This document discusses a case study of how one company addressed conflicting priorities between its sustainability, purchasing, and IT departments regarding energy-efficient PCs. It discovered that while sustainability focused on buying efficient PCs, IT wiped their drives and installed an image that did not maintain those efficiencies. By facilitating dialogue between the teams and partnering with IT to create a more efficient image, they estimated $1.5 million in annual electricity savings and improved coordination between the departments' goals.

1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
CommunicatingSustainability(a
reallifeexample)
Sustainable Brands Members Meeting
John Frey/ March 2015

2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“The most importantthing in
communicationis hearingwhat
isn't said”
Peter Drucker

3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
PC Power Management

4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
One Customer – Three Perspectives
Sustainability
I want products that are as energy
efficient as possible so I can make the
biggest impact.
Purchasing
I want to meet my companies technical
requirements for the best possible price
Information Technology (IT)
I want products that are reliable,
manageable, and compatible with our IT
infrastructure

5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What We Discovered Was Happening
Customer purchases
EPEAT/Energy Star
computers
Upon arrival, IT wipes
hard drives and loads
company “image”
Sustainability audits
computers and does
not find energy
management
Purchasing contacts
vendor to see why
computers don’t meet
requirements

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Resolution
• Facilitated a dialog between the CSO
and CIO
• Partnered with IT to develop a
software image with energy savings
enabled
• Showed IT and Sustainability how to
calculate savings from efficiencies
• Estimated $1.5M annual electricity
savings
• Shared best practices with
Procurement to help them facilitate
dialog

7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“the real job of a chief sustainability
officeris ‘to be a ‘chieftranslation
officer’”
Joel Makower, chairman and executive editor of GreenBiz Group Inc.

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thankyou
Contact information