Zetland is a 21.3 person media company with four founders from legacy media. They focus on producing 2-3 daily explanatory features, a daily news briefing, visual and audio content, and large-scale live journalism. They have a subscription-only business model of €13.3 per month with 8,500 members after 18 months of rapid growth. They expect to break even within 6 months and integrate their audience through user involvement as a cultural priority, radical transparency and a human tone of voice to build integrity and trust.

1. Zetland_

2. What we publish
‣ 2-3 daily features
(explanatory/analytical)
‣ Handmade daily news briefing
‣ Visual & audio
‣ Large-scale live journalism

5. Who we are
‣ 21,3 people
‣ Four founders from
legacy media
‣ Young talent in
feature writing
‣ UX, data and design
focused, backed by
investors from IT.

6. Business
‣ 100% subscription, 0% adds
‣ €13,3 / month
‣ 8.500 members (after 18 months)
‣ Rapid growth
‣ 18 months old, expect break-even in 6 months
‣ Network AND marketing-driven

7. Integrating the audience

16. Integrating the audience
!

17. #1
User involvement is not strategy – it is culture
#2
Radical transparancy + human tone-of-voice
+ accepting loss of power = integrity = trust = success
#3
Creating a positive environment for human online
interaction around current affairs is possible
… and valuable … and difficult … and happening.

18. Jakob Moll
moll@zetland.dk
+45 5330 4380