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Community
Geeks
Apple Fans
                          Real Estate Agents
    College Students

         Community
WoW Players                  Yelpers
  Software Engineers
                           Home Cooks
Social Psychology
                           Education
            Anthropology

        Community
                       Communication
  Technology
             Marketing
Membership

         Influence
     Community
Reinforcement
           Emotional Connection
                     Sense of Community: A Definition and Theory
                     McMillan & Chavis, 1986
Communities
 of Practice



               Tribes
Communities
 of Practice

      Jean Lave
        Etienne Wenger




                    Situated Learning: Legitimate Peripheral Participation
                    Lave & Wenger, 1991
Communities
 of Practice

               Domain
 Community
       Practice
Communities
 of Practice

               Butchers
College Students
               Computer Programmers
    Quilters
Communities
 of Practice
              Participation
 Excitement        Dialogue
     Rhythm
Seth Godin



             Tribes
             Tribes: We Need You to Lead Us
             Godin, 1991
each other

                  Connected    leader
                             idea


Shared Interest
            Communication

                    Tribes
Innovation
 Surfers
             Software Dev Team
Apple Fans

                   Tribes
Honesty
Innovation
     Lead Where They Go

                 Tribes
Community

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