Powerpoint demonstrating Politics and Broadcasting in the Flemish Community by Erica Freund for SIS 645

1. Broadcasting & Political Advertising in the
Flemish Community
http://www.123rf.com/photo_8639445_flag-of-flanders--belgium.html
Policies, Analysis and Recommendations for Reform
By Erica Freund, SIS 645

2. Client: The Belgian Institute for Postal
Services and Telecommunication (BIPT)
 Ensure regulation and
regulatory framework
of communication in
Belgium
 Public and consumer
protection
 Technical tasks
http://www.ispam.nl/archives/7761/voorzitter-eric-van-
heesvelde-verlaat-belgische-telecomwaakhond-bipt/

3. Policy Document:Flemish Community’s
Regulator for the Media (VRM) Media Decree on
Radio and Television Broadcasting
 March 2009
 Article 39 on political
impartiality
 Article 49 on paid
political broadcasting
Above:http://www.cartoonstock.com/newscartoons/directory/b/b
elgium.asp
Below:http://www.cartoonstock.com/newscartoons/directory/m/m
edia.asp

4. Historical Background
 1960s-no separation
between broadcast media
and political community
 1980s-Communities,
deregulation and political
atrophy
 Current- Private sector has
limited amount of
broadcasters & continued
political ties
Above: http://www.brusselsjournal.com/node/2433
Below:
http://en.wikipedia.org/wiki/Vlaamse_Radio-_en_Televisieomroeporganisatie

5. Policy Analysis: FLBA Articles on Politics
and Broadcasting
 Article 39  Article 49
 No discrimination  Makes available
between ideologies broadcasting for
 Political impartiality political parties &
 In line with Belgian candidates
 Payment in return
Constitution Articles
10 and 11  Restriction preceding
elections

6. Policy Analysis: FLBA Articles on Politics
and Broadcasting
 Room for abuse due to lack of “political
advertising” definition
 Contradictory tone and unregulated
implementation
 Framework of regulation-unclear state ‘public
sphere’

7. Recommendations for BIPT
 Define Political
Advertising including
scope
 Increase political
impartiality through
revision of Article 49
Above: http://www.vlaanderen-flanders.org.uk/news.htm
Below:
http://www.theroadtothehorizon.org/2011/02/wanted-belgian-government.html

8. Thank You!