Hoe pas mobiel binnen uw cross-channel strategie?webwinkelvakdag
Retailers en Webwinkels kunnen nu echt niet meer om Mobile Commerce heen.
Maar hoe integreert u m-Commerce als een volwaardig kanaal binnen uw cross-channel strategie?
Aan de hand van een aantal praktijk cases (shopVIP.com, Shopgids.nl en Hunkemöller) zal Nishant de volgende vraagstukken behandelen:
m-Commerce; Site, Apps of Beide?
Mobiel betalen; welke betaalmethoden zijn geschikt?
Mobile Coupons; zelf doen of met een partner?
m-Commerce voor Retailers
Eerste resultaten
Do's & Dont's
De next steps
The document discusses how new media can improve school communication. It suggests that communication in schools is shifting to digital devices like computers and mobile phones. However, this causes problems as students miss information and don't know what to learn. Teachers also have difficulty spreading information. The document proposes using blogs, microblogs, and social media to better connect students and teachers and keep all parties regularly updated in order to motivate students and improve the learning experience.
Amazon Aurora Let's Talk About PerformanceDanilo Poccia
Amazon Aurora is a relational database engine that combines the speed and reliability of high-end commercial databases with the simplicity and cost-effectiveness of open source databases. It delivers up to five times the throughput of standard MySQL running on the same hardware. Amazon Aurora is designed to be compatible with MySQL 5.6, so that existing MySQL applications and tools can run without requiring modification.
Barnes & Noble is a large book retailer that has faced challenges from competitors like Amazon. This document analyzes Barnes & Noble's internal strengths and weaknesses as well as external opportunities and threats. It identifies strategic issues such as declining profit margins and proposes objectives to address these, including partnering with Google to use their resources and creating a new e-reading device. The strategies aim to generate $1 billion for Barnes & Noble within 3 years through this strategic alliance and product.
Barnes & Noble vs. Amazon.com - Comparative Strategy AnalysisEvgenii Gvozdev
This document analyzes the book publishing industry through various frameworks including PEST analysis, Porter's Five Forces, value chain analysis, SWOT analysis, strategic group mapping and international strategy grid. It compares key companies Amazon and Barnes & Noble and assesses their strategic options. Recommendations include decreasing Nook prices, maintaining physical stores while finding new revenue sources, penetrating the Chinese and Indian markets, developing the online store globally, and focusing on books.
Hoe pas mobiel binnen uw cross-channel strategie?webwinkelvakdag
Retailers en Webwinkels kunnen nu echt niet meer om Mobile Commerce heen.
Maar hoe integreert u m-Commerce als een volwaardig kanaal binnen uw cross-channel strategie?
Aan de hand van een aantal praktijk cases (shopVIP.com, Shopgids.nl en Hunkemöller) zal Nishant de volgende vraagstukken behandelen:
m-Commerce; Site, Apps of Beide?
Mobiel betalen; welke betaalmethoden zijn geschikt?
Mobile Coupons; zelf doen of met een partner?
m-Commerce voor Retailers
Eerste resultaten
Do's & Dont's
De next steps
The document discusses how new media can improve school communication. It suggests that communication in schools is shifting to digital devices like computers and mobile phones. However, this causes problems as students miss information and don't know what to learn. Teachers also have difficulty spreading information. The document proposes using blogs, microblogs, and social media to better connect students and teachers and keep all parties regularly updated in order to motivate students and improve the learning experience.
Amazon Aurora Let's Talk About PerformanceDanilo Poccia
Amazon Aurora is a relational database engine that combines the speed and reliability of high-end commercial databases with the simplicity and cost-effectiveness of open source databases. It delivers up to five times the throughput of standard MySQL running on the same hardware. Amazon Aurora is designed to be compatible with MySQL 5.6, so that existing MySQL applications and tools can run without requiring modification.
Barnes & Noble is a large book retailer that has faced challenges from competitors like Amazon. This document analyzes Barnes & Noble's internal strengths and weaknesses as well as external opportunities and threats. It identifies strategic issues such as declining profit margins and proposes objectives to address these, including partnering with Google to use their resources and creating a new e-reading device. The strategies aim to generate $1 billion for Barnes & Noble within 3 years through this strategic alliance and product.
Barnes & Noble vs. Amazon.com - Comparative Strategy AnalysisEvgenii Gvozdev
This document analyzes the book publishing industry through various frameworks including PEST analysis, Porter's Five Forces, value chain analysis, SWOT analysis, strategic group mapping and international strategy grid. It compares key companies Amazon and Barnes & Noble and assesses their strategic options. Recommendations include decreasing Nook prices, maintaining physical stores while finding new revenue sources, penetrating the Chinese and Indian markets, developing the online store globally, and focusing on books.
This document discusses segmentation in supply chain management and provides recommendations for improving Amazon's supply chain operations in Europe. It summarizes that Amazon has expanded from an online bookstore to selling a wide variety of products worldwide through extensive warehousing and delivery networks. However, its European operations have some inefficiencies like repetitive inventory, higher prices, and unreliable cross-border logistics. The document recommends that Amazon adopt a centralized European operations management structure along with strategies like strategic order fulfillment and inventory distribution to reduce costs, managing shipping costs more effectively, and exploring offline retail options.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
This document provides an overview of Amazon.com, Inc. including its business description, products and services, global presence, financials, competitors, and recent milestones. It also analyzes Jeff Bezos as the entrepreneur who founded Amazon and established its culture of metrics, low prices, and continuous innovation. The document discusses Amazon's shift to using software-based recommendations and its focus on proprietary technology and infrastructure to gain a competitive advantage.
The document discusses options for consolidating Amazon's distribution network across Europe. It considers creating a centralized European Distribution Network (EDN) and discusses how that would affect inventory placement, customer experience, staffing, and other factors. The main recommendations are to: 1) adopt centralized operations management with the EDN and a UK-based management office; 2) create cross-docking warehouses in Southern Europe; and 3) leverage techniques from Amazon.com to manage inventory and shipping costs across Europe.
Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore. The company logo represents selling from A to Z with the arrow forming a smile. Amazon expanded successfully into other product categories, established international sites, and drastically increased advertising spending from $50 million in 1998 to promote its expanding product offerings and global expansion.
Amazon is looking to enter the Indian market. It currently has a presence in 3 Indian cities. Its vision is to be the most customer-centric company and provide the best online shopping experience. Entering the Indian market poses some ethical issues around stakeholders like suppliers, customers, employees, competitors, and society. Amazon will need strong logistics, product diversification, and innovation to compete with established Indian e-commerce leader Flipkart and gain market share in India. A SWOT and competitive analysis was conducted to evaluate Amazon's strategy for entering the Indian market.
Amazon is an electronic commerce company launched in 1995 that deals in online shopping, web hosting, and content distribution. It employs over 132,000 people and is available in several languages including English, French, German, Spanish, Italian, Japanese, Chinese, and Brazilian Portuguese. Amazon utilizes different business models and strategies including search engine optimization, email marketing, content marketing, and affiliate marketing. Its backend operations are entirely Linux-based and include four software development centers and large data warehouses to support its global online operations.
Amazon operates a large global supply chain network to support its e-commerce business. It has around 50 warehouses globally, including 20 in the US, to store and fulfill customer orders. Amazon uses a mix of in-house inventory and third-party suppliers to stock products. It aims to deliver most items within one day of ordering to stay competitive. Amazon's supply chain is designed for cost-effectiveness and responsiveness to meet high customer service levels and the wide range of customer demand.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
Amazon began in 1994 as an online bookstore and has since grown to become the largest online retailer in America. It operates 7 websites globally and offers over 20 million products. There are four primary drivers of Amazon's growth: product focus, customer focus, technology focus, and distribution focus. Amazon deals with fluctuating demand through a multi-tier inventory model that aggregates inventory and purchases low demand items in response to customer orders to reduce costs.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
The document provides an overview of Amazon's business model. It describes Amazon's mission, vision, values and core strategies. It outlines Amazon's three customer sets and how it captures attention through its website. It then details the evolution of Amazon's business model, including its expansion into ebooks/Kindle, diversification of revenue streams, and geographical growth. The document also examines Amazon's sales breakdown and international expansion. It concludes that Amazon has grown significantly by logically expanding its resources and channels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J MediaTest
Presentatie gegeven door Petra Schuttel tijdens de MediaTest ontbijtsessie van 24-08-2011 "Een stap verder met je relatiemedia"
Presentatie: What's appening?
Keuzes in multimediaal uitgaven
Petra Schuttel van G+J Corporate Media
This document discusses segmentation in supply chain management and provides recommendations for improving Amazon's supply chain operations in Europe. It summarizes that Amazon has expanded from an online bookstore to selling a wide variety of products worldwide through extensive warehousing and delivery networks. However, its European operations have some inefficiencies like repetitive inventory, higher prices, and unreliable cross-border logistics. The document recommends that Amazon adopt a centralized European operations management structure along with strategies like strategic order fulfillment and inventory distribution to reduce costs, managing shipping costs more effectively, and exploring offline retail options.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
This document provides an overview of Amazon.com, Inc. including its business description, products and services, global presence, financials, competitors, and recent milestones. It also analyzes Jeff Bezos as the entrepreneur who founded Amazon and established its culture of metrics, low prices, and continuous innovation. The document discusses Amazon's shift to using software-based recommendations and its focus on proprietary technology and infrastructure to gain a competitive advantage.
The document discusses options for consolidating Amazon's distribution network across Europe. It considers creating a centralized European Distribution Network (EDN) and discusses how that would affect inventory placement, customer experience, staffing, and other factors. The main recommendations are to: 1) adopt centralized operations management with the EDN and a UK-based management office; 2) create cross-docking warehouses in Southern Europe; and 3) leverage techniques from Amazon.com to manage inventory and shipping costs across Europe.
Amazon was founded in 1994 by Jeff Bezos and launched online in 1995 as an online bookstore. The company logo represents selling from A to Z with the arrow forming a smile. Amazon expanded successfully into other product categories, established international sites, and drastically increased advertising spending from $50 million in 1998 to promote its expanding product offerings and global expansion.
Amazon is looking to enter the Indian market. It currently has a presence in 3 Indian cities. Its vision is to be the most customer-centric company and provide the best online shopping experience. Entering the Indian market poses some ethical issues around stakeholders like suppliers, customers, employees, competitors, and society. Amazon will need strong logistics, product diversification, and innovation to compete with established Indian e-commerce leader Flipkart and gain market share in India. A SWOT and competitive analysis was conducted to evaluate Amazon's strategy for entering the Indian market.
Amazon is an electronic commerce company launched in 1995 that deals in online shopping, web hosting, and content distribution. It employs over 132,000 people and is available in several languages including English, French, German, Spanish, Italian, Japanese, Chinese, and Brazilian Portuguese. Amazon utilizes different business models and strategies including search engine optimization, email marketing, content marketing, and affiliate marketing. Its backend operations are entirely Linux-based and include four software development centers and large data warehouses to support its global online operations.
Amazon operates a large global supply chain network to support its e-commerce business. It has around 50 warehouses globally, including 20 in the US, to store and fulfill customer orders. Amazon uses a mix of in-house inventory and third-party suppliers to stock products. It aims to deliver most items within one day of ordering to stay competitive. Amazon's supply chain is designed for cost-effectiveness and responsiveness to meet high customer service levels and the wide range of customer demand.
The document summarizes information about Amazon, including how it started in 1994 and has become the world's largest online retailer. It discusses how Amazon has succeeded when other online companies failed by welcoming new products, offering a wide range of products and easy selling options for suppliers. The document also presents three case studies: how Amazon succeeded online, whether the Kindle will revolutionize the book industry, and what the future may hold for Amazon, including that cloud computing is a good direction for the company to grow.
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
Amazon began in 1994 as an online bookstore and has since grown to become the largest online retailer in America. It operates 7 websites globally and offers over 20 million products. There are four primary drivers of Amazon's growth: product focus, customer focus, technology focus, and distribution focus. Amazon deals with fluctuating demand through a multi-tier inventory model that aggregates inventory and purchases low demand items in response to customer orders to reduce costs.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
The document provides an overview of Amazon's business model. It describes Amazon's mission, vision, values and core strategies. It outlines Amazon's three customer sets and how it captures attention through its website. It then details the evolution of Amazon's business model, including its expansion into ebooks/Kindle, diversification of revenue streams, and geographical growth. The document also examines Amazon's sales breakdown and international expansion. It concludes that Amazon has grown significantly by logically expanding its resources and channels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
24-08-2011 Mediatest ontbijtsessie | Petra Schuttel | G+J MediaTest
Presentatie gegeven door Petra Schuttel tijdens de MediaTest ontbijtsessie van 24-08-2011 "Een stap verder met je relatiemedia"
Presentatie: What's appening?
Keuzes in multimediaal uitgaven
Petra Schuttel van G+J Corporate Media
Campagneverslag Young Professional Of The Year Frank Van WesselBeFrank
Ieder jaar wordt door Bedrijfsjongerenvereniging ICA (InterCompany Association)de Young Professional of the Year verkiezing georganiseerd.
De prijs voor de beste Marketing Campagne is in 2012 gewonnen door Frank van Wessel.
Frank: "Een mooi resultaat om als Marketing Manager de ‘marketingprijs’ voor de beste campagne te winnen. Het is een mooie beloning en waardering voor alle inspanningen van het hele campagneteam."
Ben je nieuwsgierig naar het Plan van Aanpak van de YPY-campagne? Wat de ervaringen van Frank waren? Wat het campagneteam ondernomen heeft om verbinding te creëren? Mensen in beweging te krijgen? Bekijk het Campagneverslag.
Het lef om te geven: een reis naar de toekomst van marketingBBPMedia1
Waarom sommige bedrijven de komende jaren bruisen en anderen onverwacht wegkwijnen? Om antwoord te krijgen op deze en andere vragen, gaan we op ontdekkingsreis. Digitaal strateeg Wing Cheung is je persoonlijke gids. Vorig jaar haalde hij zich een controversieel avontuur op de hals met #hulpisonderweg dat de gevestigde ideeën over marketing aan het wankelen heeft gebracht. Stap in de tijdmachine naar de toekomst van marketing en maak kennis met nieuwe concepten en denkwijzen die de marketingwereld de komende jaren op zijn kop zetten. Naast een goede dosis inspiratie krijg je praktische handvatten om mee aan de slag te gaan.
Is uw communicatie nog van deze tijd?
Met deze vraag in het achterhoofd, werd deze presentatie voor het Digital Seminar samengesteld.
We nemen u in een “vogelvlucht” mee doorheen het snel evoluerende digitale landschap. Tijdens dit Digital Seminar is er aandacht voor B2B, trends, mobile, e-mail, social media, search engine marketing, … t.e.m. handige tips & tricks.
Ook diverse verwijzingen naar interessante blogs & boeken werden opgenomen.
De presentatie werd samengesteld o.b.v. heel diverse bronnen (online artikels, vakliteratuur, onderzoeken, deelname aan seminars zoals Digital Marketing First, Digital Expertise Training van STIMA, …). Bronnen worden op de diverse slides vermeld. Met speciale dank voor alle relevante info.
Feel free to contact for more information.