Communication Strategy for Open Source Projects, or How to get Engineers to Think About Comms Channels
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Presented by: María Cruz, Google Presented at All Things Open 2020 Abstract: In this session, participants will learn how to use a communications logic model, a tool that helps users map out communication channels for any open source project and how they work towards project goals. We will look at application examples for Apache Beam and TensorFlow communities, and how strategic approaches to comms can save contributors time.
![“ google_logo Open Source
Social platforms [...] changed the way we
make and consume content. Creators now
reach a much bigger potential audience, but
these relationships are fleeting, one-sided,
and often overwhelming.
Nadia Eghbal, The making and maintenance of Open Source
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Communication Strategy for Open Source Projects, or How to get Engineers to Think About Comms Channels
- 1. google_logo Open Source Or how to get engineers to think about comms channels. Communication strategies for Open Source projects María Cruz @marianarra_ Program manager, Google Open Source
- 2. “ google_logo Open Source Social platforms [...] changed the way we make and consume content. Creators now reach a much bigger potential audience, but these relationships are fleeting, one-sided, and often overwhelming. Nadia Eghbal, The making and maintenance of Open Source software.
- 3. google_logo Open Source How does collaboration happen in OSS? Mailing lists ● dev@ ● users@ ● … Discussion forums ● Discourse ● Slack ● Discuss ● StackOverflow ● … Events ● Working group meetings ● Conferences ● Community meetups ● … Website(s) ● Project’s blog ● Conference’s blog ● Documentation ● Wiki ● …
- 4. google_logo Open SourceCat blinking GIF, CC-BY-SA 4.0, user:Nicoletse1992 So many communication channels… Are they all aligned with the project’s goals?
- 5. google_logo Open SourceSherlock Holmes portrait, public domain, Sidney Paget. Elementary, my dear cat.
- 6. google_logo Open Source The logic model Activities Output Short term outcomes Mid term outcomes Long term outcomes Changes in abilities and knowledge Changes in behavior, practices, and policies. Changes in condition, culture and/or context.
- 8. google_logo Open Source http://goo.gle/BeamCommsStrat Logic model - Implementation
- 9. google_logo Open Source Outcomes ● Very good reception of the logic model as a tool. ● Implemented on Apache Beam’s wiki, as documentation on how to use the project’s communication channels. ● The recommendations were used to redesign Apache Beam website. Women editing Wikipedia, CC-BY-SA 4.0, user:Webmz
- 10. google_logo Open Source Thank you! María Cruz Program manager, Community engagement mpcruz@google.com