Amazon & Reviews: Het Belang van Social ProofLiesbeth Heenk
We denken graag dat we onafhankelijke geesten zijn, maar ondertussen worden we geconditioneerd door de beslissingen van anderen. Iedereen die een product aan de man wil brengen, moet zich rekenschap geven van de kracht van ‘social proof’. Uitgevers zijn daarom gebaat bij positieve beoordelen van hun publicaties. Hoe meer vijfsterren reviews hoe hoger de verkopen. Maar hoe zorg je ervoor dat jouw boeken gerecenseerd worden? Naast het uitsturen van present exemplaren zijn er diverse andere paden die je kunt bewandelen om je (e)boek gerecenseerd te krijgen. En nee, je hoeft geen recensies te kopen..!
Met name op de internationale markt die zich kenmerkt door een stevige competitie, is zichtbaarheid van je publicaties cruciaal. Dit vereist een stevige boekpromotie met een pro-actieve benadering van reviewers.
In deze lezing, gegeven voor het INCT congres over trends in publishng (22 april 2015) bespreekt Liesbeth Heenk van Amsterdam Publishers het belang van social proof en behandelt manieren om reviews te krijgen. Het accent ligt hierbij op het -op een geoorloofde manier- verkrijgen van reviews voor Engelstalige boeken en eBooks die op Amazon staan. Verschillende methodes gelden overigens ook voor andere internationale uitgeefplatforms.
Liesbeth Heenk is eigenaar van Amsterdam Publishers, de Internationale Online Uitgeverij, gespecialiseerd in het uitgeven van eBooks en paperbacks op Amazon.
www.amsterdampublishers.com
Amazon Aurora Let's Talk About PerformanceDanilo Poccia
Amazon Aurora is a relational database engine that combines the speed and reliability of high-end commercial databases with the simplicity and cost-effectiveness of open source databases. It delivers up to five times the throughput of standard MySQL running on the same hardware. Amazon Aurora is designed to be compatible with MySQL 5.6, so that existing MySQL applications and tools can run without requiring modification.
Amazon & Reviews: Het Belang van Social ProofLiesbeth Heenk
We denken graag dat we onafhankelijke geesten zijn, maar ondertussen worden we geconditioneerd door de beslissingen van anderen. Iedereen die een product aan de man wil brengen, moet zich rekenschap geven van de kracht van ‘social proof’. Uitgevers zijn daarom gebaat bij positieve beoordelen van hun publicaties. Hoe meer vijfsterren reviews hoe hoger de verkopen. Maar hoe zorg je ervoor dat jouw boeken gerecenseerd worden? Naast het uitsturen van present exemplaren zijn er diverse andere paden die je kunt bewandelen om je (e)boek gerecenseerd te krijgen. En nee, je hoeft geen recensies te kopen..!
Met name op de internationale markt die zich kenmerkt door een stevige competitie, is zichtbaarheid van je publicaties cruciaal. Dit vereist een stevige boekpromotie met een pro-actieve benadering van reviewers.
In deze lezing, gegeven voor het INCT congres over trends in publishng (22 april 2015) bespreekt Liesbeth Heenk van Amsterdam Publishers het belang van social proof en behandelt manieren om reviews te krijgen. Het accent ligt hierbij op het -op een geoorloofde manier- verkrijgen van reviews voor Engelstalige boeken en eBooks die op Amazon staan. Verschillende methodes gelden overigens ook voor andere internationale uitgeefplatforms.
Liesbeth Heenk is eigenaar van Amsterdam Publishers, de Internationale Online Uitgeverij, gespecialiseerd in het uitgeven van eBooks en paperbacks op Amazon.
www.amsterdampublishers.com
Amazon Aurora Let's Talk About PerformanceDanilo Poccia
Amazon Aurora is a relational database engine that combines the speed and reliability of high-end commercial databases with the simplicity and cost-effectiveness of open source databases. It delivers up to five times the throughput of standard MySQL running on the same hardware. Amazon Aurora is designed to be compatible with MySQL 5.6, so that existing MySQL applications and tools can run without requiring modification.
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
Amazon.com - Company Analysis
Answers the following:
- How did the organization start and evolve
-What were important organizational points of change?
-How did these changes impact the organization?
-What were the organizational responses to these important points of change?
-How did these responses change the organization?
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
This was done as part of a coursework for the Business Model class at Heriot-Watt University.
It was used only in educational services.
I hope you enjoy it and learn something form it, because we certainly learned a lot.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
How the Crazy Dutch Are Innovating Music DiscoveryErwin Blom
As part of the panel 'How the Crazy Dutch Are Innovating Music Discovery', Paradiso's director Mark Minkman talked at SXSW 2017 on the question 'Can data analysis beat bookers intuition?'
Amazon.com - Company Analysis (OD & HRM)Nikhil Saraf
Amazon.com - Company Analysis
Answers the following:
- How did the organization start and evolve
-What were important organizational points of change?
-How did these changes impact the organization?
-What were the organizational responses to these important points of change?
-How did these responses change the organization?
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
Presentation at Seminarium Peru on 15 November 2012 by Charlene Li in Lima. Two presentations were given.
Speech #1: Creating A Successful Social Business Marketing Strategy
With almost a billion members, Facebook's growth and stature is representative of the maturing social media landscape. Social technologies are no longer a bright shiny object, instead representing valuable relationships that require a coherent strategy and disciplined execution.
This session will make a case that social technologies should be a mainstay of your marketing program rather than a second cousin of interactive marketing. We'll look at the implications of this priority shift, using case studies from companies who are making changes to their overall business and marketing programs. We'll also go through a checklist of the actions you'll need to prioritize to be successful.
Speech #2: Title: Marketing In The Era Of Social Technologies
The excitement around social media often centers on the technologies -- Facebook, blogs, Twitter, etc. etc. But this is the wrong approach. Rather than think about crafting a strategy around social technologies, leaders should be pondering how they can use social technologies to support and strengthen customer relationships.
For many, Groundswell was the book that broke down barriers to accepting social technologies as an opportunity to make their businesses better. Open Leadership picks up where Groundswell left off, showing leaders how to open up business and create a culture that will make social media adoption–and on a greater level, adoption of a social business model–possible and successful.
We'll be looking at the art -- and the science -- of how to tap into the power of customers and employees, including examples of what organizations and leaders are successfully doing today, as well as how to get your organization started.
This was done as part of a coursework for the Business Model class at Heriot-Watt University.
It was used only in educational services.
I hope you enjoy it and learn something form it, because we certainly learned a lot.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
How the Crazy Dutch Are Innovating Music DiscoveryErwin Blom
As part of the panel 'How the Crazy Dutch Are Innovating Music Discovery', Paradiso's director Mark Minkman talked at SXSW 2017 on the question 'Can data analysis beat bookers intuition?'
De iPad: consumptie, creatie en communicatie!Erwin Blom
De iPad is een apparaat voor consumptie, creatie en communicatie. Apps en toepassingen! Presentatie gehouden op 9 november 2012, op de iPad-dag van MOS Events www.mosevents.nl.
Erwin Blom / erwin@fastmovingtargets.nl / www.fastmovingtargets.nl
Fast Moving Targets, een initiatief van The Crowds, is een platform over innovatie en innovatoren dat in september van start gaat en voor de zomer met webcasts gaat warmlopen.
4. THE WORLD IS FLAT
•Internet: vervaging grenzen
•Netwerk: lagere kosten
•Services: nieuw model
5. Amazon is meer dan een boekhandel; zet rekenkracht
en opslagcapaciteit als webservice in
6. Dankzij Amazon kan 37 Signals goedkoop schalen met
Software As A Service. “Ruim 2.000 klanten die 40
dollar per maand betalen is ook een miljoen per jaar.”
7. Screencastsonline ziet kans om in een niche met een
abonnementsmodel goed geld te verdienen.
Duizenden betalen een dollar per week.