SlideShare a Scribd company logo
The Right Side of the Tracks
You can’t go wrong… New York City Commuter Rail Advertising ,[object Object],[object Object],[object Object]
New York City commuters from upscale bedroom communities in Long Island and Connecticut travel an average nearly 40 minutes each way to work in Manhattan . 2-Sheet Platform Poster Interior Car Card Captivate this audience with Platform Posters and Interior Cards 2x daily Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
Reach a higher concentration of affluent commuters with a rail campaign… Taking a taxi to and from work is the most expensive way to commute in NYC. Commuting by railroad was second. But, only 1% of New Yorkers who commute to work every day take a cab. Over half use mass transit.  You’re customer takes the train, your advertising should, too.
Impacting affluent neighborhoods mornings and evenings on the daily commute...
What is included in the NY Commuter Rail System? ,[object Object],[object Object],[object Object]
Who rides the New York Commuter Rail System?
LIRR Demographics ,[object Object],[object Object],Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
Metro North Demographics ,[object Object],[object Object],Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
Whether it’s the advertising exec headed to Madison Avenue from Westchester or the young hedge funder en route to Greenwich from Grand Central, they’re all important and they’re all on the train… Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
Ridership ,[object Object],[object Object],[object Object],[object Object]
Ridership on Metro-North RR booming… ,[object Object],[object Object],[object Object]
 
LIRR Media Opportunities 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Interior Car Cards Brand Trains Commuter Rail Clocks Timetables Stripes Platform Bulletins Station Dominations
Metro North Media Opportunities 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Interior Car Cards Bar Cards Brand Trains Commuter Rail Clocks Timetables Platform Bulletins Platform Kiosks Station Dominations
1-Sheet Platform Poster ,[object Object],[object Object],[object Object],[object Object]
2-Sheet Platform Poster ,[object Object],[object Object]
3-Sheet Platform Poster ,[object Object],[object Object],[object Object]
Interior Rail Car Cards ,[object Object],[object Object]
Platform Kiosks ,[object Object],[object Object],[object Object]
Commuter Clocks ,[object Object],[object Object],[object Object]
Station Domination  North Terminal Grand Central
Station Domination  The Shed Grand Central
Station Domination  Amtrak  Penn Station
Engagement & Interaction Rail + Social Media =  more consumer face time  with your brand.  Commuters treat the train like an office away from home: Stephanie Marchesi of the marketing firm Fleishman-Hillard in New York catches the 7 a.m. train to Manhattan and immediately pulls out her Internet-connected laptop and BlackBerry. For the next hour, it is as if she is in the office, she says: “When I am commuting, I have not disappeared.”  The same is true, she says, on the 5:57 p.m. train back home.
What are the benefits to Commuter Rail advertising? Reach who you want… … when you need to. Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10) ,[object Object],[object Object],[object Object]
Highly coveted 25-54 with HHI $150,000+ Nearly one out of three NY rail commuters has flown for business in the last 12 months.  Only 25% of all JFK or LGA passengers in the last 12 months flew for business.  LIRR & Metro North commuters are nearly 5x more likely to take 5+ business flights per year. Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10) Reach a higher concentration of business flyers…
 
 
You’re in good company…
The right side of the tracks… ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Commuter rail ny

Towns buildings, freeways and railroads - la città 1
Towns   buildings, freeways and railroads - la città 1Towns   buildings, freeways and railroads - la città 1
Towns buildings, freeways and railroads - la città 1
Mario Fissore
 
NJ_Media Kit_2015_Web
NJ_Media Kit_2015_WebNJ_Media Kit_2015_Web
NJ_Media Kit_2015_WebAsher Khan
 
Transit report layout 2017 final single pages
Transit report layout 2017 final single pagesTransit report layout 2017 final single pages
Transit report layout 2017 final single pages
Alison Baumann
 
types of advertisement || recents trend in advertisement
types of advertisement || recents trend in advertisementtypes of advertisement || recents trend in advertisement
types of advertisement || recents trend in advertisement
RAHUL DHAMIJA
 
Metro Traffic 2009 Jacksonville
Metro Traffic 2009   JacksonvilleMetro Traffic 2009   Jacksonville
Metro Traffic 2009 Jacksonville
Howard Wolpoff
 
metromedia kit - new york 2015
metromedia kit - new york 2015metromedia kit - new york 2015
metromedia kit - new york 2015
Metro Media
 
Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)
Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)
Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)
CIPR Local Public Service Group
 
Rail Advertising Advertise on UK Trains & in Stations - Oct_2022.pptx
Rail Advertising Advertise on UK Trains & in Stations  - Oct_2022.pptxRail Advertising Advertise on UK Trains & in Stations  - Oct_2022.pptx
Rail Advertising Advertise on UK Trains & in Stations - Oct_2022.pptx
PMAOutdoor
 
VTA's Next Network: Your Transit Choices
VTA's Next Network: Your Transit ChoicesVTA's Next Network: Your Transit Choices
VTA's Next Network: Your Transit Choices
SCVTA
 
Metro US 2014 Media Kit
Metro US 2014 Media KitMetro US 2014 Media Kit
Metro US 2014 Media Kit
Metro Media
 
2013 CityLites USA Media Kit
2013 CityLites USA Media Kit2013 CityLites USA Media Kit
2013 CityLites USA Media KitRobert Kalman
 
The Best of CityLab's The Future of Transportation
The Best of CityLab's The Future of TransportationThe Best of CityLab's The Future of Transportation
The Best of CityLab's The Future of Transportation
The Rockefeller Foundation
 
metromedia kit - national 2015
metromedia kit - national 2015metromedia kit - national 2015
metromedia kit - national 2015
Metro Media
 
8 major public transportation expansion projects
8 major public transportation expansion projects8 major public transportation expansion projects
8 major public transportation expansion projects
JLL
 
metromedia kit - philadelphia 2015
metromedia kit - philadelphia 2015metromedia kit - philadelphia 2015
metromedia kit - philadelphia 2015
Metro Media
 
Equity Position Deck Sans Video
Equity Position Deck Sans VideoEquity Position Deck Sans Video
Equity Position Deck Sans Video
ViamediaCharleston
 
Infrastructure Investments for a Sustainable Downtown Nashville - The Circulator
Infrastructure Investments for a Sustainable Downtown Nashville - The CirculatorInfrastructure Investments for a Sustainable Downtown Nashville - The Circulator
Infrastructure Investments for a Sustainable Downtown Nashville - The Circulator
transitnownashville
 

Similar to Commuter rail ny (20)

Towns buildings, freeways and railroads - la città 1
Towns   buildings, freeways and railroads - la città 1Towns   buildings, freeways and railroads - la città 1
Towns buildings, freeways and railroads - la città 1
 
NJ_Media Kit_2015_Web
NJ_Media Kit_2015_WebNJ_Media Kit_2015_Web
NJ_Media Kit_2015_Web
 
Transit report layout 2017 final single pages
Transit report layout 2017 final single pagesTransit report layout 2017 final single pages
Transit report layout 2017 final single pages
 
types of advertisement || recents trend in advertisement
types of advertisement || recents trend in advertisementtypes of advertisement || recents trend in advertisement
types of advertisement || recents trend in advertisement
 
Metro Traffic 2009 Jacksonville
Metro Traffic 2009   JacksonvilleMetro Traffic 2009   Jacksonville
Metro Traffic 2009 Jacksonville
 
metromedia kit - new york 2015
metromedia kit - new york 2015metromedia kit - new york 2015
metromedia kit - new york 2015
 
Bix 1
Bix 1Bix 1
Bix 1
 
Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)
Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)
Friday 10.00: Is the public sector destroying local newspapers? (Chris Payne)
 
Rail Advertising Advertise on UK Trains & in Stations - Oct_2022.pptx
Rail Advertising Advertise on UK Trains & in Stations  - Oct_2022.pptxRail Advertising Advertise on UK Trains & in Stations  - Oct_2022.pptx
Rail Advertising Advertise on UK Trains & in Stations - Oct_2022.pptx
 
VTA's Next Network: Your Transit Choices
VTA's Next Network: Your Transit ChoicesVTA's Next Network: Your Transit Choices
VTA's Next Network: Your Transit Choices
 
Metro US 2014 Media Kit
Metro US 2014 Media KitMetro US 2014 Media Kit
Metro US 2014 Media Kit
 
2013 CityLites USA Media Kit
2013 CityLites USA Media Kit2013 CityLites USA Media Kit
2013 CityLites USA Media Kit
 
The Best of CityLab's The Future of Transportation
The Best of CityLab's The Future of TransportationThe Best of CityLab's The Future of Transportation
The Best of CityLab's The Future of Transportation
 
metromedia kit - national 2015
metromedia kit - national 2015metromedia kit - national 2015
metromedia kit - national 2015
 
8 major public transportation expansion projects
8 major public transportation expansion projects8 major public transportation expansion projects
8 major public transportation expansion projects
 
metromedia kit - philadelphia 2015
metromedia kit - philadelphia 2015metromedia kit - philadelphia 2015
metromedia kit - philadelphia 2015
 
Equity Position Deck Sans Video
Equity Position Deck Sans VideoEquity Position Deck Sans Video
Equity Position Deck Sans Video
 
Internship Project
Internship ProjectInternship Project
Internship Project
 
Infrastructure Investments for a Sustainable Downtown Nashville - The Circulator
Infrastructure Investments for a Sustainable Downtown Nashville - The CirculatorInfrastructure Investments for a Sustainable Downtown Nashville - The Circulator
Infrastructure Investments for a Sustainable Downtown Nashville - The Circulator
 
Paid Media and Mail
Paid Media and MailPaid Media and Mail
Paid Media and Mail
 

Recently uploaded

The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Any kyc Account
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
daothibichhang1
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
narasimhamurthyh4
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
 

Recently uploaded (20)

The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.docBài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
 

Commuter rail ny

  • 1. The Right Side of the Tracks
  • 2.
  • 3. New York City commuters from upscale bedroom communities in Long Island and Connecticut travel an average nearly 40 minutes each way to work in Manhattan . 2-Sheet Platform Poster Interior Car Card Captivate this audience with Platform Posters and Interior Cards 2x daily Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
  • 4. Reach a higher concentration of affluent commuters with a rail campaign… Taking a taxi to and from work is the most expensive way to commute in NYC. Commuting by railroad was second. But, only 1% of New Yorkers who commute to work every day take a cab. Over half use mass transit. You’re customer takes the train, your advertising should, too.
  • 5. Impacting affluent neighborhoods mornings and evenings on the daily commute...
  • 6.
  • 7. Who rides the New York Commuter Rail System?
  • 8.
  • 9.
  • 10. Whether it’s the advertising exec headed to Madison Avenue from Westchester or the young hedge funder en route to Greenwich from Grand Central, they’re all important and they’re all on the train… Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10)
  • 11.
  • 12.
  • 13.  
  • 14. LIRR Media Opportunities 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Interior Car Cards Brand Trains Commuter Rail Clocks Timetables Stripes Platform Bulletins Station Dominations
  • 15. Metro North Media Opportunities 1-Sheet Posters 2-Sheet Posters 3-Sheet Posters (Vertical) Interior Car Cards Bar Cards Brand Trains Commuter Rail Clocks Timetables Platform Bulletins Platform Kiosks Station Dominations
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Station Domination North Terminal Grand Central
  • 23. Station Domination The Shed Grand Central
  • 24. Station Domination Amtrak Penn Station
  • 25. Engagement & Interaction Rail + Social Media = more consumer face time with your brand. Commuters treat the train like an office away from home: Stephanie Marchesi of the marketing firm Fleishman-Hillard in New York catches the 7 a.m. train to Manhattan and immediately pulls out her Internet-connected laptop and BlackBerry. For the next hour, it is as if she is in the office, she says: “When I am commuting, I have not disappeared.” The same is true, she says, on the 5:57 p.m. train back home.
  • 26.
  • 27. Highly coveted 25-54 with HHI $150,000+ Nearly one out of three NY rail commuters has flown for business in the last 12 months. Only 25% of all JFK or LGA passengers in the last 12 months flew for business. LIRR & Metro North commuters are nearly 5x more likely to take 5+ business flights per year. Scarborough Research - New York DMA, 2011 Release 2 (March 10-August 10) Reach a higher concentration of business flyers…
  • 28.  
  • 29.  
  • 30. You’re in good company…
  • 31.