. A Down Jones partiu em queda livre, em 60 segundos caiu 1050 pontos equivalente cento e seis bilhões de dólares. Alguns minutos depois a acessoria da casa branca anúncio que o Twitter era falso, os algoritmos fizeram a ação reversa e em poucos minutos recuperaram praticamente todas as percas.
Um dos trabalhos dos médicos é identificar sintomas em pacientes e comparar com seu conhecimento obtido previamente e assim realizar um diagnóstico. Meu médico tem só alguns minutos para realizar um diagnóstico porque é só o que meu plano de saúde paga, isso só da tempo para algumas perguntas e um rápido exame médico, com isso meu médico cruza referencia com meu histórico médico.....
Diagnósticos de câncer com algoritmos como o Watson
Nesse slide vo lançar algumas perguntas respondendo como todas essas provisões estão sendo ameaçadas por novos algoritmos de IA. FMRI scan
A maioria das transações hoje já são feitas por algoritmos que podem processar em 1 segundo mais do que um ser humano pode processar em um ano.
No dia 28 de abril de 2013 hackers sírio invadiram uma conta do da Casa branca dizendo que a mesma havia sido atacada e o presidente Obama havia se ferido. Algoritmos de trade que monitoram constamente as notícias reagiram a notícia vendendo ações em um ritmo acelerado. A Down Jones partiu em queda livre, em 60 segundos caiu 1050 pontos equivalente cento e seis bilhões de dólares. Alguns minutos depois a acessoria da casa branca anúncio que o Twitter era falso, os algoritmos fizeram a ação reversa e em poucos minutos recuperaram praticamente todas as percas.
Um dos trabalhos dos médicos é identificar sintomas em pacientes e comparar com seu conhecimento obtido previamente e assim realizar um diagnóstico. Meu médico tem só alguns minutos para realizar um diagnóstico porque é só o que meu plano de saúde paga, isso só da tempo para algumas perguntas e um rápido exame médico, com isso meu médico cruza referencia com meu histórico médico.....
Diagnósticos de câncer com algoritmos como o Watson
Nesse slide vo lançar algumas perguntas respondendo como todas essas provisões estão sendo ameaçadas por novos algoritmos de IA. FMRI scan
A maioria das transações hoje já são feitas por algoritmos que podem processar em 1 segundo mais do que um ser humano pode processar em um ano.
No dia 28 de abril de 2013 hackers sírio invadiram uma conta do da Casa branca dizendo que a mesma havia sido atacada e o presidente Obama havia se ferido. Algoritmos de trade que monitoram constamente as notícias reagiram a notícia vendendo ações em um ritmo acelerado. A Down Jones partiu em queda livre, em 60 segundos caiu 1050 pontos equivalente cento e seis bilhões de dólares. Alguns minutos depois a acessoria da casa branca anúncio que o Twitter era falso, os algoritmos fizeram a ação reversa e em poucos minutos recuperaram praticamente todas as percas.
Um dos trabalhos dos médicos é identificar sintomas em pacientes e comparar com seu conhecimento obtido previamente e assim realizar um diagnóstico. Meu médico tem só alguns minutos para realizar um diagnóstico porque é só o que meu plano de saúde paga, isso só da tempo para algumas perguntas e um rápido exame médico, com isso meu médico cruza referencia com meu histórico médico.....
Diagnósticos de câncer com algoritmos como o Watson
Nesse slide vo lançar algumas perguntas respondendo como todas essas provisões estão sendo ameaçadas por novos algoritmos de IA. FMRI scan
A maioria das transações hoje já são feitas por algoritmos que podem processar em 1 segundo mais do que um ser humano pode processar em um ano.
No dia 28 de abril de 2013 hackers sírio invadiram uma conta do da Casa branca dizendo que a mesma havia sido atacada e o presidente Obama havia se ferido. Algoritmos de trade que monitoram constamente as notícias reagiram a notícia vendendo ações em um ritmo acelerado. A Down Jones partiu em queda livre, em 60 segundos caiu 1050 pontos equivalente cento e seis bilhões de dólares. Alguns minutos depois a acessoria da casa branca anúncio que o Twitter era falso, os algoritmos fizeram a ação reversa e em poucos minutos recuperaram praticamente todas as percas.
Um dos trabalhos dos médicos é identificar sintomas em pacientes e comparar com seu conhecimento obtido previamente e assim realizar um diagnóstico. Meu médico tem só alguns minutos para realizar um diagnóstico porque é só o que meu plano de saúde paga, isso só da tempo para algumas perguntas e um rápido exame médico, com isso meu médico cruza referencia com meu histórico médico.....
Diagnósticos de câncer com algoritmos como o Watson
Preocupação com a demanda e não com o resultado final
CLIENTES DA UNIDADE
Fcamara
Imersão - Empatia Caso 1 - Não vale a pena
Ideação - Empatia Caso 2 - Custo benefício desproporcional
Ideação - Imersão Caso 3 - Falta de insumos
Prototipação - Validação de Hipóteses Caso 4 - Modelo de negócios inviável
Teste de protótipo - Imersão Caso 5 - Hipóteses não validadas
Teste de protótipo - Ideação Caso 6 - Gerar nova solução com co-criação