![Gary Carter, Chief Creative Officer, FMX, FreemantleMedia Presentatie ‘Heavy Weight Creativity’ tijdens Amsterdam Cross Media Week. http://www.crossmediaweek.org/uploaded/FILES/Presentations/Gary%20Carter.pdf It is possible to describe what’s happening in the contemporary media by looking at the way communication devices have historically become personalised. Communication devices tend to follow the same pattern of domestication. They move from the public domain, to the domestic, then to the private sphere, and then become intensely personalised. [..] This pattern of movement is followed time after time by communication technology, and you can map the same pattern of movement in the development of so called ‘new media’. Now you can explain this pattern of personalisation by ascribing it to capitalism, the triumph of the market, the segmentation of customer bases. But I think there is something more profoundly human going on.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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