Communication not masturbation

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Presentation for Founder Institute remiding founders to look for publicity when it helps the business the most...Title was meant to be "catchy"

Business Technology

Final advice
• Relationships with journo and bloggers are long term

• Pay for good content, maybe more cost effective than PR

• Blog or tweet or Facebook about your topic, you love it, right?

• If u can afford PR agencies, keep it tight and focussed

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