How companies can approach community building strategically. Tactics for developing the communitiy base, content development, and distribution are addressed. Lastly, I present a case to illustrate a positive ROI.

1. Community Building Strategies for the Web January 21, 2010

9. CASE STUDY Rose Associates, Inc. The firm operates throughout the East Coast as the developer and manager of more than 30 million square feet of major office towers, commercial retail centers, mixed-use complexes and high-rise residential buildings. Rose Associates, Inc. was founded in 1928. RoseNYC is a free, easy to use source for no-fee apartments in New York managed by one of New York’s oldest and most respected management companies representing prime landlords throughout the city.

10. CASE STUDY RoseNYC What Did We Do? 1. The client wanted to build a community around people looking for no fee apartments in New York City. [Value Prop] 2. Getting an APT in New York City is high risk and expensive. [Difficult] 3. This is the perfect environment for social networking behavior.

11. CASE STUDY RoseNYC Case Study

14. RoseNYC

16. QUESTIONS Questions?

17. THANK YOU Page Sands Director of Web Strategy [email_address]